Think Different

THINKING DIFFERENTA Business DNA Map for

The “Business Model Generation” Book Project

Dr. Rod Kuhn KingInventor of

Business Genomics as well as One Minute Business Model

THE BUSINESS DNA MAP

IS

A VISUAL LANGUAGE PLATFORM

FOR PRESENTING MODELS, TOOLS, AND PROJECTS

ESPECIALLY IN

STRATEGIC MANAGEMENT,

BUSINESS STRATEGY,

AND

INNOVATION

BUSINESS LOGIC OF THE BUSINESS DNA MAP: 3 Fundamental Building Blocks

Business DNA Question: ………………………………………………………………………………………………………………………………

D AN

Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

Aspirations(Why?)

Design(How?)

Needs(What?)

ResultProduct Customers

Feedback/Attention/Interaction/Delight/Trust/Love/Desire/Loyalty;

ENQUIRY/ORDER/PAYMENT/REVENUE

Offer/Positioning/Advertisements;PRODUCT DELIVERY/MAINTENANCE/COST

mailto:[email protected]

http://businessmodels.ning.com/

http://twitter.com/RodKuhnKing

D AN


• Visual, Practical, and Beautiful Handbook for Business Model Innovators

• Personalized Books for Companies and their Customers

• Co-creation of a Potential Bestseller (with Names of Co-creators)

Aspirations(Why?)

Design(How?)

Needs(What?)

• Visionaries• Game-changers• Challengers• Entrepreneurs• Executives• Consultants• Academics• Companies

BUSINESS DNA MAP FOR “BUSINESS MODEL GENERATION” BOOK PROJECT

Business DNA Question: What are game-changing designs, needs, and aspirations for the business visualization industry?

Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.




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Business DNA

Item

Design

“Inside the Enterprise”- Product Development

Needs

“Outside the Enterprise”- Customer Development

Aspirations

- Vision Management

“Business Model Generation” book by Alexander Oster-walder and Yves Pigneur

Benefit or Revenue: (+) • Hub Membership Fees• Advance/Post-Publication Sales• Free Section of Book• Fee for Customized Version• Royalties from Publishers

Total Benefit or Revenue:

Cost: (-) • Design • Content Production• Printing• Distribution

Total Cost:

Value or Profit (Margin) Total Profit (Margin):Return On Investment (ROI):

AN

Stage in Lifecycle (S-Wave): Infancy Date: 2009

D





BUSINESS DNA MAP FOR PROFITABILITY OF “BUSINESS MODEL GENERATION” PROJECT







BUSINESS DNA MAP FOR SWOT ANALYSIS OF “BUSINESS MODEL GENERATION” PROJECT



Business DNA

Item

Design


Needs


Aspirations

- Vision Management“Business Model Generation” book by Alexander Oster-walder and Yves Pigneur

CURRENT SITUATION

S: Strengths Overall Strength:

W: Weaknesses Overall Weakness:

FUTURE SITUATION

O: Opportunities Overall Opportunity:

T: Threats Overall Threat:

AN

Stage in Lifecycle (S-Wave): Infancy Date: 2009

D










Business DNA Management:

Zoomable TemplatesFor

Documenting, Designing, Managing, and

PresentingBusiness Models

THE BUSINESS DNA MAP – 100,000ft Classic View


D AN


Aspirations(Why?)

Design(How?)

Needs(What?)

ResultProduct Customers

Feedback/Attention/Interaction/Delight/Trust/Love/Desire/Loyalty;

ENQUIRY/ORDER/PAYMENT/REVENUE

Offer/Positioning/Advertisements;PRODUCT DELIVERY/MAINTENANCE/COST




Template: BUSINESS DNA DASHBOARD – 100,000ft Swimlane ViewBusiness DNA Question: ………………………………………………………………………………………………………………………………


Business DNA

Item

Design


Needs


Aspirations

- Vision Management

AN

Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..

D




Template: BUSINESS DNA DASHBOARD for Profitability – 100,000ft Grid View



Business DNA

Item

Design


Needs


Aspirations

- Vision Management

Description

Benefit or Revenue (+) Total Benefit or Revenue:

Cost (-) Total Cost:

Value or Profit Total Profit:

AN


D




Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD – 100,000ft Grid View



Business DNA

Item

Design

System

Needs

Supersystem (Environment)

Aspirations

Result

Description

CURRENT SITUATION

S: Strengths Overall Strength:

W: Weaknesses Overall Weakness:

FUTURE SITUATION

O: Opportunities Overall Opportunity:

T: Threats Overall Threat:

AN


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APPENDIX

THE ZOOMABLE BUSINESS DNA MAP: Examples

Tools for Business Model Visualization, Organization, Management, and Presentation


Level Description of Business DNA Map (Checklist) No. ofMain Topics

200,000ft Industry Value Chain Analysis (Genome); Business Value System (Network)100,000ft(Visionary)

Systems View of Business DNA Map; Key Functional Departments;Business DNA Dashboard;User-Centered Design; IDEO’s Human Centered Design; Plan-As-You-Go;Lean Startup Strategy; Strategy Statement;

3

90,000ft Balanced Scorecard; Strategy Map;Four Box Model Framework; Lean Startup

4

70,000ft One Page Business Plan 550,000ft(Strategic)

SEMPORCES Chain (Sequence of Genes);Business Model Canvas; Lean Canvas

9

40,000ft Enterprise Value Chain 1210,000ft(Tactical)

Customer Development 14

5,000ft Open Services Value Chain; Traditional Business Plan 16




ITENN Strategy Mapping

Value Curve Mapping

Business Strategy Design: Low Cost Strategy; Differentiation Strategy; Blue Ocean Strategy; Disruptive Innovation Strategy

Process Mapping: SIPOC

Root-cause Analysis

Fishbone Diagramming

Benchmarking

Business Concept (Idea/Vision) Dev., Testing, and Validation

Pitching of Business Projects

One-Minute Business Model

One-page Business Plan

Environmental/Situational Description and Analysis

Performance Management, for example, using the Balanced Scorecard

Total Business Intelligence

Visual Project Management

Wargaming

Scenarios; Decision-making

Team/Personal Development

Value Chain Modeling/Profiling

Value Chain & Industry Analysis

Value Chain Optimization

Value Chain Innovation

BUSINESS DNA MAP:Dramatically Innovate and Improve

PerformanceWhile Saving Time and Money in …

Business Model Mapping & Analysis

Business Model Innovation

Business Value Engineering

Financial Planning & Budgeting

Value Innovation: Products/Ads

Visual Risk/SWOT Analysis

Trade-off Analysis

Conflict Resolution


30 APPLICATIONS OF BUSINESS DNA MAPBusiness DNA Question: ………………………………………………………………………………………………………………………………




Think Different

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