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Transcript of Thesis Final Version
Pick-Up Artist: The Musical Encouraging public discourse and social change through pop-‐cultural sociology
By Matthew Hornbeck
A Thesis Submitted in Partial Fulfillment
Of the Requirements for the Degree of Master of Science
in Applied Sociology Northern Arizona University
April 2008
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CHAPTER 1 The Overture
School had never been my strong suit and this experience was not helping in exercising my mental
muscles. This was my third week in a community college Sociology 101 class and so far the professor had only
showed up once. Prior to this, I had taken a yearlong forced sabbatical due to my 0.7 G.P.A. Now, twenty of us
sat diligently for fifteen minutes every Tuesday and Thursday waiting for our teacher to arrive. Like Zimbardo’s
unknowing subjects, we sat, adhering to our role expectations as students; waiting for the academic prison guard
to fulfill his. I began to sign and pass the all too familiar sheet of paper when through the doors burst a fireball
of energy in the form of a teacher.
We were quickly informed that the old, unenthused professor had to abdicate his position due to
“unforeseen circumstances” and this new whirlwind of passion would be his successor. The iron curtain of
academic drudgery had been torn down! Throughout the rest of the semester, I found myself getting excited
about the ideas presented within the thought circles of Sociology. I had been recruited. That moment marked
my first acknowledgment of an ongoing journey I have taken into the world of sociological thought and its
implications for everyday lives. A journey characterized by joy and pain, the exciting and the mundane. What
you are about to read is that journey’s story. (Dramatic pause) The story of a boy and … his THESIS!1
Building Bridges
Presently, a fast growing phenomenon among American “tweens” is Disney’s High School Musical.
Books, T.V. specials, movies, and a touring show come together to present the franchised world of ‘high
school’2. Within this constructed world lies a hidden curriculum, espousing ideological expectations of
masculinity, femininity, racialized stereotypes, and class distinctions coupled with American values like
meritocracy and nationalism. This fusion of such ideas ends up creating the content of a new bubblegum-pop
form of socialization. Such socialization becomes a dangerous reality when its gendered assumptions or racist
ideals get uncritically consumed and disseminated throughout a multitude of social institutions and structures
reinforcing a hegemonic tone within social conversations and institutional decisions. If the High School Musical
1 To get the full effect of this last sentence, you must read it and imagine a large orchestral underscore accompanying it. Much like the “Star Wars Theme” at the end of “A New Hope”, or perhaps the battle music at the end of “Braveheart”. Really any musical score will do, just so long as you get the effect of triumphant victory. 2 Just in it’s first year the High School Musical movie won a myriad of awards, from an Emmy for best musical soundtrack, to a Billboard Music Award for Album of the Year and not surprisingly, a Teen Choice Award for Best Television Comedy/Musical. As of 2008, the High School Musical franchise has produced a 42 date arena concert tour, spanning from North to South America, a High School on Ice show that tours around the world and multiple themed shows that are performed at all Disneyland Parks. When High School Musical 2 debut it was greeted with over 18.6 million viewers in the U.S. and 195 million viewers in 24 different languages from around the world (http://www.multichannel.com/article/CA6513172.html). These are just a few statistics showing the incredible impact just one pop-cultural show can have on the development of media products.
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phenomena were an isolated case, we could bunker down and wait for the storm to pass. Unfortunately, this is
not an isolated cloudburst, but an ongoing epidemic, one that has proved resourceful in its adaptation and
injurious in its social implications.
As academics in the field of Sociology, we have been trained to critically analyze such cultural
movements and offer solutions geared towards social change and equality. We have, however, remained widely
unheard by mainstream society. Golden-Biddle and Locke acknowledge this inaccessibility within the writing
of the applied disciplines claiming that “we (as academics) become socialized into the language and writing
practices that symbolize the culture of science and that are traditionally transmitted across generations of
academics” (2007:11), but which ultimately remains out of reach for the non-academic. In our attempt to gain
credence from the hard sciences, Sociology has, at times, taken on a somewhat inaccessible approach in its
presentation of highly informed and important commentaries of pop-culture. As a result, the primary voices
heard by mainstream society are those of ad-agencies and Hollywood elites. With the exception of cultural
creators such as Martin Scorsese, Stephen Sondheim, U2, Spike Lee, or Joss Wedon (to name a few), the
sociological voice has been missing from the pop-cultural conversations of mainstream America. Highly
insightful documentaries get reserved for the classroom, where students zone out until they get home and
receive their ideological worldviews of identity and social involvement from MTV and reality shows like Big
Brother or The Real World.
In an attempt to promote discourse within the realm of academia, we as academics, have inadvertently
relegated colloquial concepts to the margins and elevated our critiques of popular culture into academic ivory
towers. How can the voice of the cultural critic be understood if it is not spoken in the cultural language of their
audience?
We already know that the mediums of pop-culture can be used as tools of socialization. According to
Steinberg and Kincheloe (2004), the dilemma of the postmodern child is not whether or not the hyperreality of
popular culture is having an affect on American youth, but rather how is this access to adult knowledge
affecting the ways in which American youth are constructing their identities and self-conceptions. Therefore,
the aim of my research has been to examine the potential of these pop-cultural tools through a twofold process.
First, I researched both classic and contemporary literature that addresses the effects pop-cultural mediums have
on the formation of mainstream ideologies. I looked at the classic canons of Blumer’s Symbolic Interactionism
and Goffman’s Dramaturgy as well as more contemporary explorations into the sociology of storytelling
(Plummer, 1995; Mahoney, 2007), performance ethnography (Denzin, 2003b, Alexander, 2005), ethnodrama
and ethnotheatre (Mienczakowski, 1995; Saldaña, 2005).
Second, I explored how such art forms, like a musical, can be used effectively to convey sociological
ideas to a mainstream audience. I conducted the second part of this research by creating a musical play (Pick-Up
Artist: The Musical). I infused sociological ideas about identity construction in relation to expressions of
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hegemonic masculinity (and the implications for femininity) through the presentation of stereotypical characters
and the social repercussions such stereotypes imply. After creating the sociological musical, I put together a
staged reading that was performed in front of a varied audience, including professors, students of all disciplines,
and members of the Flagstaff community. Prior to the performance, I conducted two focus groups each
comprised of the staged reading participants (actors/musicians) in an attempt to understand their interpretations
of the presented ideas both individually and as a collective; thus, ascertaining the effectiveness of using such
pop-cultural mediums as vehicles of sociological knowledge. My goal throughout this process was to answer
the following question: How can pop-cultural mediums, such as a musical, be used to promote sociological
knowledge and ultimately encourage social discourse and ideological change?
Due to the prevalence and growth of popular cultural influences shaping mainstream ideologies, I see
the present as a perfect time for academics to begin exploring the mediums of pop-culture, not just as critics, but
also as creators. Our contemporary American culture needs sociological voices, they need examples of how to
critically consume pop-culture, and they need the insights of Sociology to be presented in a format that is both
relevant and accessible. If this doesn’t happen, I believe that the helpful insights of our modern academics will
be confined to the ears of departmental choirs and their unheard “Amen”.
“Pop-Culture”: A New Four-Letter Word!
When I mention bridging the worlds of popular culture and sociological research together many people
might envision Brittany Spears shaking her “bon-bon” to a techno-remix of Emile Durkheim’s The Rules of
Sociological Method. Others might conclude that I am campaigning to make the next Pacific Sociological
Association Conference into a contemporary “Woodstock”, with books and notepads. And yet others might
interpret my proposition as the second sign of the academic apocalypse, a Dark Age where research is fashioned
to promote the laws of the ruling king and produce economic success. This cornucopia of understanding is not
that unheard of, due to the fact that the term “pop-culture” has come to carry a multitude of meanings. In order
to accurately understand my research and proposal for social change, we must first understand how I am
utilizing the term “pop-culture”. Equally important, we must also understand my working definition for the term
“culture”.
The term “culture” can have multiple definitions. It can refer to particular realms of group life such as
“special activities or material artifacts characteristic of particular groups, like opera, rap music, folk song”
anything that represents “the identity of the group” (Spillman, 2002:3). “Culture” can also be referred to “as an
attribute of entire groups or societies” (Spillman, 2002:2). This is primarily applied when we enter a new setting
and perceive symbols and rituals being used in a way different than what we are familiar with. Spillman
proposes a definition of cultures as “processes of meaning-making” (2002:2).
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By viewing culture as processes of meaning making we “can encompass both culture as specialized
realm and culture as an attribute of groups” (Spillman, 2002:4). From this stance, culture becomes an active
agent in the identification of group insiders and outsiders. As the collective creates meanings and attaches them
to particular activities, symbols or what not, the collective is then able to create inclusive and exclusive
determinants for their cultural group. It is for this reason that cultural researchers, ascribing to this definition,
study these meaning-making processes within three social arenas: “meaning-making in everyday action, the
institutional production of meaning, and the shared mental frameworks, which are the tools of meaning-making”
(Spillman, 2002:2). Out of this constructed culture comes a subset, termed “popular culture”.
The term “popular culture” also carries with it a variety of meanings. John Storey highlights six
definitions consistently used in pop-culture dialogue3. One of the more popular views contends that popular
culture is “mass culture”. This means that pop-culture is more or less “a sort of ideological machine which …
effortlessly reproduces the dominant ideology” (Storey, 1998:12) without any say from those being
subordinated. This definition becomes problematic in that it ignores the agency involved in human interaction
and thus reaffirms the powerlessness of oppressed groups. Augusto Boal (1979), a revolutionary thinker in the
theatre community, showed through his theatrical experiments in Brazilian communities that the conventions of
popular culture are not under the strict control of the ruling class, but rather a site of social exchange between
the oppressed and their oppressors. This means that popular culture cannot be seen as simply a machine of
ideological control. Rather our definition must acknowledge the dynamic interplay between dominant and
subordinate values, beliefs and ideals and the cultural meanings such interaction-based productions create.
For my research, I chose to operate out of a neo-Gramscian definition of popular culture, developed from
the Italian Marxist, Antonio Gramsci’s concept of “hegemony”. Hegemony is a political term that refers to the
“process in which dominant class (in alliance with other classes or class fractions) does not merely rule a
society but leads it through the exercise of moral and intellectual leadership” (Storey, 1998:124). Basically this
means that, despite oppressive rule by society’s dominant group, those being subjugated conform to the
dominant group’s ideologies and thus develop a group consensus and societal stability consistent with the
dominant group’s value system.
3 The first is the simplest and refers to the culture that is liked or enjoyed by a large number of people. The next three
definitions focus on divisions that arise within the production of culture. Some see popular culture as “the culture that is left over after we have decided what is high culture” (Storey, 1998:7-8), while others take it a step further and contend that popular culture is not simply that which is ‘left over’, but that which has been mass produced in an attempt to make a profit. Where ‘high culture’ exists for the innateness of itself, what Storey refers to as “mass culture” (1998, 10) exists for commercial success and consumption. Both definitions seem to create a high culture/popular culture divide that promotes elitists exclusivity, legitimating class/social distinctions through the standard of specific moral and aesthetic judgments. Storey’s fourth definition also creates this cultural divide, but from the opposite direction. Popular culture, from this viewpoint, is “culture which originates from ‘the people’” (Storey, 1998:12). Unlike the mass culture definition, this grass-roots definition sees popular culture as belonging only to ‘the people’ without any forced ideological control from the dominant power groups. Already we can see the problematic road created by following this train of thought. First off, the definition doesn’t clearly define who qualifies as ‘the people’ and it doesn’t acknowledge the source of the resources from which the ‘popular culture’ is created. The sixth definition is informed by postmodern thought and doesn’t recognize the distinction between high and popular culture.
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According to Storey, the oppressed group generally buys into or incorporates “values, ideals, objectives,
cultural and political meanings” that support and sustain “prevailing structures of power” (1998:124). However,
this is different from the definition of mass culture in that those in the subordinate group still retain ideological
influence through, what Stuart Hall termed “articulation”: a term that “plays on the its double meaning: to
express and to join together” (Storey, 1998:128).
As individuals within the subordinate social groups begin to articulate their views through combining
and transforming products produced by the culture industries (dominant groups), they create oppositional
meanings. These meanings are often contrary to the initial producers intended meaning, a process known in
cultural studies as bricolage. Furthermore, the originality and opposition that is articulated often gets moved
towards a “commercial incorporation and ideological diffusion as the culture industries eventually succeed in
marketing subcultural resistance for general consumption and profit” (Storey, 1998:126). It is through this
process of resistance and incorporation that pop-culture emerges.
The act of articulation becomes an important element in this process in that it results in meaning-
making. Because we all socially articulate with, what Volosinov referred to as, different “accents”, different
meanings can then be ascribed to the same cultural texts and practices making meaning-making “the site and
result of struggle” (Storey, 1998:129). It is at this site of struggle that social researchers should situate
themselves to promote ideological change.
“All The World’s A Stage …”
I climbed up the stairs to the back entrance of the stage. The faint sounds of ‘Blondie’ could be heard
pushing their way through the beat-up speakers of an old boom-box as a hand full of carpenters added finishing
touches to the plywood set of next month’s show. As I opened the door, my senses were bombarded with the
aroma of my past. The smells of acrylic paint mixed with wood shavings and century old dust quickly
transported me back to 1995.
It was the summer before my freshman year of high school. The California sun was exceptionally hot
that morning and I had found myself outside in front of the high school theatre building waiting for my turn to
audition for “Seven Brides for Seven Brothers”. My name was called and I quickly moved my way through the
doors and down the long aisle-way onto the Proscenium Arched Stage. All the while my senses, like those of a
newborn baby, were experiencing one sensation after another. That distinct aroma of paint, sawdust and history,
accompanied by shafts of stage lights as they penetrated the dense air, followed by the subtle sound of my beat-
up Converse tearing away from the newly painted stage floor. Each of these sensations coming together seemed
to collectively mark the beginning of an ongoing passion I have personally maintained for the theatre. Amidst
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my thoughts I miraculously made it to a chair in the back row of the theatre. The lights dimmed and the sparsely
populated room grew reservedly silent. Two actors took the stage …
As I remember, Adam, it was upon this fashion bequeathed me by will but poor a thousand
crowns, and, as thou sayest, charged my brother, on his blessing, to breed me well: and there
begins my sadness … (As You Like It; Act I, Scene I)
With a subtle change in lighting, speech, and clothing, I got transported into another world. A world
where women dress as men, a world where princes and noble lords valiantly stand for the righteous in the face
of oppression. Those who love effortlessly see it realized, and those who champion deceit are eventually shown
the errors of their ways. And if that’s not fantastical enough, my voyeuristic journey through this world was
concluded with Hymen, the god of marriage, entering in and sealing the lover’s charades with his deistic
approval and matrimonial ceremony. I loved every minute of it!
“Shakespeare” has become an iconic name within the western world. The infamous playwright has
become the subject matter for numerous books, movies, commentaries, and college courses. His plays are
performed continuously throughout European cultures and still viewed as applicable to contemporary times.
Yes, it seems as though Shakespeare has become the poster-child for theatre and what some term “high culture”.
What is even more fascinating is the fact that during his lifetime William Shakespeare and his canonized plays
were the epitome of popular culture. His plays appealed to both high and low class and were exemplarily
expressions of the social concerns and critiques of his time.
In the immortal bard’s most famous pastoral comedy, As You Like It, the audience is, on one level,
entertained, while on the other introduced to groundbreaking commentaries concerning issues of gender
performance. Rosalind, the plays primary female role is forced to leave her home in the court of her uncle, Duke
Frederick, and disguise herself as a young boy named “Ganymede”, which means “Jove’s own page” referring
to “the young male lover Zeus carried up to Olympus” (Johnston, 2001:14). This play on words allows the
audience to grapple with issues of homosexuality and female empowerment within a context of fantasy world.
This allowed for a level of comfort to be maintained by those invested in maintaining the status quo, while still
opening up dialogue and discourse concerning such issues.
By situating Rosalind within the guise of a man, she becomes freed to hold personality traits socially
ascribed to men and thus, occupy a position of dominance and authority, which would not have been acceptable
for a woman to occupy within the play’s social context. In the same way, by giving Rosalind’s alter-ego the
name Ganymede, Shakespeare is able to introduce ideas of homosexuality within the love triangle of Phebe (a
shepherdess in love with Ganymede), Orlando (a young noble in love with Rosalind, but developing a deep and
intimate friendship with “Ganymede”) and Rosalind, who loves Orlando, but counsels him as “Ganymede”,
while avoiding the advances of Phebe.
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Along with gender bending presentations and explorations into homosexual expression, the play is also
littered with social commentaries that constantly ask the audience to acknowledge their social positions and the
assumed conventions that accompany them. However, the genius lies not so much in the commentaries
themselves, but in the way such social critiques are presented. If Shakespeare were to simply present a lecture
that challenged the submissive role ascribed to women or the important value acknowledging multiple
sexualities, his audience would most likely be few and far between. But, by presenting such ideas within a social
vehicle of entertainment, Shakespeare was able to employ a delicate balance between amusement and critique,
all the while blurring the line between the play’s world and the audience’s lived reality. As the melancholy
Jaques stated: “All the world’s a stage, and all the men and women merely players …”.
This fusion of critique and contentment is not a convention exclusive to Shakespearian writing, but one
that has become prevalent within the realm of theatrical performance. It is for this reason that I feel theatre is a
valid and powerful tool for promoting social change. In his book Playwriting: The Structure of Action, Sam
Smiley beautifully describes the impact art can have on a society and its individuals, stating that:
… [A]rt objects produce specific pleasure in human beings. That quality alone makes an artist’s labor
worthwhile, because life never offers enough striking experiences. Art can also furnish knowledge about
human beings. It always signifies something about life, even if only a view, a feeling, or a question. Art
functions as a special kind of order in the chaos of life. It offers controlled and lasting beauty in the
midst of a dissonant world (2005:9).
With the mainstream success of Disney Channel’s High School Musical, pop-culture has seen
resurgence in the use of the ‘musical’ as a genre of popular entertainment and ideological presentation. Other
mainstream examples of this resurgence are writer/director Baz Luhrmann’s 2001 musical film “Moulin
Rouge”; the Broadway success of “Rent” (1998) eventually leading to a major movie adaptation (2005); MTV’s
2007 debut of “Legally Blond: The Musical”; CBS’s reality TV show “You’re the One That I Want” (2006)
which took audiences through the process of casting the Broadway revival of “Grease”; even certain TV shows
(‘Scrubs’ (2006) and ‘Buffy the Vampire Slayer’ (2000)) have created episodes in the ‘musical’ format. One of
the most recent examples of the ‘musical’ resurgence is the box office success of Julie Taymore’s film, “Across
the Universe” (2007) in which a litany of Beatle songs are strung together as a way of telling the story of the
60’s generation.
It is in light of this refocus on the “musical” as an entertainment medium that I have chosen to imitate
this genre through my construction of the play Pick-Up Artist: The Musical. My research has been the
developmental product of my historical passion for the theatrical arts and my desire to see sociological insights
become accessible to a mainstream audience.
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The pages that follow will take us on my Homer-esque odyssey through the realms of academics and
pop-culture. We will begin with the epic “Battle of the Paradigms”, traveling behind the walls of research in the
Trojan horse of critical theory. After the dust has settled we will find ourselves camped on the “Island of the
Theoretical Giants”, Blumer and Goffman, basking in the academic light of their studies and indulging in the
literary feasts of other researchers that have followed their lead.
Once we have sufficiently succeeded in gathering the provisions provided by previous research, we will
begin our trek across the vast “Ocean of Original Research and Methodology”. At times it may feel like we
have descended into the underworld of academic tedium, but don’t be fooled by the sirens’ cry; we have set our
course and we will reach “The Land of Analysis”. However, once here we may feel the strong desire to stay and
analyze into the years, but that would not be true to our quest. As such, we will continue on. Onward to our
conclusion, our Ithaca, taking the things we have learned home and bringing with us social change.
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CHAPTER 2 Lights: Illuminating Paradigms
When I was ten-years-old, I built a palace. It was my kingdom in an oak tree sky and through my eyes it
was perfect. A few days after I received my fictitious seal of approval, I had some friends over to marvel at my
adolescent Arcosanti. The trio stood before the eighth world wonder in utter silence. In the stillness of that cool
summer breeze, I knew I had achieved greatness.
Then, without warning, my friends formed their firing squad line and began sling-shooting insults at my
personalized creation. Like Snoopy evading the “Archie fire” of the Red Baron, I tried to dodge each attack.
Unfortunately, I was too slow. With each shot to my outer shell, I saw my heavenly home transform into
plywood, bark, and miss-hammered nails. This experience was my first introduction to the power and influence
of paradigms on our perceptions of the world. Through the assertive paradigms put forth by my elementary
companions, I saw my celestial worldview descend to an earthly realm.
Much like my views of the pine tree palace, researchers also bring various worldviews with them into
the research they perform. In this chapter, I will illuminate the paradigms I brought with me into my research
and how it has affected the way in which I gathered and interpreted my data.
