Rockstar Project

7/28/2019 Rockstar Project

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Tripura University

(A central university)

DEPARTMENT OF MANAGEMENT

A project report on feasibility study on setting up a mixed fruit jam unit inTripura.

Submitted by

ARNAV CHAKRABORTY

MBA 4TH

SEM, ROLL-21


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ACKNOWLEDGEMENT

Behind every Endeavour lays the efforts of many individuals who lend their

incredible service and support in order to achieve success. In my project entitled Aproject report on feasibility study on setting up a mixed fruit jam unit in Tripura, Ihave made an effort to analyze the data collection from different sources for

completion of this project work.

I would take the opportunity to thank Mrs ANJANA KALAI (MBA FACULTY)

under whose supportive guidance I have been able to complete the study paper and

have been able to overcome the various problem faced.

My project would have been never successful without the help and cooperation of

Mr.HARADHAN DEBNATH (HOD OF DEPT OF MANAGEMENT). I would

like to extend my thanks and gratitude to my friends as well, for guiding me

throughout the work and I am also grateful to our course coordinator Mr.

MANISH DAS


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A BRIEF HISTORY ABOUT ENTREPRENEUR

&

ENTREPRENEURSHIP

WHAT IS ENTREPRENEUR

WHAT IS ENTREPRENEURSHIP

WHAT IS ENTERPRISE


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ENTREPRENEUR

An entrepreneur is an enterprising individual who builds capital through risk and/or initiative. As

originally a loanword from French and was first defined by the Irish-French economist Richard

Cantillon. Entrepreneur in English is a term applied to a person who is willing to help launch a

new venture or enterprise and accept full responsibility for the outcome. Jean-Baptiste Say, aFrench economist, is believed to have coined the word "entrepreneur" in the 19th century - he

defined an entrepreneur as "one who undertakes an enterprise, especially a contractor, acting

as intermediatory between capital and labour".

PROFESSION

Entrepreneurs become what they are for several reasons. Many, depending on the person,

choose to do so to avoid workplace drama, discrimination, being taken advantage of, or just to

be their own boss.Another reason people become entrepreneurs is to avoid unemployment and

attain job security. When an individual cannot find work, he or she may see starting a business

enterprise as a suitable alternative and a good way to ensure he or she is never fired.

LEADERSHIP ATTRIBUTES

The entrepreneur leads the firm or organization and also demonstrates leadership qualities by

selecting managerial staff. Management skill and strong team building abilities are essential

leadership attributes for successful entrepreneurs. ScholarRobert. B.

Reich considers leadership, management ability, and team-building as essential qualities of an

entrepreneur. This concept has its origins in the work of Richard Cantillon in his Essai sur la

Nature du Commerce en (1755) and Jean-Baptiste Say in his Treatise on Political Economy.

Entrepreneurs emerge from the population on demand, and become leaders because they

perceive opportunities available and are well-positioned to take advantage of them. An

entrepreneur may perceive that they are among the few to recognize or be able to solve a

problem. Joseph Schumpetersaw the entrepreneur as innovators and popularized the uses of

the phrase creative destruction to describe his view of the role of entrepreneurs in changing

business norms. Creative destruction encompasses changes entrepreneurial activity makes

