The University of Oklahoma’s independent student voice...

The University of Oklahoma’s independent student voice since 1916

Media Kit // 2015-2016

THE OU MARKET

of print readers say they pay attention to the

advertisements in The Oklahoma Daily.

60%

ADVERTISING

WORKS

72%of readers say they have taken action based on a

print ad.

38%of readers want to see more

offers and coupons inThe Oklahoma Daily.

undergraduate, graduate and

professional school students

6,02827,278faculty

and staff

33,306possible readers

and growing!

95% of OU

students carry a smart phone

78% of students eat

out at least once per

week, and the average

student spends $200 each

month on food and beverages.

of students see content from The Oklahoma Daily in an average week.

2 *Source: 2014-2015 Oklahoma Daily Readership Survey

67%of students live

off campus

33%of students live

on campus

The Oklahoma Daily is the best

way to reach the most OU

students at one time. No other

publication in our market

reaches the OU audience as well as The Oklahoma

Daily.

The Norman Transcript:

12%

The Oklahoman:

23%

The Odyssey:

7%

Boyd Street Magazine:

5%

Percentage of students who say they read other

publications even occasionally:

Our students are mobile: 53% of students say they travel to Oklahoma City at least once per month for shopping, dining or

entertainment.

The average discretionary income per student is about $350 per month. OU faculty report discretionary

income of about $1,800 per month

54% of students live in

off-campus rental property

The average student spends

$541 on housing a month

FOR RENT

3

Full page

Half page (H)

Half page (V)

Quarter page (V)

Quarter page (H)

Eighth page

Banner

Basic box

Half banner $90

Full page

Half page (V)

Half page (H)

Quarter page

Banner

Basic box

Half banner

6 col x 21”

6 col x 10.5”

3 col x 21”

3 col x 10.5”

6 col x 4.75”

3 col x 4.75”

6 col x 2”

2 col x 4.75”

3 col x 2”

6 col x 9.75”

3 col x 9.75”

6 col x 4.75”

3 col x 4.75”

6 col x 2”

2 col x 4.75”

3 col x 2”

126.0

63.0

63.0

31.5

28.5

14.25

12.0

9.5

6.0

55.5

27.5

28.5

14.25

12.0

9.5

6.0

The Oklahoma Daily will honor position requests when possible. Guaranteed placement is available for an additional cost. Call 325-2521 for details.

•Student rate is 50% off

•Black and white ads are 20% off.

•Display ads can still be purchased at a rate of $12 per

column inch, but must run on the classiieds page.

INSERTS

Up to 2 pages $800 | Up to 4 pages $850 | Up to 6 pages $900 | Up to 8 pages $950For inserts in special sections, please contact your account executive.

SIZING AND PRICES

Full Page6 col x 21 in

1/4 Page(V)

3 col x 10.5 in

1/8 Page3 col x 4.75 in

Half Page(V)

3 col x 21 in

Broadsheet

Half Page (H)6 col x 10.5 in

1/4 Page (H)6 col x 4.75 in

Basic Box

2 col x 4.75 in

Half Banner3 col x 2 in

Banner6 col x 2 in

Full Page6 col x 9.75 in

Half Page (H)6 col x 4.75 in

Banner6 col x 2 in

Half Page (V)3 col x9.75 in

Half Banner3 col x 2 in

Tabloid

1/4 Page3 col x 4.75 in

Basic Box2 col x 4.75 in

$1,250

$750

$750

$400

$400

$205

$175

$140

Dis

pla

y C

olu

mn

Siz

es

[Act

ua

l Wid

th]

4 C

olu

mn:

6.6

25”

5 C

olu

mn:

8.3

125”

6 C

olu

mn

: 10”

1 C

olu

mn:

1.5

625”

2 C

olu

mn

: 3.2

5”3

Co

lum

n: 4

.937

5”

Broadsheet DimensionsColumnInches Dimensions

ColumnInchesTabloid Price

Limited space available – only one space per game! All ads are directly above the game/puzzles. Game sponsorship ads require a 20 consecutive day commitment.

2 columns x 2 inches$760/month

Make your message “stick” with this exclusive front page ad. Full color and a variety of die-cut shapes are available at no additional charge. Price includes full-color design, printing and shipping.

Regular issue.........$1,100Special section......$1,250

Twitter Posts Front Page Ads Online Housing Guide

Let The Oklahoma Daily help you reach readers by sending out sponsored tweets to our almost 15,000 followers. All tweets will be retweeted from the OU Student Media account.