My Academic Family Tree: The Roots of My Methods
As I embarked on this very exploratory method of research, it was essential to first acknowledge my
epistemological orientation, or the paradigm that informs my methodological choices. Guba and Lincoln define
a paradigm as “the basic belief system or worldview that guides the investigator, not only in choices of method
but in ontologically and epistemologically fundamental ways” (Denzin and Lincoln, 1994:105). When the
investigator becomes aware of their stated paradigm, it can help them to define “the nature of the ‘world’, the
individual’s place in it, and the range of possible relationships to that world and its parts” (Denzin and Lincoln,
1994:107).
My research design has been informed by the paradigm of critical theory. Critical theory was first
developed by the Frankfurt school in Germany and focused on “philosophical and social thought, especially
Marx, Kant, Hegel, and Weber” (Kincheloe and McLaren, 1994:138). The founding theorists (Max
Horkheimer, Theodor Adorno, and Herbert Marcuse) began by challenging “the social science establishment’s
belief that their research could describe and accurately measure any dimension of human behavior” (Kincheloe
and McLaren, 1994:139).
According to Kincheloe and McLaren, the critical researcher approaches their work with the intention of
producing cultural or social criticisms and with the overarching assumption that the nature of social inquiry is
value-determined, leading to seven basic assumptions: (1) at its root, any social thought is mediated by the
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various power relations as they pertain to their social and historical context; (2) facts always rest in the domain
of values and are never “removed from some form of ideological inscription” (1994:139); (3) social
relationships (between object and concept or signifier and signified) are never fixed and often are arbitrated by
the exchange of production and consumption, especially in a capitalistic culture; (4) language is the cornerstone
of subjectivity formation; (5) principles of hegemony maintain and reproduce privilege for those in power; (6)
we can often overlook the extensive interconnectedness between the “many faces” of oppression by only
focusing on one oppression at a time (1994:140); and (7) the mainstream practices of academic research often
become “implicated in the reproduction of systems of class, race, and gender oppression” (1994:140). Critical
theory thus aims to address and confront issues of injustice and promote individual empowerment.
Along this line of thought, critical theory, while promoting that reality is a social and historical
construction, acknowledges “that ideologies are not simply deceptive and imaginary mental relations that
individuals and groups live out relative to their material conditions of existence, but are also very much
inscribed in the materiality of social and institutional practices” (Kincheloe and McLaren, 1994:140). This can
be seen through what Kincheloe and McLaren refer to as hyperreality: “an information society socially
saturated with ever-increasing forms of representation: filmic, photographic, electronic, and so on” (Kincheloe
and McLaren, 1994:1442). Hyperreality presents images of a social reality as consigned by the dominant group.
Through this “reality” social statuses are ascribed values and institutional power is maintained as “status-quo”.
Therefore, guided by Guba and Lincoln (1994), my paradigm addressed questions of ontology, epistemology,
and methodology.
My first question was ontological and asked “what is reality comprised of and what about it can a
researcher hope to know?” Critical theory takes a historical realism approach in answering this question,
claiming that reality is a construction of history and society (including all its institutional sub-parts as well as its
social interactions); these fuse together through the formation (thesis) and deconstruction (antithesis) of
‘structures’, as they get interpreted as “real” or “natural and immutable” (Guba and Lincoln, 1994:110).
Looking at the influence and effects of pop-cultural mediums on collective ideologies, I focused on assumed
“realities” within the rhetoric of identity, in particular hegemonic masculinity and its implications for
femininity. Through the grid of historical realism, I have acknowledged patterns within history and institutions
and how they have developed and solidified into the assumed realities we espouse in present day mainstream,
American popular culture.
My next question was an epistemological one and focused on “the relationship between the knower or
would-be knower and what can be known” (Guba and Lincoln, 1994:108). The assumption here is informed by
a transactional or subjectivist approach, claiming that the investigator is continually influencing the investigated
during the research process. As a result, the investigator must always acknowledge the values they are bringing
into the investigation and be aware of how those values are affecting and influencing the investigated and their
12
responses. The crux of my research is designed to highlight this process. Pick-Up Artist: The Musical has
included many value-mediated ideas from my own personal experience as a white, middle-class, male,
American sociologist. The goal of the focus groups was to actively seek out how these values are perceived and
thus how they influenced the play participants.
The final level of inquiry was methodological, asking the question “How can the inquirer (would-be
knower) go about finding out whatever he or she believes can be known?” (Guba and Lincoln, 1994:108) At
this level, dialogue and a dialectical approach become the process through which what can be known is known.
The inquiry must be formatted within a dialogue (investigator –to investigated) that is dialectically structured so
that both voices are equally acknowledged and incorporated into the research. The voice of the investigated is as
important as the investigator’s interpretations.
Along with a presentation of my personal journey, the construction of a play as a social educator also
fits into a proposal suggested by Steinberg and Kincheloe (2004) as a new approach to “cultural pedagogy”.
Cultural pedagogy suggests that education occurs in a multitude of social environments. By creating a play that
incorporates my own journey of identity construction as well as introduces sociological ideas and critiques, this
new pedagogy can accomplish the goals advanced by Steinberg and Kincheloe (2004), providing a
developmental place where the audience can gain cognitive skills and abilities that empower them to teach
themselves, make sense of the information being presented to them, begin to understand real life questions of
power and justice, and in turn, become independent agents of true democracy. As audience members and play
participants gain the abilities to make sense of complex situations in real life and hyperreality, they will in turn
be able to communicate their insights within their broader social settings (Steinberg and Kincheloe, 2004:31-
34).
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CHAPTER 3
Camera: Theoretical Strategies for Capturing Interpreted Pop-culture
It was my third lap around the football field. The trademark California ocean breeze forgot to clock in
and the result was a continuous stream of sweat drenching my being like an Amazon monsoon. This was my
punishment for missing yet another pass. I rounded lap number four as I began to drift into memories of the day
before.
I had just auditioned for my high school’s summer musical and the show tunes still rung loudly in mind
(looking back now I think it was due in part to the delirium caused by the oppressive sun and the wind’s sudden
desire to play hooky). Underscored by the chorus of “Oh What A Beautiful Morning”, I began to take inventory
of my possible high school options. Then, in mid-equation it dawned on me, I HATE RUNNING! Like a
spiritual awakening it all became very clear. I loved the theatre. I left the field that day conscious of the course I
would take, but not clear as to why I felt so strongly about it.
In this chapter, I will review just a segment of the many academics that share my passion for the theatre.
Not only that, but I will show how my initial passion for theatre, while inspired by my abhorrence of running,
was based on deeper issues of human interaction, social expression, and ultimately the desire to participate in
venues of social change. As such, I will look at three primary areas in sociological literature that illuminate
these ideas: 1) sociological social psychology as represented by Symbolic Interaction and Dramaturgy; 2) the
sociology of storytelling and ethnographic performances; and 3) the sociology of gender and hegemonic
masculinity. The goal of this chapter is to illuminate the pertinence of theatre in the realm of academia and
show how this wealth of literature relates to my construction of Pick-Up Artist: The Musical.
Social Psychology: “We Were Born For the Stage!”
While I find personal connection to the medium of a theatrical musical, there is also theoretical
legitimation for its use in conveying sociological ideas. I have found the format of the theatre to be compatible
with the sociological insights presented by such classical social theorists as Herbert Blumer (Symbolic
Interactionism) and Erving Goffman (Dramaturgy).
According to Blumer, symbolic interaction is the process through which individuals within a society
interpret the actions of others and then formulate responses based on the interpretation or assumed meaning of
the action performed. Basing much of his theory on the thoughts and lectures of George Herbert Mead, Blumer
further developed the idea of the individual’s “self”. Through social interaction with other human beings the
individual ends up “become[ing] the object of his own action” (Blumer, 1969:62) allowing each individual to
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indicate things to themselves. Having the ability to make indications is important because in order to indicate
something you must first give it meaning, therefore making it an “object”. An object is simply put; “anything
that can be indicated” (Blumer, 1969:10). Objects become the product of our symbolic interactions creating
meaning that arise “fundamentally out of the way they are defined to him [the individual] by others with whom
he interacts” (Blumer, 1969:11). Individual action then becomes a constructed product of multiple moments of
self-indication, or created objects. Taking this a step further, collective action is the result of forming together
individual actions, brought about by interpreting each other’s actions. As a result, human interaction becomes a
process “mediated by the use of symbols or objects, by interpretation, or by ascertaining the meaning of one
another’s actions” (Blumer, 1969:79).
The play format allows for a symbolic presentation through which individuals (within the audience or
performing) can identify characteristics similar to or representative of their own assumed characteristics and
thus, begin to interpret, act towards, and indicate the theatrically presented “self”. By identifying the stage
character’s representation of one’s own “self” characteristics, the audience member or performer creates both
social and abstract “objects” with which they can interact. Through the interaction of character presentation and
audience observation that takes place within a theatrical performance, individuals, within a society, actively
engage and participate in the construction and reconstruction of social and abstract objects, which end up taking
the form of ideal character types. In many ways this is how Blumer interpreted human societies as a whole:
Human society is to be seen as consisting of acting people, and the life of the society is to be seen as
consisting of their actions. The acting units may be separate individuals, collectivities whose members
are acting together on a common quest, or organizations acting on behalf of a constituency. … There is
no empirically observable activity in a human society that does not spring from some acting unit
(1969:85).
Goffman expounds on this process, and in particular the “acting units”, in his dramaturgical analysis of
human interactions. He claims that all human beings engage in a variety of social performances. Performances
are defined as “all the activity of an individual which occurs during a period marked by his continuous presence
before a particular set of observers and which has some influence on the observers” (1959:22).
Drawing on the melancholy Jaques’ laborious lament, Goffman concludes that all human interaction and
performances take place on various “social stages”. Goffman divides our social stages into three regions; “front
stage”, “back stage” and “outside” or “off-stage”. Front stage performances are the most active, involving the
performer and their audience. It is here that the performer is most engaged in striving to present a particular
image of themselves. Often this image presentation is mediated through a series of negotiations between the
performer’s “appearance” (stimuli that give cues to interpreting the performer’s social status) and “manners”
15
(stimuli that clue the audience member into what type of interaction they will experience with the
performer)(Goffman, 1959:24, 107-108).
The back stage performance occurs when the performer is present but there is no active audience. As a
result, the performer is free to step out of their presented character without feeling like they will discredit or
disrupt their performance. In the back stage performance “the impression fostered by the [front stage]
performance is knowingly contradicted as a matter of course” (1959:112), but is ultimately a “purer”, more
“truthful” presentation of the “self”.
Offstage performances usually occur when individuals “unexpectedly enter the front or the back region
of a particular performance-in-progress” (Goffman, 1959:135). This unexpected intrusion often results in a new
performance emerging, one in which the outsiders do not participate in, but nonetheless are being performed for
by the established audience and performers.
As individuals navigate through these various social stages, they must learn the appropriate
actor/audience skills to be successful within societies. These learned skills quickly become the way in which
individuals present themselves to those they come in contact with. The assumption here is that “when an
individual appears before others he will have many motives for trying to control the impression they receive of
the situation” (Goffman, 1959:15). The means by which the individual gains control of the impression others
receive is through a socially learned performance. This performance is achieved through the presentation of
particular “fronts”; “the expressive equipment of a standard kind intentionally or unwittingly employed by the
individual during his performance” (Goffman, 1959:22).
For Goffman, each front is constructed from “past experience(s) and stereo-typical thinking” (Goffman,
1959:26). Within the process of social interaction, these fronts often “become institutionalized in terms of the
abstract stereotyped expectations to which it gives rise, and tends to take on a meaning and stability apart from
the specific tasks which happened at the time to be performed in its name” (Goffman, 1959:27). These fronts
become “collective representations” of social facts and norms coalescing in socially defined “roles” and
“statuses”. It is the fusion of these fronts that constitute particular “actor traits” which in turn define our social
interactions.
In order for an individual to become an interactive member of society they must learn these traits and
practice them in their social performances. Therefore, if Goffman concluded that human interaction was the
result of learned and performed “actor traits”, then one might also conclude that “traits”, presented in theatrical
performances, could be a reflective and interpretive result of the larger social world and its multiple human
interactions. Stories presented within such theatrical settings would then have important relevance in our
understanding of the social and in our attempts towards change.
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Life Is Just One Big Campfire:
The Sociology of Storytelling and Ethnographic Presentations
Sociologist Ken Plummer, points to the importance of the “story’ in the field of Sociology, even
proposing a “sociology of stories” where the analyst does not concern themselves “with analyzing the formal
structures of stories… [but rather is] more interested in inspecting the social roles of stories: the ways they are
produced, the ways they are read, the work they perform in the wider social order, how they change, and their
role in the political process” (Plummer, 1995:19). For Plummer, storytelling becomes the way in which
individuals make meaning in the world around them and also how they convey that meaning to those with
whom they interact.
Within any given society, storytelling becomes “the heart of our symbolic interactions” (Plummer,
1995:20). By using “symbols and languages, we are able to reflect upon ourselves and others, and we cannot
but help acting in, on and through the world” (Plummer, 1995:20). Since Sociology is charged with the study of
human interactions, Plummer contends that the field of “sociology is bound up both with obtaining stories and
telling stories” (Plummer, 1995:19). This interaction occurs in three forums: the producer, the coaxer or coach,
and the consumer or audience. While story production does happen on multi-tiered levels, its important not to
see them as separate actions, but rather to understand the flow between actions resulting in “producers
become(ing) consumers whilst consumers become producers” (Plummer, 1995:25) and the coaching that occurs
in between each transition.
Plummer goes on to lay out a detailed argument, asserting the importance of stories within a society,
concluding that:
The storytelling process flows through social acts of domination, hierarchy, marginalisation and
inequality. Some voices…are not only heard more readily than others, but also are capable of
framing the questions, setting the agendas, establishing the rhetoric much more readily than the
others. These social acts become habitual networks of domination congealing around gender,
race, age, economic opportunity and sexuality: certain stories hence are silenced from a saying
(Plummer, 1995:30).
Further on Plummer states that, while stories can be used as formats of domination that perpetuate
hegemony, meanings within the stories are never static or fixed, but change as they undergo transitions between
each forum. As a result, stories do not have to be relegated to the cynic’s corner, assuming that only those with
the institutional power can create and disseminate their stories. Now, anyone has the opportunity to add to the
ideological process of storytelling, and possibly affect social change.
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Plummer is one of many scholars who are encouraging new literary expressions of research
representation to be produced within Sociology and the greater social sciences (Banks & Banks, 1998). From
Holman’s exploration into autoethnographies (2005) to Denzin’s approach to performance ethnographies
(2003a), the field of qualitative studies is rapidly opening up to a multitude of new research presentations
(Eisner, 1997; Crow, 1988; Bonney, 2000; Diamond & Mullen, 1999; Vincent, 2005; Bagley & Cancienne,
2002). However, to do so one must understand and be able to speak the social language; “the media is the
message” (Plummer, 1995:23).
Plummer’s statement highlights an important shift in contemporary constructions of meaning. It is no
longer enough to present ideas and watch them develop within the tides of social change. In contemporary
American culture it is absolutely necessary to not only understand the media through which we present our
research, but to intentionally choose media formats that are in themselves articulations of the message our
research seeks to present. Mahoney observed, through his research on intimacy construction of gay men living
in Britain, that by approaching our research in a fashion cognizant of the medias we employ we can “unmask
truth claims, actively locate the storytellers in the process and production of the narrative, and allow for a more
creative process in the production of knowledge” (2007:574 emphasis mine).
Denzin (2003b) is a researcher who has fully embraced the use of performative media as a way of
conducting and presenting research data. He refers to this as performance ethnography. According to Denzin, it
is within the medium of performance that one’s ethnographic work can be most successful in promoting social
change, for it is within a performance that knowledge can be disseminated and become accessible to a wider
audience. He states:
Performances deconstruct, or at least challenge the scholarly article as the preferred form of
presentation (and representation). A performance authorizes itself, not through the citation of
scholarly texts, but through its ability to evoke and invoke shared emotional experience and
understanding between performer and audience (Denzin, 2003b:192).
Alexander (2005) suggests that performances of research can become models by which to critically
understand our social interactions—what Hamera (1999) termed, templates of sociality. These performance
templates allow for the audience members to “see others in relation to themselves; to come to know, to
contemplate on how they came to know, to signal ways of being, and to see possibilities for their social
relational orientations and obligations to others” (Alexander, 2005:422). Much in the same way, the
performance itself is not as much about performing for an audience as it is about using the performance medium
“as an act of critically reflecting culture” (Alexander, 2005:423). In short, the performances give space and
direction intended to encourage the audience members to critically reflect on themselves and the culture they
create, always keeping in mind that the goal of each performance is to promote social change.
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Up until this point, we have been talking about performance techniques used to present elements of a
researcher’s data, but these performances do not have to prescribe to features of theatricality. Instead, the focus
is primarily placed on challenging established modes of knowledge construction and experimenting with
various venues in which meaning is made. There is, however, a category of research presentation that is as
focused on the theatrical features of the performance as with the research being presented; this is loosely
clumped into the category of “ethnodramas” (Rossiter et. al., 2008:133-135).
Ethnodramas are primarily interested in communicating research findings and aim to stay faithfully
representative of the primary research participants (Rossiter et.al., 2008; Mienczakowski, 1995). This form of
presentation is not entirely theatrical in that the performances become a secondary concern. The conventions of
improv are also employed in an attempt to allow audience members moments to intervene in the staged action
and produce different theatrical outcomes (Rossiter et.al, 2008). While ethnodramas do incorporate elements of
the theatre, theatrical conventions are still seen as secondary to the dissemination of the researched data
(Mienczakowski, 1997). This is not the case with “theatrical research-based performances” (Rossiter et.al.,
2008) or “ethnotheatre”; a research style that “employs the theatrical craft and artistic techniques of theatre
production to mount for an audience a live performance event of research participants’ experiences and/or the
researcher’s interpretations of data” (Saldaña, 2005:1).
In ethnotheatre the fundamental goal and purpose of the performance changes from that of ethnodramas.
Ethnotheatre performances seek to showcase cultural meanings that have been discovered through research but,
unlike ethnodrama, they “do not strictly adhere to the data as script” (Rossiter et.al., 2008:136). Instead, the
exploration into artistry and artistic forms becomes the major focus, leading the ethnotheatre category to place
less emphasis on realistic depictions and move towards “the aesthetic and creative power of theatre as an
interpretive, analytic tool” (Rossiter et.al., 2008:136). As such, ethnotheatre strives to be informed by
participant narratives, while still relying on the researchers interpretations and analysis to direct the
performance.
Johnny Saldaña explains that a theatrical performance, informed by thoughtful narratives, can “capture
both the essence and the essentials of a particular individual’s worldview and culture” (Saldaña, 2005:37).
Saldaña notes that this particular style of presentation allows for the researcher to utilize the media tools of
contemporary culture thus, symbolically and aesthetically conveying their findings in a format that promotes
audience engagement and reflection (Saldaña, 2005). Therefore, the ultimate goal of ethnotheatre “is to
investigate a particular facet of the human condition for purposes of adapting those observations and insights
into a performance medium” (Saldaña, 2005:1). Saldaña calls this process “dramatizing the data” (Saldaña,
2005:2). In order to dramatize the data, the researcher must first understand the theatrical conventions of script
writing. Michelle Miller walks through these theatrical conventions in relation to social research and points out
three major features to look for when writing a play.
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First, the researcher wants to look for themes within the research that can be threaded together into a
“story arch”. These will most likely come from “events, actions, and incidents with enough detail for
enactment” (Miller, 1998:70). Next, the author needs to select which voices they want to be presented within
the production, making sure that the voices illustrate the selected themes of the story arch. Lastly, the character
voices should be based on “clarity of orientation (who, what, where, when), the presence of a complicating
action (a crisis or turning point), and some enactment of results (what finally happened or came out of the
study)” (Miller, 1998:70). Miller maintains that this style of research presentation allows for a type of
“multivocality” to be produced within the research, giving a balance between the voices of the participants and
the researcher. Saldaña also acknowledges the benefit of using multivocality and drawing from multiple
sources, claiming that this approach allows for the researcher/playwright to: “(a) offer triangulation; (b)
highlight disconfirming evidence through juxtaposition; (c) exhibit collective story creation through multiple
perspectives; and/or (d) condense “real time” data for purposes of dramatic economy” (Saldaña, 2005:23).
