TheBesenGroup

Copyright © The Besen Group, LLC. 2

Company Presentation

Mobile Data Consultancy with Hands-On Experience


Agenda

• About Us

• Training Programs

• Business Case Tools

• Contacts

• Consulting Services


Profile • Specialists in the mobile data industry with subject matter expertise in the mobile wholesale. • 138 years of cumulative experience in the telecom industry in the US, in Europe and Asia. • Mission is to provide mobile data players with knowledge, services and tools enabling them to perform optimally in their mobile environment. • Service portfolios include: Mobile Data, MVNO, MVNE, and HNO. • Training programs include: 4G LTE Wholesale, MVNO & MVNE seminars. • Seminars and workshops are offered at client locations globally. • Clients include mobile operators, MVNOs, MVNEs, mobile vendors, law

firms, investment banks, venture capital and private equity firms. • Presence in 3 continents with a network of independent consultants. • Available to work either as interim executives or as consultants. • Founded in 2004 in the State of Virginia as Limited Liability Corporation.


Vision: Mobile Media


Benchmark of Experience

Hands-On US Mobile Market Experience Yes Yes

Hands-On European Mobile Market Experience Yes Some

Hands-On Fortune 500 Experience Yes Some

Hands-On Mobile Data Experience Yes Some

Hands-On Mobile Industry Experience Yes Some

Hands-On Satellite Experience Yes No

Hands-On MVNO Experience Yes No

Hands-On MVNE Experience Yes No

Hands-On Wholesale Business Experience Yes No

Hands-On Mobile Data Laboratory Experience Yes No

Hands-On Mobile Operator Experience Yes No

Hands-On Mobile Vendor Experience Yes No

Number of Years (Cumulative) 138+ 5 – 10

Experience The Besen Group ABC Consulting


Benchmark of Capabilities Capabilities The Besen Group ABC Consulting

Business Strategy & Planning Yes Yes

Market & Customer Segmentation Yes Yes

Market Research & Competitive Analysis Yes Yes

Auction Strategy & License Application Yes Some

Marketing & Product Launch Yes Some

Partnership & Alliance Development Yes Some

Project Management & RFP Preparation Yes Some

Vendor Evaluation & Analysis Yes No

Custom Business Case Modeling Yes No

Churn Management & Revenue Assurance Yes No

Market Entry Evaluation Yes No

Measurement of KPIs and Dashboard Yes No

Training: Workshops/Seminars/Courses Yes No


Benchmark of Education, Values, Pricing

Bachelor of Science Yes Yes

Master of Business Administration Yes Some

Commitment to Integrity Yes Yes

Commitment to Quality Yes Some

Entrepreneurial Spirit & Passionate Yes No

Education The Besen Group ABC Consulting

Values The Besen Group ABC Consulting

Pricing The Besen Group ABC Consulting

Reasonable Fee Structure Yes Some

Discounts on Bundled Services Yes No


References


International Experience

France

Czech R.

Spain

USA

Germany

Holland

Turkey

Italy

Sweden

S. Africa

Greece

Japan

Representing mobile and mobile data experience around the world.


Channel Partners

The Client


Team

Dr. Tuna Alper

Satellite Advisor

Davide Angotta

Handset Advisor

David Gleave

Pricing Advisor

Didier Stom

Mobile Networks Advisor

Founder/CEO

Alex Besen


Engagement Options

Project Basis

A La Carte

Hourly Daily Monthly

Retainer Basis

Bundled

6 months 9 months 12 months


• About Us



• Contacts


Agenda


Mobile Data Service Portfolio

Mobile Data Service Portfolio

Business Case Modeling Partnership Development

Business Strategy & Planning

Marketing & Product Launch

Market & Customer Segmentation

Market Research & Competitive Analysis

Auction Strategy & License Application

Project Management & RFP Preparation

We define mobile data as mobile data applications and technologies. Mobile data applications include mobile advertising, mobile commerce, mobile health, mobile positioning, mobile social networking, mobile entertainment and M2M & IoT.

Mobile data technologies include LTE and LTE-Advanced.


MVNO Service Portfolio MVNO Bundled Services

Start-Up All Inclusive

Launch

A La Carte

Market Entry Evaluation MVNE Evaluation & Analysis Business Strategy & Analysis Custom Business Case Development Mobile Data MVNO & MVNO Seminar Handset Vendor Evaluation & Analysis

Market Entry Evaluation MVNE Evaluation & Analysis Business Strategy & Analysis Market & Customer Segmentation Custom Business Case Development HNO Contract Negotiation Assistance Mobile Data MVNO & MVNO Seminar Handset Vendor Evaluation & Analysis Market Research & Competitive Analysis

With our extensive portfolio of over 20 services, we can create a customized package for any MVNOs.

