The Web, Social Media & Your Business Strategy Sean Clark, Director, Soak Social Ltd. - 29th March 2012 Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark Soak Social Ltd 2012

The Web

Is It Worth It?

UK Population Online 62,698,362 52,731,209 30,470,400 84% 48% Population Online Facebook Source: internetworldstats.com Dec 2011 Soak Social Ltd 2012

A Website? No Longer An Option Soak Social Ltd 2012

Where to Start?(or start again...)

Soak Social Ltd 2012 http://www.flickr.com/photos/jaybock/

8 Reasons for Having a Website o Increase Reach o Product Demos o Lead Generation o Brand Awareness o Customer Service o Contact Details o Bookings o Sales Soak Social Ltd 2012

Be Realistic

Soak Social Ltd 2012 http://www.flickr.com/photos/martintaylor/

Budgets, Resource & Expectations o How Much? o Whos Running the Show? o What Do You Want Back? Soak Social Ltd 2012

Going Local

Google: 92% Searches in UK Directories, Microsites & Tablemats AdsDirectories Google Places Soak Social Ltd 2012

Google Adwords Tool Soak Social Ltd 2012

Whats SEO?

Text Points to note: o Bullet 1 o Bullet 2 o Bullet 3 o Bullet 4 Soak Social Ltd 2012 http://www.flickr.com/photos/x1brett/

Content & Links Yes thats all! Soak Social Ltd 2012

Social Footprint Soak Social Ltd 2012

Social Media

Soak Social Ltd 2012

Where To Start?

Recommended 5 to Choose From o Twitter - 9 million unique visits* o Facebook - 30 million unique visits* o YouTube - 29 million unique visits** o Google+ - 4 million unique visits* o LinkedIn - 7 million unique visits* Soak Social Ltd 2012 UK Based Data - Source: *comScore, Feb 2012 - **comScore, Jan 2012

Fun but too early? - 200k users Soak Social Ltd 2012 UK Based Data - Source: Google Doubleclick Ad Planner Dec 2011

Whats Your Objective?

Pick a One o Traffic o Reach o Leads o Sales Soak Social Ltd 2012

Lets Start Blogging

Blogging Increases Traffic Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses

Blogging Increases Leads Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses

More Blog Posts = More Traffic Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses

A Real Life Test

Effect of Daily Blogging 4000 3000 Visits 2000 1000 0 Jan Feb Mar Apr May Jun Jul Aug Soak Social Ltd 2012

Share Everything

How To Tweet All Day & Still Do Your Job http://seanclark.com/TweetAllDay Soak Social Ltd 2012 Source: http://danzarrella.com/new-data-tweet-lots-of-links-to-get-followers.html

Putting It Into Action

Implementation Strategy o Content plan o Curation plan o Internal champion(s), think passion o Make time o Practise o Ask for feedback Soak Social Ltd 2012

My Tool Kit o Hootsuite o BufferApp o Raven Tools & Google Analytics o Video: Kodak PlayTouch + Ext. Mic o Audio: Edirol R-09 o Editing: iMovie & Audacity Soak Social Ltd 2012

Your Business Strategy

Deal With The Issues o What are you key business problems? o Whats your budget? o Whats your resource? o What parts can the web & social media deliver more cost effectively? Soak Social Ltd 2012

The ROI

Adnams Case Study Results: 1st 6 months 2011 vs 2010 o +240% overall traffic o +284% search traffic o +48% total online sales o +84% sales from Adnams.co.uk o +75% natural backlinks o 3.64 pages per visit (1.93) o 2.45 minutes per visit (1.3) o 38% bounce rate (68%) Soak Social Ltd 2012

Sign Now! http://www.suffolk.gov.uk/broadband http://sayyestobroadband.co.uk @TheFlyingChef1 Soak Social Ltd 2012

Thank You For further information please contact: Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark Soak Social Ltd 2012