As I began constructing Pick-Up Artist: The Musical, I started with the three major features of
dramatizing research proposed by Miller. Within this process, I decided to develop the play based on the theme
of hegemonic masculinity and then developed three sub-themes from that: 1) Masculinity as Homophobia; 2)
Masculinity as Feminine Objectification, and 3) Masculinity as Dominance/Control. Then, I created character
voices based on the themes and situated them within a social context (I will develop this process in my methods
section). As I developed the character voices, I drew from multiple sources as suggested by Saldaña. These
sources were taken from the literature surrounding gender studies and in particular research concerning gender
identity (Pollack, 2003; Lorber, 2003), hegemonic masculinity (Donovan, 1998; Messner, 2002), feminine
objectification (Lemoncheck, 1994; Griffin, 1981) and practices used to assert masculine dominance (Messner,
2002; Mullaney, 2007; Pascoe, 2007). Where I differed from both authors—Miller and Saldaña—is in the actual
research I used to inform my play.
Since my research aim was to understand how audience members interpret ideologies presented within
pop-cultural mediums, I chose to animate sociological ideologies into stereotyped character. Both Saldaña and
Miller use transcripts from real life interviews to construct the characters and themes within their plays because
the end goal is to present an ethnographic narrative of the participants. I, however, wanted to explicate the
sociological importance of particular inanimate ideas, presented by social theorists. I also wanted to show the
social implications of adhering to particular stereotypical trends of thought, as suggested by the social theorists.
Therefore, my theatrical construction of research went in an alternate route of information presentation
in that I did not use real life narratives, but rather created fictional characters, based on sociological theories,
and created a fictional story line to inform and situate my themes and ultimately my story arch. I based this
story line on predictive patterns perceived within social research and theories. For the purpose of Pick-Up
Artist: The Musical, I chose to focus on the construction of American hegemonic masculinity and its effects on
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other expressions of masculinity as well as its implications for the feminine in the context of sexuality and thus,
objectification.
A Musical!?! That’s Not Manly!!!
I have chosen to focus on sociological issues of masculinity and femininity for a variety of reasons. The
first reason stems from my own interactions with the impact certain labels can incite within the development of
one’s identity and self-conceptions. Secondly, I feel that within American society gender constructions are
foundational ways with which we categorize and thus, delineate roles and statuses within our social institutions.
In accordance with this thought is also the idea that gender (along with race) is believed to be a social
construction that we as humans are given at birth. The individual ultimately contends with these constructions
for the duration of their lives. Lastly, but not exhaustively, I feel that gender constructions are prevalently
displayed and asserted within and throughout popular culture and as such have tremendous implications for how
individuals construct their own gender and interact with individuals from other gender constructions.
Masculinity within American society can be seen as a combination of both social and biological
constructions. Our social constructions are created through a series of various symbols that are endowed with
meanings, then reaffirmed by social interactions and finally solidified through the interpretive process (Blumer,
1969). An example of this process, in terms of masculinity, would be my grade-school attempt at intramural
basketball. The symbol of basketball (and sports in general) has been endowed with masculine meaning;
therefore, when I proved incompetent at this “symbol” the other boys around me affirmed the idea that I was
“less-manly” than those deemed more competent. In reaction to this, I bowed out of participating in any further
sporting activities, causing me to interpret my lack of skill as a lack of masculinity.
As these symbols undergo the social process, they get acted out through our institutional structures by
classification and stratification, thus, giving society a method by which to gauge, place, and respond to the
individual. Judith Lorber states, “Gender signs and signals are so ubiquitous that we usually fail to notice them-
unless they are missing or ambiguous. Then we are uncomfortable until we have successfully placed the other
person in a gender status…” (2003: 96). These symbolic distinctions are further affirmed by biological traits,
which have been dichotomized into either “male” or “female” classifications. This was in part due to the
“gendering” of the sex hormone started in 1932 with the First Conference on Standardization of Sex Hormones.
As Anne Fausto-Sterling points out, “male” and “female” hormones are present in both sexes and are
not isolated only to the development of reproductive tissues, but can be seen in an array of diverse functions
(Fausto-Sterling, 2000). Unfortunately, social discourse has been so immersed in these gendered descriptions of
“male” and “female” hormones that many stereotypes feel scientifically justified in their assertions. Statements
such as “Boys are just more aggressive”, “You throw like a girl!”, or even as absurd as “Men are from Mars,
Women from Venus” all take their cues from this assumption that men and women are biologically on opposite
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ends of the spectrum. It is these social and biological constructions that lay the foundation for how men “do
gender” (Lorber, 2003: 96) in their public and private lives.
Adam, a young boy coming to terms with his adolescence, described his interaction with masculinity as
if he were wearing a mask. He said, “I get a little down … but I’m very good at hiding it. It’s like I wear a
mask. Even when kids call me names or taunt me, I never show them how much it crushes me inside. I keep it
all in” (Pollack, 2003:220). We all wear some form of a gendered mask. Forged in the fires of adolescent
taunting and media induced imagery, the degree to which our masks match socially elevated norms determines
the degree to which we are accepted within societies “in-group”. While the feminine mask carries with it
numerous detriments and deserves its own series of musical representations, in Pick-Up Artist: The Musical I
chose to focus on the masculine mask as it not only seems to be underlined with its own distinct volcanic hue
just waiting to erupt, but my social vantage point (being a “man”) gives me more natural insights and
experiences to draw from in creating characters and situations. It is through these characters and situations that I
explore the problematic nature of maintaining the masculine mask for a prolonged period of time.
Michael Messner describes this danger: “learning early to mask one’s vulnerability behind displays of
toughness may help boys survive on the street, but it can also contribute to boys (and, later, men) having
difficulties in developing and maintaining emotional connection with others” (Messner, 2002:51). “Real men
don’t cry” is a mantra that we hear echoed throughout 20th Century United States and reiterated by the bullet
Rambo takes to the shoulder or the strong veneer Bruce Willis maintains when he removes shards of glass from
his bare feet. Fight through the pain to finish the task, whether that task is war or work, real or imaginative, the
principle of a stoic statue still rings true for many. “As the man learns to suppress his own self-empathy, to
endure pain and injury to get a job done, his body is experienced not as a human self to be nurtured and cared
for but as a machine or tool to be used to get a job done” (Messner, 2002:61). This stoic emotionality pairs
comfortably with the ideas of individuality and superior strength exulted within American culture. The true
masculine man is self-made, heroic, powerful in his athleticism, and above all profoundly heterosexual. Any
semblance of femininity is grounds for homo-stigmatation and ultimately marginalisation from society. This
social construction and expectation creates a type of “frustrated masculinity”.
By viewing himself as a machine and ignoring needs present in all human beings for nurturing care, the
man immersed in the ideology of hegemonic masculinity can quickly find himself becoming alienated from not
only elements of his being, but also from the larger society. Only in temporary releases of the frustrated
masculine can the individual find moments of reprieve from alienation. So how does the individual find release
from such stringent societal expectations? How does the frustrated masculine get satisfied? One answer might
be found in public and private volcanic irruptions of hegemonic masculine assertion and domination.
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Release of Frustrated Masculinity: Violence
For those men who reach the threshold of societal expectations and feel ready to pop under the pressure,
society has allowed for two releases of the frustrated masculine; violence and pornography. In the book, Taking
the Field: Women, Men and Sports, Michael A. Messner looks intently at the intrinsic affirmation of violence
present within male dominated sports, or the “institutional center” (baseball, football, basketball) (Messner,
2002:xvii). For Messner, this public affirmation of aggression allows frustrated masculinity to be released while
still upholding social expectations of the masculine. Since this aggression is often in the realm of the public,
much of this voyeurism still needs to be bridled and controlled. This is often done through what Kaufman calls
the “Triad of Men’s Violence”: violence against women, against other men and against themselves (Messner,
2002:30).
Each act of violence recapitulates hegemonic masculinity, while at the same time allowing for
temporary release of the frustrated masculine. Messner (2002) observed that each type of violence allows for
the individual to bond into a fraternal group by asserting masculinity through the degradation of a “feminized
other”, competing with each other for status, and suppressing any physical and social traits deemed “feminine”.
First, violence against women asserts dominance while placing the individual’s masculine traits high
above any possible feminine ones. Through such violence, men can reaffirm the “assumption that they, as men,
should be in control- of their sexual partners, of the situation, of themselves” (Messner, 2002:45). Mullaney
(2007) acknowledges the role that hegemonic masculinity can play within men’s violence towards their intimate
partners. She uses Arthur Brittan’s term “masculinism” to unpack the foundational ideologies that promote a
patriarchal worldview of social arrangements, which, ultimately lead to a justifying of “men’s domination of
women” (Mullaney, 2007:243).
Mullaney conducted in-depth interviews with fourteen men in state-mandated “battering programs”.
During the interviews she found that a common theme arose, centering around a need, amongst the abusers, to
re-normalize their actions by resituating blame on something or someone else. Either blaming outside forces
(like alcohol or stress) or the victims of the abuse, the men ascribing to this extreme form of physical
domination over women negotiated their masculinity by aggressively confronting those elements in their lives
that they deemed as feminine. By elevating their masculine traits in hyper-aggressive manners (above those
feminine traits of their partners), the abusive men felt that they could gain the control that the ideology of
hegemonic masculinity claims they should maintain (Mullaney, 2007).
Violence against other men is similar to violence against women in that it asserts dominance while
affirming the individual’s masculine traits. However, it also claims heterosexuality in often very homoerotic
ways; whereas, violence against women asserts heterosexuality through power and control (Messner, 2002:48-
55). In many ways, this violence against other men is simply an expression of social homophobia and as such
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American masculinity’s key feature becomes that of homophobia; “men’s fear of other men” (Kimmel,
2003:106).
In hegemonic masculinity, the homosexual man represents a “penetrated masculinity” which symbolizes
“a masculinity devoid of power” (Pascoe, 2005:124). As such it is relegated to the lower rungs of the social
hierarchy alongside the feminine (also penetrated and devoid of power). Violence against other men serves to
establish masculinity for the victor and demote the victim to the status of the “feminized other”. Both the
feminine and homosexual get stigmatized as a weaker version of “man” and thus, get forced to occupy a deviant
social status of subordination to socially accepted masculine expressions4.
Boys are often raised to fear two things, (1) that we will become too girly and (2) that we will become
gay. In many ways, these fears are viewed as one in the same in that homosexuality is automatically associated
with femininity. So to say that a man is “too girly” is to imply that he is also gay, and to say that a man is gay is
to imply that he is by nature “too girly”. In order to combat these fears, we are taught to relieve such fears by
attacking others (Kivel, 2007:148).
Feminizing other men is an important element in group processes of dominance bonding because by
determining, “that one or more members of the male group are … the symbolic debased and degraded
feminized ‘other’ … the group members bond and feel that their status as ‘men’ is safely ensured” (Messner,
2002:25). It is this social violence towards the devalued feminine and assumed homosexual that helps to
maintain and perpetuate hegemonic masculine assumptions.
Lastly, violence against one’s self articulates the notion of masculine individuality and superior strength.
The main tenet within this form of masculine violence is “control”: control over yourself and your feelings as
well as control over other members within society. Paul Kivel points to the intensity of such social expectations
surrounding masculinity in his article and diagram; “The Act-Like-a-Man Box” (2007), claiming that boys are
trained from birth to ignore and deny any feelings of “love, excitement, sadness, confusion, anger, curiosity,
pain, frustration, humiliation, shame, grief, resentment, loneliness, low self-worth, and self-doubt” (2007:148).
(See Appendix A)
Through this practice, men learn how to assert control over their physical selves, the emotions they
experience, and the relationships they develop. By denying such expressive feelings, men are able to maintain
4 I based this statement on Goffman’s exploration into the stigmatized individual. The term stigma refers to an attribute possessed by an individual that is seen as discrediting for them, while at the same time creditable for those not possessing said attributes. As the individual enters into the presence of a social group they are immediately defined by a “virtual social identity”. This identity is “the character we impute to the individual … made in potential retrospect” (Goffman, 1963:2). When it is acknowledged that the virtual social self contains an attribute that is not only different than the group to which they have entered in, but is also “of a less desirable kind”, then the individual gets “reduced in our minds from a whole and usual person to a tainted, discounted one” (Goffman, 1963:3). Often the stigmatized begins to adopt the beliefs held by the dominant group about themselves and thus reinforce their stigmatization. As the process continues the stigmatized eventually gets cut out of “society and from himself so that he stands a discredited person facing an unaccepting world” (Goffman, 1963:19). As individuals maneuver within a specified schematic of gender expressions, those deviating too close to the feminine side experience this process of stigmatization and as such get confined to subordinated or peripheral positions within society.
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and reaffirm social assumptions of their masculinity: (1) “expressing emotion and crying … are linked to
femininity” (2) “masculinity is linked with competence and achievement” and (3) “masculinity requires men to
be tough and self-reliant” (Emslie et al., 2006:2247).
While each form of violence allows for some level of voyeuristic release, its public limitations often
leave the expectations inherent within hegemonic masculinity to remain frustrated. However, within the private
sphere, voyeuristic endeavors can be used to covertly relapse the frustrated masculinity (even if only for a short
while), usually outside the walls of public constraints.
Release of Frustrated Masculinity: Pornography
Within contemporary mainstream American culture there are a multitude of private voyeuristic releases
available to males. Each release, from lingerie advertisements to prostitution, situates itself within the
sexualization of feminine objects as a way of asserting heterosexual masculinity. These forms of release
function by keeping femininity in a detached and submissive position in relation to the individual’s masculinity.
This allows for the man, seeking voyeuristic affirmation of their masculinity, a venue through which they can
affirm and recapitulate the elements of their masculinity that are socially acceptable and subjugate those
elements that are seen as inferior. For the purpose of my research, I have chosen to focus on a newly redefined
and emergent voyeuristic venue made available in contemporary American culture: pornography5.
I have chosen to look at the implications of pornography on the development of masculine expression
for three reasons. First, with the advent of the world-wide-web, Americans have gained an increase in their
access to internet-pornography and thus, cultural scholars have seen an increase in pornographic use. Due to the
intentional marketing focus directed towards males, scholars have also seen an increase in masculine
consumption of pornographic material. Next, pornographic material maintains an unique position in the
formation and reassertion of hegemonic masculinity and feminine objectification. This is the result of its
specific subject matter, focusing on sexuality (an arena of intentional heterosexual masculine assertion) and its
primary market being American males. Finally, by exploring the implications of pornographic ideologies and
then using the findings to inform my construction of Pick-Up Artist: The Musical, I have been able to
implement the principles developed within neo-Gramscian cultural studies by using pop-culture to confront
pop-culture. I will now explore each of these three reasons in greater detail.
Pornography in the U.S. has become one the most commercially successful industries to date. It is
estimated that “the industry grossed eight billion dollars in 1996” (Kern et.al., 2004:75) and between 1997 and
1998 pornography sites on the web had grown from 900 to between 20,000-30,000 (Kern et.al., 2004:76). A
5 When I use the word “pornography” I am referring to the mainstream heterosexual pornography genre. This genre is sometimes referred to as “hardcore” and is openly available to any of-age person within America. This genre also is an explicit depiction of sex between men and women, meaning that “the sexual activity is not simulated; these videos are a record of sex between the performers” (Jensen, 2004:1).
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study done in 2004 showed that “males were more than six times as likely to use cyber porn than females”
(Kern et.al., 2004:85). These statistics show that the social meanings of masculinity and femininity that are
being portrayed in pornographic material have their strongest direct effect on men and how they construct their
gendered identities as well as how they view femininity.
In general, pornographic material is defined as any “verbal or pictorial material which represents or
describes sexual behavior that is degrading or abusive to one or more of the participants in such a way as to
endorse the degradation” (Longino, 1994:155). Robert Jensen conducted a qualitative study of self-identified
pornography users and concluded “pornography was an important factor in shaping a male-dominant view of
sexuality” (2003:285). Within this male-dominant view of sexuality, men are often taught how to numb their
feelings through graphic language and imagery that initially horrifies and disgusts them, but eventually
overpowers (Griffin, 1981:83). Through a review of the literature concerning pornography, I have found five
primary effects pornography can have on the individual’s construction of a gendered identity:
1. It produces all addictive activities; pornography is progressive. It will demand increasing levels of
intensity and new materials to get the same effect (Philaretou et.al., 2005:158; Griffiths, 2001).
2. It reinforces the lies and myths about sex, women and masculinity (Griffen, 1981:2-7; Jensen, 2003;
2004; Longino, 1994).
3. It isolates the individual from others with a false sense of intimacy (Philaretou et.al., 2005:162)
4. It creates a sense of shame and doubt about one’s masculinity (Philaretou et.al., 2005:159-161).
5. It adversely affects a man’s ability to perform sexually with a real person (Philaretou et.al., 2005:162-
164; Jensen, 2003; Payne, 1995).
Jensen has linked pornography to violence against women, claiming that while pornography may not be
the direct cause of rape, it can be implicated in perpetuating and blurring the lines of invitation, making rape
more psychologically accessible for individuals (Jensen, 2003; Jensen, 2004). He cites a woman’s recounting of
her rape experience in the Silbert and Pines Study where she remembered the man beating her and saying, “I
know all you bitches, you’re no different; you’re like all of them. I seen it in all the movies. You love being
beaten” (Jensen, 2003:270). Jensen continues to list case study after case study where both men and women
acknowledge the influence pornography has had on their individual experiences with rape and sexual violence.
Pornography reduces the feminine to an object of conquest and places the masculine in an aggressive
and dominant position over her by numbing the emotions through the construction of a sexual fantasy. It is
through the numbing of emotions and becoming engulfed in pornographic fantasies that the individual can
finally embrace all ideological assumptions about hegemonic masculinity. At this stage men are no longer
conflicted by the feminine, but dominant over it and completely captivated by the expectations of hegemonic
masculinity.
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Collins notes the intersection between pornography and violence stating that “[i]n contemporary
pornography women are objectified through being portrayed as pieces if meat, as sexual animals awaiting
conquest” (2000:135). When the objectifier can reduce the female subject to a sub-human status, they become
more able to exploit the individual. By stripping away humanity from the feminine object, the objectifier
maintains a position of superiority and thus, develops a perceived “right” to use the object as is deemed best.
Collins states that, in this moment, the objectifier has given themselves permission to use any form a
gratification necessary to fulfill their desires. It is this permission for violence that pornography promotes.
As I mentioned earlier, the final reason I have chosen to focus on pornography is because of the
opportunity it has given me to use pop-culture as a means of critiquing pop-culture. The process through which
I did this can be explained using a variation of what Omi and Winant call “racial projects” (1987). Racial
projects serve as mediators between the abstract ideologies existent within the collective consciousness of a
society and the actual implementation of those ideas into institutions and practices. These “projects” can be
anything that reaffirms an ideological stance, whether that is interpersonal conversations or Presidential
addresses. This can be further articulated using Omi and Winant’s diagram of Racial Formation Theory:
Cultural Beliefs Structural/Historical Phenomena
(Language; Values; (Institutional/Organizational;
Norms; Assumptions) Routine ways of acting out
the social)
Racial Projects
(Large-scale public action;
Interpersonal action;
Political activity)
By applying these principles to the concept of gender we see that our ways of “doing” gender develop
through very much the same formative process. Thus, in this vein, I am using the term “gender projects” to refer
to large or small-scale public action that serves to reinforce “common sense” assumptions about gender and
more specifically, masculinity. By looking at the implications and influence mentioned earlier about
pornographic material we can see how pornography is used as a gender project.
When we understand the importance of gender projects to promote ideologies that can negatively affect
individuals, we can begin to use these gender projects as counter attacks, promoting new ideological
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viewpoints. Infusing Pick-Up Artist: The Musical with researched implications of pornography on masculine
expression and feminine objectification was my way of creating a gender project that challenged the established
ways of performing masculinity, and thus, perceiving the feminine.
Through this process, I was able to participate in a neo-Gramscian approach to popular culture. Neo-
Gramscian cultural studies pose that popular culture is the result of resistance and incorporation (Storey,
1998:127). Subcultures are able to take elements from mainstream cultural productions and reinterpret them in
ways that they were originally not intended to be interpreted. After the reinterpretation, the subculture
rearticulates the original production “to produce oppositional meanings” (Storey, 1998:126).
As I presented ideas about masculine dominance in relation to their sexuality, I used the icon of the
pornographic female to represent the process through which men are taught to objectify and ultimately discard
women after sexual conquest. In doing so, I was able to present an oppositional understanding of masculine and
feminine images in pornography. Instead of the man represented as a sexual champion, he is depicted as a
colonizer of female sexuality. Instead of the woman as a peripheral object only acknowledged in relation to her
sexual function, she is developed into a three dimensional character, with hopes, dreams, and expectations on
equal footing as her male counterparts.
Concluding the Conclusions of Other Concluders
We live in society. I know this idea sounds basic and uninsightful for a thesis project, but let it linger for
a while. We live in society. When we are making decisions at the grocery store, we live in society. When we are
having a casual conversation with friends over coffee, we live in society. When we sit down to read a magazine,
newspaper, or thesis, we live in society. When we are all alone, at home, in our cars, or camping on a remote
mountain, we still live in society. There is no escaping it. Therefore, it is important to be aware of this constant
in human life and equally important to not become passive agents within our social situations.