Service Benchmarking

Market Entry Evaluation

Competitor SWOT Analysis

MVNE Evaluation & Analysis

Marketing Plan Development

Business Strategy & Analysis

Market & Customer Segmentation

Mobile Data Revenue Identification

Partnership & Alliance Development

Mobile Data MVNO & MVNO Seminar

Service & New Product Development

Custom Business Case Development

HNO Contract Negotiation Assistance

Mobile Data Application Segmentation

Handset Vendor Evaluation & Analysis

MVNO Network Architecture Evaluation

Project Management & RFP Preparation


Churn Management & Revenue Assurance

Measurement of Key Performance Indicators


MVNE Service Portfolio

MVNE Bundled Services

Beginner Advanced

Intermediate

A La Carte

Business Strategy & Analysis MVNE Business Model Evaluation Custom Business Case Development Mobile Data MVNO & MVNE Seminar

Competitor SWOT Analysis Business Strategy & Analysis New Sales Lead Identification MVNE Business Model Evaluation MVNE Service Portfolio Evaluation Custom Business Case Development Mobile Data MVNO & MVNE Seminar MVNE Workshops/Seminars/Webinars Market Research & Competitive Analysis

With our extensive portfolio of over 15 services, we can create a customized package for any MVNEs.

Project Management

Product Benchmarking


Marketing Plan Development

Business Strategy & Analysis

New Sales Lead Identification

Detailed Market Segmentation

MVNE Business Model Evaluation

MVNE Service Portfolio Evaluation

Partnership & Alliance Development


Mobile Data MVNO & MVNE Seminar

Mobile Data Application Segmentation

MVNE Workshops/Seminars/Webinars


Product Strategy Development & Roadmap


HNO Service Portfolio HNO Bundled Services

Appetizer Full Menu

Main Course

A La Carte

Project Management

Service Benchmarking

Wholesale Pricing Analysis

New Revenue Identification


MVNO Evaluation & Analysis

MVNE Evaluation & Analysis

Business Strategy & Planning

HNO Network Traffic Analysis

Detailed Market Segmentation

HNO Service Portfolio Evaluation

MVNO Seminar & MVNE Seminar

Service & New Product Development


HNO Workshops/Seminars/Webinars

MVNO Network Architecture Evaluation


Churn Management & Revenue Assurance

Measurement of Key Performance Indicators

With our extensive portfolio of over 20 services, we can create a customized package for any HNOs.

MVNO Evaluation & Analysis MVNE Evaluation & Analysis Business Strategy & Analysis HNO Network Traffic Analysis MVNO Seminar & MVNE Seminar Market & Customer Segmentation Custom Business Case Development HNO Workshops/Seminars/Webinars Market Research & Competitive Analysis

MVNO Evaluation & Analysis MVNE Evaluation & Analysis Business Strategy & Analysis MVNO Seminar & MVNE Seminar Custom Business Case Development


• About Us



• Contacts


Agenda


Library of Business Case Tools

Note: The Besen Group can develop customized business case tools based on the client requirements. These tools are available only for workshop purposes. At the end of the workshop, clients receive summary graphs and financial indicators.

Advertising/Social Network √ √ √ √ √ √

IMS √ √ √ √ √ √

LTE & LTE Wholesale √ √ √ √ √ √

M2M √ √ √ √ √ √

MVNO √ √ √ √

MVNE √ √ √ √ √

Positioning/Commerce √ √ √ √ √ √

Mobile Data Business Case Tools

MNOs/ HNOs MVNOs MVNEs VCs MVNAs

Revenue Share

Arrangement

Target Audience


• About Us



• Contacts


Agenda


4G LTE Wholesale Seminar 4G Wholesale Business Fundamentals

Mobile Networks & Convergence & Spectrum - Evaluating the mobile broadband market, OTT applications, and wholesale revenue opportunities

- Examining the challenges and opportunities for network and spectrum with structured framework

- Managing the explosive growth of connected devices and identifying key drivers for LTE & LTE Advanced

- Identifying and analyzing licensed and unlicensed spectrum bands and their impact in the industry

- Assessing TV white space rules, opportunities, implications and requirements for mobile broadband

