THESISPOWERPOINT

Business Model for a Sustainable HostelJonathan VehlowPhiladelphia University MSSD

Source:envesterealestate

Impact of Tourism on the Environment

Accommodation accounts for 25% of tourisms emissions

Since 2009 the Tourism Industry on

average grows 4% each year

Tourism accounts for

5% of all CO2 emissions

Source:envesterealestateSource: silhouettegraphicsSource: UNWTOSource: vvignette2

Tourism Expenditure in the U.S.A.

source:envesterealestate

20042005200620072008200920102011201220132014

0 100 200 300 400 500 600 700 800 900 1,000606.9

653.8696.6

738772.5

699.8747.4

812.7854.5

886.3927.9

Domestic & International Travel Expenditures in the United States

Billions (USD)Source:envesterealestateSource: US Travel AssociationSource: image.com

Tourism in Philadelphia

Source:envesterealestateSource: visitphillySource: static1.squarespace

Emerging Market Studies

• According to a 2012 study held by TripAdvisor:• 71% of participants polled would make

environmentally influenced consumer decisions in the next 12 months

• 65% had in the past 6 months• Mensah & Mensah’s state in their study International

Tourists’ Environmental Attitudes Toward Hotels • “the majority of consumers are more likely to

book with a hotel that has a responsible environmental attitude”

• A Nielsen study concluded that 3 out of 4 millennials are “willing to pay extra for sustainable offerings”

Source:envesterealestateSource: shutterstockSource: iconfinderSource: tourismintelligence

Why a Sustainable Hostel?

Source:envesterealestateSource: Odua ImagesSource: clipartpanda

Hawthorne Hostel Portland OregonEst. 1984

Sustainable Features:• Recycled Building

Materials• Onsite Composting• Energy Star Appliances• Rainwater Harvesting• Green Roof & Wall• Native Plant

Landscaping

Source:envesterealestateSource: tripdavisor.comSource: portlandhostel.orgSource: 3.bp.blogspot.com

Hostels in Philadelphia

Source:envesterealestateSource: 12i.s3.amazonawsSource: googlemaps

Develop a business model for a sustainable hostel to reduce the carbon footprint of tourism and provide a low budget eco-friendly accommodation for tourists

Thesis Statement

Source:envesterealestateSource: museprintables

Source:visitphilly

LocationPennsylvania

asdf

Source:envesterealestateSource: d30y9cdsu7xlg0.cloudfrontSource: usboundary

LocationPhiladelphia

Source:envesterealestateSource: careers.itronSource: upload.WikimediaSource: static1.squarespace

Location Neighborhood

Source:envesterealestateSource: careers.itronSource: upload.wikimedia

Source:envesterealestateSource: visitphilly.comSource: data.inquirer

Safety & Security

8%3%8%

82%

Crime Breakdown

Auto Assault Burglary TheftsSource:envesterealestateSource: visitphilly.comSource: data.inquirer

Fishtown Crime History

Philadelphia: Northern Liberties/Fishtown

Fishtown Age Demographics


1775 Frankford AvenuePhiladelphia, PA 19125

Source:envesterealestateSource: silhouettesfreeSource: realtor

Listing Details

Source:envesterealestateSource: silhouettesfreeSource: matrixweb.trendmls

Site

Cent

er

City

Source:envesterealestateSource: clipartpandaSource: googlemaps

Broad Street

N

Site

NGira

rd

Ave

Broad St

Source:envesterealestateSource: clipartpandaSource: goolgemaps

Frank

ford

Ave

.

