BEHIND THE

BALLOONPOWER OF THE BRAND | TECHNOLOGY

MARKETING | TRAINING & EVENTS

LEGEND: > LINK q VIDEO

WHAT IS RE/MAX INTEGRA?From a single office that opened in 1973, RE/MAX, LLC founders Dave and Gail Liniger have grown RE/MAX into a global real estate network of franchisee owned and operated offices with more than 100,000 sales associates worldwide. As the largest master sub-franchisor within the RE/MAX network, RE/MAX INTEGRA operates 30% of that worldwide network, with 30,000 sales associates in over 35 countries. RE/MAX INTEGRA began in 1980 when Frank J. Polzler and Walter J. Schneider purchased the rights to sell RE/MAX franchises in the Ontario and Atlantic regions of Canada. In the following years they acquired the same rights to New England, Indiana, Wisconsin, Minnesota and Europe. All of the above regions now operate under theRE/MAX INTEGRA name.

TORONTO • BOSTON • MINNEAPOLIS • INDIANAPOLIS • ZUG • VIENNA

30%OF RE/MAX WORLDWIDE

35+COUNTRIES

30,000+SALES ASSOCIATES

2,450+ OFFICES

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THE RE/MAX INTEGRA COMMITMENTRE/MAX INTEGRA is committed to its Broker/Owners and Sales Professionals. We put the full power of the RE/MAX brand to work for every franchisee and agent, all with the understanding that we do RE/MAX in a slightly different way; the INTEGRA way. The RE/MAX system is based on attracting high-producing agents and providing them with valuable support, incredible brand awareness, educational opportunities and other competitive advantages.

RE/MAX INTEGRA’s dedication to providing our network with innovative business and technology solutions has led us to develop two new exclusive tools, designed to maximize the productivity of our Broker/Owners and sales professionals.

RE/MAX Launchpad is a single sign-on mobile friendly portal which allows our agents to gain instant access to the RE/MAX toolbox and the top real estate tools they use every day.

RISE, RE/MAX INTEGRA Skills and Education, is the go-to resource for all the RE/MAX training needs. It’s a private community where our network can find the latest tools, best practices, webinars, and interact with regional trainers.

Above all, we put our hearts and minds into making every Broker/Owner and Sales Professional successful and making “Everybody Wins” a reality for everyone in the RE/MAX INTEGRA family.

Frank PolzlerChairman & Co-Founder

RE/MAX INTEGRA

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Walter SchneiderPresident & Co-Founder

RE/MAX INTEGRA

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Pamela AlexanderCEO, Managing Director,

RE/MAX INTEGRA, North America

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Whether you are currently affiliated with RE/MAX or are considering joining the RE/MAX family, this booklet has been designed to help you understand how we make good on our commitment to support RE/MAX franchisees and top sales professionals in maximizing their potential.

Through brand leadership, local advertising, the best education and training, industry events, and leveraging the expertise of our network, RE/MAX INTEGRA, New England is paving a path for real estate professionals to make their dreams a reality.

THE FOLLOWING PAGES WILL SHOW YOU HOW...

A GLANCE BEHIND THE BALLOON

RE/MAX promotes its sales professionals with hyper-local media

RE/MAX maximizes business potential and personal success

RE/MAX gets your listings more exposure

RE/MAX puts you at the cutting edge of real estate technology

RE/MAX hosts premier industry events

RE/MAX leverages your expertise and provides specialized brands

RE/MAX is involved in the community

RE/MAX thrives in New England

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NATICK, MA

RE/MAX INTEGRA, NEW ENGLANDThe RE/MAX INTEGRA, New England region, headquartered in Natick, Massachusetts, is the main point of contact for the over 200RE/MAX offices and over 2,500 RE/MAX associates in New England. With specialized teams in franchise development, training, agent development, and marketing and promotions, each person in the New England regional office is equipped with the expertise and desire to help you maximize your potential.

Whether it’s in-person meetings, a formal regional training session, network-wide events, or a simple phone call, the regional team is highly involved with its affiliates, fostering an open line of communication that results in an exceptional ability to understand the needs of its membership right here in New England.

It is in part due to the depth of the services the regional teams provides, that RE/MAX offices and sales professionals are truly in business for themselves, not by themselves.

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HYPER-LOCAL MEDIA

Digital AdvertisingDigital advertisements will appear on local and national websites visited by home buyers and sellers from zip codes located within a 5-10 mile radius of offices. Consumers who visit those sites, or click on a RE/MAX ad, will then be re-served RE/MAX messaging during their subsequent time online when visiting different websites.

