Kodu Creds

23
We are a digital brand communications agency Credentials – Short Version

Transcript of Kodu Creds

Page 1: Kodu Creds

We are a digital brand communications agency

Credentials – Short Version

Page 2: Kodu Creds

Kodu

• We are a specialist brand communications agency delivering immersive, interactive experiences through digital channels

• The Kodu team have been at the forefront of digital and integrated marketing for over 18 years

• Our team bring a wealth of experience from agencies such as Ogilvy, Y&R and McCann as well as tech leaders TangoZebra and Google

• We are passionate about all things digital

Page 3: Kodu Creds

What makes us different

• Many reputable agencies ‘do digital’, however, few offer strategic insight and have the expertise to bring great creative ideas to life across the multitude of digital channels

• Digital can lead a strategy of simply be part of it, but the digital space must be understood

• We recognise and understand how consumers interact with digital in their day-to-day lives. Our approach is to integrate the digital space and physical space seamlessly through the understanding of consumer motivations, user relationships and where the digital and real worlds collide

• This insight forms the basis of our approach to every piece of work

Page 4: Kodu Creds

Service offering

KODU EvaluationStrategy

& Planning

Production

CreativeAmplification

(comms)

Page 5: Kodu Creds

Our approach

Digital Big Idea

ATL lead (Strategy / Creative)

Client brief / Objectives

DIGITAL DEPLOYMENT

DM/CRM

Content Creation

PRViral

Social Media

PURPOSE

DEPLOYMENT

Advertising

Campaign idea

Website/microsite

Media Promotion

Apps

eLearning

Page 6: Kodu Creds

360 team & brand engagement

Traditional communication

(ATL & BTL)

Digital communication

The consumer/custome

r

Engage & involveEngage & inspire

Integrate

IDEA

Page 7: Kodu Creds

Solutions – proprietary tools

SOLUTIONS DESCRIPTION

Kodu CMS Sophisticated Content Management System platform that can be rapidly deployed for consumer, corporate or micro-site launches.

Kodu Community Modular platform including buddy networking, chat/forum, blogosphere & instant messaging functionality. Includes moderation filters.

Kodu Upstream Cloud based content deployment platform that allows media (image or video) to be uploaded, compressed / reformatted and deployed into preselected brand & social media outlets such as Facebook, Yourtube, websites and Smartphone apps on the fly and in real-time.

Kodu Translation Portal Central online platform to create, deploy and manage the translation of multiple language websites using editorial sign-off processes and publish from one source.

Kodu eShop Modular ecommerce gateway with basket (check out sales funnel) optimized for conversion.

Kodu eWallet Modular wallet functionality that can be added to an ecommerce / transactional gateway to facilititate the holding, debiting and crediting of funds. Ideal for gaming sites.

Kodu Delegate Mgt eCRM driven email invitation and guest management solution. Platform facilitates email creative (HTML load and transmission), database segmentation, event management, media publishing, budgets control and analytics.

Kodu Hosting Robust and secure hosting platform, based on Red Hat Linux Enterprise and supported by a 100% network uptime SLA, 24/7 managed with disaster recovery.

Kodu AdStream Ad serving platform developed for serving standard, rich media and HTML5 ads into Mobile and Smartphone apps.

Kodu Presenter High impact flash publishing tool allowing you to create jaw-dropping online presentations with ease.

Page 8: Kodu Creds

Some of our work…

Page 9: Kodu Creds

Client: LG

Role: Handset launch promotion

Activity: AVATAR

Region: UK (with EMEA roll-out plan)

LG mobile – Chocolate / AVATARInteractive outdoor advertising

Augmented Reality press advertising

Website & online advertising

Integrated digital campaign to launch the LG BL40 harnessing a tie-in with the Fox film AVATAR utilising the latest digital technology at our disposal such as Augmented Reality (AR), personalised rich media advertising, digital outdoor and social media to demonstrate the multimedia credentials of the LG Chocolate BL40 device.

Page 10: Kodu Creds

FT.com – Behind The Dial

Client: FT

Role: Digital agency

Activity: Jaeger-LeCoutre website design & build

Region: Global

Launch of an integrated digital media campaign for FT.com to put across the heritage, expertise, craft and quality of luxury watch maker Jaeger-LeCoultre by creating rich application content supported by online advertising and editorial. Activity launched in EMEA & North America and is now being rolled out into China.

Page 11: Kodu Creds

Eurosport – MasterCard ‘Superfan’

Client: Eurosport UK

Role: Digital Agency

Activity: MasterCard Superfan

Region: UK

Digital campaign developed for MasterCard to activate their sponsorship of the Champions League. User Generated Content (UGC) virall video site launched on the Eurosport Yahoo! Portal across EMEA.

Page 12: Kodu Creds

Eurosport – Callaway Diablo

Client: Eurosport

Role: Integrated agency

Activity: Callaway Diablo Campaign with Yahoo!

Region: EMEA

Promotional mircosite & app/widget deployment:

The Callaway Tee Zone was designed to extend and add value to a 6-month Pan-Euro on-channel Callaway digital advertising campaign on Yahoo! Eurosport. Its purpose was to utilise interactive rich media content to bring the brand to life and launch 3 products over the 6-month period. To maintain interest the site is being constantly updated with competition elements and video content and houses a downloadable desktop alert to keep golf enthusiasts up to date with all the latest golf news.