E. Montgomery Ave

Transportation

Cent

er

City

MFLBusSite

Source:envesterealestateSource: clipartpandaSource: googlemaps

Broad Street

N

Food

Source:media.cool-cities.com

Source:media.philly

Source:s-media-cache-ak0.pinimg

Source:media-cdn.tripadvisorSource:press.visitphilly


Source:googlemaps

N

Night Life

Source:spiritnews Source:philly.thedrinknation

Source:photos.visitphilly Source:farm4.staticflickrSource:press: uwishunu


Source:googlemaps

N

CultureSource:envesterealestate

Source:spiritnews Source:fishtownbeerrunners

Source:unwisunu Source:kineticfestivalSource:visitphilly

Source:googlemaps

N

Experience

Source: Jeff FuscoSource:flyingkitemedia

Source: visitphilly Source:philly Source:s-media-cashe-ak0.pinimg


Source:openclipart

Source:googlemaps

N

SWOT Analysis

Strengths• Innovative Culture• Alternative

Neighborhood• Affordable

Weaknesses• High Maintenance• New Business• Competitive

Market

Opportunities• Emerging Market• Niche

Accommodation• Local Experience

Threats• Bad Economy• Poor Online

Ratings• High Staff Turnover

Source:envesterealestateSource: cdn1.iconfinder

Business Canvas

Cost Structure Revenue StreamsYour Body text

Key Partners Key Activities

Key Resources

Value Proposition Customer Relationship

Channels

Customer Segments

Hostel Jawn 04/15/2016

Fishtown Neighbors

Association,Mural Arts Program,

FABA, & The Sustainable

Business Network

Hostelworld, Hostelbooking,

MilkcrateTripAdvisor

Private Investors, Amalgamated

Bank

-City Tours-Cook Outs-Sustainable Speakers-Farmer’s Market

Customer & Community

Relationships

Provide a comfortable, healthy,

budget friendly, sustainable

accommodation option in Philadelphia

- Location: The burgeoning Northeast neighborhood of Fishtown

- Open Market: No sustainable accommodation currently exists in the area

- Decreased operational costs

- Improved guest satisfaction

Target market would be International and Domestic tourists between the ages of 18 – 32 looking for a safe, low priced accommodation that is environmentally friendly.

Garner a good relationship in

order to spread word of mouth advertising and positive online

reviews

Main: Bodies in Beds

Online Advertising, Social Media

Presence,Word Of Mouth

Startup Cost: Approximately

$800,000

Monthly Cost:Mortgage/LoanUtilities/MaintenanceTelecommunicationStaffTaxesF & B

Secondary: Bike Rentals, Food & Beverage, Tours

Millennials!

Source:envesterealestateSource: cdn1.iconfinder

Value Proposition

Provide a comfortable, healthy, budget friendly sustainable accommodation option in Philadelphia.

Located in the burgeoning Northeast neighborhood of Fishtown

Open Market: No sustainable accommodations currently exist in the area

Decreased operational costs Improved guest satisfaction

Source:envesterealestateSource: visitphilly.comSource: impages.clippanda

Customer Segments

Target market would be International and Domestic tourists between the ages of 18 – 32 looking for a safe, low priced accommodation that is environmentally friendly.

Source:envesterealestateSource: silhouettesfreeSource: grmworks

Millennials

Represent 20% (200,000,000) of international travelers Spent $217 billion of the 1.088 trillion dollars worldwide Are more likely to pay more for sustainably minded

options

Make up 6,980,000 of the tourist market in Philadelphia

Source:envesterealestateSource: silhouettesfreeSource: visitphilly.com

Millennials

Seek “authentic” experiences Do not see themselves as typical

tourists Live like a local Create their own travel narrative Wary of being marketed to

Source:envesterealestateSource: silhouettesfreeSource: lexballadon.files

Key Partners

Source:envesterealestateSource: fishtown.orgSource: fishtownbusinessSource: muralartsSpurce: sbnphiladelphiaSource: mymilkcrate

Key Partners

Source:envesterealestateSource: images.clipartpandaSource: realtor

Key Resources Happy Guests

&

Happy Neighbors

Source:envesterealestateSource: clipart.altervistaSource: kavaadainsurance

Channels

• Create a strong online presence through SEO and social media

• Gain credibility through “word of mouth” social media interaction

• Facebook, Snapchat, Twitter• Garner positive reviews though online booking sites

• TripAdvisor, HostelWorld, HostelBookersSource:envesterealestateSource: silhouettesfreeSource: hoosierfamily

What the People Want!

