#Wimbledon2015

The Top 6 Twitter Moments (So Far)

@TomStone__

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In the midst of brands aligning their

content to halo from the Wimbledon

equity, the beauty of a sporting event

means that organic peaks on social media

are often those that no marketeer can

ever plan for

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The Moments

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Lleyton Hewitt

A true Wimbledon legend left the

hallowed turn of SW19 for the last time

year.

The 2002 Wimbledon Champion Lleyton

Hewitt said Goodbye to his fans for the

last time this year, and naturally the

official channels were all over it.

A potential missed opportunity for a

brand being fellow Australian Nick

Kyrgios’ attempt to see his hero play for

one last time at Wimbledon.

Data

A very positive Topsy sentiment score of 69 in the past 5 days for

the usually polarising Lleyton Hewitt

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Heather Watson vs Twitter trolls

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Heather Watson has often come under

threat from the modern-day keyboard

warrior.

Post her impressive 2nd round victory, she

took to the TV to describe those people

as "cowards thinking they can say whatever they want on the internet” .

A huge role model for young British

women, marketeers for a brand looking

to shift younger female perceptions could

look to Heather for inspiration.

Data

A spike of an extra 30k organic followers for @HeatherWatson92

on the day of her brilliant effort vs Serena Williams

Djokovic and the Blue Tit

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When Novak Djokovic took to the court

to defend his Wimbledon Championship,

he probably assumed that all eyes would

be on him.

Little did he know that a Blue Tit would

take centre stage at the beginning of the

match.

A bird feed brand wouldn’t have the

biggest of budgets, but this kind of

talkable news in an obscure field, and

activated properly - brand awareness

would follow.

Data

Just under 150 followers for the ‘official’ Twitter account, not the

same pick up as Broady’s Beard

Wimbledon 2Day

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The BBC have been absolutely

pummelled in the first week of

Wimbledon as the cringeworthy

Wimbledon 2Day took to our TV’s.

Despite using the usually brilliant Clare

Balding, the BBC have been accused of

trying to fix something that actually

wasn’t broken to begin with.

Brands looking to poke fun at something

topical must be licking their lips.

Data

No Twitter account as of yet for the show, however a popular

hashtag of #wimbledon2day for the wrong reasons now delivering

15mil timeline deliveries

#BroadysBeard

Liam Broady made a huge impact on the

British public after his courageous debut

singles victory over Marinko Matosevic

in the 1st Round.

This wasn’t the only attraction with

Broady – his superb beard caught the eye

of the nation and quickly the designated

Twitter account followed.

Brand Managers of beard trimmers /

barbers across the land may have just

found their new poster boy.

Data

16% week on week follower growth for @LiamBroady since the

start of Wimbledon. Just over 36k timeline deliveries of

#BroadysBeard.

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#TeamDreddy

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For the second year, Dustin Brown took

the UK media by storm with his

appearance at Wimbledon.

His brilliant hashtag of #TeamDreddy ,

consistent branding throughout

everything he does and ultimately, a good

tennis player, has meant his social media

stock has risen.

Huge respect to lastminute.com for being

quick off the mark and ensuring their

brand was seen throughout. The stiching

even looking very ‘last minute’ – superb.

Data

Another extra 20k organic followers since the beginning of

Wimbledon for @DreddyTennis .

Predictions..

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Thank you!

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@TomStone__