every time a new process, product or company enters the markets.
http://en.wikipedia.org/wiki/Loanwordhttp://en.wikipedia.org/wiki/French_languagehttp://en.wikipedia.org/wiki/Economisthttp://en.wikipedia.org/wiki/Richard_Cantillonhttp://en.wikipedia.org/wiki/Richard_Cantillonhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Jean-Baptiste_Sayhttp://en.wikipedia.org/wiki/Discriminationhttp://en.wikipedia.org/wiki/Robert_Reichhttp://en.wikipedia.org/wiki/Robert_Reichhttp://en.wikipedia.org/wiki/Leadershiphttp://en.wikipedia.org/wiki/Team-buildinghttp://en.wikipedia.org/wiki/Joseph_Schumpeterhttp://en.wikipedia.org/wiki/Creative_destructionhttp://en.wikipedia.org/wiki/Creative_destructionhttp://en.wikipedia.org/wiki/Joseph_Schumpeterhttp://en.wikipedia.org/wiki/Team-buildinghttp://en.wikipedia.org/wiki/Leadershiphttp://en.wikipedia.org/wiki/Robert_Reichhttp://en.wikipedia.org/wiki/Robert_Reichhttp://en.wikipedia.org/wiki/Discriminationhttp://en.wikipedia.org/wiki/Jean-Baptiste_Sayhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Richard_Cantillonhttp://en.wikipedia.org/wiki/Richard_Cantillonhttp://en.wikipedia.org/wiki/Economisthttp://en.wikipedia.org/wiki/French_languagehttp://en.wikipedia.org/wiki/Loanword


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INFLUENCES, PERSONALITY, TRAITS & CHARACTERISTICS

The most significant influence on an individual's decision to become an entrepreneur is

workplace peers and the social composition of the workplace. The ability of entrepreneurs to

innovate relates to innate traits such as extroversion and a proclivity for risk-taking. According to

Schumpeter (1934), the capabilities of innovating, introducing new technologies, increasing

efficiency and productivity, or generating new products or services, are characteristics of

entrepreneurs. Entrepreneurs are catalysts for economic change. Research has found

entrepreneurs to be highly creative with a tendency to imagine new solutions by finding

opportunities for profit or reward.An Examination of the Impact of Selected Personality Traits on

the Innovat

There is a complexity and lack of cohesion between research studies that explore the

characteristics and personality traits of, and influences on, the entrepreneur. Most studies,

however, agree that there are certain entrepreneurial traits and environmental influences that

tend to be consistent. Although certain entrepreneurial traits are required, entrepreneurial

behaviours are dynamic and influenced by environmental factors. Shane and Venkataraman

(2000) argue the entrepreneur is solely concerned with opportunity recognition and exploitation;

although, the opportunity that is recognised depends on the type of entrepreneur which

Ucbasaran et al. (2001) argue there are many different types dependent on their business and

personal circumstances. However, it should also be noted that there are approaches that

appear highly critical against valorized conceptions of entrepreneurs. For example, there are

views that attribute pertinent conceptions to scholarly prejudices, such as unrealisticallyvoluntaristic preconceptions on how a "normal" economic agent ought to behave (Ramoglou,

2011; Gartner, 2001).

Psychological studies show that the psychological propensities for male and female

entrepreneurs are more similar than different. Perceived gender differences may be due more to

gender stereotyping. There is a growing body of work that shows that entrepreneurial behavior

is dependent on social and economic factors. For example, countries which have healthy and

diversified labor markets or stronger safety nets show a more favorable ratio of opportunity-

driven rather than necessity-driven women entrepreneurs. Empirical studies suggest that menentrepreneurs possess strong negotiating skills and consensus-forming abilities.
http://en.wikipedia.org/wiki/Female_entrepreneurhttp://en.wikipedia.org/wiki/Female_entrepreneurhttp://en.wikipedia.org/wiki/Female_entrepreneurhttp://en.wikipedia.org/wiki/Female_entrepreneur


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WHAT IS ENTREPRENEURSHIP

Entrepreneurship is the act of being an entrepreneuror "one who undertakes innovations,

finance and business acumen in an effort to transform innovations into economic goods". This

may result in new organizations or may be part of revitalizing mature organizations in response

to a perceived opportunity. The most obvious form of entrepreneurship is that of starting

new businesses(referred as Startup Company); however, in recent years, the term has been

extended to include social and political forms of entrepreneurial activity. When entrepreneurship

is describing activities within a firm or large organization it is referred to as intra-preneurship and

may include corporate venturing, when large entities spin-off organizations.