Blumer and Goffman showed that we cannot be passive social agents, simply at the mercies of the social
tides. We are constantly active social participants (even when we are not aware of it), and we are always
involved in the production and sustaining of social meanings. Plummer described how these social meanings are
often created through the stories we tell each other. In fact, it is through this process of social storytelling that
we define our individual identities and thus our expectations of those around us.
Once we understand the use of storytelling and its impact on social definitions, we can become
intentional with the stories we chose to tell and the formats through which we tell them. Denzin understood this
dynamic and proposed the use of performance mediums, such as theatre, to situate researchers within the
mainstream flow of social discourse and change. Along with Denzin, Saldaña and Miller both gave practical
strategies for creating sociologically informed theatre productions.
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In order to create this piece of socio-theatre, I chose to focus on the issue of hegemonic masculinity and
its implications for the social feminine. Messner showed how masculinity is often reproduced and affirmed
through various acts of violence, towards other men, women, and towards themselves. These acts of violence
serve to maintain the masculine position by asserting dominance over “feminized others”. Another form of
sustaining hegemonic masculinity is through the gender project of pornography. As the saliency of
pornographic images continues to grow, masculine expression in relation to feminine sexuality becomes more
defined in terms of dominance and control. The result is a hegemonic masculinity centered on the subordination
of feminine expressions.
In the next chapter, I will outline the ways in which I went about constructing my own gender project:
Pick-Up Artist: The Musical. The end goal being to promote new discourses about gender and ultimately
present oppositional images for the hegemonic masculine.
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CHAPTER 4 Action: The Construction of “Pick-Up Artist: The Musical”
I sat stunned, paralyzed by the visual imagery being depicted before my very eyes. At first I thought it
was a farce, a comical approach at investigating reality television, like The Office. Maybe another Milgram
experiment constructed to showcase the willingness of individual submission to authority. “A practical joke!” I
thought. “That’s it, it must be a practical joke! Where’s Ashton Kutcher!?!” Ashton never showed. VH1’s realty
television program, The Pick-Up Artist continued for the whole season espousing ideological imperatives on
how men should present themselves and how they should perceive women as sexual objects of conquest. Both
ideologies showed to be equally problematic as each male participant proved weekly their inability to live up to
the hegemonic standard presented by their mentor, Mystery. This T.V. show both frightened and inspired me.
From there I embarked on an exploration into the functions of pop-culture and the meanings of masculinity
within the discourse of the mainstream American culture.
In this chapter, I will outline the process and method I used in my creation of Pick-Up Artist: The
Musical. I will expound on the themes surrounding masculinity (Masculinity as Homophobia; Masculinity as
Feminine Objectification; and Masculinity as Dominance/Control) by using excerpts from the play and I will
show how I used these themes to construct character voices and plot lines for the play. I will also describe the
use of drama as a theatrical tool in the explication of classical social theories. I will then conclude with
describing why I chose to end the play without a typical ending.
Playtime: Let’s Give ’Em Something To Talk About
Before I started writing Pick-Up Artist: The Musical, I knew that I wanted to explore the construction of
identities through the musical format, and in particular masculinity. VH1’s The Pick-Up Artist, in part inspired
this desired focus in my play. In this gladiatorial showcase, the viewer got introduced to a group of young men
who were stigmatized as losers, geeks, or socially inept. These men were then placed in a house and taught how
to become men that women would not only like, but men who could sexually conquer a woman through the
tools of seduction. Bare in mind that this was no parody, but ideas that were earnestly believed and embodied
by the mentors of this Pick-Up Artist program. From this corporate ethnography, I saw young men become
resocialized and transformed from guys I could relate to, to stock character types that you might find in an
Acting 101 monologue book. I found this process fascinating and decided to use the idea of a documentary to
situate my play.
Using the documentary as a template for my play allowed for me to clearly define a plot for the play and
thus, create an order and structure by which to communicate and develop the themes I wished to express.
Structure is essential for any play in that a play lacking structure will be “nothing more than random events that
will fail to communicate specific thoughts to anyone but the writer” (Downs & Russin, 2004:55). Seeing as my
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thesis hinges on the idea of communicating thoughts and ideas to a larger audience, it was important that I did
not throw together something that didn’t stay attentive to this principle. By making the plot follow that of a
documentary in which young men are trained to become “real men”, I was also able to introduce two
contrasting characters for each theme that arose. This not only showed the stereotype and its implications, but
also showed the process through which individuals come to embody such characteristics.
Grounded in the theoretical idea that, as social beings we categorize individuals based on the product of
the interplay between attributes and stereotypes (Goffman, 1963), I decided that my next course of action would
be to establish themes based on the stereotypes existent within the ideology of hegemonic masculinity. Through
the use of research literature on gender I came up with three primary themes: (1) Masculinity as Homophobia,
(2) Masculinity as Feminine Objectification, and (3) Masculinity as Dominance/Control. Each theme was
placed within the context of sexuality and in particular the individual’s attempt at maintaining a perceived
heterosexuality. I have narrowed these themes in this manner for the sake of brevity within the play, but also
because much of the literature I reviewed noted the importance of heterosexual-ness in affirming hegemonic
masculinity.
Below I will walk through the steps of how I created character stereotypes based on these three
masculine themes, as well as the conflict and repercussions that these characters encountered as they
maneuvered through various masculine expressions. I will do this by using excerpts from the play itself (for a
full version of the play see Appendix E – quite possibly the longest Appendix to a paper ever!).
Masculinity as Homophobia
This theme came from Messner’s conversation concerning violence towards other men. Messner equates
homophobia to the process of adhering two objects together using Elmer’s glue. As the glue dries and adheres
to individual items, it also begins to act as a barrier, never allowing the two individual items to ever truly touch.
As male groups participate in homophobic discourse and actions they bond “together as part of the in-group (we
are men, they are faggots), it also places clear limits on the extent to which boys and men can make themselves
vulnerable to one another (don’t get to close, emotionally or physically, or you will make yourself vulnerable)”
(Messner, 2002:54-55). The result of this intensified male-to-male relationship is an overtly hyper-aggressive
masculinity, seemingly on the verge of exploding in fits of violence.
As I worked with this idea as well as the concept of “fag discourse” discussed by C.J. Pascoe (2005)
and Michael S. Kimmel (1994), I ended up creating two character voices used to represent these concepts:
Manifesto and Peter. Manifesto is the completed embodiment of this theme and Peter becomes his protégé. The
scene below is the first time that Peter and Manifesto interact. Right from the start, Manifesto is clear in
establishing his role as the dominant male. He accomplishes this through various put downs and jabs, but
becomes most successful when he uses “fag discourse”. This is done by feminizing another male through using
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words that challenge an assumed heterosexuality, making homosexual stigmatization “a weapon with which to
temporarily assert one’s masculinity by denying it to others. Thus ‘fag’ becomes a symbol around which
contests of masculinity take place” (Pascoe, 2005:133).
ACT I, Scene 4: Appendix E, p.10-‐11
MANIFESTO
You've gotta dress the part! (to Peter)
You, what's your name!?!
PETER
(looking around)
Who ... me!?!
MANIFESTO
Yes, you butterball! What is your name?
PETER
(standing up)
Um ... Peter.
MANIFESTO
(mockingly)
Well "Um Peter," where did you get your clothes?
The "I'm a dumb ass section of K-‐Mart?
PETER
No ... Target.
MANIFESTO
Well, you missed it ... the target that is. I mean your clothes cry out "I'm a momma's boy, please kick my ass!" You
want to be respected. You've got to dress respectable. Why am I even talking to you about respect? Look at you!
You don't even respect yourself enough to loose that pudge you call a waist. Storing up for the winter?
PETER
I never thought I was overweight?
MANIFESTO
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You aren't if you're content being a loner the rest of your life.
Peter starts to cry, but tries to hide it.
Eddie notices and hands Peter a handkerchief. Manifesto sees.
Are you crying? What a girl!
EDDIE
Leave him alone! (to Peter)
You OK Peter?
MANIFESTO
Oh, I'm sorry. I didn't know you guys were an item. (to Peter).
I didn't mean to piss off your boyfriend, Peter.
PETER
He is not my ... we're not ...
(to Eddie) Leave me alone!
MANIFESTO
I don't care! I just want to know if you actually want to learn the things I have to teach you, or are you going to run
away and cry each time I say something that hurts your pretty little feelings?
PETER
I want to learn ... I do really want to learn.
As a fraternal bond grew between the two characters, they began to participate in homophobic talk about
the other male characters, thus solidifying them as the “in-group”. However, this bond also served as a barrier
between the two characters ever establishing a substantial friendship. As a result, when conflict arose between
Peter and Manifesto, they found themselves battling between each other for the dominant position within their
grouping.
ACT II Scene 5: Appendix E, p.72-‐73
PETER
Leave me alone Mani! This isn't your fight!
(yelling at someone off stage)
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Yea you! I'll take both of you on,
you little pansy-‐ass punks. Come on!
MANIFESTO
Calm down Bulldog.
This isn't a fight you want.
PETER
What, now you're afraid of two punk ass Mexicans? (sarcastically) Oh, sorry.
I didn't mean to offend you.
MANIFESTO
Listen a good fight is one you can walk away from.
Trust me, this is not a good fight.
PETER
Oh, I get it. You don't want me to kick your boyfriend's ass. You guys have some hot homo-‐Latin love affair going
on.
MANIFESTO
Watch it.
PETER
Why? What are you going to do to me?
Manifesto and Peter give each other a look,
each one waiting for the next to make the first move.
PETER CONT.’
That's what I thought.
You are nothing but a faking queer.
MANIFESTO
Be careful boy.
PETER
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(looking Manifesto straight in the eyes)
Fucking Faggot.
Music starts. At this Manifesto swings at Peter but misses.
Peter quickly swings back and continuously hits Manifesto.
Manifesto falls to the ground and Peter starts hitting and kicking him while he is on the ground. During the beating
Peter is yelling at Manifesto and calling him names. Eddie enters S.R. and sees what is going on. Eddie quickly runs
over to pull Peter off of Manifesto. Without thinking Peter swings around and hits Eddie to the ground. Music stops.
This makes Peter pause as Eddie looks at him in shock.
EDDIE
What has happened to you?
Eddie runs off stage Manifesto starts to moan. Peter walks back over to him, looks at him in disgust.
PETER
You fucking little girl.
Music starts up again.
(song; “Cell Blocked By A Cheap Shot”)
Manifesto starts to get up. Peter stands over Manifesto straddling him in the same way that Drake did with Candy,
gives one final punch and Manifesto falls limp. A siren is herd as the Announcer rushes on stage dressed as a police
officer.
Kimmel states “violence is often the single most evident marker of manhood” (2003:104). The previous
scene becomes more intense and volatile as the male-to-male relationship becomes more and more entrenched
in this hegemonic discourse of homophobia. As the scene develops, each character is trying to reposition
themselves into an acceptable masculinity, but to do so they must feminize the other. The result is a violent
climax. Sociologist, Tommi Avicolli describes the power of the label “faggot” in promoting and encouraging
violence:
More fights started over someone calling someone else a faggot than anything else. The word had
power. It toppled the male ego, shattered his delicate façade, and violated the image he projected. He
was tough. Without feeling. Faggot cut through all this. It made him vulnerable. Feminine. And
feminine was the worst thing he could possibly be. Girls were fine for fucking, but no boy in his right
35
mind wanted to be like them. A boy was the opposite of a girl. He was not feminine. He was not feeling.
He was not weak (1986:140).
In the previous scene, I also wanted to implement the use of racism in service to hegemonic masculinity
and sexism. While race is not the primary focus of the play, it is important to note the intersectionality between
race and gender. Patricia Hill Collins highlights the importance of understanding both race and gender in the
context of sexuality, claiming that sexuality becomes a “specific site of intersectionality where intersecting
oppressions meet … This is because all systems of oppression rely on harnessing the power of the erotic”
(2000:128).
I played with this intersectional connection between race and gender by creating the character voice of
Manifesto as Cuban. I chose to make him Cuban so I could also introduce the idea of a bipolar American view
of race (white/black). According to author Clara E. Rodriguez (2000), the Latino/Hispanic population of
America has not only been misunderstood, but also very underrepresented when dealing with issues of race.
There are more races in the U.S. than just white and black and each of these diverse racial groups have their
own unique social experiences. Not only do they have distinctly different experiences from other racial groups,
but they can also experience race differently from those in their racial group dependent on their geographic and
contextual locations.
Rodriguez (2000) claims that there are certain dimensions that are fundamental to the Latino U.S. life.
First off, Latinos get assigned a myriad of different “racial” classifications throughout their lives. Their
multiplicity of “skin-tone” and how their “color” is perceived very often determines what “race’ they are
endowed with (all in relation to their “white-ness”). I used this idea of fluctuating racial categorization by
having all the other male characters within the play constantly misname Manifesto’s race and then blatantly
disregarding the mistake, claiming that each classification is the “same thing”. Examples of this can be seen in
the following scenes: Act I, Scene 4; Act I, Scene 5; Act II, Scene 2; Act II, Scene 5. (See Appendix E)
However, the individual is not completely powerless in this identity construction, but rather, Rodriguez
(2000) claims, the Latinos themselves can also participate in shifting their racial classifications based on a
variety of circumstances. These classifications become immediate for the individual, provisional and dependent
on the context it is in, and can be a contested classification, which very often leads to another classification. In
Act I, Scene 6, I had Manifesto participate in this practice and then get called on it by Peter:
ACT I, Scene 5: Appendix E, p.24-‐25
MANIFESTO
(hitting Peter on the head)
You’ve got to change the way you think man!
36
Music starts. (Song; “GET IN YOUR MASCULINE”)
MANIFESTO (CONT’D)
When I was just a young boy off the coast of Peru ...
PETER
I thought you were Cuban?
MANIFESTO
Quiet man. I’m trying to reminisce.
(singing)
WHEN I WAS JUST A YOUNG BOY
OFF THE COAST OF CUBA ...
BUT WE CALLED IT “LITTLE PERU.”
I also chose to use the racial category of Cuban because it allowed for me to dabble a bit into the use of
“machismo”, to both affirm and discount the masculinity of Latin men. The term machismo refers to a Latin
man’s “virility and dominance” (Stobbe, 2005:109-110) and is often “associated with the negative
characteristics of sexism, chauvinism, and hypermasculinity” (Arciniega and Anderson, 2008:19). While in
some ways this extreme expression of masculinity can be seen as the purest form of hegemonic masculinity,
because of the “foreign-ness” ascribed to machismo actions, it actually serves as a tool for normalizing the
European expressions of hegemonic masculinity and thus perverting the Latino expression resulting in a
subjugation of the Latino masculinity to a more benign European masculinity. This process rests on the caveat
that European masculinity is the correct masculinity and other foreign masculinities are subordinate to it. It is
because of this expectation that Peter eventually seeks to position himself in dominance over Manifesto by
using fag discourse and ultimately violence in the form of homophobia.
Masculinity as Feminine Objectification
ACT I, Scene 7: Appendix E, p.31
CANDY
I SEE MY OBJECTS ARE NOW MAKING YOU SWEAT
I’VE BEEN AN OBJECT SINCE THE MOMENT WE MET
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My goal was to highlight the process of sexual objectification, as defined by Linda Lemoncheck; “the
sex object is treated as less than a moral equal by her objectifier… lowered in status not merely from that of
person to object, but from that of moral equal to moral subordinate” (Lemoncheck, 1994:205). The result was
three character voices representing the various ways in which femininity is viewed from the vantage point of
hegemonic masculinity in relation to sexuality.
Since the play centers on the male characters learning how to become successful in their sexual
relationships, I made the feminine character of Candy take on two polar opposite characteristics. When the men
view her as a potential sexual conquest she is seen as a sexually objectified character and limited in her dialogue
and interactions with the other characters on stage. She is literally a scenic object until one of the male
characters wants something from her. However, in ACT II, Candy starts to develop deeper character traits as
she begins a relationship with Drake, the cyber-dork who has been taught that women are at their best when you
get what you want from them and then leave. As Drake and Candy develop a relationship, and Candy becomes
more and more of a “real person”, conflict arises between the multifaceted person of Candy and the masculine
assumptions Drake has learned about what he should expect from a girl like Candy. This scene picks up
following Candy’s depiction of Drake’s behavior as adorable:
ACT II, Scene 4: Appendix E, p.61-‐63
DRAKE
ADORABLE!?! Great maybe tomorrow I could
pass a note to one of your friends to
see if maybe you’d like to go steady with me.
I’m a man Candy, not a fluffy Teddy Bear.
You don’t tell a guy he is “adorable” unless
you want him to get his ass kicked!
I’ve been getting laughed at enough as it is.
CANDY
You don’t have to be so mean about it.
Look I’m sorry Drake ... I just meant ...
DRAKE
(interrupting her)
I told you! It’s not Drake anymore.
It is DOC!
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CANDY
OK. I just keep forgetting.
I liked Drake.
DRAKE
So I guess this means we’re not going to do it.
CANDY
Do it?
DRAKE
You know, have sex.
When Peter and Mani find out I blew it ...
Man they’ll never let me live this down.
CANDY
You told Peter and Mani that
we were going to have sex tonight!?!
That sort-‐of stuff is personal Drake.
DRAKE
What does it matter anyway.
You never planned on having sex
with me to begin with. I must be too adorable.
CANDY
I hadn’t thought about that stuff yet.
We’ve only known each other for a couple weeks.
DRAKE
But, you said you thought you were
falling in love with me.
CANDY
With Drake, not Doc.
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Besides I’m still trying to figure that all out.
DRAKE
So now you’re saying that you don’t love me?
CANDY
I didn’t say that ...
DRAKE
So then you do?
CANDY
Well ...
DRAKE
You are such a girl. Make up your mind already.
And to think that I thought you were a potential.
(beat) I need to go.
This altercation leads to Drake’s mentor Fox taking Drake through the process of stigmatizing Candy as
an unresponsive, “frigid lesbian” feminist (Lemoncheck, 1994:200). This new description contrasts the earlier
image of Candy as an available object with the sole purpose of masculine gratification. Now, she is defined in
terms of her unavailability and thus deemed undesirable as a “lesbian, feminist”. This process allows for the
challenged masculine to regain dominance over the feminine by maneuvering her to a discredited and
marginalized position.
ACT II, Scene 4: Appendix E, p.63-‐64
FOX
I usually find that sex is better
when you are doing it with someone else.
DRAKE
Tell that to Ms. Virtuous in the other room.
FOX
You mean you two haven’t,
I mean you aren’t going to
(Fox starts making obscene “sex gesture”)?
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DRAKE
No. She’d rather spend our time giving me lame Popsicle hearts and emasculating me with her words.
She called me adorable!
FOX
WOW! I did not see that one coming.
DRAKE
What “one” coming?
FOX
Isn’t it obvious? A women who doesn’t want to have sex with you, tries to make it all about “feelings” and who
takes pleasure in emasculating you!?!
(Drake gives Fox a blank stare)
She is a FEMINIST man!
DRAKE
What?
FOX
A man-‐eating, Birkenstock wearing, protest promoting feminazi! When I was in middle school my father showed
me a documentary all about those crazy bitches.
Announcer enters dressed as a wildlife videographer, holding stereotypical feminist clothing and plays these lines to
the audience.
FOX CONT’
You are lucky we found out before it was too late.
These are some scary ladies.
By having Fox and Drake stigmatize Candy as a stereotyped “feminist”, I attempted to introduce the
idea of polarized gender roles in relation to heterosexual men’s expectations of women. According to
Lemoncheck, if a woman denies a man’s advances, then hegemonic masculine ideology tells the man to
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conclude that the woman is a feminist, lesbian-bitch (1994:200). As such, the woman is left with one of two
options in how she is perceived by the masculine element of society; either she is a sex object, or an anti-sex
feminist.
Within this polarized context men often find validation for violent acts perpetrated towards women
through blaming the woman for the man’s violent actions. This takes shape in the musical when Drake blames
Candy for his anger and frustration and responds by physically assaulting her (there is also an implication of a
rape as portrayed by Drake straddling Candy after he has hit her to the ground). The scene follows the song
“The Feminist Of Liberal Arts”, where Fox and Drake have reconstructed Candy into their interpretation of a
“feminist”. In this section, Drake ends up surrendering to the hegemonic masculine expectation of sexual
dominance over the feminized other:
ACT II, Scene 4: Appendix E, p.68-‐71
DRAKE
I am so confused. I thought that she loved me.
I thought we had something special. (beat) Fox said that they are all the same. He said women are like cool clothes
or fancy dinners, they make you feel good for awhile, but eventually you are going to need something new. When I
was with Candy I was special, right? No one laughed at me when we were together.(beat) If I was so special why
did she only think about the things she wanted from our relationship? Why did she ignore the things I needed? Is
she so much better than me? Who is she anyway? Just a fickle little girl. I’m the man! A thing, just like those sluts
online, always promising something they don’t intend to give up.(beat) I thought that she loved me ...
