Corporate Practices

2011, May 4th

Value behind Community

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TheBlogTV is the first Social Media Company in Europe.

Since 2007 we engage online audiences and convert them into communities for top brands and enterprises, leveraging on video content and social expertise.

Social Enterprise /

Crowdsourcing/

Contest Platform /

Consumer Labs /

Premium Clubs/

Vertical Social Network /

WebTV & VideoBlog /

Social TV Shows /

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Our uniqueness

We are pioneer and leader in building communities based on participatory value and video communications

We engage ourselves in each

community to make them grow and

create a permanent dialogue between

our clients and their audiences.

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Our Philosophy

TheBlogTV has more than 120 people in France, Spain, Italy and the UK. Experts in their field and specialists in the social networking.

We believe in participatory value creation

We have a top class team in 4 countries

We believe all brands and enterprises are now facing a new challenge and can leverage on their community to create new economic value.

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Web 2.0 has disclosed new opportunities to extract value from real time crowd participation, emerging collaboration, knowledge sharing.

Communities can participate in the Brand & Enterprise Value Creation `

Prod!

Marketing !& PR!

R&D!Customer Service!

Sales!

Internal Process!

Web 2.0 Creative ideas and Solutions

Engagement / Responses / Comments /

Topic /Interest / Engagement /

TheBlogTV

Communities

Userfarm

Internet Crowd

The Opportunity

The Risk

is to lose grip with your target audience and let someone else disintermediate your company

Engaging in real conversations CO

MM

ON IN

TERE

ST

ENGA

GE

ANIM

ATE

MEA

SURE

REAC

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SPON

D We believe our clients should own their communities and have access to all information and insights. We track and crunch all data in order to understand our communities. With Facebook, Twitter, etc. accessing these RAW data are very complicated if not impossible and could be very expensive

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We build a social media ecosystem for our communities

Our communities are deeply linked with all main social networks through API and ad hoc apps. This, and a SEO constant activity, maximize audience engagement and project viralization.

CLIENT SITES

Other TBTV sites

NEW COMMUNITY

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What we offer?

Our practices and format

TheBlogTV has developed a unique portfolio of 10 practices addressing all main customer needs

CROWD FUNDING

IDEA PLATFORM

PRACTICE

FORMAT

VALUE CREATION

INDUSTRIES

CLIENTS

Under development

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TheBlogTV - Full Service Approach

Planning Community Management Project Management Reporting & Accounting

Social Media Strategy Buzzing & Seeding SEO, SEM, SMM

Social Design, Graphic & User Interface Development and License Multimedia & Mobile

Content management and production Content Crowdsourcing

We find a strong insight in the market • Insights and Creativity

• Concept and strategy

• Construction & design

• Editorial planning

• Content Production

• Diffusion

• Management

• Reporting

Develop concepts and ideas focused on a specific target to meet the objectives of the brand and build a strategy.

Creation of a editorial plan based on community focus

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Case Studies

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Social TV Shows / Babel All Colours of Italy

The first and only User Generated television channel dedicated to Italian immigrants created for civic purposes, social and entertainment.

Client Category

Edutainment

Countries

Italy

Goals

Customer Acquisition

© BABEL is a TheBlogTV property

WebTV & Videoblog / Wired TV

Client Category

HiTech

Countries

Italy

Wired TV is a Video section of the Wired website engaging the audiences around their editorial topics with a customized videoplayer and enhanced sharing functionalities.

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To be replaced by a Wired

video

To be replaced by a

Wired Pic

To be replaced by a

Wired Pic

Goals

Traffic

Vertical Social Network/ Nokia Play

Client Category

Entertainment

Countries

Italy

Is a community dedicated to sharing happenings and experiences related to the music, entertainment and mobile.

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Goals

Retention (ie Subscription)

Vertical Social Network/ Wind Business Factor

Client Category

Small Business

Countries

Italy

WBF is a social network dedicated to start up and emerging companies with special deals, opportunities, contests and training material.

