Thien nguyen - copywriter portfolio 2015
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Transcript of Thien nguyen - copywriter portfolio 2015
THIEN NGUYEN Q.Copywriter at VietbuzzAd
[email protected]://vn.linkedin.com/in/nguyenquythien
“make the world more colorful”
VIBER VIETNAM SHUTDOWN OR NOT?
Problem: Viber global management announced that
Viber Vietnam will now be run under SouthEast Asia hub at Philippines
Media called that is a failure of Viber atVietnam Market
PR Article
Client:Viber Vietnam
Solutions: Control the negative information on
Internet by giving original reasons whyViber shutdown at Vietnam
Change perspective, Viber is not fail atVietnam market. the change of Viberglobal, It’s just a regional strategy
Result My sentences in this PR article was used by
Mrs. Quynh Anh - Viber Country manager toanswer media officially
69 website reposted this article 100% articles related the topic used my
words as the announcement of Mrs. QuynhAnh
“…Viber has just finished the mission to settle
down business at Vietnam market. This changeis a strategic step of Viber to connectVietnamese users with international users.Because, OTT should be a platform of theinternational connection , It’s not an internal
OTT ( as Zalo) …”
LinkVietnamnet:http://vietnamnet.vn/vn/thi-truong-tieu-dung/249172/thang-loi-tai-viet-nam--viber-tien-den-nhiem-vu-toan-cau.html
PR Crisis Management
Problems: Samsung has just launched TV SUHD, The
directly competitor of LG super UHD Samsung use 3rd voice from HD Vietnam
to compare unfairly SUHD and TV LGOLED to let LG’s product down
Solution: Using “words of mouth” to seed content
crossing all forums and “power user”voice to make people believe in LG’sproduct
Using Social listening tool tracking all ofnegative comments on internet then givethe feedback immediately
Showing SUHD’s disadvantage in curveddesign, display technology…
Client: LG Electronics Vietnam
Result: Samsung stopped all the
provocative activities on socialmedia
Customers gradually believe LGSuper UHD better than SamsungSUHD
THE UNFAIR COMPARISON
VIBER IS A GREAT COMMUNITY!
Problem:Young people prefer using Zalo thanViber. They think Viber is not funenough for them
Social media
Client:Viber Vietnam
Solutions: Create the content to show how
interesting Viber community is Engaging more young people on
Facebook to using Viber muchmore
Result: Viber fanpage grow from 300K fans
to 450K fans for 6 months Every post on Viber fanpage has
many interactions (average 2000interactions/ post,
Many taglines went viral in youngcommunity
LinkViber Vietnam Fanpagewww.facebook.com/ViberVietnamOfficial
My roles:Manage all social media content forthis campaign
“Be late! Why don’t you call me?”14,000 likes
“Guys, where is my lucky money?19,000 likes
“Let’s see your future!”(this post all about feature Public Chats)20,000 likes
YOUR FEELING ISOUR STICKERFACE!
Problem:Our competitor have a really big market share in stickers usage among young users.Meanwhile, Viber also have huge amount of stickers that can be used by them.
Social media
Client: Viber Vietnam
Solution: Introduce the #STICKERFACE
responsive web app and makeViber stickers as the new trendsamong young users
Result:5 days22,166,000 Impressions443,000 Social media interactions50,000 Unique users34,000 Sticker creation60% Participation from MobileDevice
LinkViber Vietnam Fanpagehttp://stickerface.net/
My role:Create the related content for KOL’s to call young people to do the same
“AEON MALL IS COMING TO TOWN!”
BriefMake people know more about AEONMALL Binh Duong opening by acreative activity
Idea
Client: AEON MALL Vietnam
Solution:Built an app game on facebook forusers create poster of AEON MALL bythemselves
Result:For 3 weeks, It had 6000 participants50,000 Social media interactions
LinkApp game – “Let’s decorate for AEONMALL Binh Duong”https://www.facebook.com/aeonmallvietnam?sk=app_190322544333196l
1. Access the app on AEON MALL Vietnam fanpage
2. Using creative tools to draw your poster
3. Submit its to AEON MALL Vietnam Fanpage
LOVE IS NOT JUST BY WORDS
Problem:Vietnamese people get difficult toexpress their love
Video
Client:Viber Vietnam
Solution:Viber inspired them to say “love”easily by their service (by sticker,voice message, animated message…)
Result:20,557 views on Youtube146,000 social media interactions
Link:Love is not just by wordshttps://youtu.be/6voGRqRz2pg
My role:Create the content for the video clip
Thank you!
THIEN NGUYEN Q.Copywriter at VietbuzzAd
[email protected]://vn.linkedin.com/in/nguyenquythien