Free Internet Location/Proximity to Public

Transport Safety & Security Cleanliness Free Breakfast Provided Activities/Maps Alcohol Reading Book Exchange Social Atmosphere

Source:envesterealestateSource: silhouettesfreeSource: data.inquirerSource: hostelworldSource: hostelbookers.comSource: hostels.com

Competition

Apple Hostels Philadelphia HouseOld City Philly

House

Neighborhood: Old CityRates: 32.90 - 95$ per night

Pros:LocationCleanNightly EntertainmentFree Drinks

Cons:NoisyCramped roomsOver priced

Neighborhood: Old CityRates: 32-36$ per night

Pros:LocationGood ValueHelpful StaffClean Bathrooms

Cons:Lack of VentilationSlow Check InNarrow Staircases

Neighborhood: Old CityRates: 30-52$ per night

Pros:LocationProximity to Night LifeFriendly StaffFree Beer

Cons:Room LayoutRoom SecurityNo Breakfast

Source:envesterealestateSource: tripdavisor.comSource: res.cloudinarySource: u.hwstaticSource: s3.amazonawsSource: icons.iconarchive

Hostel Reviews

Location15%

Staff20%

Clean-liness15%

Wifi2%

Alcohol8%

Security11%

Activ-ities9%

At-mo-

sphere14%

Breakfast5%

Source:envesterealestateSource: silhouettesfree

Topics Most Brought Up

Cost Structure

Property

Loan: $800,000 Property:

$659,000 Construction Costs:

$100,000 Startup:

$41,000 Safety Net:

$65,000

Loan

• Amalgamated Bank• 30 Year Jumbo

Mortgage• 20% Down Payment

• $160,000

• Interest Rate• 3.516% APR

• Monthly Repayment:• $3,592/month


Pro Forma


Pro FormaSource:envesterealestate

ServicesSource:envesterealestate

Source:reeflodge

Source: media-cdn.tripadvisor

Source: ryanbennett555.wordpress

Source:c0468751.cdnSource:soulkitchenhostel

ServicesSource:envesterealestate

Source: Jaipur-wikipedia Source: upload.wikimedia

Source: wallacearthousesoctland

Source: travel-hostelSource: dropzonedeltal

Appreciation of Sustainable Practices

Green cleaning products

Recycling

Green design and construction

Waste reduction

Pollution prevention or reduction

Conservation of water

Conservation of electricity

Reuse of towels/sheets

0 5 10 15 20 25 30 35 4037.3

36.8

36.1

35.7

32

25.4

24.9

23.1

Environmentally-friendly hotel practices most appre-ciated by travelers worldwide as of March 2014

Source:envesterealestateSource: Mediaroom.agoda

Sustainable Features

Real-time Water Dashboard

Guest Daily Average Water Usage: 30 gallons Strategies have proven to reduce water usage over 50%

Rain Water Collection & Low Flow Fixtures

Source:envesterealestateSource: megaiconsSource: secosysSource: img1.sunset.timeinc

Sustainable Features Energy

LED LightbulbsReal-time Energy Dashboard

Source:envesterealestateSource: megaiconsSource: secosysSource: theenergydetective


Source:envesterealestateSource: megaiconsSource: twittercleaningserviceSource: greenbizSource: geappliances


Reclaimed Wood Furniture

Source:envesterealestateSource: megaicons Source:blog.styleestate

Source:littlepaths.files.wordpress

Source:99pallets

Source:littlepaths.files.wordpress

Source:treehugger

In Conclusion…


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Questions?

Thank You

source:envesterealestateSource:envesterealestat

e

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