The Talent Land Grab In Marketing Technology How To Win Final By Erica Seidel

The Talent Land Grab

In Marketing Technology::

How To Win

Erica Seidel @erica_seidel

@erica_seidel

• Make marketing faster,

smarter, leaner, more stable

• Diagnose needs

• Add value and speed to

customer journey

@erica_seidel

• Link technology to overall goals

• Articulate how marketing tech will benefit business

• Add value to a CMO and to a CIO

• Scale and optimize solutions

• Curiosity

• Efficiency

• Hands-on nature

• Willing to learn

@erica_seidel

• Make marketing faster,

smarter, leaner, more

stable

• Diagnose needs

• Add value and speed to

the customer journey

• Curiosity

• Efficiency

• Hands-on nature

• Willing to learn

• Link technology to

overall goals

• Articulate how marketing

tech will benefit business

• Add value to a CMO and

to a CIO

• Scale and optimize

solutions

@erica_seidel

@erica_seidel

Recruiting Marketing

Scouting Lead Gen

Evaluating Lead Qualification

Selling Customer

Experience /

Closing the Deal

@erica_seidel

What percent of hires in 2013

came from posting on LinkedIn?

Source: Career XRoads @erica_seidel

3%

Scouting

• Frame your 'must haves' in terms of skills

• Look beyond titles

• Hire a talent magnet first

• Network with vendors

@erica_seidel

• $200,000

• 4 years

• $800,000

• $1,000,000

Selling

@erica_seidel

Selling

• What makes your opportunity unique?

• Why would someone consider a job

with you?

@erica_seidel

@erica_seidel

“What makes our marketing transformation

exciting to recruits is that the executive team,

including the CEO, supports and understands

modern marketing. Here, they don't have to

swim against the tide. Here, marketing

technologists will focus on driving big change

immediately instead of trying to sell it to people

who will never get it.”

— Rishi Dave, CMO, Dun & Bradstreet

@erica_seidel

Review: Bring it all together

@erica_seidel

@erica_seidel

3 Assess your recruiting process.

2 Identify what you offer and to whom.

1 Revisit your assumptions of the ideal hire.

Post and pray or scout and sell?

4 Apply your marketing chops to recruiting.

Thank you

Erica Seidel The Connective Good

[email protected]

Monthly newsletter and link to ‘Talent Land

Grab’ report at: www.theconnectivegood.com

@erica_seidel

mailto:[email protected]

http://www.theconnectivegood.com/

The Talent Land Grab In Marketing Technology How To Win Final By Erica Seidel

Marketing

Transcript of The Talent Land Grab In Marketing Technology How To Win Final By Erica Seidel