Thea's Star of Hope 2 Year Marketing Plan
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Transcript of Thea's Star of Hope 2 Year Marketing Plan
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Strengths
● Thea’s personal story● Organization transparency● Connection with Children’s Hospital
Weaknesses
● Low brand awareness● Limited resources● Dedication to a specific cause● Social Media
Opportunities
● Increase in consumer spending habits● Increase in consumer health focus● Growing consumer demand for greater
corporate social responsibility
Threats
● Alternative uses for disposable income● Changes in consumer preferences● Competition from other similar
nonprofits
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Millennials & Donating
Millennial Impact Report
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Courtney Adams
Wall Photos Courtney Adams Logout
Wall Info Photos
Information
InfoPhotos
Current City: Glassboro, New Jersey
Hometown: Boston, Massachusetts
Sex: Female
Birthday: April 19, 1996
Relationship Status: In a Relationship
Employer: Intern for Masterminds Agency
Education: Student at Rowan University
Religion: Catholic
Political Views: Republican
Interests: Social Media, Blogging, Traveling, Reading
Dreams and Ambitions: Become Social Leader at Big Company
Activities: Social Sorority, Club Soccer
Wall
Friends
Likes
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Daniel Kennedy
Wall Photos Daniel Kennedy Logout
Wall Info Photos
Information
InfoPhotos
Current City: Ardmore, Pennsylvania
Hometown: West Chester, Pennsylvania
Sex: Male
Birthday: March 8, 1993
Relationship Status: Single
Employer: Philadelphia Flyers, Sales Representative
Education: Temple University, Alumni
Religion: Baptist
Political Views: Democrat
Interests: Photography, Cars, Philadelphia Sports, Dogs, Concerts
Dreams and Ambitions: Become General Manager of a Philadelphia Sports Team
Activities: Tau Kappa Epsilon, Basketball, Swimming
Wall
Friends
Likes
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Giving Tuesday
● After Black Friday and Cyber Monday
● Promote donating to TSOH● Share and promote donating
through Amazon Smile
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Brain Tumor Awareness Month
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Campus Care Days
● Partner with CHOP + Campus Ambassadors
● Set up days to bring volunteers from campuses to volunteer at CHOP
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2017 BudgetGeneral Digital Plan
Promoted Facebook Posts $240.00
Intern $3,600.00
Events
Campus Ambassador Program $800.00
Tricky Tray $7,385.00
5k $2,842.00
Campus Care Day Bus $400.00
Total $15,267.00
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2018 BudgetGeneral Digital Plan
Promoted Facebook Posts $400.00
Intern $3,600.00
Events
Campus Ambassador Program $1,200.00
Tricky Tray $7,385.00
5k $2,842.00
Campus Care Day Bus $600.00
Total $16,027.00
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2017 Overall BudgetUnit Cost Quantity Total Cost
General Digital Plan
Promoted Facebook Posts $20 Budget 12 $240.00
Intern $1,200.00 3 $3,600.00
Events
Campus Ambassador Program $200.00 4 $800.00
Tricky Tray $7,385
5k $2,842.00
Campus Care Day Bus $100.00 4 $400.00
Total $15,267.00
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2018 Overall BudgetUnit Cost Quantity Total Cost
General Digital Plan
Promoted Facebook Posts $20 Budget 12 $400.00
Intern $1,200.00 3 $3,600.00
Events
Campus Ambassador Program $200.00 4 $1,200.00
Tricky Tray $7,385.00
5k $2,842.00
Campus Care Day Bus $100.00 4 $600.00
Total $16,027.00
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5k Budget
Unit Cost Quantity Total Cost
Advertising
Fliers Bulk $330.00
Digital
Promoted Facebook Posts $20 Budget 4 $80.00
Event
T-Shirts $6.08 400 $2,432.00
Total $2,842.00
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Tricky Tray BudgetUnit Cost Quantity Total Cost
Event
Venue $6,375
DJ $100 4 $400
Photographer $50 4 $200
Promotional Materials
Promoted Facebook $20 4 $80
Fliers bulk $330
Total $7,385