The Webinar Will Begin Shortly - Current · PDF fileThe Webinar Will Begin Shortly Frequently...
Transcript of The Webinar Will Begin Shortly - Current · PDF fileThe Webinar Will Begin Shortly Frequently...
© Current Analysis Inc. All rights reserved.
The Webinar Will Begin Shortly
Frequently Asked Questions
When Will the Webinar Begin? • The Webinar will begin at the top of the hour.
What Should I be hearing right now? • You should currently hear hold music.
Is there a dial-in for audio? • Audio broadcasts directly through your PC – there is no call-in available for the Webinar. If
you experience trouble using the audio stream, WebEx recommends closing all of your browser windows, ensuring that your sounds is on and volume is up, then rejoin the Webinar.
What is the difference between Day 1 and Day 2 of the event?
• The event is the same on both days. Current Analysis provides two days of each online event to ensure attendees in many time zones will have the ability to attend.
Will the slides/replay be made available? • A link to the presentation and replay of the Webinar will be distributed to all registered
attendees via email.
• Join the conversation on Twitter at #CAWeb
1
© Current Analysis Inc. All rights reserved.
Enterprise Social Networking for Competitive Advantage
Washington, D.C./London/Paris
October 2012
Presented by:
Brad Shimmin Principal Analyst, Collaboration Platforms [email protected]
© Current Analysis Inc. All rights reserved.
Our 2012 Collaboration Survey
Which Enterprise Social Network
Deciding Factors
Adoption Trends
Building and Measuring Success
Barriers to Adoption
Rating the Major Players
Reviewing the Vendor Landscape
3
Agenda
© Current Analysis Inc. All rights reserved.
Introducing Our 2012 Collaboration Survey
4
Purchase, Deploy and Measure Facebook for
the Enterprise
IT Managers
600 Enterprises
Mid-sized Companies
Europe and America
Rich Profiles and Event Streams Social
Networking
© Current Analysis Inc. All rights reserved.
Represent the SMB market
Work with Their Hands
Highly Distributed
Nationally Focused
Deep in the Purchase Process
Meld Communications & Collaboration
Rely on e-mail, Office and ECM
Believe in Collaboration
Well-versed in Social Networking
5
Survey Respondent Snapshot 81.2% work at
companies smaller than 1,000 employees
85.5% influence, investigate or make the final product
decision 70.3% possess a Unified
Communications Solution
38.5% currently use or plan to use enterprise
social networking
© Current Analysis Inc. All rights reserved.
A Brief Definition • An internal, private collaboration and communication architecture
employing features and ideals found in consumer social networks
Yes • Focused internally • Horizontal in nature • Anchored by rich profiles and real-time event streams
No • Facebook, LinkedIn, Twitter, et al • Enterprise/Web 2.0 • Customer support, sales enablement, social media monitoring
Key Examples • IBM Connections/SmartCloud • Microsoft Office 365/Yammer/SharePoint • Jive Engage
6
Which Enterprise Social Network?
© Current Analysis Inc. All rights reserved.
Deciding Factors for Existing Solutions
7
22.8%
37.4%
62.6%
60.2%
62.6%
Enrich Existing Business Workflows
Optimize Employee Interaction
Improve Existing Collaboration Tools
Reduce Travel Costs
Cut Down on e-mail Traffic
Top Goals
© Current Analysis Inc. All rights reserved. 8
US Europe
U.S. Seeks Productivity
Deciding Factors: U.S. Vs. Europe
© Current Analysis Inc. All rights reserved. 9
Deciding Factors: Big Vs. Little
1,000+ 500 - 999
Small Companies Think Big
© Current Analysis Inc. All rights reserved. 10
Deciding Factors for Future Solutions
+5 Reduce travel costs +2 Encourage ideation +1 Improve employee onboarding, training, retention
-6 Improve existing collaboration tools -2 Create interaction with customers and/or partners
Favoring Direct Cost Savings
© Current Analysis Inc. All rights reserved.
Adoption Trends: Deployment Philosophies
11
Departmental Mandatory Diffused
Company-wide Mandatory Central
Company-wide Mandatory Diffused
Scope • Company-wide vs. departmental
Participation • Mandatory vs. voluntary
Control • Central vs. diffused
Lessons Learned • Scope is flexible • Participation is mandatory • Control well suited to departments
© Current Analysis Inc. All rights reserved.
Adoption Trends: Application Integration
12
Planning First Integration
At least One Integration Done
No Integration Plans
Social Not a Silo
Integration Rankings 1.Enterprise Resource Planning 2.Customer Relationship Management 3.Web Commerce 4.Human Capital Management 5.Call Center Support 6.Marketing 7.Enterprise Content Management
© Current Analysis Inc. All rights reserved.
Adoption Trends: Application Integration
13
The Three Pillars of Collaboration
Communications Still Excluded • IP telephony • Presence
© Current Analysis Inc. All rights reserved.
Building and Measuring Success
14
Mentors and Evangelists
Top Community Builders • Compensated mentors • Compensated evangelists • Non-compensated mentors
© Current Analysis Inc. All rights reserved.
Building and Measuring Success (cont)
15
Game Mechanics
© Current Analysis Inc. All rights reserved.
Building and Measuring Success (cont)
16
User Reporting and Monitoring • Widespread use • Business objectives dominate • Building an audience takes precedence
Financial Accountability • Measured against specific business objectives • Travel and office expenses important • Actionable ROI remains elusive
© Current Analysis Inc. All rights reserved.
Barriers to Adoption
17
Deployment Problems Already Conquered
Deployment Concerns of No Concern • Interoperability, Functionality, Availability
Future Deployment Issues • Need for senior management sponsorship • Lack of in-house technical implementation skills • Scarce, expensive relevant external skills
IT Project Prioritization
26.9%
11.7%
9.9% Workforce Generational Mismatch
Sponsored by Management
© Current Analysis Inc. All rights reserved.
Barriers to Adoption (cont)
18
+6 Scarce, expensive relevant external skills +4 Lack of in-house technical implementation skills +2 Workforce skepticism +1 Need for senior management sponsorship +1 Lack of in-house technical training and support skills +1 Company culture not yet inclined towards ESN
-6 Privacy, security or recording requirement concerns -5 Few new, young members of the target workforce -3 Prioritization of other IT projects for budget -2 Prioritization of other IT projects for IT team resource
Past Concerns / Future Challenges
© Current Analysis Inc. All rights reserved.
Rating the Major Players
19
Top 5 Collaboration Vendors Currently in Use
Top 3 Solutions Currently in Use • Google Apps (featuring Google+) • Microsoft SharePoint / Office 365 • IBM Connections et al
Top 3 Solutions Under Consideration • Oracle Social Network • IBM Connections et al • Cisco WebEx Social (formerly Cisco Quad)
© Current Analysis Inc. All rights reserved.
What to Look for from Vendors
20
Flexible Consumption Model
Emphasis on Mobility and Productivity
Service as Platform, Service as Plug-in
Partner and Customer Ecosystem
Business Savvy Professional Services
Vertical and Market Productization
© Current Analysis Inc. All rights reserved. © Current Analysis Inc. All rights reserved.
Thank you for your time. Questions?
Brad Shimmin Principal Analyst, Collaboration Platforms [email protected]
21
Current Analysis helps clients win more business by providing continuous, in-depth competitive intelligence. We enable sales teams, marketing professionals, product managers,
and executives to anticipate and quickly take action on market opportunities and competitor threats