We can send out one tweet per day per business and we can accommodate up to four businesses per day.

Tweets can go out at 9:15 a.m., 12:15 p.m., 2:15 p.m. and 4:45 p.m.

Cost: $30 per tweet$250 for 10 tweets$1,000 for 50 tweets throughout the semester

A convenient online housing guide tailored for students! The Oklahoma Daily hOUsing guide connects students with your properties for rent or sale on the ONLY housing website that is directly afiliated with the oficial website of The Oklahoma Daily, OUDaily.com.

HOUSING

GUIDE

49% of students

use Twitter

Puzzle/Game Sponsorships

Sticky Notes

FAB FIVE Advertise in ive consecutive issues, ESCAPE included, and the fourth and ifth ads are free. (Ads in ESCAPE will be at equivalent size if possible and may require additional artwork.)

MAX FREQUENCY Schedule 20 ads in an 8-week period at once and the entire order is 50% off.

SEEING DOUBLE Run on two consecutive days and the second ad is 25% off!

TRIPLE HIT Run on three consecutive days and get the third ad half off.

FREQUENCY DISCOUNTS

SPECIAL OPPORTUNITIES

5

Above the foldThis full-color ad is 6 columns by 1.5 inches and runs above the nameplate on page 1. Be the irst thing readers see on the stands and when they pick up a copy.$900

Below the foldThis full-color ad is 6 columns x 3 inches. Call your account executive for more details.$650

BUNDLES

PICK 1 PICK 1 PICK 1 PICK 1

$400 $550 $700 $1,000 $1,500

1 week of half-banner

color ads

2 basic box color ads

1 month rotating medium

rectangle or leaderboard online ads

1 week non-rotating

medium rectangle or leaderboard online ads


color ads



1 week non-rotating


1 week of banner color

ads

2 weeks of half-banner

color ads

1 front-page below-the-fold

banner ad

2 weeks non-rotating

medium rectangle or leaderboard

online ad


color ads



1 week non-rotating


1 week of banner color

ads

2 weeks of half-banner

color ads


banner ad

2 weeks non-rotating

medium rectangle or leaderboard

online ad

1 quarter-page color ad

2 banner color ads

2 eighth-page color ads

1 week eighth-page

color ads

1 front-page below-the-fold banner color

ad

2 weeks half-banner

color ads

1 week banner color ads

1 half-page color ad

2 quarter-page color ads

1 month non-rotating


1 week of quarter page

color ads

2 half-page color ads

4 weeks of color

half-banner ads

1 full-page color ad


banner ads

PICK 2 PICK 1 PICK 1 PICK 1 PICK 1

6

ONLINE OPTIONS

7

Leaderboard, 728 pixels x 90 pixels

Medium Rectangle, 300 pixels x 250 pixels

NEW! Half Page, 300 pixels x 600 pixels

NEW! Interstitial ad

Pops up on screen whenever students access content from their mobile devices. It also works when accessing content through Facebook and Twitter.

$500 per week

YOUR AD

HERE

ONLINE PRICING

Medium Rectangle and Leaderboard Ad

NEW! Half Page Ad

1,0

00

Im

pre

ssio

ns

1 m

on

th

no

n-r

ota

tin

g

1 m

on

th

rota

tin

g

1 w

ee

k

rota

tin

g

1 w

ee

kn

on

-ro

tati

ng

$15 $250 $75 $750 $250

* *

$1,200$400

* Four ad rotation

Available Online Positions

Welcomes returning students and incoming freshmen and offers an overview of the year to come at the University of Oklahoma. It’s delivered individually to every student in the residence halls. Get your name out there and give students a reason to make your business part of their beginning-of-the-yearexperience.

Back to School

V O L . 1 0 0 , N O . 1

DISCOVER

CAMPUS: SPORTS: L&A: ONLINE:

Back to School

CONTACT US INDEX

Campus & Opinion.....Sec. A

Spor ts . . . . . . . . . . . . . . . . . . . .Sec. B

Life & Ar ts.................Sec. C

@OUDaily theoklahomadaily OUDaily

Check out what occured on campus while students were away .pg A4

Football season is approaching, take a look at what’s to come.pg B8

Take a quiz to see what student organization you should join. pg C8

For photos and vid-eos of around campus, check the multimedia webpage.

This special edition serves up a fun look at local food. The Dining Guide features content sure to make students hungry – everything from student-friendly recipes to where to get great local specials. Give readers a reason to come visit you – highlight your business with an ad, a coupon or a special offer!

Dining Guide

It’s our jolliest special section of the year! The Holiday Gift Guide connects you with a campus of more than 25,000 would-be elves waiting for your advice. It’s a shopper’s paradise and a business owner’s delight. Showcase products that make great gifts for students to give – or things they might want to ask Santa for themselves!

Holiday Gift Guide

We amp up ESCAPE on the Thursdays before home football games. This edition gives Sooner fans all the information they will need for the game. The paper includes proiles and interviews. Give fans a reason to come see you for their gameday needs with an enticing gameday special!

ESCAPE Gameday Edition

ESCAPEsmile. EXPLORE. relax. / aug. 29 / weekend

+ more online @oudaily.com 5 8 15weekend

schedule

hollywood

halftime

have a plan

with this map gameday issue

SPECIAL SECTIONS

8

March 5, 2015

TOP SECRET Menus pg. 5

An Ideal Campus Corner

Progressive Dinner pg. 8

A Hangry Letter to

the Insta-world pg. 3

Dining Guide

SOONER YEARBOOK PRESENTS

2014

Thursday, Nov. 20

INSIDE:things to do

gift ideasalbums to warm the chill

GIFT GUIDEGIFT GUIDE

This supplement to The Oklahoma Daily gives students a guide to living on their own for the irst time. It compares Norman apartment complexes’ rates and amenities. Give students an incentive to use your business as they transition to living in an apartment for the irst time.

Living Guide

LIVING GUIDE2015

y e a r b o o kSOONER

presents 5,000 copies are mailed to the permanent addresses of incoming freshmen and transfer students. Sower gives students a look at college life at OU. It also gives parents a irst glance into the OU community. Take the opportunity to earn the business of these students and parents as they arrive in Norman.

SowerSOWER2015

MUST HAVE ITEMS FOR FRESHMEN

PAGE 26

DORM

14GAME DAY

101

FOOTBALL

ENTER THESOONER

COMMUNITY PAGE 11

LIFE

This magazine is hand-distributed at the orientation at the Health Sciences Center in Oklahoma City. It gives HSC students a view of life at their campus. Help students settle in by inviting them to come see you.

HSC Sower

SOWERHSC

WELCOME HOME.

Volume 9 | 2015-2016

Announces the winners of The Oklahoma Daily’s annual Sooners’ Choice poll. It is a must-read for students who want to know where to get the best everything in Norman. From dining and entertainment to service providers, Sooners’ Choice has all of Norman covered. Place your ad in this issue to thank students for a nomination or win or to get your business noticed for future editions. You can also place an ad in weeks leading up to this issue to get students to notice your business.

Sooners’ Choice

CHOICE

ESCAPE

SMILE. EXPLORE. RELA

X.

APRIL 10 | WEEKEND

9

We offer a variety of creative services that extend the value of your marketing plans. Whether it’s an upcoming event, new product or promotion, or exciting news about your business, our account executives will work with you to

devise a strategy that its your needs. We also have a staff of talented designers and a marketing street team to help you get the word out and make sure you get the best visibility to reach the OU community!

Marketing Street Team, Design, Print, Photography, Digital

Campus events, contests, promotions, posters, coupons, lier distribution, event photography, logo design, business cards,

integrated marketing campaigns, social media marketing and management services, branding campaigns.

$20 per hour

Keep It Simple Say it in as few words as possible and remember that white space can be your friend.

Use Color and Images An image of your product will catch the reader’s eye. Readers are more likely to notice a color ad than a black and white ad. We cannot use copyrighted materials or content.

Make It Interesting A catchy slogan or unique graphic will catch the reader’s attention and make your ad more memorable.

SUBMISSION

DIY TIPS

CREATIVE SERVICES

PDF X-1A compliant is the preferred ile format. Submit in

the largest possible resolution and size

for inished ads, images and logos.

Black and White Ads:

Gray scale color mode, 200-300

dpi. for black and white ads.

Color Ads:CMYK color

mode, 200-300 dpi. for color ads

Embed all fonts

10

Ad scheduling, payment, copy and artwork deadline is 5 p.m. three business days before publication. ESCAPE is due one week before publication.

