Walkers Crisp Election

Aim and concept of campaign Regaining the publics interest into productIncrease sales of crispsThe concept of the campaign was to get the

competitive flare of the public rising…

Target audience This is aimed at people with creative flare

that have an interest in crisps some of these people included…

It was advertised on TV

Advertisements

Ben and Jerry’s:•A company in the same market as walkers came up with the same concept…•Their customers to get involved in the creation of new flavours. •Their advert for the new ice cream shows how they are fair-trade

•McCoy's•Is one of Walkers biggest rivals. They do the opposite of walkers aim their adverts and aim their adverts at the older audience

Form of Media being used

Print production

Video

Advertisements

Audio

Radio (Jingles)

Packet promotion

Interactive media

Walkers and Yahoo’s website…

Celebrity endorsements

Garry lineker

Conclusion…

In conclusion the advertisement campaign was…

Economically the advertisement campaign was expensive

The campaign was successful in capturing the audiences attention once again…

Thank you for listening to our presentation…Presented by Jared, Amorildo, Ekedji and Joao

Bibliography McCoy's advert-http://www.youtube.com/watch?v=SWmgVq6LoOE

Ben and Jerry advert-http://www.youtube.com/watch?v=IdZUB5Ilkbs

Walkers “Do us a flavour” advert-http://www.youtube.com/watch?v=KMzn318vOs0

http://www.google.co.uk/imgres?q=