The Sub-Saharan Africa TV Market : A strong growth...
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Transcript of The Sub-Saharan Africa TV Market : A strong growth...
Presenter: Sa Eva Nébié – Research Analyst Africa
www.dataxis.com
The Sub-Saharan Africa TV Market :A strong growth opportunity
Free Webinar - 28th February 2017
Agenda
AGENDA
www.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● Presentation of Dataxis
● The year 2016 in Sub-Saharan Africa TVo Market overviewo Forecasts o Key players o Update on digital terrestrial transition
● News ! Dataxis TV Tracker Sub-Saharan Africao What it is ?o Methodology
● Role of Pay TV operatorso In volumeo By genre
● Focus on the TV Trackero Movies & Fictions channels : ownership and genreso International TVo National African TVo HD TVo Indian TV contento The challenge: Africanisation of content
Dataxis Researchwww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● Dataxis provide its clients with an online intelligence service and reports
● Offices in Berlin, Buenos Aires & Mauritius
● Reliable, up to date and in depth key performance Indicators, statistics and forecasts.
● Our service includes:
o Databases on 4play market: TV, Broadband, Wireless & Telephonyo Data by country and operator including mid and small size operators o Free and unlimited online inquiry serviceo Complete operator's profiles
50+ COUNTRIES COVERED IN AFRICA
35+ MARKET REPORTS ON AFRICAN TV MARKET
NexTV CEO Africa in Mauritiuswww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
www.nextvceoafrica.com
NexTV News Africawww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
The year 2016 in Sub-Saharan Africa TV market
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● ~ 18,7 mn pay TV subscribers (+2 mn subscribers in 2016)
● $4,4 bn est. pay TV revenues in 2016
● ~ 14 mn DTH subscribers remaining is mostly pay DTT with limited cable & IPTV deployments
● Newcomer: Econet Media/ Kwesé
● Pay DTT continues to develop : new players or existing players moving to pay DTT
4 400 4 700
4 990 5 370
5 670 6 000
-
1 000
2 000
3 000
4 000
5 000
6 000
7 000
2016 2017 2018 2019 2020 2021
Pay TV revenues in SSA forecasts($ billion)
www.dataxis.com
Africa key Pay TV playerswww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
Naspers56%
Canal+15%
StarTimes9%
Zap6%
Azam TV2%
Zuku2% Others
10%
Pay TV operators in SSA(Q3 2016 – number of subscribers)
www.dataxis.com
Update on the DTT transition in Africawww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● Full transition to DTT is still far from completed:⚪ Nigeria : should do ASO by mid 2017⚪ South Africa : 2-3 years needed⚪ Ethiopia, RDC also very delayed among others
● One of the main issue is distribution of millions of DTT STBs to low income households, with industrial policies associated that are leading to further delays.
0
10000
20000
30000
40000
50000
60000
70000
2016 2017 2018 2019 2020 2021
DTT Transition forecasts in SSA(number of subscribers)
Digital Terrestrial Pay TVsubscribers
Digital terrestrial FTA TVhouseholds
Analogue Terrestrial FTA TVhouseholds
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Dataxis SSA TV trackerwww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
The service provides :
• Quarterly reports of the Pay & Free To Airdistribution for all operating TV channels in SSA.
• Segmented by:o Country,o Ownership,o Genre,o Access (DTT/DTH/Cable/IPTV),o Type (FTA/Pay),o Definition (HD/ SD).
• 1000+ TV channels• 95% of SSA TV households
Methodology :
• Analysis of all the line-ups of all operators.• Analysis of positioning of the TV channel in different
offers (basic, pay options, à la carte…).
Generalist25%
Movies&Fiction19%
Sport9%
Music8%
International8%
Lifestyle7%
Religious7%
News5%
Kids4%
Documentary4%
Community3%
Educational1%
SSA TV channels by genreQ3 2016 – number of channels
www.dataxis.com
Pay TV operators role in TV channel edition
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
Pay TV operators
18%
Others82%
Share of national African TV channelsQ3 2016 – number of tv channels
www.dataxis.com
Naspers47%
CanalPlus21%
StarTimes20%
Wananchi7%
Azam2%
Zap3%
SSA TV channels by operatorQ3 2016 – number of tv channels
www.dataxis.com
Pay TV operators involvement depends on genre
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● Pay TV operators are highly involved in movie & fiction and sport, leaving little room to independent TV editors.
