TheBodyShopInterviewQuestionsFinal-4

8/7/2019 TheBodyShopInterviewQuestionsFinal-4

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Interview Written Questions

Demographic & General Information

To be filled out by interviewee.

Please circle one.

1. Gender: Male Female

2. Age: 15 or under

16 to 20

21 to 25

26 to 30

31 to 35

36 to 4041 to 45

46 to 50

51 or over

3. Name the first 10 skin care / body care products that comes first to mind. (Name as many as

you can)

a. Body Lotion

b. Face Lotion

c. Body Wash

d. Face Cleanser e. Face Toner

f. Hand Moisturizer

g. Body Exfoliator

h. Acne Repairing Treatment

i. Face apricot scrub

j.

4. Name the top 5 premium skin care / body care products that comes first to mind.

a. Proactiv acne solutions

b. Victoria’s Secret body sugar scrub

c.

d.

e.

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Interviewee #: interviewer initials + #

(e.g. CT 1) ___________________



3. Are you the current decision maker for your purchases of skin care and bath care items?

YES NO SOMETIMES

4. What brands of skin care and body care are you currently using?

Face: Neutrogena, St Ives, Loreal, Garnier, Proactiv, Alba

Body: Victoria’s Secret, Bath and body works

5. How much do you spend on skin care and body care products every month?

a. $0

b. $1 - 10

c. $11 - 20

d. $21 - 30

e. $31 - 40

f. $41 - 50g. $51 - 60

h. $61 - 70

i. $71 - 80

j. $81 - 90

k. $91 - 100

l. $101-150

m. $151-200

n. $201-300

o. Over $300

6. Do you currently purchase products from The Body Shop?

YES NO

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Interview Discussion Questions

To be filled out by interviewer.

For open-ended questions, the words in italics should only be used to prompt the interviewee if

they have trouble answering the question.

Section I.

1. a) Do you know the difference between organic, natural and green? (If no, go to Q2. If yes,

answer 1. b)

YES NO

b) What is the difference between organic, natural and green?

Organic: The products that use natural substances but these substances are not produced

or stored using harmful chemicals like pesticides and preservatives.

Natural: The products those are free from harmful or strong chemicals. All ingredients

are either natural or byproducts of substances found in nature

Green: The products that use bio degradable ingredients

2. Which one of these attributes do you prefer to have in your skin care/ body care?Organic Natural Green Non-natural

3. Do you consider yourself a frequent buyer of natural beauty products?

YES NO

4. If not, how likely are you to purchase natural beauty products in the future?

Very likely Not sure Unlikely

5. Do you consider yourself to have sensitive skin? (If yes or sometimes, go to Q6. If no, go to

Q7)

YES NO SOMETIMES

6. What is your belief about natural beauty products and its effect on skin sensitivities?

a. Natural products are less likely to cause skin sensitivities

b. Natural products are more likely to cause skin sensitivities

c. There is no correlation between natural products and skin sensitivities

1

Interviewee #: interviewer initials + #

(e.g. CT 1) ___________________



d. I do not know whether natural products have any relation to skin sensitivities.

7. Describe how you feel about using natural beauty products. (i.e. is it better or worse for your

skin, does it function better or worse than conventional, does it make you feel healthier or less

healthy, etc.)

8. Are there any particular ingredients that you want to avoid in your skin care or body care

products? If so, what are they?Chemicals like Sodium Laureth sulfate or any other sulfates. Definitely NO Alcohol. Paraben

Free, Witch Hazel is ok for now but in future would like to avoid it. Anything that makes skin

dry.

9. How much more would you be willing to pay for a natural beauty product?

a. I would not be willing to pay more for a natural beauty product.

b. 1-5% more

c. 6-10% more

d. 11-20% more

e. 21-30% more

f. 31-40% more

g. 41-50% more

h. more than 50%

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Section II.

1. Are there any social causes that you are passionate about? If yes, what are they?

Any type of social cause that genuinely helps someone in need around the globe or develops eco-

friendly products and environment.

2. Do you think there is a place for beauty companies to support social causes? If yes, why?

Yes, The Company that donates a percentage of its products selling price for social cause is

favorable. However, the products needs to be eco-friendly and as effective as their non-natural

counterparts. Also, they shouldn’t increase the price of the product to compensate for thedonation. That is cheating!

3. How does it make you feel purchasing from a brand that supports social causes? (i.e. proud,

indifferent, righteous, etc.)Satisfied with the purchase with the sense of purpose and joy

4. Are you aware of the social causes that The Body Shop supports? Pick the ones that apply,

and your support for these causes 1 (no support) to 5 (very supportive):

● Support Community Trade Yes / No support: ____2___

● Use Natural Ingredients Yes / No support: ___5____

● Defend Human Rights Yes / No support: ____4___

● Against Animal Testing Yes / No support: ___5____

● Support Women’s Rights Yes / No support: __4_____

● Activate Self-Esteem Yes / No support: __4_____

● Protect Our Planet Yes / No support: __5_____

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5. For every one dollar of profit, how much should go towards the causes listed above?

a. 0-20 cents

b. 21-40 cents 25%!!

c. 41-60 cents

d. 61-80 cents

e. 81-100 cents

6. Are there any other causes that you believe The Body Shop should support? If so, what would

they be?