- Developing a cloud infrastructure by delivering new applications, services, and business models

4G Wholesale Case Studies

Workshops: Strategy & Business Case Development

4G MVNOs:

Amazon, AMC, Apple, American Express, Blackboard, Canon, Cablevision, Cbeyond, Comcast, Dell,

DirecTV, Dish Network, EA, Earthlink, Facebook, FreedomPOP, GE, GM, Google, Go Daddy, Hilton,

HP, Hulu, Intel, LG, Leap Wireless, Marriott, Medtronic, Microsoft, Netflix, Nintendo, Panasonic, Philips,

Republic Wireless, Skype, Sony, Starbucks, Ting, United Airlines, Vonage, XO, Yahoo

MVNEs & MVNAs:

Amdocs, Arterra Mobility, Aspider Solutions, ElephantTalk, Ericsson, Globecomm, MTS, Redknee

4G HNOs:

AT&T, Dish Network, Sprint, T-Mobile, Verizon Wireless


4G LTE Wholesale Seminar Continued

MVNO Market Entry Evaluation & Go-To-Market Strategy - Examining the risks and benefits of becoming a data centric MVNO with or without spectrum - Determining the MVNO’s mobile network & BSS-OSS architecture and developing its technology roadmap - Defining the MVNO’s licensed and unlicensed spectrum requirements based on its services - Segmenting the mobile market for 4G and identifying early adopters and untapped customer segments - Establishing customer retention strategies and decreasing subscriber acquisition costs - Pricing 4G services to achieve competitive advantage and maximum return on investment - Quantifying the potential revenue streams from mobile advertising and mobile social media HNO Evaluation & Contract Negotiation - Analyzing the spectrum holdings and spectrum characteristics of the Host Network Operator (HNO) - Defining the strengths and weaknesses of the HNO’s mobile network and its technology roadmap - Negotiating a win-win deal with a HNO and examining the different effects of wholesale pricing - Integrating with HNO and/or its MVNE and MVNA partners as well as working with device vendors

MVNE Evaluation & Contract Negotiation - Evaluating the costs and benefits of working with an MVNE/MVNA, understanding the selection process - Negotiating a win-win deal with an MVNE and examining the pricing models and current market prices - Determining the business operations an MVNO should outsource to an MVNE and a telecom vendor - Enabling different cloud based deployment models and developing Service Level Agreements (SLAs) Investment & Due Diligence - Identifying and raising funds from private investors, venture capital and private equity firms - Understanding the nuts and bolts of the MVNO due diligence process and next steps moving forward - Assessing opportunities and exit strategies for investors based on discounted cash flow and EBITDA The Besen Group Point of View - Learning key success factors for 4G MVNOs, 4G HNOs, and MVNEs & MVNAs

4G MVNO Busines Plan


MVNO Seminar MVNO Business Guide

OTT: Amazon, Apple, Facebook, Google, Yahoo

Corporate & Fixed Convergence: Cbeyond, Spring Mobil, XO

Device Centric: Dell, HP, Lenovo, Panasonic

Ethnic & Immigrant: China Telecom, Lebara, Lyca Mobile, KDDI Mobile, NTT DoCoMo

European Football Club: Fenerbahce, Olympique Lyonnais

Bank & Credit Card: American Express, Rabo Bank

Kids & Toy: Kajeet, Mattel

Lessons Learned: Best Buy, Blyk, Cox, Disney, ESPN, Helio, Movida, Ovivo, Samba, Solavei