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Goals

Customer Acquisition (Subscription)

© BUSINESS FACTOR is a TheBlogTV property

Premium Club / Juventus

Client Category

Premium Club

Countries

Italy

Premium Club (e.g. euro 36/yr.) in which fans can share their own passion. Exclusive content: Games, Videos in HD quality, Interactive chats with players

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Goals

Revenues

Juventus FC

Consumer Lab/ Vodafone

Client Category

Consumer engagement

Countries

Italy

Is a platform where customers exchange information and advice with various participatory tools: Forum, Blog and Wiki.

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Goals

Subscription / Retention

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Contest Platform/ Roma Europe Festival

REWF award the work of the talent people with cash prizes and offers the possibility of visibility and international relations for creative. •  6 competitions per year •  Offline events •  Media partnerships, all managed by TheBlogTV.

Client Category

Festival

Countries

Italy

Goals

Talent Scouting (ie participants)

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Contest Platform/ Compass 50th

Client Category

Anniversary

Countries

Italy

Goals

Content

50annicompass.compassonline.it The first community dedicated to group stories and create a collective history of Italians. •  Everyone can participate •  Enriched with the stories and video interviews of public figures.

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Social Intranet/ Magma Solution

Client Category

Social Intranet

Countries

UK

Magma – The Easy Social Enterprise TheBlogTV has developed a Social Enterprise Platform that includes the following functionalities: •  Management profiles. •  Knowledge Sharing in all formats. •  WebTV, VideoSharing. •  Agenda and Calendar of events •  Webmagazine and Microblogging. •  Chat, Messaging Platform, •  Brainstorming, Questions & Answers. •  Creation of working groups with dedicated tools. •  Publication and archiving with semantic search.

Magma is a white label platform that can be customized allowing the customer to change graphic and choose the desired functionalities.

Goals

Productivity" (ie participation)

Crowdsourcing / Userfarm Userfarm is the first european platform of video crowdsourcing: a network of more than 25.000 videomakers

Brands, Publishers and Broadcasters can engage videomakers able to create a full range of different videos, tapping into a large pool of creative talent, more than traditional production channels do.

Clients provide videomakers with efficient and compelling brief including strategy and a determined set of requirements.

Userfarm platform is also offered aa a white label crowdsourcing platform for all customers' needs: content, advertsing, insight, show, ecc…

Cliente

110 Clients

Categoria

France, Spain, Italy,UK

Paese Obiettivo

Content Production Active Participants

Co-creation

© USERFARM è di proprietà di TheBlogTV

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Company Profile

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TheBlogTv “currently clients”

Our portfolio of clients

Zodiak Media Group - one of the world's leading creators, producers and distributors of content for TV, radio, new media and cinema.

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CORPORATE STRUCTURE TheBlogTV Shareholders

TLcom - a London-based Venture Capital fund, investing since 1999 in Telecom, Media e Technology companies.

Innogest Capital - the largest Italian Venture Capital Fund, focused on Seed & Early Stage Investments.

TheBlogTV UK London 22a Cope Place W8 6AA Tel: (+44) 783 750 37 80

TheBlogTV Italy Rome via Casilina 939, 00172 Tel: (+39) 06.97848159

TheBlogTV Spain Barcelona Diagonal 329, PisoB, 1ºDerecha - 08009 "Tel: (+34) 93.4765792

TheBlogTV France Paris 38 rue des Gravilliers, 75003 Tel: +33 1 44 61 50 75

Milan via San Vincenzo 24, 20123 Tel: (+39) 02.87286400

Madrid Calle San Bernardo, 20. 2°-2ª - 28015 Tel: (+34) 91.75.89.615

TheBlogTV is 120 people across 4 European countries

Contact: Claude Spasevski - Managing Director claudespasevski@theblogtv.co.uk