Think Ahead
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Transcript of Think Ahead
![Page 1: Think Ahead](https://reader035.fdocuments.net/reader035/viewer/2022081412/54530881b1af9f7f248b5699/html5/thumbnails/1.jpg)
Joost HeijthuijsenExternal communications
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About ZXZW• A festival and community on independent culture
• 275 performances during one week, Spread over 25 locations in the city of Tilburg
• Multidisciplinary; music, visual arts, dance and film
• Driven by artistic development
![Page 3: Think Ahead](https://reader035.fdocuments.net/reader035/viewer/2022081412/54530881b1af9f7f248b5699/html5/thumbnails/3.jpg)
To build up our community, we (a.o.) use:• GetSatisfaction for customer service, discussions etc.
• Last.fm for input on acts• Our own blog for more social talk
• Our own (open source) site for user generated content, such as band descriptions
• Social media like Facebook, Flickr, Hyves, MySpace, YouTube, Twitter etc.
![Page 4: Think Ahead](https://reader035.fdocuments.net/reader035/viewer/2022081412/54530881b1af9f7f248b5699/html5/thumbnails/4.jpg)
With a community built up around the festival, we asked ourselves:
If so many people feel connected with the festival in September, why not try and get them involved in the
actual organizing of the festival?
But how do we do this?
![Page 5: Think Ahead](https://reader035.fdocuments.net/reader035/viewer/2022081412/54530881b1af9f7f248b5699/html5/thumbnails/5.jpg)
Let’s open up our whole business model!
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We called it the Social Festival Model
• An open source site, with all policy documents included
• All documents can be edited by everyone
• We’re asking input from everyone committed to the festival, with the policy development and with new digital
interactivity
• Hope to further build up & make use of our community and acquire fresh perspectives
Check it out at zxzw.wetpaint.com
![Page 7: Think Ahead](https://reader035.fdocuments.net/reader035/viewer/2022081412/54530881b1af9f7f248b5699/html5/thumbnails/7.jpg)
How nice, but what’s in it for me?
Everything at the Social Festival Modelis licensed with Creative Commons 2.5
Think you can use anything? Be our guest.
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So, why apply for Think Ahead?
- For a thing we call the Social Festival Model 2.0
This is aimed at:• Further developing the Social Festival Model
• Getting it marketed & getting people involved• Implementing new technologies
• Making it applicable for other organizations
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Objectives for Social Festival Model 2.0:• International marketing of SFM
• Interviews in the cultural industry for qualitative improvement
• Presentation at ZXZW festival 2009
• Implementing new technologies such as GetSatisfaction
• Documenting process & media attention
• Resulting the above, making the SFM applicable for other cultural organizations
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Thanks!