Research

April Wimmer

TerminologyCirculation

– A newspaper's circulation is the number of copies it distributes on an average day.

Hits– A hit is a request for one file from a web server. For example, if you request (i.e. visit)

a single web page which contains only text, the web server will send you that page as a file. This process is called a hit.

Box Office Figures -box office is a place where tickets are sold to the public for admission to an event. Box office figures are the amount of people who buy tickets

Ratings – How something had been rated (4/5, 5 stars, 95% etc)

Sales– How many products have been sold

Primary Research• Definition

Research you do yourself Where the audience and the researcher are in direct contact

• Advantages It helps you understand what you are looking at if you research it yourself

• Disadvantages May not always find true or the answers you are looking for

• Examples Questionnaires/Surveys Interviews Focus Groups Vox Pops Product Analysis

Secondary Research• Definition

Studying previously undertaken research Using existing research in your own work

• Advantages You can see what others have written

• Disadvantages Not everyone’s view is what you believe

• Examples Internet research Library research Archive research

Qualitative Research

• Definition Research that goes more in depth- finding out opinions/beliefs/reasoning Presented as full text or discussions Makes the person have to reflect and expand on their answer

• Advantages You find out more to back up your research

• Disadvantages May not have what you’re looking for

• Example Qualitative research is conducted with open questions An open question requires the interviewee to expand on their answer in more than a few words

Quantitative Research• Definition

Expressed or expressible as a quantity Research that you can quantify/measure and put into percentages,

fractions and numbers

• Advantages To the point

• Disadvantages Limited

• Example Quantitative research is conducted with closed questions A closed question is when you ask a question which requires a short, often one word

answer.

Audience Research

• Definition Finding out about who consumes a product

• Advantages We can see different peoples products and views

• Disadvantages Not everyone has the same view and the charts could be calculated wrong or not

specifically to the point.

• Example Show different endings to a certain film and ask the audience to decide which one they prefer

Market Research

• Definition Finding out about the market place where a product is sold• Advantages You get the view of the person first hand

• Disadvantages They may not give you the answers you are after.

• Example Stopping people on the street to Ask their opinion on a certain Product or Topic.

Production Research

• Definition Finding out about the market place where a product is sold

• Advantages You can see exactly what the market place is like and how it works

• Disadvantages May not be true

• Example• Looking online at existing websites

Terminology

Objective– Research that is not influenced by personal feelings or

opinionsSubjective

– Research that has been influenced by personal feelings or opinions

Valid– Whether the research proposed is able to answer the intended

outcome/questionReliable

– Research that produces accurate and consistent results

Harvard Referencing1. Hogan, P. J. (2003) Peter Pan2. Barrie, J.M. (1924) Peter Pan (Peter Pan and Wendy) Harper

Design3. Wikipedia. (2016) Peter Pan

[https://en.wikipedia.org/wiki/Peter_Pan]4. Lurie, A. (2012) Who Is Peter Pan?

[http://www.nybooks.com/articles/2012/04/05/who-is-peter-pan/]