The Word Jockey credentials 2011
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The Mind is like a Blank Slate
Communication shapes the Character of our Mind
But who shapes the Character of
your Communication?...
A language Teacher?
Your Webford Dictionary?
Or Uncle Sam and Queen Victoria?
Well it’s a
matter of
Honor!
Ah, no! It’s a matter
of Honour
Try us instead…
Professional Writing & Communications Consultancy
What we
do…
We lend a character to the
words, shape your communication and help make impact.
Through….
Our Communication Service Bouquet
Event/ Activation Companies
Ideation & Concepts
Creating Presentations
Copy/Scripts
Brands & Business
Marketing Copy
Collateral Copy
Website Content
Publishers
Site Content
Articles
CommsndBooks
Social Media Agencies
Content Strategy for
SMM
Blogging
Nett nett, we get paid for our thoughts, words
and to have coffee
What we do for the
Events & Activation people
I2P: Ideas to Presentations
I2p is our program to help agencies create customised concepts for BTL brand solutions and make great-looking presentations
Ideas Storytelling Pitching
I2P: Ideas to Presentations
How it works
You give us a proper brief and
mutually agreeable deadline
We ideate and send a draft
concept note
Based on your feedback we
convert note into a presentation
I2P: Ideas to Presentations: Benefits
The I2P program encompasses :
•Events (Theme / Special / Live)
•Activation /Promotions for brands
•Brand Properties
•Integrated Communications
•Amplification Ideas
I2P: Ideas to Presentations: Benefits
Custom -shape your ideas to make saleable Concepts
I2P: Ideas to Presentations: Benefits
Get Great Looking Presentations
I2P: Ideas to Presentations: Benefits
Get Value adds like Amplification Ideas and Strategies
I2P: Ideas to Presentations: Benefits
Visualtelling & Storytelling in Presentations to make it better than the usual bland PPT style presentations
I2P: Ideas to Presentations: BenefitsQuick turnaround time
Our other communication services….
• Event Scripting
• Emcee Scripting
• AV Scripts for Theme Events
• Copy for Collaterals
Events/Activation Clientele…current / past
Some brands worked upon
External
• Vodafone (Hutch)• Unilever• Axis Bank• Airtel• Cadbury’s• Reuters• Diebold• E-serve• Carbon• Canara HSBC
Internal
• Aviva• Havells• Sanofi Aventis• UTI• Stanchart• Kelloggs• Jubilant Foods• Dhanlaxmi Bank• Piramal • Franklin Templeton
External
• Mumbai Intl Boat Show
• Johnson & Johnson• Mattel• Uninor Rush of Blood• Nahar Group
Why us…
Because
•We are not ‘freelancers’
•We are allergic to ordinary ideas
•We dislike boring clients (NB: boring as a verb)
•We love brands
•We are flexible. Except in payment timelines.
About us
Founder: Payal Shah KarwaPayal’s Profile
• MBA in Advertising & Communications, DEM
• 8 years’ of Integrated Brand Communications experience in:– Below the Line Planning – MarComm– PR, OOH, Social Media
• Company Experience • Out-of-Home Media India Pvt Ltd• Hanmer MS&L• Ogilvy & Mather• Midas Events.
About us
Associates : The Word - a writing and content service providers Profile of The Word: Jigna Kothari• With over 10 years of brand and content experience, Jigna Kothari
began her career with a strong foundation in market research. Her career spans from working with Indiainfo.com (brand analysis), B4U International Limited (creative writing) and founder of The Word.
Supriya Madangarli• Supriya Madangarli has been a senior journalist with Indian Express. Her
stints comprise Cinema Journal, Mid Day Publications Indiainfo.com (Content Manager) and has helped set up the first women portal Evesindia.com, B4utv.com (Chief Content Manager), Assistant Editor for Hindustan Times.
Thank You
www.thewordjockey.inhttp://www.thewordjockeyblog.blogspot.comhttp://indiamarketingcommunications.blogspot.com
+91 9322 920 200
CONNECT WITH US….