Nah

7. How important is it that The Body Shop support those causes?

(not important at all) 1 2 3 4 5 (very important)

8. If The Body Shop no longer supported the top cause you selected, would you stop shopping

there?

YES NO MAYBE

9. Do you know who owns The Body Shop? (If no, tell them before proceeding to Q9).NO

10. What do you think about the owner? What are your thoughts about the ownership?

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Section III.

1. Which skin care or body care brands are you not purchasing currently, but would like to

purchase? What specifically do you like about these brands? (They could list aspirational

products – perhaps ones which they wish to buy but cannot afford).

Does Sonicare Toothbrush count? – Sonicare, because reviews say it’s more effective than any

other brand and its more or less pioneer of the technology in commercial market.

Night crèmes are expensive, haven’t decided on a specific brand yet. However, I saw Vitamin E

moisturizer in body shop recently that I would like but expensive for the quantity they give. It is

true in general for body shop.

2. List the 3 most important criteria for your skin care/ body care purchase?

Natural, effective, reasonably priced. smells good is a bonus!

3. (Based on written answer for 6: If they answered yes, ask them question a), if no, ask them

question b))

a. If you purchase Body Shop products, how satisfied are you with the products from the

Body Shop?

b. If you do not purchase Body Shop products, is there any specific reason why you

don’t?

Expensive and quantity for the retail price is below what I would expect.

4. How would you rank the Body Shop on the following attributes?

a. Product Quality (low) 1 2 3 4 5 (high)

b. Price (low) 1 2 3 4 5 (high)

c. Reliability (low) 1 2 3 4 5 (high)

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d. Innovation (low) 1 2 3 4 5 (high)

e. Customer Satisfaction (low) 1 2 3 4 5 (high)

f. Green (low) 1 2 3 4 5 (high)

g. Socially conscious (low) 1 2 3 4 5 (high)

8. Circle the answer that best reflects your feelings about The Body Shop. (Try to encourage

respondent to circle one of the numbers if possible, and only circle N/A if they have no opinion

about it at all. They do not have to be a user to have an opinion).

a. I consider myself loyal to the Body Shop brand.

(completely disagree) 1 2 3 4 5 (completely agree) N/A

b. I buy the Body Shop brand whenever I can.


c. The Body Shop brand is the one brand I would prefer to buy/use.(completely disagree) 1 2 3 4 5 (completely agree) N/A

d. I really love the Body Shop brand.


e. The Body Shop brand is more than a product to me.


f. I identify with people who use the Body Shop products.


g. The Body Shop products are used by people like me.


h. I think the Body Shop are hypocrites.


i. I think the Body Shop are environmental freaks.


9. Rank the following skin / beauty companies in order of preference (1 Best - 5 Worst)

Bath & Body Works _1___

Lush _5___

Origins _2___

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4. Which shop provides the best shopping experience. Why? (If they don’t name a skin care or

body care shop, then we also ask which skin care or body care shop provides the best shopping

experience. Why?)

Bath and body works, sephora. Same reason mentioned above.

The following questions are specific to The Body Shop. If interviewee has never shopped at The

Body Shop, the rest of this section can be omitted.

5. Describe your last experience (at least to the best of your memory) when you were in a Body

Shop store last. How would you describe the ambience of the store?

Quiet and too many products or I shall say not organized well.

6. What brings you to The Body Shop store? Customer service? Products? Loyalty card?

Products

7. What do you like most about The Body Shop shopping experience? What don’t you like?

Never ended up shopping anything

8. How does it make you feel to be using a Body Shop product? (i.e. happy, proud, annoyed,

disgusted, etc)

NA

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9. Would you recommend The Body Shop products to your friends? If so, for what reasons? If

not, for what reasons?

Not sure

10. Compare the likelihood that you would purchase the following brands against The Body

Shop. Provide your rationale for why you rated each brand the way you did. (i.e. better product,

better service, more stylish, more luxurious, better prices, etc)

a. Lush Cosmetics more likely / the same / less likely

b. Aveda more likely / the same / less likely

c. Origins more likely / the same / less likely

d. Bath & Body Works more likely / the same / less likely

11. Rate the following attributes for The Body Shop:

packaging (hate it) 1 2 3 4 5 (love it)

display (hate it) 1 2 3 4 5 (love it)

customer service (hate it) 1 2 3 4 5 (love it)

fragrance (hate it) 1 2 3 4 5 (love it)

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TheBodyShopInterviewQuestionsFinal-4

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