AND THE UGLY

The Good, The Bad

ON THE FOLLOWING SLIDES YOU WILL FIND DIFFERENT REAL LIFE MISSION

STATEMENTS.

DECIDE FOR YOURSELF WHAT YOU LIKE AND DON’T LIKE ABOUT EACH ONE.

WHICH ARE GOOD, WHICH ARE BAD, AND WHICH ARE JUST PLAIN UGLY?

Directions

Target

Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less.® brand promise.

Walmart

We save people money so they can live better. 

Dell Computers

To be the most successful computer company in the world at delivering the best customer experience in markets we serve.

Apple

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Volvo

By creating value for our customers, we create value for our shareholders. We use our expertise to create transport-related products and services of superior quality, safety and environmental care for demanding customers in selected segments. We work with energy, passion and respect for the individual.

Sony

To experience the joy of advancing and applying technology for the benefit of the public.

Amazon

To build a place where people can come to find and discover anything they might want to buy online.

Starbucks

Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with

respect and dignity. Embrace diversity as an essential component in the way we do

business. Apply the highest standards of excellence to the purchasing,

roasting and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success.

Victoria’s Secret

Committed to building a family of the world’s best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders.

ExxonMobil

Exxon Mobil Corporation is committed to being the world’s premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. These unwavering expectations provide the foundation for our commitments to those with whom we interact.

Playboy

To maintain Playboy enterprise with many windows of opportunity to expand the Playboy franchise and develop other related entertainment franchise globally by leveraging Playboy’s strengths of publishing, brand management, and marketing.

Halliburton

Providing solutions in real time to meet our customers’ needs.

Johnson & Johnson

The fundamental objective of Johnson & Johnson is to provide scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life.

Microsoft

To help people and businesses throughout the world realize their full potential. (Microsoft)

American Standard

To be the best in the eyes of our customers, employees and shareholders.

Aveda

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Cara Ellison Corp

To get away with as much as possible.

Kellogg

We build Gr-r-reat brands and make the world a little happier by bringing our best to you.

The Walt Disney Corporation

The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

McDonalds

McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.