According to Paul Reynolds, entrepreneurship scholar and creator of the Global

Entrepreneurship Monitor, "by the time they reach their retirement years, half of all working men

in the United States probably have a period of self-employment of one or more years; one in

four may have engaged in self-employment for six or more years. Participating in a new

business creation is a common activity among U.S. workers over the course of their careers."

And in recent years has been documented by scholars such as David Audretsch to be a major

driver of economic growth in both the United States and Western Europe. "As well,

entrepreneurship may be defined as the pursuit of opportunity without regard to resources

currently controlled (Stevenson,1983)"

Entrepreneurial activities are substantially different depending on the type of organization and

creativity involved. Entrepreneurship ranges in scale from solo projects (even involving the

entrepreneur only part-time) to major undertakings creating many job opportunities. Many "high

value" entrepreneurial ventures seek venture capital orangel funding (seed money) in order to

raise capital to build the business. Angel investors generally seek annualized returns of 20-30%

and more, as well as extensive involvement in the business. Many kinds of organizations now

exist to support would-be entrepreneurs including specialized government agencies, business

incubators, science parks, and some NGOs. In more recent times, the term entrepreneurship

has been extended to include elements not related necessarily to business formation activity

such as conceptualizations of entrepreneurship as a specific mindset (see also entrepreneurial

mindset) resulting in entrepreneurial initiatives e.g. in the form ofsocialentrepreneurship, political entrepreneurship, orknowledge entrepreneurship have emerged.
http://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Innovationshttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Startup_Companyhttp://en.wikipedia.org/wiki/Global_Entrepreneurship_Monitorhttp://en.wikipedia.org/wiki/Global_Entrepreneurship_Monitorhttp://en.wikipedia.org/wiki/David_Audretschhttp://en.wikipedia.org/wiki/Venture_capitalhttp://en.wikipedia.org/wiki/Angel_investorshttp://en.wikipedia.org/wiki/Seed_moneyhttp://en.wikipedia.org/wiki/Capital_(economics)http://en.wikipedia.org/wiki/Business_incubatorhttp://en.wikipedia.org/wiki/Business_incubatorhttp://en.wikipedia.org/wiki/Science_parkhttp://en.wikipedia.org/wiki/Non-governmental_organizationhttp://en.wikipedia.org/wiki/Mindsethttp://en.wikipedia.org/wiki/Entrepreneurial_mindsethttp://en.wikipedia.org/wiki/Entrepreneurial_mindsethttp://en.wikipedia.org/wiki/Social_entrepreneurshiphttp://en.wikipedia.org/wiki/Social_entrepreneurshiphttp://en.wikipedia.org/wiki/Political_entrepreneurhttp://en.wikipedia.org/wiki/Knowledge_entrepreneurshiphttp://en.wikipedia.org/wiki/Knowledge_entrepreneurshiphttp://en.wikipedia.org/wiki/Political_entrepreneurhttp://en.wikipedia.org/wiki/Social_entrepreneurshiphttp://en.wikipedia.org/wiki/Social_entrepreneurshiphttp://en.wikipedia.org/wiki/Entrepreneurial_mindsethttp://en.wikipedia.org/wiki/Entrepreneurial_mindsethttp://en.wikipedia.org/wiki/Mindsethttp://en.wikipedia.org/wiki/Non-governmental_organizationhttp://en.wikipedia.org/wiki/Science_parkhttp://en.wikipedia.org/wiki/Business_incubatorhttp://en.wikipedia.org/wiki/Business_incubatorhttp://en.wikipedia.org/wiki/Capital_(economics)http://en.wikipedia.org/wiki/Seed_moneyhttp://en.wikipedia.org/wiki/Angel_investorshttp://en.wikipedia.org/wiki/Venture_capitalhttp://en.wikipedia.org/wiki/David_Audretschhttp://en.wikipedia.org/wiki/Global_Entrepreneurship_Monitorhttp://en.wikipedia.org/wiki/Global_Entrepreneurship_Monitorhttp://en.wikipedia.org/wiki/Startup_Companyhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Innovationshttp://en.wikipedia.org/wiki/Entrepreneur


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HISTORY

The entrepreneuris a factor in microeconomics, and the study of entrepreneurship reaches

back to the work ofRichard Cantillon and Adam Smith in the late 17th and early 18th centuries,

but was largely ignored theoretically until the late 19th and early 20th centuries and empirically

until a profound resurgence in business and economics in the last 40 years.

