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 Theory of ugly andordinary and related and

contrary theoriesRobert Venturi and Scott

Brown

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Origins and further denition of uglyand ordinary

• Cu cat proiectele de arhitectura suntmai pline de oportunitati (materiale,artistice, prohram arhitectural etc cuatat arhitectii de!in mai implicati"#rhitectii nu ar trebui sa construiascapentru ce ar trebui sa e, ci pentru

ceea ce este de$a"

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%gly and ordinary as simbol and style

• &i!ersitatea, bogatia poate !eni dinarhitectura con!entionala" 'ucrurile cesunt familiare au o ciudata si puternica

putere de inspiratie"

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#gainst ducs, or ugly and ordinaryarchitecture o!er heroic and original

architecture, or thin little• #r trebui sa studiem mai bine ce anume

face o cladire )urata ) sau )banala*"

• Sa nu uitam ca ecare mediu are un

specic" +conograa si diferitele medii !orarata drumul"

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 Theories of symbolism and associationin architecture

• e!oia omului inca din preistorie de a repre-entat si ne!oia arhitecturii de acomunica cu mediul social"

•  Tensiunea dintre bio.determinism sie/presionismul liber"

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0irmness1comodity23 delight4modernarchitecture and industrial !ernacular

• 5odernistii arma ca structura1program 2forma si ignora decoratia si simbolismul"

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+ndustrial iconography

• #rhitectii uita decoratia si refu-a sa seinspire din arhitectura culta de panaatunci" +nsa, se inspira din modelele

industriale ale secolului al 6+6.lea

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+ndustrial styling and the cubist model

• Cladirile industriale sunt corecte din punctde !edere simbolic , cladirile istorice nusunt

• #daptarea limba$ului picturii la celarhitectural

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Symbolism unadmitted

• Contradictiile arhitectilor 4 loos care militacontra ornamentului, la interior folosestemulte decoratii minutioase" 'ipsa

corespondentei dintre imagine sisubstanta care conrma rolul simbolului

• Simbolismul este si de natura tehnica,functionala

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0rom la Tourette to eiman.5arcus

•  Tendinta de replicare in arhitectura,mai fericita sau nu, dintr.o dorinta dea glorica anumite cladiri

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Sla!ish formalism and articulatede/pressionism

• Ornamentul este inlocuit cu sustinereaobsesi!a a structurii si a programuluiarhitectural

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#rticulation as ornament

• 0ormele actuale sunt prea stridentepentru a functiona in conte/t" 7/istao ne!oie de intimitate si detaliu pe

care designul modern nu reuseste sao satisfaca

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Space as god

• Cel mai apasator element estespatiul" # luat locul simbolismlui inacelasi fel in care articularea a

inlocuit decoratia"

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5egastructures and designcontrol

• 5ega.structurile nu relationea-a cuceea ce se poate face si cu ceea cese doreste, a$ungand sa e/prime

8controlul total9