The Walkers Wood Experience - Notre Dame University Shouf 4 May 2012

8/2/2019 The Walkers Wood Experience - Notre Dame University Shouf 4 May 2012

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The Walkerswood Experience

Notre Dame University, Beirut4th May 2012 - Shouf Campus

Business ethics and personalchange - at the heart of

Corporate SocialResponsibility


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Walkerswood Village

In the Jamaican hills halfway between Kingstonand Montego Bay close to Bob Marleys

birthplace


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Bromley

My home and outbuilding which became early factory space.


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Lucky Hill Co-op Office

The first farming Co-op in the Caribbean on 800 acres nearWalkerswood - developed through teamwork between Walkerswood

peasant, Kingston intellectual and white plantocracy. .


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Lessons!

1 GET STARTED if you have an idea youreally believe in. Seek advice but dontBOW to fear.

2 Moral dilemmas and practical difficultiescan help improve products and practice iffaced squarely.


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Bujer Hinds

Starting simple


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Getting bigger


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Lesson again!

Each country and each company is at adifferent stage of development facingdiffering degrees of national and globalcompetition. Studying best practiceelsewhere is crucial but each initiativeneeds the courage to choose what is rightfor itself as it evolves


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Micey Coombs Walkerswoodfarmer

Micey and his partneremployed 50 people.

The factory took 500tons of pepper and450 tons of escellionin 2007


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2005 World Bank ReportWalkerswoods recipe for success came from their

effort to differentiate their product through the use oflocal raw materials and brand development, and to

build on collective self reliance at the community level.

The company capitalized on the demand for authenticethnic foods in overseas markets by providing value-added food products of higher quality than theircompetitors, many of whom source cheaper raw

ingredients and/or labor externally. Their success hashad an economic multiplier effect throughout itscommunity. The company has averaged annual

export growth of 26 per cent since 1999 by capturingshares in the ethnic food market and graduallyexpanding into the broader crossover market.


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Woody and Pat Mitchell

Woody became managing director of Walkerswood CaribbeanFoods


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BBC Good Food Show - UK

Breaking into the UK multiples


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Ready to move premises

With hundreds independently involvedproviding raw materials as well as those

processing the food and marketing it


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New Factory

A 2m investment in

the middle of village


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Attack!

Trust takes time to build!

Setbacks are part of the story eternity is the timelime


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The food tasted good!

Salt, Fish and Ackee The National Dish


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Building relations with neighboursand changing national culture

Sir Howard Cooke, a founder of the Jamaican socialistparty and Walkerswoodians visit Costa Rica and meet DonPepe Figuerres, former President and architect of countries

non-aggression policies.


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One World

Brixton Youth helping build Volleyball

court at Community Centre


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Business in a social context

New Community Centre


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Prince Charles with WW farmers

He wanted Jamaicans raw materials

A global perspective


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A Walkerswood sunrise

The Walkers Wood Experience - Notre Dame University Shouf 4 May 2012

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