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Lucian Thomaz da Silva

BCC - RGF

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Market Competition

Globalization

Importance of Information Technology

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Technology adoption by small

business

Hard to adopt because of its costs

Hard to learn how to use

High costs and extra staff necessary for the maintenance

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Cloud Computing definition

The practice of using a network of remote servershosted on the Internet to store, manage, and process data,

rather than a local server

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Sub-issues

Evaluation of advantages and disadvantages of cloud computing for businesses

A case study of cloud computing adoption by a microenterprise

How to differentiate the business in this cloud computing platform

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Evaluation of cloud computing for

businesses

Offers reliable and affordable technology

Allow companies focus on business, moving IT infrastructureto specialized companies

Lower cost computers for company members

Not necessary to invest in powerful servers

Not necessary to buy license of software to each computer

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Evaluation of cloud computing for

businesses

Reduce costs of cooling and power, new servers, and server administration

and management

Increase and reduce IT infrastructure according to economic situation

Infrastructure constantly updated

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Evaluation of cloud computing for

businesses

Require constant high-speed connection

Concerns about the safety of the data stored in the cloud

Concerns in retrieving information if the cloud goes down

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Adoption of cloud computing by a

microenterprise

Restricted Resources

Particularly interested in reliable and affordable technology

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Adoption of cloud computing by a

microenterprise

Scenario:

Small company from New York

Run businesses with organic and health food

Owners have little experience with Information Technology

A website for the microenterprise would increase sales

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Adoption of cloud computing by a

microenterprise

Results:

A customized functional website created by the owner

Only cloud-based tools were used (such as Google Checkout,Weebly, Google Calendar)

No costs to set up the website

Owners excited about exploring new technology resources

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How to succeed in cloud computing

deployment

Companies share same basic benefits from cloud computing

It is easy to replicate a business model

New strategies required to succeed

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How to succeed in cloud computing

deployment

Only the use of cloud computing do not differentiate a company

Lack of appropriate knowledge during cloud adoption may be an obstacle

Importance of technical, managerialand relationalcapabilities

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Conclusion

Benefits and drawbacks of cloud computing - benefits far outweight drawbacks

Benefits achieved by a microenterprise adopting cloud computing

How to differentiate a business in the cloud computing era

The conclusions areindeed supportivefor cloud computing adoptionby small businesses.

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Conclusion

Next steps:

Further researches involving enterprises from different fields

Case study to determine whether small businesses are able to successfullyapply principles to differentiate its business