Therefore creds & demo outputs

We Rationalize Media Campaigns


Presentation Flow

About Therefore

Complex Advertising Platforms & Measurement Tool

Reality Check – Need of hour

Challenge & Road block

Solutions from Therefore Consultancy & Solutions Pvt. Ltd.

(TC&S)


About Therefore Solutions


About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing & communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision


Complex Advertising platforms & Measurement Tools


Complex Advertising Platforms & Measurement Tools

What shall be the best plan for client brand “A”

to be delivered ???

Television

Social Media

Radio

Internet

Print Mobile Advertising

Ratings

………

…………

Impressions

Listenership

Readership


Reality Check – Need of Hour


Reality Check

Markets are complex, customer thought process even more so

Wall Street Journal: Is Brand Loyalty A Thing of the Past?

Forbes: Is Customer Loyalty Dead?

NY Times: For Car Buyers, the Brand Romance Is Gone

Who is actually buying your product?

Customer engagement is key

Slow down implies more thrust on customer interest management


Need of the hour

Need to have a comprehensive understanding of the market dynamics

Need an understanding of the Target Audience and their mindsets

Efficacy of investments made for building the brand and sales

Real time data to aid decision making across functions and levels…

Tough times require efficient measures …


Marketing Challenge & Road Block


Marketing Challenge & Road Block

Understanding the efficiency of media investments is the biggest challenge Tracking every Rupee invested in different media vehicles Investing in media property to optimize ROI

Establish a memorable and distinct brand identity Create a deep connection with the core target group

Design compelling offerings that attract customers Make your product or service more visible and desirable

Currently getting comprehensive analysis of the efficacy of a campaign is a challenge Getting timely information about the progress of a campaign and path to purchase is a

challenge and has lots of restitution activities involved


Solutions from TC&S


Reporting Platform Customize `Consultancy Web Portal Mobile App

BuzzAngles Social Media Listening P Mention Analytics

Neuromers Ethnography Lead Nurturing

Prosumer Matrix Ad efficacy management Promotional management Intelligent Response Management

Our Service Offerings..

Therefore Matrix Dynamic Landing Pages Keyword Call Tracking Click To Call


Prosumer Matrix

Ad Efficacy Management Ad Efficacy Management is a system to understand precisely the performance of the media vehicles and take corrective measures during the campaign by investing only in those properties that drives traction, thus optimizing the media investments

Know who is calling and from where Track which Ads drive leads and which drive sales Capture lead information in real-time Turn marketing activities into a phone lead


Prosumer Matrix … contd.

Promotional Management -Promotions are an integral part of any brand today as it helps short term spike. Promotional Management is an end to end system which can be leveraged to understand and engage with the target costumers

Discounts, Promo Codes, etc. can be offered and tracked effectively Offers can be made keeping the top & bottom lines under control Each Promotion is tracked with lead to sales lifecycle mapping Get an understanding on when a customer is attracted to the brand and what

drives purchase


Prosumer Matrix … contd.

Intelligent Response Management -Business does not grow by just generating more leads, but by converting them into customers. Marketing is most effective when the brand is aligned to the customer’s immediate needs. It definitely helps if the connect is at the peak of customer interest

Saves call center cost and more importantly the turnaround time Calls are forwarded intelligently based on geography, time, day part, agents or

schedules Create personalized greetings, get more close to your customer


Neuromers

Ethnography -It is a process of customer understanding on the basis of the interaction they have with a brand. It is a passive listening process where specially trained listeners interpret patterns while the system converts them into valuable information

Helps understand a customer without asking questions Its done on live interactions, hence much more matured data Gives you the understanding of constrains within the organizations which may also

relate to cross functional areas including sales, HR, operations and more Helps understand the lead to sales cycle in an efficient way which regular research

may not deliver


Neuromers… contd.

Lead Nurturing -Nurturing is all about “Perception Management”. The message that was intended to deliver and the message perceived by the customer may be diametrically opposite. Identifying this gap is crucial to close a deal

Gathering relevant lead information Connecting at the right time with right information Gather insight using voice or non-voice systems Broadcast relevant information to prospects and customers


BuzzAngles

Social Media Listening -Social media is a virtual world full of jargons and in most cases not completely understood. It’s a seamless world where communication travels faster than thoughts. While brands use various mediums, measurement of the impact is a grey area. BuzzAngles focuses on measuring the effectiveness of these digital communications through continuous feedback with detailed analytics

Understand the cognitive sentiments behind every communication Take corrective measures and improve and enhance your communication Communicate in the language familiar with the TA


BuzzAngles..

Mention Analytics - Brand Communicates, Media Broadcast and People Perceive. There is always a possibility of a gap between what was communicated and what was perceived. Besides tracking one’s category, competition is also crucial

Understand the media coverage and tonality Mapping the brand in the competitive landscape Understand the Digital PR space in more detail and the trends of business

sector


Therefore Matrix

Therefore Matrix is a suite of products which in isolation or in combination can enhance the marketing efficiency and increase the probability of sales

Dynamic Landing Pages Keyword Call Tracking Click To Call


Reporting Platform

Reporting Platform - Reporting and analytics are the core competency of Therefore. Technology is used to deliver customized reports that can be visualized using web platform and mobile apps keeping abreast with the required knowledge across hierarchies in order to take informed decisions

Customize Consultancy Web Portal Mobile App


Therefore Structure

Capture - Track which Advertisement drives leads

- Map which Media property is driving sales

- Understand the sentiments and the cognitive behavior behind every call

- Measure specific details behind every call

Response - Personalised greetings

- Route or forward call based on people, Location, Time, Day, or Schedule

- Instant call back and execution

- Understand specific details, call origin to destination activities

Indexing - Sorting and indexing leads based on Demographics, Psychographic, Neuro-Economics , Intent, and other related category - Prospect based response via. SMS, Voice IVR,

- CRM or ERP integration

Nurturing - Specialized response team for personalized information gathering

- Issues assessment

- IVR, Web or SMS based Questioners

- Feedbacks

Analytics - On-Demand and live Dashboards

- Alerting Systems

- Daily, Weekly, Fortnightly, Monthly Reports

- Periodic Recommendations and Insights


Demo Outputs for Ad Tracking


Demo Outputs for Ad Tracking - 1

Study the effectiveness of medium



Gives better understanding for geographical distribution of leads



Helps understand creative and creative

mediums



In-depth study of creative


Demo Outputs for BuzzAngles


Dummy Outputs of Buzz Angles

Study your share of coverage and compare with the competition


Dummy Outputs of Buzz Angles- 2

Know which category is working for your BRAND

Brand v/s CompetitionSpokesperson in media v/s Competition

Brand CXOs v/s Competition Projects v/s Competitor’s Projects


Dummy Outputs of Buzz Angles- 3

Know the Tid-bits about the SOURCES talking about your BRAND


Demo Outputs for Ethnography


Demo Outputs for Ethnography- 1

Study the effectiveness of the media campaign



Understanding the Cost per Lead



Know your prospects and your Brand from their perspective



Get to evaluate your agents on an unbiased platform


For more details, please contact…

Therefore Consulting & Solutions Pvt. Ltd. – TC&S

Mumbai:

• Dr. Anar D Rupji +91 9819684463 [email protected]

• Mr. Jatinder Nayyar +91 9702732908 [email protected]

Bengalooru :• Dayanidhi M +919762799092 [email protected]

mailto:[email protected]




Thank You

Therefore creds & demo outputs

Data & Analytics

Transcript of Therefore creds & demo outputs