In the 20th century, the understanding of entrepreneurship owes much to the work of

economist Joseph Schumpeterin the 1930s and otherAustrian economists such as Carl

Menger, Ludwig von Mises and Friedrich von Hayek. In Schumpeter, an entrepreneur is a

person who is willing and able to convert a new idea or invention into a successful

innovation.[5]Entrepreneurship employs what Schumpeter called "the gale ofcreative

destruction" to replace in whole or in part inferior innovations across markets and industries,

simultaneously creating new products including new business models. In this way, creative

destruction is largely responsible for the dynamism of industries and long-run economic growth.

The supposition that entrepreneurship leads to economic growth is an interpretation of the

residual in endogenous growth theory and as such is hotly debated in academic economics. An

alternate description posited by Israel Kirznersuggests that the majority of innovations may be

much more incremental improvements such as the replacement of paper with plastic in the

construction of a drinking straw.

For Schumpeter, entrepreneurship resulted in new industries but also in new combinations of

currently existing inputs. Schumpeter's initial example of this was the combination of a steam

engine and then current wagon making technologies to produce the horseless carriage. In this

case the innovation, the car, was transformational but did not require the development of a new

technology, merely the application of existing technologies in a novel manner. It did not

immediately replace the horsedrawn carriage, but in time, incremental improvements which

reduced the cost and improved the technology led to the complete practical replacement of

beast drawn vehicles in modern transportation. Despite Schumpeter's early 20th-century

contributions, traditional microeconomic theory did not formally consider the entrepreneur in its

theoretical frameworks (instead assuming that resources would find each other through a price

system). In this treatment the entrepreneur was an implied but unspecified actor, but it isconsistent with the concept of the entrepreneur being the agent ofx-efficiency.

Different scholars have described entrepreneurs as, among other things, bearing risk. For

Schumpeter, the entrepreneur did not bear risk: the capitalist did.
http://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Microeconomicshttp://en.wikipedia.org/wiki/Richard_Cantillonhttp://en.wikipedia.org/wiki/Adam_Smithhttp://en.wikipedia.org/wiki/Joseph_Schumpeterhttp://en.wikipedia.org/wiki/Austrian_schoolhttp://en.wikipedia.org/wiki/Carl_Mengerhttp://en.wikipedia.org/wiki/Carl_Mengerhttp://en.wikipedia.org/wiki/Ludwig_von_Miseshttp://en.wikipedia.org/wiki/Friedrich_von_Hayekhttp://en.wikipedia.org/wiki/Inventionhttp://en.wikipedia.org/wiki/Entrepreneurship#cite_note-4http://en.wikipedia.org/wiki/Entrepreneurship#cite_note-4http://en.wikipedia.org/wiki/Entrepreneurship#cite_note-4http://en.wikipedia.org/wiki/Creative_destructionhttp://en.wikipedia.org/wiki/Creative_destructionhttp://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/Economic_growthhttp://en.wikipedia.org/wiki/Endogenous_growth_theoryhttp://en.wikipedia.org/wiki/Israel_Kirznerhttp://en.wikipedia.org/wiki/Microeconomichttp://en.wikipedia.org/wiki/X-efficiencyhttp://en.wikipedia.org/wiki/X-efficiencyhttp://en.wikipedia.org/wiki/Microeconomichttp://en.wikipedia.org/wiki/Israel_Kirznerhttp://en.wikipedia.org/wiki/Endogenous_growth_theoryhttp://en.wikipedia.org/wiki/Economic_growthhttp://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/Creative_destructionhttp://en.wikipedia.org/wiki/Creative_destructionhttp://en.wikipedia.org/wiki/Entrepreneurship#cite_note-4http://en.wikipedia.org/wiki/Inventionhttp://en.wikipedia.org/wiki/Friedrich_von_Hayekhttp://en.wikipedia.org/wiki/Ludwig_von_Miseshttp://en.wikipedia.org/wiki/Carl_Mengerhttp://en.wikipedia.org/wiki/Carl_Mengerhttp://en.wikipedia.org/wiki/Austrian_schoolhttp://en.wikipedia.org/wiki/Joseph_Schumpeterhttp://en.wikipedia.org/wiki/Adam_Smithhttp://en.wikipedia.org/wiki/Richard_Cantillonhttp://en.wikipedia.org/wiki/Microeconomicshttp://en.wikipedia.org/wiki/Entrepreneur