Music starts. (Song; “I THOUGHT IT WAS LOVE”)
DRAKE (CONT’D)
SHE WAS EVERYTHING I THOUGHT
THAT I COULD DREAM.
A PERFECT PICTURE PRIMLY
PAINTED FROM MY TV SCREEN.
THEN SHE STEPPED OFF OF MY
WEB-‐SITE ONTO MY OWN STAGE.
AND THEN I COULDN’T CATCH MY
BREATH MY WORDS WERE A BLANK PAGE.
AND THEN I THOUGHT IT WAS LOVE.
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WHEN SHE LOOKED AT ME
FROM ACROSS THE ROOM.
AND THEN I THOUGHT IT WAS LOVE.
WHEN WE DANCED OUR DANCE
I THINK I SAW HER SWOON.
I THOUGHT IT WAS LOVE.
WHEN I PROMISED HER
I COULD NEVER WALK AWAY.
I’LL NEVER BE THE SAME
SINCE THE DAY,
I THOUGHT IT WAS LOVE.
CANDY
THESE MOVES I’VE LEARNED
HAVE HELPED ME TO ATTRACT THE MEN.
BUT HE WAS DIFFERENT
NOT ACTING LIKE THE REST OF THEM.
HE GOT NERVOUS, HELD HIS BREATH
AND THEN HE’D ACT UNSURE.
HOPELESS AND SCATTERED
MADE ME FEEL BEAUTIFUL.
AND SO I THOUGHT IT WAS LOVE.
WHEN WE DANCED
THEN LEFT ME ON THE FLOOR.
I THOUGHT IT WAS LOVE.
WHEN WE KISSED AND
HE KEPT WANTING MORE.
I THOUGHT IT WAS LOVE.
WHEN HE PROMISED ME
HE WOULD NEVER WALK AWAY.
I’LL NEVER BE THE SAME
SINCE THE DAY,
DRAKE
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SHE SAID SHE LOVED ME
BUT REFUSED MY NEEDS.
CANDY
HE STARTED SWEET
BUT KEPT ON CONFUSING ME.
DRAKE
I SAID ALL THE LINES
I WAS SUPPOSED TO SAY.
CANDY
I THOUGHT THAT LOVE
WOULD NOT’VE TURN OUT THIS WAY.
OH HOW I THOUGHT IT WAS LOVE.
CANDY/DRAKE
I THOUGHT IT WAS LOVE.
WHEN WE HELD EACH OTHER TENDER.
I THOUGHT IT WAS LOVE.
I THOUGHT
HOW COULD THIS GET BETTER.
I THOUGHT IT WAS LOVE.
I THOUGHT IT WAS LOVE.
NOW I’LL NEVER FEEL THAT WAY.
I’LL NEVER BE THE SAME
SINCE THE DAY
I THOUGHT IT WAS LOVE ...
DRAKE
(spoken) Who is she to treat me that way?
That tramp! She’s probably laughing at me right now.
Thinks I’m not man enough!?! The BITCH! Little whore. Doesn’t think I’m man enough? What is she anyway? Just
another face and body. Nothing I can’t find anywhere else. I’m the MAN! (beat) I’m the man ...
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Drake gets up from the camera-‐chair and crosses to Candy. Candy is on the floor crying, she looks up at Drake,
very happy to see him, thinking they might reconcile.
Candy stands up.
CANDY
(drying her tears) Drake ...
Music stops.
DRAKE
You fucking slut!
Drake slaps Candy across the face sending her to the ground. Drake stands over top of her. Lights go black. Drake exits.
Lights come up on Candy. Candy sits up and stays in a huddled position, grasping her knees.
CANDY
(she is in shock)
I THOUGHT IT WAS LOVE.
Candy exits, ashamed and broken. Lights go out.
In this scene, we see the assumptions and expectations of Drake and Candy begin to clash as each one
tries to work through the incongruence they perceive from the other’s actions. The song is used to highlight the
schizophrenic dilemma of masculine perceptions of sexuality and relational/emotional intimacy. In one phrase
Drake laments, “I thought it was love”, while in the next he acknowledges his primary motivation of sexual
intercourse, singing “I thought how could this get better”. Drake ends this scene by reducing Candy to a sexual
object. By referring to her as a “fucking slut”, Drake demonizes Candy in relation to the sexual intercourse he
never achieved with her. By saying that she “fucks” he has taken the relational characteristic of sexual
intercourse away from her, and by reducing her to a “slut”, he demonizes and discredits Candy’s desire for a
more intimate relationship.
The end result then is Drake’s complete surrender to the hegemonic assertion of masculine sexual rights.
Through this surrender Drake finds justification for his act of physical control by normalizing it in the context
of hegemonic masculine expectations. As Sabo stated, this ideology of masculinity emphasizes “male
dominance and the purely physical dimensions of the sex act while reducing women to delectable but
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expendable objects” (1994:266). Once a woman becomes an expendable object, she is at the mercy of dominant
masculinities; it is at this stage that the masculine maintains almost complete social control of the female.
CANDY
I THOUGHT THAT LOVE
WOULD NOT’VE TURNED OUT THIS WAY.
Masculinity as Dominance/Control
Enigma is established at the beginning of the play as an expert in masculinity. As the “picture perfect
man”, Enigma demands allegiance and respect from the moment he steps onto the stage. The first song that
introduces Enigma to the audience and the “Guys” looking for a masculine makeover is called “The Man”. This
song is used to express the assumptions Enigma carries with him about what it means to be a true man. These
assumptions are, at the same time meant to parallel those expressed within the hegemonic discourse concerning
masculinity. I model much of the claims about masculinity on the article by Paul Kivel (1984), “The Act-Like-
A-Man Box” (see Appendix A for “Act-Like-A-Man” diagram). This context of masculine dominance differs
dramatically from that of the other masculine expressions in that this form of control does not acquire its status
through violence, but rather through “using verbal, emotional, or psychological means” (Kivel, 1984:149).
ACT I, Scene 3: Appendix E, p.6
ENIGMA
DO YOU LIVE WITH YOUR PARENTS,
OWN COLLECTOR’S CRAP?
DO YOU THINK THAT THE BOW-‐FLEX
IS FROM KIRK’S STAR TREK?
ARE YOU CAUGHT SINGING SHOWTUNES
OR “BEST OF STREISAND”?
THEN BOYS, YOU’RE NOT REALLY A ...
MAN IS STRONG,
LEARNS HOW NOT TO CRY.
ISN’T SCARED OF LIFE,
HE WON’T BE DENIED.
AND A MAN STANDS FIRM,
LEARNS TO DRESS HIS ROLE,
AND I’M ALL THESE THINGS,
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JUST ONE LOOK YOU’LL KNOW I’M THE MAN!
In verses one and two (I’ve only listed verse 1 and the chorus in this section), Enigma uses taunts and
teases to assert his power and dominance over the newly arrived “Guys”. This is a way in which dominant
males are able to maintain the status quo of hegemony (Dalley-Trim, 2007:202). The harassed guys are
relegated to a subordinate position by mocking the status and activities they currently possess. In the chorus,
Enigma continues to assert his dominance by laundry listing what it means to be a man and then claiming that
he has achieved all these expressions. While a man is strong and stoic, his importance comes from the fact the
“he won’t be denied”. The assumption here is that Enigma’s expression of the true masculine ignores any
obstacles, perceived or real, that might happen to get in the way of a man becoming all that he wants to be. This
idea is later reiterated by Enigma telling Eddie his motives for creating his masculine reconstruction program.
In this scene, Enigma is laying out his laundry list of reasons of what is unacceptable for hegemonic masculinity
and why he has chosen to combat it:
ACT I, Scene 9: Appendix E, p.43
ENIGMA
Eddie, I’m not the bad guy here. I just refuse to be the last guy picked for teams, but the first guy to be picked on. I
refuse to be the guy who doesn’t have a date to prom or who can’t muster-‐up enough courage to ask a girl for her
phone number. I will not be the guy who sits alone at night rehearsing his list of “coulda, shoulda, wouldas”. I
refuse to settle for anything less than what I deserve. I’m not going to be the guy that gets picked on in locker
rooms. I won’t be the guy who’s always scared of his own shadow, and I will not be the guy who gets emotionally
crippled just because some girl dumps me. A guy who pulls out of living life, I refuse to be average.
In a study performed by Jordan and Cowan (1995), they propose that patriarchy is no longer the primary
vehicle for masculine dominance in society. Rather they suggest that we are entering a “fratriarchy”, a time
when men are no longer asserting oppressive dominance as father but now “as brothers, able to compete with
one another, but presenting a united front against those outside the group” (2007:81). Lyman (1987) also
comments on the importance and power of the fraternal connection for social dominance and control. He saw
this assertion of hegemonic control and fraternal bonding in the practice of joking relationships. In this context,
most jokes were misogynistic in nature and served to function as “a means of defending social order … [and] as
the mechanism by which the order of gender domination is sustained in everyday life” (Lyman, 1987:154).
Within the musical, I unpack this new process with each of the relationships between the mentors and their
protégés. In this next scene, Drake is attempting to achieve acceptance into the fraternal bond created between
the other men, but is mocked in a way that reaffirms the masculine traits of Peter and Manifesto:
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ACT II, Scene 2: Appendix E, p.56-‐57
DRAKE
Up until I came here, the only place that I felt confident and accepted was in my online communities. In there they
knew me by my screen name, “Doctor Casanova”.
Peter and Manifesto try to hold in their laughter, but quickly let it out and start pointing and laughing at Drake.
PETER
What a lame-‐ass name!
MANIFESTO
Yea, more like “Doctor Transvestite”. “Oh hi ladies. Do you want to play doctor and see all my girly parts because ...
I’m a girl!”
. . .
DRAKE
Shut up Peter! Tell them Fox.
FOX
They’re right Drake.
It’s a pretty stupid name.
At this point in the play, Peter and Manifesto have established a strong fraternal bond and as such need
to engage in activities that help to maintain its cohesion (albeit, tenuous at best). This was affirmed as Peter
begins the taunt of Drake and as Manifesto finishes the taunt by emasculating Drake and voiding him of any
semblance of power and control within the situation. The stigma is so strong that even Drake’s mentor Fox
won’t step in and offer aide. Later on in the scene (not shown here) we see Drake employing a hesitant
acceptance of his position in a technique Goffman calls “covering”. When a stigmatized individual employs the
process of covering they usually do so to “reduce tension … to make it easier for himself and the others to
withdraw covert attention from the stigma and to sustain spontaneous involvement in the official content of the
interaction” (Goffman, 1963:102). After his mentor Fox socially abandons Drake, he quickly conforms to the
jests of the other men so as to minimize the focus on his unaccepted persona. Covering is very similar to
Goffman’s notion of “passing”, but where they differ is that in passing the stigmatized individual has
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successfully concealed their stigma, whereas, covering occurs when a stigmatized individual has been
discredited and thus they seek to shift focus away from the acknowledged stigma. In an attempt to move from
covering to passing, Drake changes his name from “Doctor Casanova” to the more accepted “Doc”.
All the while, during Drake’s attempts at concealment, Peter and Manifesto are developing their
fraternal bond through their homophobic and misogynist mocking of Drake. However, this type of relationship
cannot go on forever as we saw earlier when looking at the altercation and brawl between Manifesto and Peter
in the second Act. In this instance, we see that the male joking allows individuals the ability to create a pseudo-
experience of intimacy between them and thus negotiate “the latent tension and aggression they feel towards
each other” (Lyman, 2007:154).
Later on in the play we also see this fraternal bond break down between Eddie and Enigma as the
mentor begins to question his whole game plan and reject the expectations of hegemonic masculinity. Goffman
refers to this as the discrediting of an individual’s self-presentation, and occurs when an individual performance
is seen to be cynical and not sincere (1959:12). In this next scene, Eddie (now Mr. E) tries to resituate Enigma
back into his occupant role of masculine leader. However, Enigma cannot move outside of his cynicism and so
Eddie quickly steps into the vacant position:
ACT II, Scene 6: Appendix E, p.78-‐79
EDDIE
You need to snap out of this! The guys need you!
We need our leader.
ENIGMA
I don’t know how effective I’ve been as a leader Eddie.
Look around us, its all falling apart.
EDDIE
What are you talking about?
Look at me. I’ve turned out great.
ENIGMA
Yea ... you have haven’t you? (beat)
I can hear their voices Eddie.
EDDIE
What? Where’s the confident, take charge man I met when I got here? A real man, not the whiny-‐little-‐girl I see
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now? Where’s Enigma? Look if you’re too scared to take care of things then just get out of my way. This program
has changed my life and I refuse to see it all crumble
just because you’ve gone soft!
This scene becomes important in conveying the theme of dominance and control in that it is essential to
see that power relationships are never static, but in constant flux. As such, this scene marks a change in the
power dynamics of the play. At the beginning of the play, Enigma maintained the position of masculine
dominance, but by this scene he has been usurped and replaced by a new Alpha male, “Mr. E.”. Ferguson notes
this fluctuation of power, claiming that it is the result of socially accepted and unaccepted “gender acts” (2000).
If an individual begins to portray inadequate gender acts, then the consequences can become very severe and
range anywhere from “ostracism and stigmatization to imprisonment and death” (Ferguson, 2000:111). Eddie
begins to function out of the gender acts of confidence and control, whereas, Enigma starts performing
unacceptable gender acts of confusion and uncertainty. The result is that Eddie is able to assert a dominant
position of masculine expression over Enigma, and as such is able to maintain the established system of
hegemonic masculinity begun by Enigma.
Enigma is then left alone, relegated to the peripheral of society. No longer full of importance and
respect, he is now left to occupy the masculine position he so adamantly despised. I wanted to use this model of
the mentor being replaced by the student in order to show the implications such extreme expressions of
hegemonic masculinity imply, but also to highlight the idea that these hegemonic gender acts continue through
imitation. So even though the mentors have left the stage and are reaping the consequences implied by their
character choices, the students remain in one fashion or another as a way to show that these expressions of
hegemonic masculinity are continuing on.
Dramaturgy and the Performance of Masculinity
While I did not mention the principles of Goffman’s dramaturgy as a main theme within the play, it is
the theoretical glue that holds each part together. I chose to write the play from an Expressionist format and
therefore chose to blur the lines of assumed and perceived reality. Expressionist plays often attempt “to capture
the inner mysteries of the human psyche in ways that direct observation … could never reveal” (Downs &
Russin, 2004:38). The idea of people randomly breaking out into fully orchestrated song is not steeped in
reality, therefore Expressionism is the perfect grid to work from.
Throughout the play, the characters are constantly referring to moments of performance on their part. In
fact, I have used the monologues and songs spoken by the Announcer to bring attention to the characters’
blatant acting out of their roles during the different stages of their life. At first, I wanted to present the play from
50
the perspective of a researcher character type. I found that this idea became too preachy too quickly. I had
wanted to introduce a character that could represent trends and ideologies of society, so I simply took that idea
the next step further and made the play from the perspective of this character; “The Announcer”.
The Announcer performs the role of narrator and social expositor, giving voice to various social
assumptions about masculinity and the theoretical observations of Dramaturgy and Symbolic Interactionism.
This character takes on the theatrical conventions of a Grecian chorus, illuminating and guiding the audience
through the story. This character also becomes the voice for various personalities throughout the play, from
Manifesto’s abusive dad to an Australian documentary narrator explaining the dangers of the feminist, each
persona is meant to direct the audiences’ focus onto the actions and development of the “Guys” and “Mentors”
characters. The song that starts the play is called “The Show” and it introduces the audience to ideas about
Symbolic Interactionism and dramaturgy.
ACT I, Scene 1: Appendix E, p.1
LIGHTS, CAMERA, ACTION.
THE SHOW HAS JUST BEGUN.
A SOCIAL EXCHANGE INFRACTION,
MEANT FOR MEANINGS FROM EVERYONE.
LIGHTS, CAMERA, SUBSTANCE.
PRESENTING WHAT WE’VE BECOME.
REFLECTED IN HOW WE AUGMENT.
REFLECTING MEANINGS FROM EVERYONE.
Cast members enter wearing masquerade masks and begin setting up the stage; Announcer dictates where members
take props and set pieces; A camera is set up on D.S.R., in front of an empty chair. This camera and chair will remain in
this spot throughout the rest of the play.
SET THE STAGE; LIGHT THE SCENE.
FILM, OBSERVE; RECORD THE MEANINGS.
PLAY YOUR ROLE; ACT OUT YOUR LINES.
THE SET IS STAGED FOR THE SUBLIME.
Cast members exit; Announcer stays.
LIGHTS, CAMERA, STEADY.
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A SHOWCASE OF WHERE WE’VE BEEN.
SO TAKE YOUR SEATS GET READY
AS OUR HERO NOW ENTERS IN.
The first and second verses were inspired by the three premises of Symbolic Interactionism: (1) “human
beings act towards things on the basis of the meanings that the things have for them”, (2) “the meaning of such
things is derived from, or arises out of, the social interactions that one has with one’s fellow”, and (3) “these
meanings are handled in, and modified through an interpretive process used by the person in dealing with the
things he encounters” (Blumer, 1969:2). Branching from these principles within Symbolic Interactionism, the
third section is used to introduce the foundational concept of dramaturgy. Here social interaction is equated to a
theatrical performance. All the other characters within the play sustain this theme, but the Announcer is created
to be the primary agent in charge of disseminating this theoretical information.
Ending Without An Ending
I have chosen to end the play without resolution with the intention of allowing room for audience
members to find their own interpretations. As such, it will be important for me to articulate “action steps” that
follow the performance. Miller (1998) refers to these action steps as elements consciously added into a
performance that actively involve the audience, either through layering within the script, discussions with the
audience or providing the audience with ways in which they can implement the information presented. For my
research I took two approaches towards the action steps.
First, I viewed the focus groups with the play participants as one form of action steps. By creating an
atmosphere in which the actors and musicians could engage in dialogue, we were able to perform gender
projects. These projects serve as the mediators between the abstract ideologies existent within the collective
consciousness of a society and the actual implementation of those ideas into institutions and practices. By
delineating specific times in which the actors and musicians could discuss and process the ideas that challenge
hegemonic masculinity, we were able to produce a format where open discourse could occur among social
participants and thus begin the promotion of social change.
The second action step took place on the night of the play performance. A common element of most
theatrical performances involves a curtain call in which the actors come on stage as actors, not as their
characters, and thank the audience through the ritual of a bow and the audience thanks the actors through the
ritual of applause. This act usually marks the end of the performance and thus the cessation of the world and
ideas presented within the play.
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For Pick-Up Artist: The Musical I did not want the audience to feel a sense of closure with the play.
Rather, I wanted to reiterate ideas of dramaturgy, reminding the audience that they are just as much a part of
these performances as the actors on stage. I wanted to convey the idea that, although we are all leaving the
performance space, we still have a conscious choice in how we perform before each other. I chose to
accomplish this by ending the play with a song called “Curtain Call”. This song was intended to call the
audience to action and provide an alternative option for response as opposed to the usually detachment from the
actions that occurred on stage and the involvement expected from the audience members. The lyrics go as
follows:
ACT II, Scene 8: Appendix E, p.83
During the song the house lights are slowly rising until they are fully on.
THERE IS NO CURTAIN CALL.
THE SHOW IT MUST GO ON.
THERE IS NO FINAL BOW.
ITS LIVED OUT IN EVERYONE.
NOW AS THE HOUSE LIGHTS RISE,
YOU’LL STEP ONTO YOUR STAGE.
THE PAGE IS TURNED
NOW IT’S TIME TO LEARN
HOW TO ACT OUT IN THIS GAME.
The cast starts entering from all areas wearing masquerade masks. During the song, lights are slowly coming up in the
house, and crew members enter and begin taking off pieces of the set until the stage is bare.
THERE IS NO CURTAIN CALL.
THE CHOICE IS UP TO YOU.
THERE’LL BE NO LOUD APPLAUSE,
JUST WHAT WE FINALLY CHOOSE TO DO.
NOW WHEN YOU LEAVE YOUR SEATS,
PLEASE REMEMBER WHAT YOU’VE SEEN.
NO DREAMS BEEN MADE,
BUILD FROM YESTERDAY
AND MAKE CHOICES THAT WILL MEAN THAT
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THERE IS NO CURTAIN CALL.
WILL OUR ACTIONS STAY THE SAME?
WILL WE FORGET IT ALL?
OR WILL WE TAKE PART IN THE GAME?
WHEN WE STEP IN OUR WORLDS
WILL WE BLINDLY ACT OUR ROLES?
NO! IT’S AN OPEN CALL,
NO MORE CAMEOS,
SO NOW TAKE THE STAGE
AND KNOW THAT
Cast members intermittently drop their masks to the floor.
THERE IS NO CURTAIN CALL (X4)
At the song’s end the actors exit through the audience and into the “real world”. By implementing these
action steps, both groups (play participants and audience members) were given the opportunity to take the
principles and ideas presented in the musical and make a decision based on them. It ceased being a voyeuristic
journey and became a call to action.
“My Momma Said I’m Special”:
What I Brought to The Research and Construction Of The Musical
Since I approach the understanding of “reality” from the belief that it is historically and structurally
dependent, I made sure that my research attuned to the structures that shape mainstream “reality construction”,
the cultural elements that exist within pop-culture production, and how they have developed and changed
throughout history. Recognizing my influence on the subjects being researched directed me to format a research
design that allowed for a dialogue, where the views of the investigated are just as valued as the interpretations I
make.
This approach to research has naturally contained elements of my personal reflections on identity
construction and the process I underwent in my own social development. As a result, this research contains
multiple levels of interpretations, or what Anthony Giddens referred to as a double hermeneutic. For Giddens,
the goal of the social sciences was to be markedly different from that of the natural sciences. Abstract objects,
such as minerals and chemicals, simply perform actions, they don’t seek to understand anything about the
54
researcher performing the experiment (single hermeneutic). However, in the social sciences, studying people
automatically adds another level of analysis that needs to be understood (double hermeneutic). A social analysis
needs to take into account the way in which an individual’s understanding and growing adaptation to new
technology and information influence and change their practices and interpretations. The researcher must take
into account that “the ‘findings’ of the social sciences very often enter constitutively into the world they
describe” (Giddens 1987:20).
In the play, I represented sociological theories of identities, but was partially limited to my own
experiences. This had some restrictive elements to it, such as the ideological views I bring into the construction
of character types within the musical, or the historically limited viewpoints I possess due to my social setting
and worldview. However, I know I connect and become most involved in artistic expressions that convey a
sense of personal involvement on the part of the artist. Therefore, while in some ways limited by my social
vantage point, the use of personal narrative coupled with an analysis on the double hermeneutical level, has
yielded richer results and produced multiple answers to my questions through the engaged interpretations of the
play participants.
55
CHAPTER 5 The Props of Collective Meanings: Focus Groups!
The childish taunts began to grow in resonance, filling the playground with their singsong mockery.
“Butt-Ugly-Mitchell-Brady, Butt-Ugly-Mitchell-Brady”. The genius acronym came from the shirt he chose to
wear to school that day: B.U.M.. I stood silently in line waiting to return to my sixth grade classroom. The
condescending choir grew. “Butt-Ugly-Mitchell-Brady, Butt-Ugly-Mitchell-Brady”. The pressure to join in the
group chant began to restructure the wide openness of the outdoor environment into a small 4x4 cell of
anticipatory eyes. “Butt-Ugly-Mitchell-Brady, Butt-Ugly-Mitchell-Brady, BUTT-UGLY-MITCHELL-BRADY,
BUTT-UGLY-MITCHELL-BRADY!!!” I wish I could say I held my ground, received my purple star for basic
human decency. I didn’t. The group advanced and I followed suit. And Mitchell Brady was left alone, treading
water in a sea of defamations. He was my scapegoat, my sacrificial lamb, the reason I wouldn’t be the focus of
an acronym attack that day. We all learn at a young age, groups can become powerful things.
In this chapter, I want to show the way in which groups, when their powers are used for good, can be
important tools in promoting social change rather than reaffirming social inequalities. I will show how I used the
format of focus groups to ascertain ways in which collectives construct meanings in and through interactions. I
will outline four primary advantages when using focus groups. However, each of these advantages points to my
main reason for using focus groups, which is the ability they give to witness the collective construction of
meanings in action. It is this ability to witness the process of emergent collective meaning that I see as my main
advantage in using focus groups in relation to pop-cultural meanings.
The Paradigm That Got Away
For my analysis, I chose to operate out of a constructivist grounded theory model. Kathy Charmaz
describes this approach as one that “adopts grounded theory guidelines as tools but does not subscribe to the
objectivist, positivist assumptions in its earlier formulations” (2005:509). Using grounded theory as a set of
tools, constructivists’ aim is to make the studied phenomenon the point of emphasis, rather than emphasizing the
methods used. Branching from that point Charmaz states that it is also important to “take a reflexive stance on
modes of knowing and representing studied life” (2005:509).
This stance challenges two major positivist assumptions: 1. Data exists in the external world and is there
for our discovery, 2. Observers enter the research as impartial and “without an interpretive frame of reference”
(2005:509). These challenges to positivist assumptions mean that the researcher is as active an agent in the
construction of “data” as the participants are.
Therefore, it is important for the researcher to often acknowledge “their prior interpretive frames,
biographies, and interests as well as the research context, their relationships with research participants, concrete
56
field experience, and modes of generating and recording empirical materials” (Charmaz, 2005:509). In doing so,
the researcher can present critical analyses that produce “informed renderings of reality, not objective reportings
of it” (Charmaz, 2005:510). By using grounded theory in this fashion, I have been able to frame my research in
an inductive way that still allows for the paradigm assumptions posed by critical theory.
Due to the more inductive approach inspired by grounded theory, the format of focus groups (Morgan,
1988; Strauss and Corbin, 1998) allowed for a more cooperative questioning environment thus producing a
more egalitarian inquiry. The methodological assumption of focus groups is that “an individual’s attitudes and
beliefs do not form in a vacuum: People often need to listen to others’ opinions and understandings to form their
own” (Marshall and Rossman, 2006:114). In this context, the researcher takes on the role of facilitator and the
respondents participate within a setting that fosters open dialogue between each of its members.
Focus Groups Are People Too!
For some academics in the social sciences, the phrase “focus group” has been a dirty word, used by
marketing machines to decide what new Mt. Dew flavor should be created next (which I think is outrageous;
when it comes to Mt. Dew you don’t mess with perfection). Unfortunately, this bias ignores the rich information
that can result from an appropriately administered focus group study. David Morgan (1988) outlines the rich
possibilities of using focus groups in social research.
Focus groups can primarily be used in “orienting oneself to a new field…generating hypotheses based on
informants’ insights…(and even) getting participants interpretations of results from earlier studies” (Morgan,
1988:11). Such a format also lends itself nicely to exploratory modes of research, maintaining a flexibility
towards exploring “unanticipated issues as they arise in the discussion” (Marshall and Rossman, 2006:114). This
is because focus groups often assess the “attitudes and cognitions” of individuals and social groups, as opposed
to strict participant observations, that often only address issues of “roles and organizations” (Morgan, 1988:17).
As insinuated in its term, focus groups are primarily interested in understanding data and insights formed within
group interaction “that would be less accessible without the interaction found in a group” (Morgan, 1988:12).
Focus groups therefore, become a hybrid fusion of both one-to-one interviews and participant observations. For
the purposes of this research, I have found four advantages to using the focus group format.
The first advantage, mentioned earlier, is that focus groups are perfectly suited for research questions
aimed at exploration of new ideas. They “are useful when it comes to investigating what participants think, but
they excel at uncovering why participants think as they do” (Morgan, 1988:25). Because my research was
geared towards understanding how play participants interpreted ideas presented in a sociological piece of pop-
culture art, it was important to have an atmosphere that was conducive to dialogue. Focus groups do just that.
The second advantage I found was in “the informal group discussion atmosphere of the focus group
interview structure…intended to encourage subjects to speak freely and completely about behaviors, attitudes,
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and opinions they possess” (Berg, 2004:123). By crafting simple and open-ended questions that promote easy
dialogue, the focus group format allows for a wealth of information to emerge, providing a rich discourse of
individual interpretations.
Next, the format of focus groups allows for a lot of information to be gathered in a limited amount of
time (Berg, 2004). This was beneficial to me in that I had limited resources and timeframes, so I needed to
utilize the time that I did have in the best, most productive way possible. By combining one-to-one interviews
with participant observations, the hybrid of the focus group allows for a multileveled accumulation of research
data in a one-shot approach.
The last advantage to using focus groups is the opportunity it provides “to observe a large amount of
interaction on a topic” (Morgan, 1988:15). This advantage also comes with a disadvantage in that it is
structurally dependent on the observer’s control and maintenance of the focus group. This control creates a
social setting that is fundamentally “unnatural”. This means that elements of the researcher’s assumptions have
a tendency to dictate the discussion direction, as opposed to participant observations, where the researcher is as
unobtrusive in the social setting as possible, observing the “natural” patterns of the observed. While this was a
disadvantage for tapping behavior, I felt that the exploratory advantages of focus groups, which included giving
voice to groups and tapping cultural and psychological meanings, outweighed the “natural” social settings one
can observe with other forms of research. Also, the depth of information that I achieved through the layered
interactions that emerged from the focus group forums was perfectly suited for the research I set out to perform.
Just Add Water: The Makings of a Focus Group
With my main aim pertaining to the interpretations of individuals and collectives, I chose to use the focus
group research method as a “self-contained” tool of research and analysis. Morgan states that a self-contained
focus group is a study in which the results can stand on their own, asserting “that no such further data collection
is necessary before reporting the results from the focus group research itself” (1988:25).
For my staged reading presentation and subsequently my focus group participants, I ended up acquiring
the actors and musicians for the play performance through theatrically standard procedures. For the actors, I
attended call back auditions for NAU theatre students and asked certain actors if they would like to participate
in my thesis project. From those who responded I created a cast list, placing them in the roles that the director6
and I felt were most suitable. This process gave an accurate representation of how plays are produced in terms
of casting, and it benefited the theatre students by giving them performance experience. The musical director7
6 Also referred to as a stage director For Pick-Up Artist: The Musical I asked a member of my thesis committee and theatre professor, Barbara Jo Maier, to direct the show. This means that they cast an artistic vision for the overall show and help see that vision accomplished through blocking the actor’s movements and helping the actors in their character choices. 7 The musical director functions in much the same way as the director in that they are charged with casting a musical vision, in line with the vision of the stage director, and making sure that this vision is accomplished through the other musicians. In this play the musical director was my wife, Roxanne Hornbeck.
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and I hand picked the musicians prior to the first rehearsal. Since I had a shorter period to rehearse and perform
the play, it was important to have musicians that have played together and were familiar with the material. This
allowed the director to focus her attention on sculpting the play according to how she interpreted the material.
The first focus group setting was with two of the actors and all five musicians. There were two women,
one in her early twenties and the other in her mid-forties. The rest of the focus group was made up of guys
ranging from eighteen to twenty seven. It took place after the second dress rehearsal. This focus group was held
at our rehearsal space and lasted one hour and thirty-five minutes. The second focus group was comprised of the
rest of the actors (five in all) and took place the afternoon before the performance. This group also had two
women, both in their early to mid-twenties and three guys all between eighteen and twenty three. This focus
group was held in the lobby of the theatre space we performed the staged reading in and lasted forty-five
minutes.
In order to fully capture all the information and conversations that took place in each focus group, I used
both an audio tape recorder and notebook for hand written observations. The audio recordings were then
analyzed in conjunction with the written observations in an attempt to give a detailed representation of the
audiences’ interpretations. Each focus group had two researchers: one to function as moderator and the other to
operate as an unobtrusive observer (Berg, 2004). The musical director fulfilled the role of the observer; she was
charged with writing down all observations made during the conversation in the notebook. I performed the task
of moderator and as such operated the recording device and facilitated the focus group conversations. My
facilitation incorporated five primary stages within the focus group interaction.
The first stage was an introduction, involving an explanation of “what the project is seeking and how a
focus group operates” (Berg, 2004:133). This involved reminders such as, “You have volunteered to be a part of
an NAU approved research project. As such, you have the freedom at anytime during the research to leave for
any reason and you will not be penalized for such actions. This is completely voluntary.” It also involved letting
the focus group participants know the importance of their participation stating that: “As a focus group
participant, your involvement and interpretations are not only valid, but extremely important to the research.
There ARE NO WRONG ANSWERS!”
The introduction also elicited a short introduction from each of the participants. This introduction gave
an opportunity for the participants to orient themselves with the other focus group members and ultimately to
feel “more comfortable in what is otherwise a fairly unnatural and potentially disconcerting situation among
strangers” (Berg, 2004:134). This also provided audio orientation for connecting names with voices during my
analysis phase.
Next, I stated the rules and guidelines for participation within a focus group. This stage went as follows.
“In an attempt to remain respectful to all participants, there are a few conversational rules we are all expected to
follow:
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1. NO degrading talk, such as referring to other participants (or their answers) as “stupid” or any other
similar adjective.
2. Disagreements are fine as long as they are done with respect.
3. NO interrupting other participants.
4. Refrain from dominating the conversation. Allow other participants an opportunity to share.
5. Keep exchanges polite and open.
For the ease of analysis (in particular audio transcription), participants were asked to follow these few
guidelines:
1. Each participant must state their name before they speak.
2. Each participant must speak loudly for all
participants to hear and for recording purposes.
3. All participants must address each other by name.
It was my goal not to make this into a recitation of First Grade etiquette, but rather a reminder of the
importance of respectful interactions and conversations. At this point, I handed out the Group Agreement Form
(as indicated in Appendix B) and an Individual Consent Form (as indicated in Appendix D) and reviewed each
with the participants.
After the technical aspects of the focus group were addressed, I proposed five questions about the ideas
presented within the play to the focus group (see Appendix C). This launched us into the question and answer
portion of the study. During this time, I sought to remain limited in my involvement, allowing for the group to
dictate the direction of the conversation and thus, the overall group meaning. The goal of the research was to
ascertain what the participants/audience, collectively perceived and interpreted through the presented ideas;
therefore, as the moderator, the goal of my interaction was to be limited to structural issues, such as timeframes
or drawn out tangents, not that of interjecting my own perceptions and opinions.
The last stage involved a conclusion of the conversation and thanks for their participation in the staged
reading as well as the focus group discussion. By facilitating the focus group through these stages. I was able to
utilize our time in an effective way, while still allowing an atmosphere to develop that encouraged group
participation and discussion.
As I conducted the focus groups, I drew on four aspects of group discussions proposed by Morgan “as
the basis for observing and interpreting cognitive processes in self-contained focus groups” (1988:28). First, I
attempted to pay “attention to the difference between what participants find interesting and what they find
important” (Morgan, 1988:28). While topics may arise that the participants find interesting and thus, return back
to regularly, this does not necessarily mean that it is a topic that the participants believe is important to the
focused ideas. Interesting ideas may simply be the result of shared experiences,
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but when probed with questions, the participants may discover that such ideas are not relevant determinants of
the ideas being discussed. This occurred for one participant when they kept bringing up how much they hate
“reality T.V.”. Through a series of questions he realized that his distain ultimately had nothing to do with the
content inside of reality shows. It was simply a matter of presentational taste not normative pressures.
As the discussion developed, I noticed a second aspect of the group in that certain participants’
embodied different perspectives/worldviews. I made notes of this so that during my analysis I could pay
attention to how those “differences in perspectives are revealed through how questions get asked and answered”
(Morgan, 1988:28). When the discussion reached the point where the participants began asking each other
clarifying questions or making statements and then later on adding clarification, I noticed that differing
perspectives were beginning to emerge.
Through this question and answer stage it was important to be aware of how each individual negotiates
and defends their differing perspectives. This process was most evident within a conversation that arose
between two of the female participants and their interpretations of physical and emotional abuse (note that all
participants being referred to have pseudonyms):
Michelle sat on the floor, legs intertwined with each other. She surveyed the men in the room and spoke;
“I think with being a woman, the idea of being emotionally attacked is much worse than being
physically attacked. Um, I think for us the idea of being hurt is so much worse than like if someone were
to slap us. The idea that Drake is going to leave her and is...that relationship will never be healed is
much worse than just hitting her once, I think personally.”
Beth sat up straight in her cushioned chair and immediately addressed Michelle as the men’s eyes began
to drift towards the ceiling;
“And I kind of agree with you, but I slightly disagree because I feel like if a woman is abused
physically, that just brings all of the emotional things into it and it’s like the culmination part. I think
that that’s as heartbreaking as anything else. Although (with lots of emphasis) if you were in a
relationship where it was just all verbal, or emotional, whatever, then it would be as painful and as
devastating as being in an only physical abusive relationship…that they have the same weight, but I still
think that like [physical] abuse is pretty painful.”
Michelle stayed intently focused on Beth as she spoke, letting her head actively affirm Beth’s words;
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“Oh yea, I mean, I wasn’t saying it isn’t as painful … I just, yea it’s just as bad.”
It’s interesting to note the change in Michelle’s approach to the subject of feminine abuse. As Beth
stated her disagreement with Michelle’s statement, Michelle quickly began agreeing with Beth. Her body
language (especially in contrast to the noninvolved males) was overtly supportive of Beth’s statement and
followed with a clear verbal agreement concerning Beth’s statement. This example not only highlights the
process of negotiation that occurs when different perspectives collide, but it also shows the power of the group
and assumed normative expectations in pressuring individuals to conform their understandings and meanings
about a certain subject to those of the dominant whole. By the men remaining inactive in their conversational
participation, Michelle was left unsupported in the conversation, and therefore conforms to the perspective of
Beth.
This practice dovetailed with the third aspect of group discussion. There were moments, a few, where
the participants began to find areas in which they tended to disagree with each other, as seen in the excerpt
above. In the same respect, there were also profound moments in the discussion when many participants
reached agreement on a topic. As this occurred, it was important to observe not only what issues were being
debated and then agreed upon, but also “how participants agree and disagree in the group” (Morgan, 1988:29).
Practices of resolution became particularly important to pay attention to because they highlighted moments
when collective thought emerged, thus a shared interpretation of meaning was created. As we saw, this occurred
between Beth and Michelle as they attempted to negotiate different meanings around domestic violence. It also
occurred as participants were developing ideas about different character types presented within the play.
The inherent characteristics of group dynamics produce “mechanisms whereby participants build a
comprehensive model to explain their various experiences with a topic” (Morgan, 1988:29). By adhering to this
model of observation, I was be able to notice instances of change between the individual’s interpretations and
the shared consensuses that arose from the group dynamic.
By conducting this research on the focus group level, I was able to gain a wider range of perspectives
from individuals on their interpretations and how such views influence their daily lives. The focus groups also
provided an opportunity to gain better access to a more substantive level of content from the participants. When
dealing with issues of academic knowledge, it can quickly become easy for the participant to feel inadequate
and self-conscious in their answers and responses (Berg, 2004). The focus group format allowed for a greater
sense of equality between the respondents and the interviewer. With such equality established, I was able to
exhibit greater accuracy in determining the interpretations and interactions created from the theatrically
presented ideas.
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CHAPTER 6 Life After Focus Groups:
Inductive Analysis of the Players’ Interpretations of the Musical
I sat and listened to the constant hum from the library’s overhead lights. A Gregorian chant of electricity
and glass, underscoring my significant undertaking, my academic Mass. My books and articles laid sprawled out
over the table, like the out-stretching hand of the ancient Roman Empire. Everything before me signaled my
readiness to begin the writing of Pick-Up Artist: The Musical. So why was I immobilized? Why would no words
appear on my computer? Writer’s block was too simplistic an answer. Fear? I stared at the blank page and
flashing black line wondering if I could write anything of relevance. How could I know if anyone would
understand what I was trying to accomplish? My fear was that of being irrelevant, producing a piece of
inconsequential theatrical dribble. This fear blurred the road signs and almost resulted in me losing my way. But,
through the combination of desire, passion, and Mt. Dew I found the road and began traveling towards my end
goal. Only through the completion of the play would I be able to ascertain its relevance and effectiveness in
popular culture.
In this chapter, I will analyze the effectiveness of Pick-Up Artist: The Musical in conveying sociological
insights, by looking at how the focus groups interpret the ideas, express them in a group and ultimately
formulate meanings around the presented ideas. I will start by explaining the approaches I use to inform my
analysis, followed by an inductive look at themes and discourse that emerges within the focus groups around the
sociological ideas within the play. I will then conclude with an examination of the limitations I encountered
within my research in an attempt to provide insight for future researchers.
Strategies Towards Analysis
I have chosen two approaches to inform my analysis process. I based my analysis goals on the
principles of a constructivist grounded theory: “theory may be generated initially from the data” (Strauss and
Corbin, 1994:273). As such I looked at “patterns of action and interaction between and among various types of
social units” as well as what processes occurred through “changes in patterns of action/interaction” (Strauss and
Corbin, 1994:278). After identifying and interpreting patterns and processes found within the data, I aimed at
developing insights that contribute to the larger academic body of knowledge, but ultimately was most
concerned with my “obligations to the actors [I] have studied…to give them voice” (Strauss and Corbin,
1994:281) in the realm of academia.
I started my analysis by transcribing each audio recording and pairing them up with their respective
notebook observations. I gave each participant a pseudonym and then placed participant responses under their
pertinent themes using color-coded highlighters. Much of the respondents’ conversation could fit under the
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general thematic headings that informed the construction of the play; however, as the conversations grew I saw
other themes arise that seemed to relate to sub-themes within the play. Amongst these sub-themes, three became
the most salient and pervasive within the focus group discussions: (1) loneliness as an emotional and social
stigma, (2) relationships as a means by which to find identity and definition (in the individual’s gender, racial
and sexual expressions), and (3) storytelling as a way of interpersonal connection and therapeutic
understanding. I will develop and give examples of each of these themes in the next section.
The end result of implementing the actors’ voices into my analysis of the data has been the presentation
of participant quotes as a means of illuminating their viewpoints and perspectives. Since the focus groups were
centered on particular questions, natural themes were already embedded into the data and transcripts of the
focus group conversations. Informed by these prescribed thematic headings, the induction of participant quotes
followed by informed interpretations allows for clear representations of audience interpretation concerning the
theatrically presented ideas (Morgan, 1988).
As I analyzed the data, I chose to use the analytical tools proposed by Strauss and Corbin (1998) as a
means of diminishing my biases and refining my research. The first tool employed the use of questioning, “not
to generate data but rather to generate ideas or ways of looking at the data” (Strauss and Corbin, 1998:90). This
meant that I began my analysis by first exploring different ways with which to look at the raw data. With
attention focused on perceptions of data interpretation rather than data generation, questions such as “who,
what, when, where, why, and how,” took priority in analysis. This took me back to my original research
question: How can pop-cultural mediums, such as a musical, be used to promote sociological knowledge and
ultimately encourage social discourse and ideological change? Resituated on this foundational question, I began
to explore the data in the context of its literary content. This lead me to employ another tool described by
Strauss and Corbin (1998).
This secondary tool I used was the,
[A]nalysis of a word, phrase, or sentence … to raise questions about possible meanings, whether
assumed or intended …[or to] bring into awareness an analyst’s assumptions about what is being said or
observed while demonstrating to him or her that there are other possible meanings and interpretations
(Strauss and Corbin, 1998:92).
This was accomplished by creating a list of words that seemed to reoccur within the conversation both in
relation to the three themes identified by Kaufman and to those I used to construct the musical. The table that
follows is that list:
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Masculinity as
Homophobia
Masculinity as Feminine
Objectification
Masculinity as
Dominance/Control
love sexuality nerd
scared sex loner
alone alone alone
love love
sexy
Under each thematic heading I saw that both the words “love” and “alone” show up consistently during
each conversation. Taking one of the words, “alone”, I made a list of all the possible meanings that could be
ascribed to that word, bearing in mind the context that the concept was being spoken in. I then applied the
alternate concepts in an attempt to find which meaning most appropriately fit.
Alone- isolated from others
Alone- lacking companions or companionship
Alone- exclusive of anyone or anything else
Alone- without anybody else
Alone- radically distinctive and without equal
In the context of the play and thus the focus group questions, I feel that the definition that describes a
lack of companionship most accurately applies. This is seen in a myriad of comments made by the participants:
Rod: “…I really thought that picking up girls and looking and dressing the part were what
brought happiness and what showed you that you were, you were never alone…” (emphasis
mine)
Steve: “…Eddie talks about how he was in love and then um, she left him and in the play it
doesn’t really explain why and maybe Eddie doesn’t even know why and I know that um, in my
last…one of my last relationships um when I was left alone and I didn’t know why and you
know when Eddie was left alone then he comes to Enigma’s. And there were so many times
where I joked around about, like, joining a website like Match.com. Because I was so afraid that
I was never going to find anyone else.” (emphasis mine)
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Michelle: “… the theory of am I allowed to be alone? And I think like homosexuality ties in with
that because I think you’re seen as when you are a homosexual you’re, you are in some cases
alone for the most part…. You’d think that being masculine would mean that you could be
alone.” (emphasis mine)
It is important to note that to be alone does not mean that someone has to be isolated and absent from
people’s presence. Feelings of loneliness can occur within individuals no matter what their social situation. Rod
expresses this feeling in talking about his connection to the character of Enigma:
Rod: “…And then the further along I got and, and the more women I was in relationship with or
the more popular I got the more lonely I became so I started questioning whether those things
were, were really true or not.” (emphasis mine)
I continued this process with each of the other listed words as a way of refining my own assumptions
towards what was being meant during the conversations. This process was intended to develop my cognition to
stay attuned to the multitude of possible meanings an individual may be bringing with them when using these
taken for granted words.
The third tool of comparison was “essential for identifying categories and for their development”
(Strauss and Corbin, 1998:93-94). Comparisons can be practiced in two ways. First is the comparison of either
incident-to-incident or object-to-object (Strauss and Corbin, 1998). This can be useful in strict categorization
and identification. For my research purposes, I chose the second form of comparison, which is “comparing
categories (abstract concepts) to similar or different concepts to bring out possible properties and dimensions
when these are not evident to the analyst” (Strauss and Corbin, 1998:94). I compared the abstract themes and
ideas presented in the musical with the ideas and themes that arose from the focus group conversations.
The last analytical tool is referred to as the “red flag”. This is striving to recognize moments “when
either your own or the respondents’ biases, assumptions, or beliefs are intruding into the analysis” (Strauss and
Corbin, 1998:97). This can be indicated through respondent word use such as “always” or “never”. Such
imperative statements often imply a particular assumption about the operations of how life functions. Since my
research was concerned with voicing these particular viewpoints of the participants, I chose to acknowledge the
moments of “red flag” within the focus group conversations, but did not concern myself with trying to minimize
such encounters. It is my belief that such instances of assumption and bias are moments where I can truly
observe the “culture” as it speaks through my participants.
Therefore, my goal in the analysis process was twofold. I identified themes, through patterns and
processes that emerged within the focus group conversations, as well as the intentional themes I purposely
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embedded into the play itself, to construct an analysis that will add to the larger academic body of knowledge. I
have also attempted to give an ethnographic voice to the focus group participants. Utilizing the analytical tools
proposed by Strauss and Corbin, I examined how some audiences individually and collectively construct and
interpret meanings centered on ideas presented in a pop-cultural format.
“Tell Me Something Good …”: The Analysis of “Pick-Up Artist: The Musical”
Never Alone:
The mountain wind yelped at the double-paned windows as the focus group created a circle with chairs
and bodies.
I think I identify most with the character of Enigma, because for a long time in high school and growing
up I really thought that picking up girls and looking and dressing the part were what brought happiness
and what showed you that you were, you were never alone.
Rod spoke as he sat curled up inside the pink and purple blanket.
And then the further along I got and, and the more women I was in relationship with or the more popular
I got the more lonely I became so I started questioning whether those things were, were really true or
not.
Rod’s sentiments hung in the silent air. Eyes performed a ballet of avoidance as the room grew quieter.
The winter afternoon brought a colder air as the sun hid behind clouds threatening snow. Each member of the
focus group held their arms tightly to their chests, partially because of the winter chill, but also because of how
vulnerable they were asked to become.
Suddenly Raymond spoke, then David and then Carrie, soon, like a strata volcano believed to be
dormant, conversations erupted. Within the two focus groups many interesting insights were introduced
concerning ideas presented within Pick-Up Artist: The Musical. One insight concerned the social implications
of loneliness for the one experiencing it. In the play, the character of Eddie is constantly motivated by his desire
to not be alone in life. His mantra rings, “I’m just tired of being alone”. Members of the focus groups expressed
this same struggle. Steve states:
Um in, in the play, Eddie talks about how he was in love and then um, she left him and in the play it
doesn’t really explain why and maybe Eddie doesn’t even know why and I know that um, in my
last…one of my last relationships um when I was left alone and I didn’t know why and you know when
Eddie was left alone then he comes to Enigma’s. And there were so many times where I joked around
about, like, joining a website like Match.com.
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Steve laughed uncomfortably, suddenly his eyes started to water up. He continued:
Because I was so afraid that I was never going to find anyone else.
Michelle jumped in and took this idea a bit further as she commented on the way in which
homosexuality has become so closely tied to issues of loneliness. For the homosexual man, a stigmatized
attribute often gets placed on him that produces a level of forced social isolation within the individual.
… that’s part of Peter’s downfall is that they say, you know, “We’re never alone. We’re never alone.
We don’t ever want to be alone.” And he finally, he finds a friend in Eddie and Manifesto immediately
makes him … admit that he can’t have him as a friend because then you’re gay so um, I think that that
argues the whole masculine thing. You’d think that being masculine would mean that you could be
alone. You know you could stand on your own and do all these things for yourself, but instead they’re
kind of contradicting that even during the show by saying, you need these friends, you need these people
to support you, you need a woman.
Michelle’s statement rings congruent with the research of Kimmel and Pascoe in that American
masculinity is markedly defined as men fearing other men (Kimmel, 1994). The result is that the homosexual
man is pushed to the outer periphery of society and consistently denied social access to relational interactions.
Kivel comments on this process in the sustaining of an individual’s masculinity, noting that men must attack
other men as an assertion of their masculinity (1984:148). As Michelle states, Manifesto must condemn Eddie
and Peter’s friendship in order to assert his masculinity and relieve his homophobic fears. It is important to note
the way in which homophobia enforces a feminized isolation on the homo-stigmatized individual. It insinuates
that transgressions from hegemonic expressions of masculinity will be penalized, and that the feminine is that
penalization due to its lesser status, forced to dwell in loneliness until the masculine comes to the rescue.
This idea presented by Michelle parallels exactly with ACT I, Scene 6. In this scene Peter is forcefully
trying to convince Manifesto of his heterosexuality and masculinity. Goffman refers to this as “defensive
practices” and it involves “strategies and tactics to protect his (the individual’s) own projections” (1959:13).
ACT I; Scene 6: Appendix E, p.22-‐23
MANIFESTO
(sarcastically)
Eddie? Oh yeah, your boyfriend. Yeah, he really looks like he knows what he’s talking about. I mean, with all the
respect he gets from everyone and all the girls lining up to ride his joystick ... oh wait, that’s not him. It’s me!
You two must really be in love!
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Eddie enters and sits down at the “camera-‐chair”. Peter and Manifesto freeze when Eddie is speaking.
PETER
I TOLD YOU! He’s not my BOYFRIEND!
EDDIE
(to the camera)
Yeah, I wanted to leave after the first day, but Peter talked me out of it. We’ve been getting along really well ...
PETER
(trying to convince Manifesto)
I don’t even really like the guy. He’s always whining, whining in that high girly voice of his ...
EDDIE
... Peter’s probably the most honest and sincere guy here.
PETER
... I mean if anyone’s gay here, it’s Eddie. He’s the real girl. Not Me!!
EDDIE
Even if I don’t change anything about myself while I’m here, I’m glad I met Peter. I’m pretty sure we’ll be friends
after all this.
PETER
He’s the girl!
Eddie exits.
MANIFESTO
Yeah, he does always whine. (beat) What a girl!
Peter and Manifesto laugh.
MANIFESTO CONT’D
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(mockingly)
“Oh, I’m Eddie. I don’t like being away from
my mommy and Bobo-‐the-‐Fet action doll!”
PETER
(mocking Eddie)
“Yeah, I’m so sad because my balls haven’t
dropped yet. I think I’m going to cry!”
Identities-in-Relation
Within the aforementioned scene we can see homophobic discourse being used to bond Peter and
Manifesto together, while leaving Eddie alone and betrayed by Peter’s words. It is important to normalize
oneself by stigmatizing the feminized other in order to maintain masculine acceptance and repudiate
homosexual stigmatization. In the same way, race can be used as a stigma by which to normalize others and
situate oneself in a position of dominance above the foreigner. We saw this played out earlier with the
characterization of Manifesto as Cuban. When conversation arose around the character of Manifesto, I started to
see similar comments arise within the focus group discussions. In one instance David, was asked what character
in the play he identifies least with:
David stayed fixated on the multicolored shag floor as he gathered his thoughts;
“And probably for me is the Cuban,”
Some members of the group chuckled awkwardly at the classification.
David continued;
“Just… yea, couldn’t identify with that at all.”
There was a long pause, then I probed David a bit further;
“What about him made you feel you couldn’t identify with him?”
David shifts back and forth in his seat, as if to force the chair into a kind of comfortable submission;
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“Um” a long pause, “just this, I guess… I guess maybe it’s uh, kind of like uh just being, uh, I’m
trying, let me think of the words here, like … just a lot of maybe,” another long pause. “Humph, lets see
… I don’t know, let me think about it.”
The group laughs attempting to ease David’s growing uncomfortability as Raymond confidently jumps
into the discourse;
“I’m going to have agree with David, the character I least relate to is the character I play.
Manifesto… um, mainly because he’s this really… hyper-masculine kind of uh you know, muscle bound
tough guy and I’m really not you know. He really puts up this front as like “Look at me” you know,
“I’m the greatest and no one can beat me or whatever” and I, (sigh) I don’t really see myself as, as really
that at all. Like I don’t put up this front like stay away from me, I try and like welcome people into my
life more than keep them away like that.”
David nods in a agreement, more comfortable in his seat now and addresses the whole group:
“Yea that kind of helps. Um that kind of helps a little because I, I had a, right after I got out of
high school I had a job washing windows and uh one of the lead, uh, uh guys who lead the crew was,
was really like that character and he, he was always like, antagonizing and he was always trying to get
you to react and, and pushing you around and calling you names and stuff and, and I was just so
apathetic like it was really funny ‘cause a lot of the guys in that work crew would just be like you know
would get all like feisty and start arguing, or start pushing, or fighting and you know he was huge and he
could take anyone on the crew
A burst of laughter broke free from Rod’s mouth. David continued:
“and, and he never really messed with me, because he would like push me and I was just like
whatever. Like, Like I just couldn’t relate to that and, and I just didn’t care, and like, just kind of in that
sense I guess. (Long pause) So he got bored with me”.
The whole group laughs with David as I probe a little bit further.
“And left you alone?” I asked.
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David stopped to think for a while.
“Yea.”
At the moment David mentions “the Cuban”, the group begins to chuckle, in some part due to the
humorous depiction of the character within the play, but also in a type of agreement with David. David could
have said he did not identify with “Manifesto”, but by signaling out the foreignness of Manifesto, David
verbalized the group’s general inability to identify with a Cuban-foreigner; thus, accenting their discomfort
through expressions of humor.
In the second focus group, the assumption that Manifesto cannot be identified with due to his racial
category is brought by Lance when he asks the group, “Would someone just say that they relate to Manifesto
because he is Cuban?” The group, consisting of all white members, again laughs at the perceived “lunacy” of
identifying with an individual of a different racial category.
In the earlier excerpt, we see that it isn’t until later in this exchange, after Raymond expresses his views
of the character Manifesto, that David is able to further articulate his own impressions and lack of identification
of the character Manifesto. While Raymond spoke, David was able to formulate thoughts and impressions
concerning Manifesto. However, David’s new thoughts were intricately linked to the meanings espoused by
Raymond. What happened then was as individuals within the group began to develop ideas and impressions
about Manifesto, they shared them and after they shared their ideas each member began redeveloping a new
idea about Manifesto, informed by the other expressed ideas, eventually creating one standard meaning shared
by the group. This interaction also provided a springboard from which David could express his own experience
with issues of masculinity and thus share his meanings surrounding his own masculinity.
David’s interpersonal relationship with an aggressive co-worker gave him a venue to respond in a type
of passive resistance, not only challenging his co-worker’s attitude but also giving him the opportunity to
present a challenge to the larger established expectations of masculinity as aggressive and dominant. David’s
self-identification was thus, himself based on this type of interaction:
“I just didn’t care, and like, just kind of in that sense I guess”
David’s expressed lack of concern for his co-worker’s action served to present David as unaffected by
the social encounter. However, we might note that years later this was still an experience that David feels is
important enough to recount to the focus group. Therefore we might conclude that this experience David had at
the hands of his co-worker, while he presented it as a inconsequential encounter, in fact seemed to reaffirmed
the importance a particular image for him surrounding gender and race. This excerpt thus highlights the
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importance of interpersonal stories in the construction of gender and racial perceptions and meanings. This also
exemplifies participation and/or resistance to racial and gender projects on the part of the group.
Almost every participant saw through the contextual grid of his or her interpersonal relationship stories.
One example occurred when Raymond mentioned that he had only one girlfriend in his life and attributed it to
that fact that he is “nerdy … and I, I’m always on the computer and stuff”. For Raymond his nerdiness and
relational void were both interconnected responses to the other. His being nerdy was the result of not having a
girlfriend, and at the same time the reason for why he doesn’t have a girlfriend. When we compare this to the
comment he made earlier about the character Manifesto, we see that his perception about what is masculine has
had an impact on how he perceives his own self worth. Raymond stated:
He really puts up this front as like “Look at me” you know, “I’m the greatest and no one can beat me or
whatever” and I, (sigh) I don’t really see myself as, as really that at all.
Raymond notes that Manifesto’s confidence and social front make him a strong expression of
masculinity, but ultimately concludes that he cannot “see” himself as that sort of man. For Raymond, this lack
of attainment of a strong masculine expression may be the reason for his lack of a girlfriend and ultimately his
social loneliness. Through Raymond’s acknowledgement of his welcoming nature he shows his desire for social
interaction. However, his awareness of the social implications of not having a girlfriend portrays his
understanding of social failure in relationships.
In a different way both Beth and Steve found their unconventional relationships defining attributes that
cover their whole lives.
Steve leaned into the group circle and emphatically proclaimed:
I’m finally in a relationship with you know somebody that I love and you know it’s…we don’t
care about hiding it because we love each other. And there are some people in the community that if
they see us holding hands out in the community they’ll make snide and rude comments and it’s just like,
why should this even be happening, you know, people, people are people and we all should just respect
and…you know.
Beth changed visual directions from the ceiling to Steve’s eyes. She responded to Steve:
Even me and my husband, who is black, we get looks all the time and from both sides of the cultures.
Um, you know, we went to a place down in Broadway. I went to a funeral with him and like, there, it
was really bad. It was kind of hostile there for ME because I was the ONLY white person there and I
understood how he felt in you know Flagstaff because he feels that ways in most rooms. So, I
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understand, it just like people do not want to accept um, people just as they are, just as truthfully as they
are.
Both Beth and Steve can be seen actively trying to make sense and thus find their individual identity
through the expression of their different, yet similar relationships. This was also a moment where we can see
group meaning construction arise. As Steve explains his interactions with an unaccepting society, Beth is able to
understand the meaning Steve is creating and then join in with his construction, shaping it to fit her context and
social position. In Steve’s case, his sexual orientation made him stand out in his community and thus intimately
became his most prominent self-identifier (Pascoe, 2005). For Beth, race was the most salient aspect of her
social context. Both stories show the impact social identifiers, such as sexual orientation and race can have on
the construction of an individual’s self identification. What this also shows is that, when an individual is placed
on the peripheral of dominant expressions of self, they often become threatened and feel the need to resituates
themselves in a context that allows for acceptance and security.
Mary acknowledges this same idea in the process of constructing identity when she speaks about her
love-hate relationships with men like the Manifesto character. During this talk she also begins to give cues as
how she defines her identity in relation to such men.
I uh hate Manifesto, but I have to admit that I’m attracted to that also.
And I don’t know why, … Candy thinks that she understands men and then they just flip on her and the
Manifesto type men just, will … make pathways. Um and I don’t have that, um ego? I don’t know how
to use people; I’m more the soft kind person. So sometimes I need a Manifesto to navigate through the
world. Even though I can’t stand that arrogance. So, I don’t know, I hate him but also am attracted to
that type.
Through this description Mary situates her in a persona opposite to the hype-masculine character, but yet
still acknowledges that this particular type of masculinity becomes successful and notes how drawn to that sort
of person she can get. In many ways this statement is congruent with Mullaney’s claim concerning
“masculinism”. As Mary’s wrestling match with her conflicting feelings towards this type of masculine man is
much more an attempt to challenge and situate herself within the foundational ideologies that promote a
patriarchal worldview of social arrangements, which, ultimately lead to a justifying of “men’s domination of
women” (Mullaney, 2007:243). This also reveals how women can reproduce hegemonic masculinity through
their own internal expectations. While she challenges these notions, she is also aware of the influence they have
in her life and decision-making.
Stories as Meaning Making:
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Storytelling becomes an important process, because it’s through the story that the individual can feel
comfortable sharing about themselves without having to come right out and explain it. In much the same way,
the play served as a type a story through which the respondents could express their feelings and opinions, while
not having to explicitly share them. Carrie expresses her concerns with social expectations of femininity
through the describing the character of Candy:
Candy she’s been told what she needs to do to attract a man and to be this sexy. And that’s what she
wants not maybe in the sense that she got but that’s what she desires. And she uses her objects you know
to attract men but as soon as she breaks out of that mold she’s irrational or, you, why are you being such
a crybaby? Why are you all of the sudden so sensitive when obviously all you wanted was sex that’s
why you came up to me and danced around me. You know, she kind of gets punished for breaking out of
that stereotype.