Movies&Fiction48%
Sport26%
Generalist12%
Music6%
Documentary3%
Kids2%
Lifestyle2%
News1%
SSA TV Channels by genreQ3 2016 – number of subscribers
www.dataxis.com
Focus on sportswww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● Total number of subscribers : 62,7 mn
● Pay TV operators control >50% of all sports channels:o Mostly high-value channelso High level of concentration (ex. Multichoice and Canal+) in terms of channels
and rights
● All other players are in niche markets : extreme, fighting, horse racing, golf, motors...
Total Generalist Football TurfFootball
ClubFighting Extreme Cricket Basketball Motors Rugby Golf
Naspers 25 400 17 900 4 900 1 700 900
Turf TV 5 500 5 500
Canal 5 400 5 300 100
Altice 5 400 2 400 1 900 1 100
Football 3 800 3 800
Fox 3 700 3 700
Others 3 120 900 1 000 1 100 120 900
Startimes 1 700 1 500 200
NOS 1 600 1 600
Turner 1 300 1 300
AMC 1 300 1 300
Discovery 1 200 1 200
Globo 900 900
Zap 800 800
AB Group 370 270 100
Wananchi 300 300
Total 61 790 34 800 7 800 5 500 3 800 3 000 2 520 1 700 1 300 1 170 1 000 100
Focus on Movies & Fictions www.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● 174,2M total subscribers
● 47% controlled by operators and 32% by main US networks.
● Several genres are developing particularly well in Africa : telenovelas, Indian movies & fiction and African or Nollywood channels : the 3 genres represent close to 35% of all subscribers.
Generalist46%
Novelas19%
African11%
Thriller8%
Comedy / Family
6%
Indian3%
Classic3%
Asian2%
Adult1%
Sci-Fi1%
Movies&Fictions channels by genreQ3 2016 – number of subscribers
www.dataxis.com
International TVwww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● SSA is clearly an area where several countries seek to develop or maintain their influence.
Main players: Al Jazeera, F24, CCTV, BBC, Euronews /Africanews, RT, i24
Main players: TV5, CCTV, Deutsche Welle, RTP international, Rai International, NHK World
85
45
10
37
INTERNA TIONA L NEWS INTERNA TIONA L GENERA LIST
Main players Others actors
82 mn
95 mn
National African public & private TV channelswww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● The recent liberalisation of the TV landscape lead to the multiplication of private FTA TV channels.
● Public broadcasters have often created several additional channels to compete in the context TV digitalisation.
● Most of these channels are broadcasted over the continent via satellite, unencrypted.
Others86%
African TV channels (Public & Private)
14%
Share of national African TV channelsQ3 2016 – number of tv channels
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HD TVwww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● HD is totally marginal in SSA : only 3% of all TV channels are offered in HD, mostly targeting Southern Africa.
● Most HD channels are made for Sport or Movies & Fiction.
● French Speaking Africa has even less and Canal+ is not yet in HD.
Generalist31%
Sport28%
Movies & Fiction
19%
Lifestyle10%
Music6%
Documentary6%
HD Channels by genreQ3 2016 – number of tv channels
www.dataxis.com
Indian TV contentwww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● Indian TV groups are building a position in SSAo Presence of a diasporao Need to new and cheap content adapted to African audiences.
● Total: ~6m subscribers
Zee38%
Star india11%
B4U10%
Sony 7%
Startimes9%
Viacom185% ISG
5%
MBC 4%
Disney India4%
Studio 14%
Tollywood3%
Indian channels : key groupsQ3 2016 – number of subscribers
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The challenge: Africanisation of contentwww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
● African want to see more quality African made series, movies, shows, news, sports, at low cost tocompete with foreign content already amortized.o Increase in local productiono Increase in demand from development of new channels and change in consumer’s habits
● A whole new industry is developing in Africa, but it is only early stage.
This and other topics will be debated during our NexTV CEO Africa conference in Mauritius: 10th , 11th and 12th May 2017
For more information:Grégoire LaroqueBusiness Development [email protected]: +230 483 6076
Priscilla TirvengadumHead of [email protected]: +230 483 6025
Please visit our website: www.nextvceoafrica.comTo get all information about this unique and executive event.
Thank you for your participationwww.dataxis.com
The Sub-Saharan Africa TV Market : A strong growth opportunity - Dataxis Webinar - 2017/02/28
Sa Eva NebiéResearch Analyst- Africa
Webinar 28/02/2017
The Sub-Saharan Africa TV market :A strong growth opportunity
For more information:Go to our website: www.dataxis.com
Or please contact: