OVER 2,500 STUNNING CLASSIC CARS | 240 CAR CLUBS | CELEBRITY GUESTS THE UK’S BIGGEST INDOOR AUTOJUMBLE AND TRADER VILLAGE | DISCOVERY LIVE STAGE | CLASSIC CARS FOR SALE

THE UK’S BIGGEST & BEST CLASSIC MOTOR SHOW

9 - 11 NOVEMBER 2018

NEC BIRMINGHAMHeadline Sponsor Official Partners

THE LANCASTER INSURANCE CLASSIC MOTOR SHOW, WITH DISCOVERY:• 72,000 visitors

• 69% own at least one classic car

• 32% own two or more classic cars and 15% own three or more

• Average number of cars per household is three

• 6% of our audience are looking to purchase their first classic car

• 29% of our visitors have not and will not attend any other classic car show

this year – that’s nearly 20,000 classic car enthusiasts that you can only see at

the Lancaster Insurance Classic Motor Show, with Discovery

• Average spend by visitors on classic cars each year is £2,203 with over 10%

of our audience spending in excess of £5,000

The Lancaster Insurance Classic Motor Show, with Discovery, brings together the Classic Motoring Industry with more than 72,000 UK and International classic owners, enthusiasts and collectors.

With a 33-year heritage providing the best opportunity in the UK market, the show now invites exhibitor entries for 2018.

Companies offering products or services to the classic motorist and general automotive market will benefit from exposure to this unique audience.

Headline Sponsor

2

“We had a fantastic three days at the show, and this year felt like our best to date. There was a real buzz about the stand, aided by Wheeler Dealers Mike Brewer and Ant Anstead all joining us and talking about our ‘Miss World’ competition and restoration project - it certainly drew in the crowds!

I’ve been really impressed with the quality of stands and the new layout of the show, which is fantastic. We’ve had some great feedback from our partners and it was a really enjoyable three days - we can’t wait to be back next year! A huge thanks to the Clarion team in ensuring that the show was a great success.

RICHARD MORLEY, OPERATIONS DIRECTOR Lancaster Insurance

“Our auction at this year’s Classic Motor Show was one of our biggest ever. The sale was a huge success with an 80 per cent sales rate and total sales of £4.4 million. It’s always a fantastic show and is getting better every year. We were joined by hundreds of buyers and with the support of the team at the show it was one of our best ever sales. Many thanks to all the show team in ensuring that the sale was a great success.

NICK WHALE, MANAGING DIRECTORSilverstone Auctions

“We genuinely have had the best result in our seven year history at the show with eight confirmed deposits.

SAM BAILEY, CAR DEALER The SL Shop

“It’s our first time and we’d certainly come back. We came with no expectations and we sold two thirds of our stock, and that doesn’t even include any of the post-show enquiries. Potentially next year it could go from very good to excellent.

JASON GILBERT, AUTOJUMBLERN-ECAR.com

“This year’s Classic Motor Show was a huge success for Discovery Channel. With our stand next to the Live Stage we were amongst the hustle and bustle of the crowds of motoring enthusiasts: there is a genuine sense of community at the show. We hosted signings with Mike Brewer and Edd China, which gave us the fantastic opportunity to meet hundreds of Wheeler Dealer’s fans, their enthusiasm created a vibrant atmosphere, one which we won’t easily forget. Thank you to everyone who joined us at the show and to Clarion

for all their help and support.

DAVID LEGG, MARKETING MANAGERDiscovery Channel UK

“We have people coming from overseas to the Lancaster Insurance Classic Car Show just to purely visit our stand! We pride ourselves on encouraging and helping youngsters kick start and grow their collections of original memorabilia.

JACKIE BERRY, AUTOJUMBLER

“The Blues are seriously back! Saturday was the busiest day for us; it’s been fun!

THE RILEY CLUB, CLASSIC CAR CLUB

“The Lancaster Insurance Classic Car show is now one of the best in the world, and has reached the same standard as Essen. It’s a must for any Classic Car enthusiast!

KEVIN BROWN, EXHIBITORAB Toolsonline.com

PLEASE CONTACT THE SALES TEAM TODAY TO DISCUSS THE BEST EXHIBITING OPTIONS3

TESTIMONIALSEXAMPLE MARKET SECTORS THAT EXHIBIT:Car Sales, Auction Houses, Restoration Services, Parts, Insurance, Finance, Media Titles, Garage Equipment, Car Care Products, Accessories, Performance Products, Technology, Safety Products, Travel, Art, Lubricants, Services/Rallies, Fuels, Clothing, etc. In addition, any brand, product or service wishing to target an AB1 male audience.

PLEASE CONTACT THE SALES TEAM TODAY TO DISCUSS THE BEST EXHIBITING OPTIONS4

EXHIBITING OPTIONSTrade StandsSHELL SCHEME: £240 + VAT per square metre

This is a ready built stand/booth for you to simply ‘move in’ to and furnish with your branding and products. It includes the floor space, carpet, walls and name fascia.

SPACE ONLY: £216 + VAT per square metre

This is exactly as it sounds, just the floor space. It often suits those who prefer to build their entire stand from the ground up. The minimum stand size available is 6sqm (e.g. 3m x 2m, 4m x 1.5m).

Should Trade Stand prices present a cost issue to some smaller traders, we suggest looking at the market-style Classic Trader Village as an alternative for tighter budgets. Please contact the team for further details.

Classic Car DealersSPACE ONLY (WITH CARPET): £55 + VAT per square metre

Many dealers choose to make this event their showroom every year, and with good reason. Car sales at the show are historically proven to be very strong. We invite Dealers offering quality vehicles (catering to all price ranges) to apply for space, which is limited due to its desirability.

How much space will I need for my stock?

We work on the basis of one car, with the doors open, using about 24sqm of space (6m x 4m). Most cars (unless they’re very big e.g. Rolls/Bentley etc.) tend to actually measure no more than 5m x 1.7m with the doors closed so allow a minimum of 5m x 1.7m per car when working out how much space you need. Packing in a lot of cars very tightly may not be as rewarding as displaying fewer cars with more ‘breathing space’ so buyers can fully access the vehicles.

Restoration AreaSPACE ONLY: £55 + VAT per square metre

The Restoration Area surrounds the ever popular Restoration Theatre and is full of companies offering all manner of restoration products and services; from tools, to trim, from plating to painting, from a small job to a full ‘ground-up’ restoration.

Restoration product retailers are required to take a minimum of 25sqm. Restoration service providers are required to take a minimum of 6sqm.

WHERE ARE OUR VISITORS FROM?

SCOTLAND – 3%

NORTH EAST – 3%

NORTH WEST – 10%

NORTHERN IRELAND – 1%

IRELAND – 3%

YORKSHIRE – 10%

EAST MIDLANDS – 10%

EAST OF ENGLAND – 11%

WEST MIDLANDS – 17%

LONDON – 4%

WALES – 4%

SOUTH – 15%

SOUTH WEST – 9%

NUMBER OF VISITORS FROM OTHER REGIONS (pre-booked tickets only)

10

20

30

40

50

60

70

NO

RW

AY

ISLE

OF

MA

N

BEL

GIU

M

CH

AN

NEL

ISLA

ND

S

NE

THER

LAN

DS

SWED

EN

GER

MA

NY

DEN

MA

RK

FRA

NC

E

SPA

IN

FIN

LAN

D

POLA

ND

MA

LTA

SWIT

ZER

LAN

D

• Gibraltar

• Czech Republic

• Italy

• Portugal

• Cyprus

• Iceland

• Russia

• Austria

• Luxembourg

• Estonia

• Hungary

• Turkey

The Show has also gone worldwide with visitors from the United States, Colombia, Hong Kong, Jordan, South Africa, Trinidad and Tobago, United Arab Emirates and as far as Australia. This truly is an international show!

*Visitors as a percentage from Great Britain and Ireland. Visitor data from 2016 show

We also had visitors from other areas of Europe including:

PLEASE CONTACT THE SALES TEAM TODAY TO DISCUSS THE BEST EXHIBITING OPTIONS5

PLEASE CONTACT THE SALES TEAM TODAY TO DISCUSS THE BEST EXHIBITING OPTIONS6

SPONSORSHIP PACKAGESWe have several superb sponsorship opportunities within the show ranging from full Official Partner, through to Feature Sponsor and other unique and innovative in-show branding opportunities.

We can tailor a bespoke package to suit your objectives, all sponsorship opportunities include elements of the following:

• Up to 200sqm exhibition floor space

• Hyperlink between websites

• Inclusion in our pre/post show PR

• Branding across the event where appropriate

• Branding on all show materials where appropriate

• Full branding opportunity of the area sponsored

• Complimentary tickets

• Tailored and bespoke marketing and communications packages.

Please contact the team for more information

OTHER SPONSORSHIP OPPORTUNITIES:• Floor Tiles

• Ceiling Banners

• Visitor Ticket (walk-up) Sponsorship

• Visitor Bag Inserts

• Hall/Feature Sponsorship

• Box Office Sponsorship

• Marketing Email Sponsorship

Headline Sponsor Official Partners

7

PORTFOLIO DIRECTOR

Daniel NwaokoloTel: 0207 384 8138Daniel.Nwaokolo@clarionevents.com

SALES MANAGER

Robbie McBrideTel: 0207 384 8062Robbie.Mcbride@clarionevents.com

AUTOJUMBLE/CLASSIC TRADER

VILLAGE STANDS

Helen MortonTel: 07545 160353Morvisevents@yahoo.co.uk

The Classic Motor Show 2018Clarion Events, 69-79 Fulham High Street, London, SW6 3JW

Registered office: Clarion Events Limited, 69-79 Fulham High Street, London, SW6 3JW Registered in England no: 5361393

ACTING SHOW DIRECTOR

Lee MastersTel: 0207 384 8175Lee.Masters@clarionevents.com

MARKETING COMMUNICATIONS MANAGER

Ellie JonesTel: 0207 384 8140Ellie.Jones@clarionevents.com

MARKETING EXECUTIVE

Yasamin NikoosimaitakTel: 0207 384 7739Yasamin.N@clarionevents.com

CONTACT THE TEAM

SENIOR SALES EXECUTIVE

Jonathan WelchTel: 0207 384 7786Jonathan.Welch@clarionevents.com