Diapositiva 1 - AIM-Italia...2016/04/02  · 2 Audiens set up Acquisition of TheBlogTV Communities...

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MOBILE DMP SOCIAL MOBILE MARKETING PERFORMANCE AIM INVESTOR DAY III Edizione Palazzo Mezzanotte 14 aprile 2016

Transcript of Diapositiva 1 - AIM-Italia...2016/04/02  · 2 Audiens set up Acquisition of TheBlogTV Communities...

Page 1: Diapositiva 1 - AIM-Italia...2016/04/02  · 2 Audiens set up Acquisition of TheBlogTV Communities 16th March 2015: DigiTouch went public on AIM Market IPO: 4,288 milion stocks at

MOBILE DMPSOCIALMOBILE MARKETING PERFORMANCE

AIM INVESTOR DAY

III Edizione

Palazzo Mezzanotte

14 aprile 2016

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Audiens

set up

Acquisition

of TheBlogTVCommunities

16th March 2015: DigiTouch went public on AIM Market

IPO: 4,288 milion stocks at price of 2,3 Euro per share and 1.000 convertible bonds (total value about 13 milion Euros)

Floating capital: 31,6%

Market cap: 33,1 million Euros

DigiTouch

set up

Apr 2007

DigiTouch wins

the license for

Italy of Baidu

products for

China

Dec 2013DigiTouch

becomes

member of

IAB Italia

Jan 2009DigiTouch becomes

partner of Mobile

Marketing

Observatory of

Politecnico of Milan

Nov 2009

16 Marzo 2015

Mar 2015

DigiTouch

acquires

Performedia

shares

Aug 2014

Feb 2015

May 2015

Acquisition

of BackOffice Srl, owner of MutuiPerlaCasa.com and TassoAlert mobile app.

DigiTouch

went public on

Jul 2015

Acquisition

of CRM Srl, company that controls E3.

Sept 2015

Automotive DigiTouchSolutions Srl set up and launchwww.autoandplus.com

Nov 2015

DigiTouch acquires the certificationof Innovative SME.

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• FIRST MOVER ADVANTAGE ON MOBILE PROFILING and ANALYTICS,

• OWNED TECHNOLOGY ASSETS, • AN INTEGRATED OFFER MADE OF DATA MANAGEMENT,ADVERTISING AND MARKETING PRODUCTS AND COMPARABLES.

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VERTICAL COMPARABLES

AGENCIESDIGITAL SOLUTIONS

PROVIDER

CORPORATE FUNCTIONS

LEAD GENERATION PERFORMANCE

PROGRAMMATIC & STRATEGIC

PERFORMANCE

SOCIAL PERFORMANCE

MOBILE CERTIFIEDNETWORK

EXCLUSIVE PARTNER OF SOME TELCOS

DEDICATED ADVERTISING OFFER RESPECTIVELY FOR:

- FINANCE & INSURANCE

- AUTOMOTIVE

STRATEGIC CONSULTANCY

OFFLINE MEDIAPLAN

MOBILE ADVERTISING

DEVELOPMENT OF CREATIVE STRATEGIES

ONLINE PRODUCTION CREATIVITY

MEASUREMENT, OPTIMIZATION, PROGRAMMATIC MEDIAPLAN (RTB AND PREMIUM-MARKET-PLACE)

PERFORMANCE & BRANDING ONLINE ADVERTISING

SOCIAL & BRANDED CONTENT

VIDEO PRODUCTION

DIGITAL PR

SEM (SEO e SEA)

PROFILING & DATA SEGMENTATION

EXCLUSIVE PARTNER OF TELCOS

MOBILE PROFILING&ANALYTICS PLATFORM

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316 clients in 2015 (99 in 2012),

93% direct clients (55% in 2012)

Yearly media budget under

management: 100 million of Euros

DigiTouch Group is a public company listed on AIM Italy Market since March the 16th, 2015. More details on http://www.gruppodigitouch.it/en/investor-relations

Almost ten years of strong relationships

with medium and big size Brands,

IT Providers and web publishers

1st mover in Mobile Big Data

market, with the aim of a rapid

international growth supporting

Telcos in data monetization

Management team composed by

pioneers in the Italian digital

marketing market

First mover in digital advertising market since 2007 and specialized in:

1.Mobile&Social,

2.Performance&Comparables,

3.Big Data

Headquarter in Milan and other office in

Rome.

