The Strategic Sales Simulation - Persona Global, Inc. · Strategic selling skills • Selling a...

The Strategic Sales SimulationStrategic solution selling

Distribution by Persona GLOBAL, Inc. 2015. © Ososim Limited 2014. All Rights Reserved.

Strategic selling skills

• Selling a solution to a big corporate client

• Creating relationships with partner organisations

• Funding your project internally

• Presenting your ideas in a teamIn Ososim’s Strategic Sales simulation you play the role of the lead consultant crafting a proposal to win a new client contract.


Identify & prioritise the decision makers

Understand their individual

preferences and drivers

Define your solution according to the client’s needs

Sales strategy & process

Value‐creating Sale

Your goal is to achieve a mutually beneficial long‐term relationship with the client that creates value for both the client and the supplier.


From the start you are faced with a wide variety of options to choose from and communication possibilities in order to get to know the client and design your proposal.


Each simulated character has a personality, goals and preferences which impact their perspectives on the proposed work.


Throughout the course of the simulation, you’ll be managing communication and activities, choosing from a variety of means to influence the client decision makers and gain input from your own team.


You can keep track of what communication actions you have undertaken with whom and watch how the characters’ opinions change throughout.


You are able to interact with people through group or individual meetings and phone calls in which you choose what subjects to address.


Emails are received in response to information and questions you send, but also to provide you with feedback and data that might be useful.


You can craft your sales proposal through conversations with the client and discuss various alternatives with them.


Each proposal element has a variety of options with trade‐offs and implications which could affect the solution’s value to the client and/or supplier.


At the proposal submission deadline, you will find out if you have made the sale and how satisfied both the client and the supplier were with the relationship in the long‐term.


Additional feedback on the behind‐the‐scenes working of the simulation is available either to individuals or the facilitator in order to gain deep insight into what went well and what could be improved for further learning.


The Strategic Sales Simulation - Persona Global, Inc. · Strategic selling skills • Selling a...

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