Content Marketing Done Right - How not to Pirate Content - 12 tips - Curata Curation Rockstar Summit
The Story of CityBiz - Curata Curation Rockstar Summit
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Transcript of The Story of CityBiz - Curata Curation Rockstar Summit
![Page 1: The Story of CityBiz - Curata Curation Rockstar Summit](https://reader033.fdocuments.net/reader033/viewer/2022052822/554d12b8b4c905805d8b50c6/html5/thumbnails/1.jpg)
CITYBIZOur evolution using Curata’s custom fields
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Who Are We
• Bedrock Business Media is a data-driven, media company
• We have developed a platform for B2B publishers to connect, inform and engage a business professional’s audience by surfacing relevant news, information, and services
• We do this across topics, people, customers and prospects
DATA OVERLOAD
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Why We Chose Curata
• We want to develop a stream of content based off influencer conversations and deliver that as a packaged product — a key reason we work with Curata.
• CityBiz – Our product provides
• Professionally curatedcontent
• Analysis - “Our View”
• Community Voices
• Crowd-surfaced content
• Twitter feeds (filtered)
• Options to includeoriginal and licensedcontent
![Page 4: The Story of CityBiz - Curata Curation Rockstar Summit](https://reader033.fdocuments.net/reader033/viewer/2022052822/554d12b8b4c905805d8b50c6/html5/thumbnails/4.jpg)
Evolution of CityBiz
We needed functionality that would evolve us from a minimally viable product (MVP) into something that would face customers
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Evolution of CityBiz
• Here’s how you add a custom field:• Go to Settings Site Publishing• Scroll to the bottom
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Custom Fields Made Sense
• Image credits: “Necessity is the mother of invention,” -unknown
Some images we use or purchase, such as the one above, require that we attribute the photographer.
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Organizing Our Data
Example of custom fields CityBiz has added for topics
“Stories are data with a soul”– Brené Brown
Our CBID custom field is used to ID topics we have listed in another database.
![Page 8: The Story of CityBiz - Curata Curation Rockstar Summit](https://reader033.fdocuments.net/reader033/viewer/2022052822/554d12b8b4c905805d8b50c6/html5/thumbnails/8.jpg)
Presenting Data to Customers
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Custom Fields on Story Pages
• Using the custom fields, we're able to display the data entered by our curators in a more organized fashion to our customer base.
Content from
custom fields in Curata
Tags use Curata custom fields for further description, for our own business use
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What Next?
• Social sharing• The next phase of our site will offer users curator-prepared
tweets.
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For Us, Where Curation is Heading
• For us, we will rely heavily on automated curation – the way we do now• Supplemented with originally created content
• Outside sources• Content written by our content team
Reminder on adding custom fields:
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What’s next
• We build off of the curated product we’ve put together this year• Make this a more polished site
• Viewpoint offered from our curators• Community voices• Crowd-sourced contentOur revenue model is
based on services we can offer to readers through the data we have on them or can provide for them.