About 100 employees

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Some of our Clients:

Automotive

FinancialServices

Retail &E-commerce

Entertainment& Travel

Hi-tech

Fashion& Sport

Pharma &Healthcare

PA &Utilities

Food &Beverage

Telco

39 %

19 %

13 %

Data show the weight in percentage of the first three verticals in 2015 DigiTouch Group’ Clients portfolio 2015.

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We have at our disposal owned platforms, integrated with the worldwide technological

excellences:

• Our technological architecture is unique in Italy thanks to relevant development efforts;

• Our optimization tools are the result on one hand of years of experience and innovation and on the

other hand of the integration with all the Italian web.

Mobile SSP

OwnedTechnology

OwnedTechnology

IntegratedTechnology

Co-OwnedTechnology

PERFORMANCEOnly with technologies optimization is

possible to grant higher and cost-effective

performance.

INNOVATIONWe constantly take care of R&D tools able to

improve our client’s advertising campaigns’

performance.

THE PILLARS OF OUR TECHNOLOGICAL PLATFORM’S ARE:

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Source: Osservatorio Internet Media Politecnico of Milan @IAB Forum, December 2015

Note: *data pre-final balance

+11,5%

+13,7%

+13,3%

+11,6%

+14,1%

+11,6%

+10,8%

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Mobile advertising turnover in Italy reached 463 million of Euros in 2015. The growth yoy is +53%. The weight of mobile advertising over the internet media advertising in 2015 Was 21% compared to the 15% of the previous year.

*The value of mobile advertising here expressed does not include

sms advertising

462

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FY-2014Pro-forma

∆%Pro-forma

FY-2015Pro-forma

EBITDA

REVENUES

EBIT

EBT

of the Group

NET RESULT

DIGITOUCH GROUP CONSOLIDATED AND RECLASSIFIED PROFIT AND LOSS

Data in million of €

NOTE: Net Result decrease because of large amortization mainly coming from acquisitions completed during the last two years

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∆ 2014-201531 Dec

2015

31 Dec

2014

FIXED CAPITAL

NET INVESTED CAPITAL

NET WORKING CAPITAL

NET ASSETS

NET FINANCIAL POSITION

Data in million of €

NOTE: Debts are connected to M&A operations and internal R&D

DIGITOUCH GROUP BALANCE SHEET CONSOLIDATED AND RECLASSIFIED

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Enhancement of the management team thanks to the acquired companies.

316 clients, of which 93% directGrowth: +89% yoyVertical industries: finance and retail.

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ACQUISITION:• Feb: TheBlogTV

Communities• May: MutuiperlaCasa.com• July: E3SET UP:• Sept: Autoandplus.com

CORPORATE DEVELOPMENT

ORGANIZATION

1

CLIENTS5

Revenues: +75% yoyEBITDA: +70% yoy

Enlargement of the specialization from mobile and performance to big data.

BUSINESS VOLUMES2

Audiens platform:• Conclusion of the

technological development• Business launch of mobile

profiling service

TECHNOLOGY3

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DigiTouch Group

core business

will grow rapidly in 2016,

at least in line

with the market.

Existing clients media

budget increases 25-30%.

No incremental costs

High clients retention due to technology positioning and performance focusExisting clients

average value topped-up

also for tech and management fees

New clients acquired in

Q1 and multiple tenders

in Q2

Few clients budget with explosive growth (from €0.5 to over €5 million)

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INTERNATIONAL DEVELOPMENT

LIFT FROM AIM ITALIA TO STAR

DATA TECHNOLOGY

ENHANCEMENT

1 2 3

FINANCE AUDIENS GROWTH4

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First mover in mobile data

profiling and analytics platforms

market ( )

Top management with

outstanding track records in

digital market

Owner of innovative

technologies in digital

marketing, integrated with

worldwide excellences

Solid financial results with high margin and healthy financial position

The largest independent digital marketing player in Italy

Leader in mobile advertising market (+53% yoy)

Leader in performance advertising market

AMBITION!