In this process Carrie is able to express her concerns with the expectations surrounding her femininity,
but she doesn’t have to make herself the focus. It is similar to the sitcom convention of a troubled individual
confiding in another person about the problems their “friend” is having. Lance uses this same tactic when he
talks about the pressure he has felt throughout life to affirm his masculinity by feminizing and homosexually
stigmatizing other men by using the character choices of Peter to “pass” the homosexual stigma onto the other
male characters:
Um, I think too a lot of men and young men, growing up especially throughout middle school and high
school, the concept of growing up and being masculine and a manly man is very, very stressed by
society. Um, being able to get a girl, pick up large objects, move things, fix cars, etc. is a concept of
masculine and homosexuality is associated even more so with anti-masculinity…and it’s something you
are afraid of because of this lack of understanding it is felt to be that if you are gay or if you show any
kind of feminine tendencies you are gay. And gay and femininity go together in a person’s mind and that
point in time. And so, to be everything that you need to be masculine, to be a man, you cannot show any
of these things and you cannot act a certain way. And so to be called gay, especially in a public setting
in front of a…someone you look up to, for example the mentors of the three characters, of Eddie, and
Drake, and Peter in front of the mentors and in front of…on TV and things like that. It’s an immediately
defensive reaction that the characters will have. It’s like, “You’re gay. I’m not gay, he’s the gay one.”
And he immediately tries to pass blame onto some else to take the attention off of them and put negative
attention on someone else.
Through the symbols of “Candy” and “Peter”, both Carrie and Lance were able to reflect upon
themselves and the others around them (Plummer, 1995:20). This symbolic reflection gave each respondent the
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ability to articulate feelings about loneliness and identity, race and sexuality, and their experiences and
interpersonal relationships. In this way, the focus group format, paired with the presentation of sociological
ideas within Pick-Up Artist: The Musical was able to produce an environment that was conducive to public
discourse. I feel that as more forums such as this begin to emerge, we will be able to see social movements that
challenge oppressive hegemonic ideologies and eventually produce social ideological change.
“Run That By Me One More Time”: Summarizing My Methods
By using the interpretations gathered from the focus groups, I have been able to see not only how
individuals and collective groups construct and develop meanings, but I have also been able to ascertain how the
medium of theatre can be used as a forum for challenging hegemonic ideals within a society. The theatre format
gave the participants social objects with which to identify (Blumer, 1969:11). Once identified, these social
objects served as mediators through which the participants could express views and opinions that they might
otherwise feel uncomfortable talking about in a group setting. As conversation emerged, certain assumptions
were challenge and discussed. Through this discourse, new meanings were able to emerge and other meanings
were solidified.
By grounding my musical construction in research and sociological literature, I have been able to
present abstract ideas and predictive patterns in a format accessible to a large audience. And, by using focus
groups to understand participant interpretations and grounded theory and ethnographic summaries to examine
the implications of those interpretations, I have been able to give voice to a group of people not normally
involved within the field of Sociology. The focus group format has also allowed for gender projects to emerge.
Just the other day one of the actors who participated within the play came up to me and recounted this story.
“I was in one of my acting classes when out of the blue a girl started talking about ‘bitch drinks’. She
said they were frilly drinks that gay men usually drink. I looked her right in the eyes and said, ‘What are
you implying? That gay men are bitches and less manly just because they express their manhood in a
different way? You need to see ‘Pick-Up Artist: The Musical’!”
He participated in a gender project! He was able to take the ideas presented within the play and
discussed during the focus groups and create a moment where hegemonic assumptions about masculinity were
challenged. Now his retort to the novice bartender will not change our social perceptions overnight, but as more
people begin to become exposed and encouraged to challenge the status quo, the more likely it will be that we
will see social change.
As I continue on this exploratory research endeavor, I am constantly becoming more and more
exuberant at the thought of the academic possibilities. By taking the principles of ‘ethnotheatre’ a step further,
we will see the doors for research presentation open up. As possible mediums of popular culture become viable
vehicles for academic presentation, “not to create a commercial Broadway hit, but to provide a forum for artists
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with social vision and audiences with social need” (Saldaña, 2005:8), it is possible that we will start to see
negative mainstream ideological presentations get openly challenged and changed.
I’m Only Human!!! : Limits to My Research
I was eleven when I first got stitches. I was playing around on my families little chicken coop
completely oblivious to my surroundings. I was convinced that gravity was no match for my determination and
agility. However, with one ill-placed step my left leg followed the Pied Piper of Gravity right into the angry end
of a nail. I learned a lot that day. I learned that gravity always has the last word. I learned that no matter how
quick you are at intramural dodge ball, if you step in poop, you’re bound to slip. And I learned that within every
great adventure lies an endless sea of limitations and it won’t do you any good ignoring them, you might end up
with a leg full of stitches.
Limitations are a natural part of the research process and my research has not been any different. As I
reflect back on this project I see three main limitations that arose within my research.
The first limitation is in reflection of the play construction. I do not come from a formal/trained
background in either script writing or music composition. Due to this, I saw two secondary limitations arise in
the production and produce-ability of Pick-Up Artist: The Musical. First, when looking at the technicality of the
script, it will be seen that I have a limited vocabulary for communicating various types of stage directions or
dramatic nuances. This can result in confusion and misunderstandings when other performers try to present this
play or read the script. If this occurs it could create a limited performance (or none all together) and thus, not
have the full-intended affect for the audience and play participants.
The second limitation in the production and produce-ability of the musical was in my informal training
in the music construction. This resulted in me crafting the songs through the use of lead sheets (which consists
of chords over words) and audio recordings of the vocals (melodies and harmonies). This means that anyone
who would like to perform this play would have to learn the rhythms and meter of the songs through repetitious
listening of a recorded version. This becomes limiting and tedious and can become a hindrance to the furthering
of gender projects through multiple performances with multiple casts. In order for me to have multiple casts and
performances, I will have to find a way to standardize the musical score so that that it is easier for more people
to perform.
The second primary limitation that I found was in the presentation of Pick-up Artist: The Musical. Once
again, due to constraints of time and finances, the production of the play was limited and could only be
performed as a dramatic/staged reading instead of being able to utilize all the elements of a theatrical
performance. This means that actors worked from scripts, and performed their lines with limited “blocking”
(action on stage). We also only had limited time for rehearsal; therefore, we weren’t able to work with the
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intention and depth of all the characters. As a result, subtle nuances, which often get conveyed through the
other tools of the theatre, very likely got overlooked or unstated all together.
The third limitation, and ultimately my most intense, arose during my construction and implementation
of the focus groups. My original intent was to sample five focus groups; two consisting of the play participants
and three consisting of audience members from a Sociology 101 class. My intention was to analyze data from a
more diverse group during the various stages that Plummer called the interactions of storytelling (producer,
coaxer, consumer) or in our case, theoretical storytelling. It is also a pretty standard rule that the more
information and data you gather, the easier it is to develop your analysis.
The plan for getting SOC 101 students to the play and then entreating them to stay involved my
charismatic personality (tenuous I know) and the carrot of extra credit (much more substantial). This is an
important element that I did not fully take into consideration: the degree of pay-off is essential is ensuring
research participants. By not offering extra credit points relative to the amount of effort that was being asked of
the students I found that no one wanted to bite. Even though I created sign-up sheets and had each student
interested in participating sign their names (I wanted it to be in blood, but apparently the university frowns upon
poking their students with needles), this principle of relative reward held firm.
In addition, I had the participants provide two ways in which I could contact them on the sign-up sheet.
Two weeks before the performance date I sent an email to all 25 students that signed up, reminding them of the
date and time of the performance and giving them a quick overview of how the evening would progress. A
week out, I sent yet another email reminding them of the performance date, and time and praising them for their
willingness to be part of this project. The day before, life had gone into hyper-drive. I was frantically running
around the city searching, like Magellan, for the final items needed for the performance. I was a mess. Luckily,
I was able to find a few spare minutes and send out one last email reminding the students of the “whens” and
“wheres”. Everything was in place.
It was thirty minutes before the show was to start. My focus group facilitators and moderators were all
there8, but no participants. Fifteen minutes. Ten minutes, five minutes and no one came! I could wait no longer
… the show must go on! So on it went. We performed our staged reading and still, no participants. Fortunately,
some quick thinkers surrounded me and they suggested that I use my focus group moderators and observers for
at least one extra focus group. After all three is better than two. The group agreed, the evening concluded and I
returned home with three focus group tapes and observation notebooks instead of five.
I took three days respite and then decided it would be valuable to start transcribing the audiotape onto
the computer. I went to our spur-of-the-moment group, since I didn’t sit in on this focus group conversation. I
got my hot cup of coffee, sat down before my computer and pressed “PLAY”. Nothing. I must not have done
something right. I sat down again and pressed “PLAY”. Still, nothing. I scoured the tape back and fourth, front 8 The moderators and observers were volunteers from a Sociology 654 (Methods) graduate class.
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and back and could find absolutely nothing. I tried to reassure myself that two is still better than one, or none.
However the damage was still done.
As a result of these two focus group fiascoes, I encountered yet another two secondary limitations. Since
I only had two focus groups to pull from, I was not able to add full validation for my focus group responses. As
such, I had to change my use of the focus groups from a set of data from which I could draw broader
generalized conclusions about people groups to a representation of the focus group individuals. This inspired
my use of participant voices as a main feature in my analysis.
In the future, I would encourage myself and other researchers to become obsessive with checking their
equipment. There is also great merit, when using other researchers as moderators and observers, to provide as
much information and access to the recording equipment they will be using as possible. It was not fair, on my
part, to assume the moderator would feel comfortable using the recording device. It is the primary researcher’s
job to walk through the fundamental and base operations of each piece of equipment to insure that as many
obstacles as possible have been removed.
In much the same way, another secondary limitation arose out of my focus groups and the range they
provide. Due to time constraints and funding (as in ‘none’), I was only able to perform the musical once for an
audience. With more presentations, I would have been able to generate saturation in my analysis that is not
available now. Due to my selective audience, I have data that reflects only a small part of Flagstaff’s
community. A more diverse sample group would allow for a larger variety of meanings to be heard.
Despite these limitations, I was still able to complete my research (this is me, in retrospect, trying to see
the glass as half-full). Like with any research design, elements and questions will always have to be refined and
restructured as the research unfolds. In the future, I would suggest that researchers target a mainstream
audience. By this I mean, producing sociological theatre in a way that encourages people from all areas of social
life to come and see it. From this open-ended audience pool, I would suggest sampling out members for focus
group participation. A great way to get a willing sample would be to offer free admission for those audience
members open to participate in the focus groups(a more substantial carrot than my simple extra credit). Through
this, the researcher will be able span a larger section of social understanding and meanings and thus, gain a
more diverse understanding of the power of pop-culture in promoting social discourse and deconstructing
stereotypes and ideologies.
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CHAPTER 7 There Is No Curtain Call
When I mentioned my methodological goals to some people, the responses often went like this:
“Ambitious, huh?” or “You plan on graduating, when?” Then there’s my favorite, “What are you going to do
with that degree?” But, whatever the response, mine always stayed the same, “Ambitious, yes. But is it worth
it? Absolutely!”
I used to think that my sociological journey began the day I fortuitously signed up for my Sociology 101
course. I see now that that is not the case. When I walked across that aromatic high school theatre stage, I was
doing Sociology. When I fought to maintain my pine-scented castle in the sky, I was doing Sociology. When I
was contemplating the true meaning of football’s “hell-week” and yes, even when I ignored my upbringing and
ridiculed Mitchell Brady, just to move up on the social ladder, I was doing Sociology. From VH1 television
shows, to musicals, to stitches and scars, my whole life has been a sociological journey, leading me to this
place.
I have chosen to redefine Applied Sociology. It is no longer just about what we do on the research field,
but who we become through the process. As some of us deconstruct ideological assumptions within our society,
understanding who we become through that process will enable us to understand what ideological assumptions
we leave behind. Just like neo-Gramscian hegemony, we are always in a process of presenting, redefining and
incorporating ideas and ideologies. Taking who we have become and presenting it to our society, as public
sociologists, through contemporary social mediums, we get the opportunity to participate in Applied Sociology.
I chose to practice Applied Sociology through the form and function of the theatre. How will you chose to apply
Sociology in your social context?
What Just Happened!?!
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We have just been on a long journey together. It was tedious at times, but we have made it to the end.
“Land HO!” cries one the many voices in my head. We will soon dock ship and go our separate ways. But
promise me, no tears. Not because it wouldn’t be manly, but because we have yet another adventure ahead of us
as soon as you put down this paper and continue with your daily activities; an adventure of massive proportions.
Its called “Life.” No I’m not speaking about the game or delicious cereal, I’m referring to the social choices and
interactions we each chose to make on a daily basis. As we get ready to embark on our new journey, I would
like to remind us of a few things we learned on our nautical voyage through this sea of academic works.
First, it is good to remember that, whether you are a Hannah Montana fan, or think your body is truly
too “bootylisious”, or whether you have created cyber communities that bash Brittany for her lackluster
performance at the V.M.A.’s, we are all impacted by popular culture. In the same way, Blumer showed us that
we learn how to interact through the observation and reproduction of social objects. In contemporary American
culture, many of the objects we are receiving are products of a neo-Gramscian development of popular culture;
articulation and incorporation. As these objects become definitive elements of our identities, we construct
performances that articulate the social objects we want others to perceive. These performances take place on a
variety of social stages and consist of a multitude of techniques and theatrical tools.
One of these very important social tools is the process of social storytelling. This is the next principle we
should be sure to bring with us on our next journey. When we understand the power of stories in shaping our
understanding and social meanings, we can transcend the role of passive social actor and become active social
creators.
As we create meaning through social interactions, it is also important to become cognizant of the various
social venues available through which stories can be shared, and thus new meanings developed. Theatre is one
of those accessible and viable venues that can be used. Theatre has been used in many countries as a catalyst for
social change and reform (Stirling, 1963; Blake, 1976; Boal, 1979; Taylor, 2003; Boon and Plastow, 2004). We
must, therefore, stay attuned to the opportunities theatre, as well as other pop-cultural venues present for the
promotions of social change.
In order to do this, we must cultivate critical responses to the hegemonic discourse within our society, as
well as produce alternative representations of social choices. This will be the most critical tool to take with us
on our next social adventure. This tool functions as our critical compass, challenging us to stay on course,
headed North, even when it seems like the sun is setting in the West.
Where Do We Go From Here?
Henry A. Giroux wrote an article critiquing images presented in a number of Disney animated films.
Concluding his critique, Giroux offered seven lessons that he felt could be learned from such a critique and that
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could help us to be insightful and proactive in choosing what media we consume. I feel that these lessons could
and should be applied to the wider context of media consumption and creation.
First, it is important that we take seriously the medium of popular culture as a pedagogical site of
learning and solidifying values and beliefs, especially for youth in America. Giroux suggests that schools and
academic institutions should acknowledge this cultural pedagogy and construct curriculums that teach children
tools for critically analyzing pop-cultural presentations. As a result of this media informed curriculum, children
would learn about gender issues and resolutions at a young age, and those who don’t fit into the standard
hegemonic masculine expression would receive moments where their differences were included and honored,
thus giving them venues for validation.
Along the same lines, it is important for all adult authority groups to concern themselves with popular
cultural images and issues. This is particularly important in that adults have a high degree of control over youth
in America and choices they make can have significant implications for the lives of children (Stern, 2005).
Adults decide laws and curriculum as well as the cultural capital that is presented within the home environment.
Therefore, it is at the adult level that popular images presented within the media should not only be challenged,
but new images should be created and presented in a way that helps to inform and encourage individuals to step
out of their assumptions.
Third, Giroux highlights the multiple spheres controlled by the Disney Company (economics,
consumption, and culture) and suggests that as we critique we should also pay attention to the “range of
relations of power” (Giroux, 2004:177). In relation to gender, we can see how hegemonic ideologies are used to
maintain statuses of economic power. As I mentioned earlier, gender projects are any type of action, whether it
be interpersonal or on a larger scale, that promotes a particular ideological bent. When we acknowledge the
relations of power existent within the pop-cultural communities we can gain a better understanding of how we
can work within the system to challenge its oppressive practices and presented ideas.
Fourth, “cultural workers and educators need to insert the political and pedagogical back into the
discourse of entertainment” (Giroux, 2004:177). American media is situated within a political environment and
it would be irresponsible of educators and cultural workers to ignore this overlap. Similar to the third lesson, it
will be important within a critique of pop-cultural images to create pop-culture “intertextually and from a
transnational perspective” (Giroux, 2004:178). With this approach, we can begin to understand how hegemonic
images operate and affect “particular spaces of power, specific localities, and differentiated transnational
locations” (Giroux, 2004:178), and present alternatives similar in effectiveness.
The next two lessons link together and state that it is important to not just see media institutions as
simply cultural participants, but we must also acknowledge their close ties to corporate power and understand
their identity “within a larger framework of neoliberal capitalistic relations” (Giroux, 2004:179). As such, it is
important for individuals within society to devise ways to hold such institutions accountable for the images they
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produce (i.e. pornography industries and the images and expectations of masculine dominance and feminine
submission they promote). This is not a promotion of censorship, but an encouragement for consumers to
promote dialogue between each other and encourage creative exchange between themselves and the media
producers. This means movie groups that continually produce images that reinforce detrimental hegemonic
expressions of masculinity should be recognized as influential to larger society rather than just casually chided.
Such images must be actively challenged and changed through discourse, giving equal representation (in their
scope of action and valence of their role) to oppressed and excluded social groups.
Finally, the next lesson goes one more step and states the imperative nature of involving authority
figures in the acknowledgment and creation of the multiple interpretations of media images from diverse groups
of children. For Giroux this involves not only an understanding of the changing definitions of what it means to
be “literate” (simply learning from traditional “book” literature is no longer sufficient, we must become literate
in popular cultural forms as well), but also teaching individuals how to develop the skills and technology that
will allow them to produce popular culture. As this occurs, individuals will gain even more opportunities to
challenge the hegemonic stereotypes of mainstream pop-cultural imagery. Giving voice to diverse groups is
congruent with the proposition made by Steinberg and Kincheloe, which acknowledges every member of
society as active participants in their own social development, while at the same time still being influenced by
the social position they occupy.
Never before has access to creative outlets been so accessible. Bands are becoming overnight sensations
through Myspace, and artists are finding new ways to access a larger audience without having to go through
mega corporations. Unfortunately, much of what is being produced is still heavily entrenched in these
oppressive ideologies that serve those in power. It is time to start experimenting as social scientists with new
culturally relevant forms of research presentation and ideological expression.
THERE IS NO CURTAIN CALL.
THE CHOICE IS UP TO YOU.
THERE’LL BE NO LOUD APPLAUSE,
JUST WHAT WE FINALLY CHOOSE TO DO.
NOW WHEN YOU LEAVE YOUR SEATS,
PLEASE REMEMBER WHAT YOU’VE SEEN.
NO DREAMS BEEN MADE,
BUILD FROM YESTERDAY
AND MAKE CHOICES THAT WILL MEAN THAT …
THERE IS NO CURTAIN CALL.
83
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wimp►
girl►
sissy►
mamma’s
boy►
nerd►
punk►
mark►
bitch►
tough have money
aggressive never ask for help
competitive angry
anger
in control sadness yell
love
no feelings connection intimidate
confusion
don’t cry low self-worth responsible
resentment
take charge curiosity take it
excitement
don’t make isolation don’t back down
mistakes
succeed have sex with women
◄hit/beat
up
◄teased
◄isolated
◄rejected
◄forced to
play sports
◄sexual
assault
Appendix –B:
Focus Group Agreement Form For Maintaining Confidentiality
Project Title: “Pick-Up Artist- The Musical”: Understanding Individual and Group Meanings Through Pop-
Cultural Presentations
Dear Participants,
90
You have agreed to participate in a focus group for research purposes conducted through Northern Arizona
University. In order to move forward with this project, it is crucial that each focus group member and moderator
sign the Group Agreement Form, which aims to maintain the confidentiality of group members. By signing this
form, you are agreeing to the following:
1) I will not under any circumstances disclose information concerning other group members to other individuals,
including names and other identifiable characteristics.
2) I agree to keep all information disclosed during focus group participation within the focus group.
3) I agree to respect other members of the focus group, as well as their opinions, beliefs and values, and will under
no circumstances make derogatory comments or gestures towards the other members of the group.
If for any reason you feel that you are unable to comply with the items listed above, then please do not sign this
document and withdraw from research participation, for it is important that each member is ensured that they
are sharing in a safe and confidential environment.
_____________________ _____________________
Group Moderator Research Observer
_________________ _____________________ _____________________
Participant Participant Participant
_________________ _____________________ _____________________
Participant Participant Participant
_____________________ _____________________
Participant Participant
Appendix –C:
Focus Group Questions
1. In the play, “Pick-Up Artist: The Musical”, which character did you identify with the most? Why?
In the play, “Pick-Up Artist: The Musical”, which character did you identify with the least? Why?
2. How would you describe that character to someone who hasn’t seen the play before?
91
3. How was masculinity portrayed? In your opinion, what lead to the jailing of Peter and Manifesto? What lead
to the actions of Drake?
4. How was femininity portrayed? What implications did that have for the female characters?
5. How do the ideas presented in this play relate to ideas portrayed in mainstream media? How do they differ?