Machine-To-Machine: Kore Telematics, Wyless

Game Console & Smartwatch: Nintendo, Sony, Samsung

Transportation: Amtrak, GM, GoGoAir, Lufthansa, United

Post Office & Coffee Shop: Poste Italiane, Starbucks

Hypermarket: Carrefour,Tesco Mobile, Walmart

Cable & ISP: Liberty Global, Earthlink

Senior Citizen & Health: Jitterbug, GE, Medtronic

Content: Disney Mobile Japan, NRJ Mobile

VoIP & WiFi: Republic Wireless, Scratch Wireless, Vonage

Freemium & Internet Domain Registrar: FreedomPOP, Go Daddy, Ting

Network Sharing: Dish Network, Free


MVNO Case Studies


US MVNO Seminar MVNO Business Guide

OTT: Amazon, Apple, Facebook, Google, Yahoo

Device Centric: Dell, HP, Lenovo, Panasonic

Ethnic: Lycamobile, KDDI, NTT DoCoMo, PLDT, Red Pocket, Tracfone, Univision

Machine to Machine: Kore Telematics, Wyless

Quad Play & Business: Comcast, DataXoom, Mast Mobile, Truphone

Lifestyle & Government: Consumer Cellular, FirstNet

Hypermarket: Kroger Wireless, Target Mobile

Freemium & Domain Registrar: FreedomPop, Go Daddy, Ting

VOIP & WiFi: Republic Wireless, Scratch Wireless, Vonage

Content: AMC, ESPN, Hulu, Netflix, Playboy, ROK Mobile, Zynga

Transportation: Amtrak, GM, United Airlines

Lessons Learned: Best Buy, Cox, ESPN Mobile, Helio, Movida, Time Warner, Solavei


US MVNO Case Studies

US MVNE & MVNA Case Studies

MVNEs: Amdocs, Be Quick, Ericsson, MTS, NetCracker, Qualution, Redknee, Wipro

MVNAs: Arterra Mobility, Aspider Solutions, Elephant Talk, Globecomm, Locus, Plintron, Ready Wireless, Unified Signal

US HNO Case Studies


MVNO Workshop Mobile Brand Engagement

- Examining marketing strategies to communicate and engage with the consumers

- Assessing clients mobility maturity across different regions and developing mobility strategy

- Capturing and analyzing customer data to build relevant, ongoing, personalized communication

- Identifying tactics to deliver relevant communication at the right places and at the right time

- Offering exclusive content and value-added services to deliver the brand message

- Demonstrating revenue potential between the mobile marketing and the MVNO business model

MVNO Go-To-Market Strategy

MVNO Business Case

- Creating a strong a value proposition based on the key building blocks of the positioning statement

- Determining the appropriate MVNO business model based on the brand’s existing business line

- Securing and negotiating a wholesale contract with Host Network Operator (HNO) or MVNA

- Evaluating and selecting the right Mobile Virtual Network Enabler (MVNE) for managed services

- Defining and documenting mobile service requirements, pricing, packaging, and distribution

- Designing and producing launch materials, planning launch and lead generation events

- Creating high impact advertising campaigns through appropriate online and offline media outlets

- Developing direct mail campaigns and producing contests to generate market awareness

- Designing point-of-purchase elements for retail replacement with potential marketing partners

- Establishing customer retention strategies including loyalty programs and customer surveys


MVNE Seminar Mobile & Mobile Data Fundamentals

MVNE Case Studies

Alcatel-Lucent, Amdocs, Aspider Solutions, Arterra Mobility, BeQuick, Cognatel, Comarch, Computaris, Elephant Talk, Enghouse Systems, Ericsson, Emveno, Globecomm, I-New, Huawei, JSC Ingenium, NEC, Netcracker, Peaches, Plintron, Qualution Systems, Redknee, Sisteer, Symsoft, Teleena, Transatel and XIUS.


MVNE Business Guide

MVNE Strategic Value & Business Models

MVNE Product & Technology Roadmap

MVNE Service Contract & Metrics

MVNE Partnership & Service Level Agreements

Outsourcing & Managed Services

Mobile Networks & Convergence - Examining the capabilities and limitations of current and next-generation mobile networks - Evaluating the impact of IMS (IP Multimedia Sub-system) and SDP (Service Delivery Platform) - Determining HNOs’ and MVNOs’ mobile network architecture and their network technology roadmap - Understanding the functions of different open standards: Parlay, Parlay-X, OMA, JAIN, J2EE, Microsoft

BSS/OSS & Billing & Revenue Assurance & CRM - Defining the roles of BSS/OSS, billing, mediation, rating and revenue assurance and CRM - Creating mobile CRM technology to enable MVNOs and HNOs to manage their customer relationship - Assessing the risks and rewards of implementing a Customer Relationship Management (CRM) system - Developing revenue assurance solution that allows automatic validation of invoices based on usage/rates


• About Us



• Contacts


Agenda


Contacts

To be considered for an independent consultant/interim executive position, please submit your resume to:

Mike Houghton Tel: + 1.703.799.7383

Press Contact

Career

Tel: + 1.703.981.8168

Washington DC

Paris

Tokyo

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

Tel: + 33.6.03.24.63.65

Tel: + 81.90.30.43.46.64

Sponsor To sponsor our seminars, workshops, and case studies, please send an email to:

[email protected]

mailto:[email protected]







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Copyright © 2015. The Besen Group, LLC. All Rights Reserved.

Legal Notice

Updated: May 2015

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