Page 13: Kodu Creds

Kenco – Facebook Widget

Creation & deployment of a Facebook Widget and FB pages to activate Kenco’s ‘Young Eco Designer 2010’ competition featuring TV presenter and adventurer Ben Fogle as the face of the campaign.

Youngsters were challenged to create ingenious designs out of expended Kenko packaging.

Following the selection of the finalists, their work was displayed on a Facebook FBML page that we developed. Visitors to the page could scroll through each design and vote for their favourite using a Voting application. The votes generated on Facebook were added to the overall votes to determine the winner, who won a family trip to New York.

Client: Kraft FoodsRole: Social media activationActivity: Young Eco Designer 2010 CompRegion: UK

Page 14: Kodu Creds

Client: LG

Role: Online advertising

Activity: InTouch GW620 Launch Campaign

Region: UK

LG mobile – InTouch GW620Banner & leaderboard

The LG InTouch GW620 enables consumers to download and use 000’s of apps that are available on the Android platform. Our role was to deliver a high impact rich media online advertising campaign to support the launch LG ‘s first ever Android smartphone, the InTouch GW620, on the T-Mobile & Virgin mobile networks.

MPU

Skyscraper

Page 15: Kodu Creds

Puma

Client: Puma

Role: Digital agency (web innovation)

Activity: Shoe Selector Retail Website

Region: UK (with EMEA roll-out plan)

Creation and deployment of a rich shop-within-a-shop application within the JD Sports ecommerce portal to enhance the brand e-tail experience, drive Lift product selection, advocacy and sales conversion. Activity generated a 30% product conversion uplift and is now being rolled out across EMEA and other sectors of Puma’s business including football, cricket and rugby.

Page 16: Kodu Creds

Puma

Extension of the concept into the ProDirect Soccer ecommerce portal showcasing the product being worn by brand ambassador, Michael Carrick, in an African setting allowing the user to view the boots in action from a selection ofangles. The application also allows the user to view themselves doing some silkyskills in the Powercat boots via a picture upload functionality which they can sharewith their peers. View at www.prodirectsoccer.com/staticfeature.asp?WID=7617

Client: PumaRole: Digital agency (web innovation)Activity: e-tail ApplicationRegion: UK

Page 17: Kodu Creds

Castrol – FIFA World Cup™

Client: BP Lubricants/Castrol

Role: Promotional online and offline

Activity: FIFA World Cup™ promotion

Region: Pan-European & South Africa

Promotional campaign leveraging Castrol’s sponsorship of FIFA World Cup™2010. Leveraging brand ambassador Cristiano Ronaldo, the promotion is basedon 10 FIFA World Cup™ Moments of Great Performance. Consumers need tomatch Ronaldo’s top 3 moments selection for a chance to win amoney-can’t buy prize and meet the player himself in an exclusive trip to Madrid.

The campaign provides football followers with a social currency, fuelling friendlybanter in an engaging, compelling way. Campaign includes a POS toolkit drivingawareness through all key channels, online advertising and an engaging,motivating micro-site used as the lead promotional entry point.The campaign is being activated in 16 countries and in 14 different languages.Initial engagement and entry levels are very positive.

View the site at www.castrolmoments.com

Page 18: Kodu Creds

Client: Epsom Downs Racecourse

Role: Digital Agency

Activity: Website design & build

Region: UK

Epsom Downs Racecourse

Website design and build including CMS and eCommerce functionality. Role includes SEO/SEM, eCRM and website maintenance.

Page 19: Kodu Creds

Met Office – Weather for Golf App

Client: Met Office / Weatherfor

Role: App Strategy, Design & Build

Activity: Weatherfor Golf

Region: UK

iPhone and web App strategy developed to launch a portfolio of specialist interest applications to build a media platform for the Met Office to derive commercial gain via advertising and sponsorship revenues. Our role included App concept, design, production and deployment.

Page 20: Kodu Creds

Veuve Clicquot – The ‘Season’ App

Client: LVMH / SSP

Role: iPhone & iPad App Build

Activity: Veuve Seasons

Region: UK

Build of the Veuve Seasons iPhone & iPad application including calendar functionality, event EPOS integration and ‘Concierge’ service.

Page 21: Kodu Creds

Veuve Clicquot – The ‘Season’ App

Concierge Portal:

Client: LVMH / SSP

Role: iPhone & iPad App Build

Activity: Veuve Seasons

Region: UK

‘Concierge’ service that exclusively allows app users to order bottles of Veuve from within the in-app shop and have delivered to their table at Season’s events.

Page 22: Kodu Creds

Momentum Pictures - The Girl Trilogy

Client: Momentum Pictures

Role: App Strategy, Design & Build

Activity: The Girl Trilogy

Region: UK

iPhone app design and build coinciding with the DVD launch of The Girl with the Dragon Tattoo and in advance of the cinematic launch of the second movie in the Trilogy, The Girl who Played with Fire.

The app includes movie trailers and the opening chapters from all three books in the Trilogy with links to purchase via iTunes and Amazon. The game, a modern twist on the classic memory card game, tests both memory and hacking skills, traits star Salander is famed for. Best scores and peer to peer challenges can be posted via Facebook, Twitter or email.

In advance of the UK cinematic release of The Girl Who Played with Fire, users will be able to find the nearest cinema showing the film, using the inbuilt GPS.

Page 23: Kodu Creds

Thank you…