Local RadioRE/MAX has partnered with the CBS Boston Radio Group to create sponsorships with local radio stations and to air unique ads that promote RE/MAX agents as the most productive in New England.

Pandora Internet Radio On Pandora, 30-second RE/MAX ads, along with a complimentary visual display, will run when Pandora is accessed in zip codes located within a 5-10 mile radius of RE/MAX offices. Since Pandora is mobile, RE/MAX messaging moves with the consumer, even as they travel outside of the office area.

RE/MAX INTEGRA builds brand awareness by strategically targeting home buyers and sellers surrounding each of our offices. The 2015 advertising campaign focuses on the value of working with a RE/MAX agent - the most productive and experienced agents in the industry.

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STRENGTHENING BRAND AWARENESS IN NEW ENGLAND

The RE/MAX CollectionRE/MAX INTEGRA, New England has developed strategic partnerships to create a unique plan featuring print media and event sponsorships. This integrated approach will bring The RE/MAX Collection to the most sophisticated and affluent audiences.

In addition, The RE/MAX Collection will be showcased through out-of-home advertising to enhance brand awareness in luxury markets.

T H E H I G H E S T

S T A N D A R D

Real estate agents with The RE/MAX Collection earn the

satisfaction of their clientele with innovation and integrity.

Today’s sophisticated seller is looking for a unique approach

to marketing that involves the widest possible reach. The

RE/MAX Collection offers global multilingual exposure

through global.remax.com. Properties are marketed locally

and throughout North America from a fresh perspective with

The Collection Magazine.

The RE/MAX Collection, Settle for nothing less.

Each o� ce is independently owned and operated.

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PROFESSIONAL DEVELOPMENT

RISE: Your All Access Pass to EducationRISE, which stands for RE/MAX INTEGRA Skills and Education, is an online platform designed exclusively for RE/MAX INTEGRA members. This innovative tool provides 24-hour access to resources related to various training topics including the RE/MAX Toolbox, social media, mobile apps, and more! Visitors can search easily by topic, follow along with recorded events, and ask the training team questions in real time.

The Download The Download is a robust, interactive blog with a weekly video series that focuses on delivering high-value videos and posts with tech insights you can apply to your real estate business immediately.

RE/MAX UniversityRE/MAX University (RU) offers industry-leading education in all areas of real estate on your mobile device, TV or computer. Through RU, you can take designation courses, view hundreds of Quick Hit videos, and access in-depth training by top educators such as Brian Buffini and Tom Ferry.

Exclusive RE/MAX INTEGRA Training Specialists

Valerie Garcia Michelle Hoyt

Crissy Roeglin Kiran Gandhi

Each RE/MAX INTEGRA region has dedicated regional trainers who support a wide spectrum of programs, from in- office meetings and regional conferences, to webinars, tutorials and videos, covering topics such as lead generation, prospecting and conversion, social media, strategic marketing, business efficiency, and more!

MAXIMIZING YOUR BUSINESS POTENTIAL AND PRODUCTIVITY

Dan Levine

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COMPREHENSIVE EXPOSUREGENERATING LEADS LOCALLY AND GLOBALLY

remax.comThe Go-To Resource for Buyers and SellersOne of the industry’s most visited franchise sites, remax.com receives more than 40 million visits each year. In addition,RE/MAX syndicates listings to the top real estate websites, putting our listings in front of more active home buyers than any other real estate company. All leads generated from the site are sent to RE/MAX agents, with no referral fee.

global.remax.comConnecting People and Properties Around the WorldWith global.remax.com, the real estate industry’s first truly global website, RE/MAX Sales Professionals are uniquely positioned to take advantage of opportunities provided by international buyers. Global.remax.com promotes over 700,000 RE/MAX listings to potential buyers in 95+ countries, over 40 languages and in over 50 currencies.

TheREMAXCollection.comLuxury OnlineLuxury has a new name and a new portal which features large photos to adequately display the grandeur of these exceptional listings. Qualifying properties are automatically featured on TheREMAXCollection.com, placing the property in front of the most discerning of home buyers.

REMAXCommercial.comA Better Way in Commercial Real EstateCommercial property buyers don’t want to wade through residential listings to find their ideal building, and with REMAXCommerical.com, they don’t have to. With the help of this dynamic search portal, RE/MAX Commercial agents close more than 8 billion dollars in commercial volume annually.

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RE/MAX MobileListings on the GoWith the RE/MAX Mobile site consumers can swipe through oversized property photos, save listings, rank them and share them via social networks. In addition, RE/MAX Sales Professionals can personally brand the RE/MAX app allowing for users to connect with the agent from any screen and allow theRE/MAX Sales Professional to track all client activity through their LeadStreet account.