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Some notable persons and their works in entrepreneurship history

ForFrank H. Knight (1921) and Peter Drucker(1970) entrepreneurship is about taking risk. The

behavior of the entrepreneur reflects a kind of person willing to put his or her career and

financial security on the line and take risks in the name of an idea, spending much time as well

ascapital on an uncertain venture. Knight classified three types of uncertainty.

Risk, which is measurable statistically (such as the probability of drawing a red color ball

from a jar containing 5 red balls and 5 white balls).

Ambiguity, which is hard to measure statistically (such as the probability of drawing a red

ball from a jar containing 5 red balls but with an unknown number of white balls).

True Uncertainty or Knightian Uncertainty, which is impossible to estimate or predict

statistically (such as the probability of drawing a red ball from a jar whose number of red

balls is unknown as well as the number of other colored balls).

The acts of entrepreneurship are often associated with true uncertainty, particularly when it

involves bringing something really novel to the world, whose market never exists. However,

even if a market already exists, there is no guarantee that a market exists for a particular new

player in the cola category.

The place of the disharmony-creating and idiosyncratic entrepreneur in traditional

economic theory (which describes many efficiency-based ratios assuming uniform outputs)

presents theoretic quandaries. William Baumol has added greatly to this area of economic

theory and was recently honored for it at the 2006 annual meeting of the American Economic

Association.

The entrepreneur is widely regarded as an integral player in the business culture of American

life, and particularly as an engine for job creation and economic growth. Robert

Sobel published The Entrepreneurs: Explorations Within the American Business Tradition in

1974. Zoltan Acs and David Audretsch have produced an edited volume surveying

Entrepreneurship as an academic field of research,and more than a hundred scholars around

the world track entrepreneurial activity, policy and social influences as part of the Global

Entrepreneurship Monitor(GEM)and its associated reports.
http://en.wikipedia.org/wiki/Frank_H._Knighthttp://en.wikipedia.org/wiki/Peter_Druckerhttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Capital_(economics)http://en.wikipedia.org/wiki/Theoryhttp://en.wikipedia.org/wiki/William_Baumolhttp://en.wikipedia.org/wiki/American_Economic_Associationhttp://en.wikipedia.org/wiki/American_Economic_Associationhttp://en.wikipedia.org/wiki/Robert_Sobelhttp://en.wikipedia.org/wiki/Robert_Sobelhttp://en.wikipedia.org/wiki/Zoltan_Acshttp://en.wikipedia.org/wiki/David_Audretschhttp://en.wikipedia.org/wiki/Global_Entrepreneurship_Monitorhttp://en.wikipedia.org/wiki/Global_Entrepreneurship_Monitorhttp://en.wikipedia.org/wiki/Global_Entrepreneurship_Monitorhttp://en.wikipedia.org/wiki/Global_Entrepreneurship_Monitorhttp://en.wikipedia.org/wiki/David_Audretschhttp://en.wikipedia.org/wiki/Zoltan_Acshttp://en.wikipedia.org/wiki/Robert_Sobelhttp://en.wikipedia.org/wiki/Robert_Sobelhttp://en.wikipedia.org/wiki/American_Economic_Associationhttp://en.wikipedia.org/wiki/American_Economic_Associationhttp://en.wikipedia.org/wiki/William_Baumolhttp://en.wikipedia.org/wiki/Theoryhttp://en.wikipedia.org/wiki/Capital_(economics)http://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Peter_Druckerhttp://en.wikipedia.org/wiki/Frank_H._Knight