MondayTuesdayWednesday ThursdayESCAPE

Payment & TermsPayment must be received with ad order and can be made by check, cash, money order or credit card. In the interest of security, Student Media cannot accept credit card information electronically. For credit card payment, call the business ofice at 405.325.2521. We accept Visa, MasterCard, American Express and Discover. Applying for credit accounts may take up to seven days. Prepayment is required until approved credit is established. All advertising rates are net to

newspaper.

Electronic SubmissionDue to software licensing issues, Student Media cannot accept client-provided fonts. For this reason, the preferred ile format for ad submission is an Adobe Acrobat PDF X-1A ile. A PDF X-1A compliant ile assures that the ad uses no RGB color iles and that all fonts are correctly embedded. This format is also most compatible with all versions of Acrobat. PDF iles should be tested for PDF X-1A setting. Ensure that the ile is the correct ad size (loating prohibited). Also ensure that no security settings exist.

ErrorsWe regret it when mistakes happen and will work to amend any advertising errors made by The Oklahoma Daily as quickly as possible. We will be responsible for only the irst insertion of incorrect copy. Requests for adjustment must be made within 30 days of the publication. Compensation for errors made will be at the discretion of The Oklahoma Daily.

Ad AcceptanceAll advertising is subject to the approval of The Oklahoma Daily advertising manager. An advertisement or insert is not considered accepted until publication. We reserve the right to refuse any advertising that does not conform to the advertising policy. A copy of the policy may be obtained in the Student Media advertising ofice.

CancellationsCancellations of advertising for refund or credit can be made only before the deadline for space reservations.

AgenciesAgencies must complete a Student Media insertion order. All rates are non-commissionable and net to newspaper.

Ad Deadlines

PublishedAd payment, copy,

and art due

THE DETAILS

5 p.m. Wednesday5 p.m. Thursday5 p.m. Friday5 p.m. Monday5 p.m. previous Friday

11

Jan

ua

ry 2

01

6

1 2 3 4 5

6 7 8 9 10 11

Sun. Mon. TueS. Wed. ThurS. Fri. SaT.

12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 31

2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 3030

De

cem

be

r 2

01

5

31

last daily paper

first daily paper


On Rack Dec. 14-18


1

Se

pte

mb

er

20

15

Au

gu

st 2

01

5

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 19 20 21 22

23 24 25 2726 29

30

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30first daily paper31

18

28


Back to School

Finals Week

Norman Sower

Gift Guide

Living Guide

Year in Review OU HSC Sower

Dining Guide

HomecomingPublication

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20

22 23 24 25 26 27 28

29

No

ve

mb

er

20

15

Oct

ob

er

20

15

31

21

30


PUBLICATION CALENDAR


On rack aug. 17-24

NO

TE

SF

eb

rua

ry 2

01

6Ju

ne

20

16

Ap

ril

20

16

Ma

rch

20

16

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 19 20

21 22 23 24 25 2726

29

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20

22 23 24 25 26 27 28

29

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

Ma

y 2

01

6

31

last Daily papeR

21

30

18

28

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

28 29 30 31

July

20

16

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31

Publication datesESCAPE publication datesGameday ESCAPE dates

On Rack May 9-13

Sun. Mon. TueS. Wed. ThurS. Fri. SaT. Sun. Mon. TueS. Wed. ThurS. Fri. SaT.



Since 1916, The Oklahoma Daily has been a perfect it for the OU community and can now be a perfect it for you! The Oklahoma Daily has received multiple gold and silver crowns from the Columbia Scholastic Press Association, and many of our publications are ranked among the top in the state and nation. The Oklahoma Daily website has received numerous awards, including Pacemaker Awards, Gold Crowns and Best of Show. Our weekend publication, ESCAPE, has been nationally recognized includingwinning an award for “Best Special Section.” It’s our pledge to listen to your needs, ask questions about your goals and develop plans to help you be successful. Our staff is ready to help you design effective messages and prepare your ads for publication.

Phone: 405.325.2521Fax: [email protected]

Contact us

860 Van Vleet OvalCopeland Hall 149ANorman, OK 73019

NewsroomPhone: 405.325.3666

[email protected]

Classiieds & BillingPhone: [email protected]

Visit us online atwww.OUDaily.com

The University of Oklahoma’s independent student voice...

Documents

Transcript of The University of Oklahoma’s independent student voice...