The Tipping Point
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Transcript of The Tipping Point
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On Tipping Points, Innovation,
Acceptance of Change,Chasm Crossings,
and the Effects of Expectations
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THE TIPPING POINT
Malcolm GladwellThe Law of the Few
A corollary of the Pareto (80/20) PrincipleEpidemic of Change20% gets you 80%
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THE TIPPING POINT
Ten people in an elevator…
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THE TIPPING POINT
If one person faces the back…
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THE TIPPING POINT
?? ?? ??? ?
The rest think he’s crazy.
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THE TIPPING POINT
But if two people face the back…
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THE TIPPING POINT
The rest turn around.
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BUT WAIT
If change is so “CATCHY”Why is it so hard
to make it happen in organizations (like churches)?
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DIFFUSION OF INNOVATIONS
Everett M. Rogers
Four things influence the spread of a new idea:The Innovation
The Social SystemChannels of Communication
Time
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DIFFUSION OF INNOVATIONS
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DIFFUSION OF INNOVATIONS
In Innovators alone cannot reach Majority…
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DIFFUSION OF INNOVATIONS
In
EA
EA
EA
EA
EA
EAbut Innovators can reach Early Adopters…
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DIFFUSION OF INNOVATIONS
In
EA
EA
EA
EA
EA
EA
LA LA LA
LA LA LA
LA LA
LA
LA
LA
LA
LA LA
LA LA
LA LA
who in turn can reach Early Majority…
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DIFFUSION OF INNOVATIONS
In
EA
EA
EA
EA
EA
EA
LA LA LA
LA LA LA
LA LA
LA
LA
LA
LA
LA LA
LA LA
LA LA
LM LM LM
LM LM LM
LM LM LM
LM LM LM
LM LM LM
LM LM LM
who in turn can reach Late Majority…
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CROSSING THE CHASM
Geoffrey More
Why do a majority of organizationsabandon change
before reaching the tipping point?
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CROSSING THE CHASM
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CROSSING THE CHASM
BECAUSE
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CROSSING THE CHASMEarly adopters like the innovation because it is scarce
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CROSSING THE CHASMEarly Adopters like the innovation because it is scarce
While Early Majority accept the innovation because others accept it
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EFFECTS OF EXPECTATIONS
Expectations
also play a role
in the acceptance
of innovation and change.
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EFFECTS OF EXPECTATIONS
Innovation Trigger
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EFFECTS OF EXPECTATIONS
Innovation Trigger
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EFFECTS OF EXPECTATIONS
Unrealistically high expectations
of the benefits
of the innovation/change
may result in disillusionment
and abandonment of the change.
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EFFECTS OF EXPECTATIONS
Innovation Trigger
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EFFECTS OF EXPECTATIONS
Injecting RealityEffective leaders
inject small doses of reality
at important points in the process of change,
deflating unrealistic expectations at the outset
and re-inflating overly deflated expectations later.
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RE-THINKING INNOVATION
“Nothing new under the sun”
Leader imposed innovation comes from a hierarchical/power/control/political capital paradigm
not a realm of God paradigm.
Congregations (like all organisms)
naturally resist imposed change.
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RE-THINKING INNOVATION
Emergent Innovation(a healthier way)
Discerning what the congregation, in its deepest, most authentic,
most image-of-God self is wanting to become,
then be the namer/articulator/language creator
for that emergent vision/desire/dream,
and the facilitator to the congregation for
allowing/encouraging/enabling that vision/desire/dream to spread.
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Produced byThe Paradoxy Center for Incarnational Christianity
At St. Nicholas Episcopal Churchwww.practicingparadoxy.com
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