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BENEFITS INCLUDE:• Users can connect with you from any screen• Once branded, the agent list is replaced by your info• All client activity is sent to your LeadStreet account

GET YOUROWN APPTHE RE/MAX APPBRANDED TO YOUIN SECONDS

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INDUSTRY LEADING TOOLS

RE/MAX LaunchpadOne Spot | One Sign-OnRE/MAX INTEGRA launched this single sign-on portal in 2015 to help all of our Sales Professionals to gain instant access to the tools they use every day. In addition, agents receive exclusive deals on premiere apps for marketing, productivity, referrals, reporting, and financial matters. It’s home to real estate’s top tools!

RE/MAX LeadStreetThe RE/MAX Lead Management SystemThis powerful system delivers thousands of FREE leads toRE/MAX Sales Professionals every day. It’s available at no additional cost as part of RE/MAX membership. In addition to managing leads, it also tracks clients and listings - featuring great tools like seller reports, buyers’ tours, and free office/agent websites.

RE/MAX Design CenterMarketing Made SimpleThe RE/MAX Design Center offers thousands of customizable templates for print, online, video and more. All designs are instantly branded with agent photos, logos and contact information – and listing materials populate with property details and images. It’s a free, one-stop shop for creating professional-quality marketing materials.

RE/MAX MainstreetThe RE/MAX Resource Hub & Global Referral NetworkFeaturing an array of services and resources, this members-only site provided by RE/MAX World Headquarters, with access to news, logos, events, marketing resources, products and more. It’s where RE/MAX Sales Professionals from around the world gather ideas and exchange referrals.

remaxne.comThe Regional Resources You NeedRE/MAX INTEGRA, New England’s regional blog is the regional news and communication platform, which provides RE/MAX Sales Associates the information and tools they need to grow their business, increase productivity, and stay on the cutting edge of the real estate industry.

PUTTING YOU AT THE CUTTING EDGE OF REAL ESTATE TECHNOLOGY

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PREMIER INDUSTRY EVENTS

RE/MAX R4 ConventionEach year in March, RE/MAX World Headquarters’ premier event brings together thousands of RE/MAX Sales Professionals from around the world. Four jam-packed days are filled with world-class speakers, extensive networking, valuable business development, entertainment, recognition, and more!

THE BEST IN EDUCATION AND NETWORKING

Through the power of events, RE/MAX INTEGRA brings the most productive agents in real estate together to be educated, motivated and network with their peers. Our industry-leading events facilitate the sharing of knowledge, best practices, and experiences that inspire as well as educate.

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RE/MAX RecognizesEach year, RE/MAX takes the opportunity to award and reward its top producing agents and industry leaders by hosting a retreat designed for celebration and networking. At the retreat, these top-tier agents are treated to a first-class evening with guests and colleagues who have also reached these elite thresholds of production. The retreat concludes with a motivational speaker, meant to inspire these top producers to remain the reason that nobody sells more real estate than RE/MAX.

RE/CHARGEAgent ConferenceRE/CHARGE is New England’s premier industry event of the year, hosted byRE/MAX INTEGRA.

This event combines inspirational keynote speakers, educational breakout sessions, an interactive vendor marketplace and networking opportunities with over 1,000 industry leaders and the top sales professionals in New England.

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RE/MAX CONNECTWith a robust and fast-paced agenda, RE/MAX CONNECT brings a day of industry leading tools, guest speakers, a networking lunch and game-changing training topics to cities throughout New England.

Perfect for new agents to become acquainted with RE/MAX, and valuable to experienced real estate professionals for its innovative training sessions and keynote speakers, RE/MAX CONNECT has something for everyone.

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SPECIALTY BRANDS

In 2014, RE/MAX INTEGRA public relations initiatives created 271 million media impressionsthroughout the region, positioning RE/MAX sales professionals as the most experienced and productive in the industry.

PUBLIC RELATIONS INITIATIVESLEVERAGING YOUR EXPERTISE

EXPANDING YOUR BRANDING OPPORTUNITIES

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RE/MAX INTEGRA, New England’s local public relations initiatives include monthly housing trend reports for various markets throughout the region, and an annual housing forecast. RE/MAX INTEGRA’s specialized market reports and publications gain media attention throughout New England, and that momentum positions RE/MAX, and its agents, as the voice of real estate.

Right here in New England, RE/MAX sales associates thrive on their reputation as the most experienced real estate professionals. RE/MAX INTEGRA creates a platform for sales associates to showcase their expertise and enhance this reputation. As a result of being the industry experts, our sales professionals are turned to for their insight in local markets.

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With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression among buyers and sellers in the luxury market. Specialized tools and resources are available to RE/MAX sales

professionals, and reflect the exceptional service and treatment that luxury home buyers and sellers expect.

Eligibility for the program is based on individual listings, which must meet the price threshold for the local area. Qualifying properties are automatically featured onTheREMAXCollection.com, helping to place the property in front of the most discerning of home buyers.

Fine Homes & Luxury Properties

> RE/MAX Commercial is a sales leader in the commercial investment arena with more than 510 commercial offices and divisions, and over 2,700

practitioners in 45 countries. The network closes more than 8 billion dollars in total commercial volume from over 20 thousand transactions annually.

RE/MAX Commercial has a wide array of materials, collateral, networking opportunities and a dedicated web site,REMAXCommerical.com, to support our commercial sales associates and offices.

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COMMUNITY & CITIZENSHIPABOVE THE CROWD AND IN YOUR COMMUNITY

Challenge the WindThis program gives elementary school children the opportunity to get up close and personal with the RE/MAX Hot Air Balloon – an experience many would otherwise never have.

The Challenge the Wind program brings the RE/MAX balloon and its pilot to a school in your local community. After taking the principal on a ceremonial tethered ride, the pilot spends the day teaching students about the balloon and how it works. It’s a unique, educational and fun experience for everyone involved!

Susan G. Komen for the CureSusan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. The Home for the Cure® program offers an effective fundraising tool designed specifically for RE/MAX Sales Professionals to support Susan G. Komen with each closed transaction.

The Iconic RE/MAX Hot Air BalloonIn addition to being one of the most recognized corporate symbols in the business world, the RE/MAX Hot Air Balloon is a natural and welcomed companion at community events, as well as a focus of fascination by interested parties of all ages.

RE/MAX associates play a key role in identifying high-visibility community events such as fundraisers, sporting events and local festivals at which the RE/MAX Hot Air Balloon can enhance the event experience while garnering positive media coverage and public relations opportunities.

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Children’s Miracle Network HospitalsRE/MAX has been a proud national sponsor of Children’s Miracle Network Hospitals (CMNH) since 1992. Since then, RE/MAX agents and offices have raised over $138 million for local children’s hospitals in North America.

RE/MAX Broker/Owners and Sales Professionals in New England are truly committed to supporting CMNH. In 2014 they contributed over $150,000 to our local Children’s Miracle Network Hospitals.

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RE/MAX BY THE NUMBERS

All figures are full year or as of year-end 2014. 1Reliance data, Launch. Data represents RE/MAX Network.

WE’RE THRIVING WE’RE EXPERIENCED

WE’RE PRODUCTIVE WE CELEBRATESUCCESS

WE GET RESULTS

WE GIVE FREE LEADS

220TOTAL OFFICES

AVERAGE YEARSIN REAL ESTATE

AVERAGE YEARSWITH RE/MAX

$3.68MILLION 13.5

AVERAGE RESIDENTIALSALES VOLUME

PER AGENT

AVERAGE RESIDENTIALTRANSACTION SIDES

PER AGENT

331

172669

RESIDENTIALTRANSACTION SIDES

36,730

ARE DISTRIBUTED FROMREMAX.COM, AND ASSOCIATES HAVE RECEIVED A TOTAL OF MORE THAN 14.8 MILLION UNIQUE AND REFERRAL-FEE-FREE LEADS1

THROUGH LEADSTREET SINCE ITS INCEPTION.

2014 NEW ENGLAND SNAPSHOT

2,268 LEADS PER DAY

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16.62,639TOTAL AGENTS 8.3

REMAXNE.COM

THIS ADVERTISEMENT IS NOT AN OFFERING. THE INFORMATION IN THIS MAILING IS NOT AN OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, A FRANCHISE; IT IS FOR INFORMATIONAL PURPOSES ONLY. A FRANCHISE IS OFFERED IN MANY JURISDICTIONS ONLY BY DELIVERY OF A FRANCHISE DISCLOSURE DOCUMENT TO YOU IN COMPLIANCE WITH APPLICABLE FRANCHISE SALES LAWS. FURTHER, IF YOU ARE CURRENTLY AFFILIATED WITH ANOTHER FRANCHISOR, THIS MATERIAL IS NOT INTENDED TO OFFER A RE/MAX FRANCHISE OR TO SOLICIT A CHANGE IN AFFILIATION.

RE/MAX INTEGRA, NEW ENGLAND8 Strathmore RoadNatick, MA 01760

(508) 655-9400