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Ministry of Micro, Small and Medium Enterprises

The Ministry of Micro, Small and Medium Enterprises , a branch of the Government of India,

is the apex body for the formulation and administration of rules, regulations and laws relating tomicro, small and medium enterprises in India. As of November 2009, the head of the ministry is

the Cabinet MinisterVirbhadra Singh.

HISTORY:-

The President of India amended the Government of India (Allocation of Business) Rules, 1961,

under the notification dated 9 May 2007. Pursuant to this amendment, the Ministry of Agro and

Rural Industries (India) and the Ministry of Small Scale Industries (India) were merged into a

single ministry, the Ministry of Micro, Small and Medium Enterprises.

RELATED ORGANISATIONS:-

Coir Board

Khadi and Village Industries Commission (KVIC)

National Commission for Enterprises in the Unorganized Sector

National Small Industries Corporation Ltd.

National Institute of Micro, Small and Medium Enterprises

National Institute for Entrepreneurship & Small Business Development

Indian Institute of Entrepreneurship

Micro-enterprise

A micro-enterprise is one where the investment in plant and machinery (their original cost

excluding land, building and items specified by the Ministry of Small Scale Industries in its

notification No. S.O. 1722(E) dated October 5, 2006) does not exceed Rs.25 lakh.Small enterprise

A small enterprise is one where the investment in plant and machinery (see above) is more than

Rs.25 lakh but does not exceed Rs.5 crore.
http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Cabinet_Ministerhttp://en.wikipedia.org/wiki/Virbhadra_Singhhttp://en.wikipedia.org/wiki/President_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Ministry_of_Agro_and_Rural_Industries_(India)http://en.wikipedia.org/wiki/Ministry_of_Agro_and_Rural_Industries_(India)http://en.wikipedia.org/wiki/Ministry_of_Small_Scale_Industries_(India)http://en.wikipedia.org/wiki/Coir_Boardhttp://en.wikipedia.org/wiki/Khadi_and_Village_Industries_Commissionhttp://en.wikipedia.org/wiki/KVIChttp://en.wikipedia.org/wiki/NCEUShttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/NCEUShttp://en.wikipedia.org/wiki/KVIChttp://en.wikipedia.org/wiki/Khadi_and_Village_Industries_Commissionhttp://en.wikipedia.org/wiki/Coir_Boardhttp://en.wikipedia.org/wiki/Ministry_of_Small_Scale_Industries_(India)http://en.wikipedia.org/wiki/Ministry_of_Agro_and_Rural_Industries_(India)http://en.wikipedia.org/wiki/Ministry_of_Agro_and_Rural_Industries_(India)http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/President_of_Indiahttp://en.wikipedia.org/wiki/Virbhadra_Singhhttp://en.wikipedia.org/wiki/Cabinet_Ministerhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Government_of_India


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Medium enterprise

A medium enterprise is one where the investment in plant and machinery (see above) is more

than Rs.5 crore but does not exceed Rs.10 crore.

The definition of MSMEs in the service sector is:

Micro-enterprise: Investment in equipment does not exceed Rs.10 lakh

Small enterprise: Investment in equipment is more than Rs.10 lakh but does not exceed

Rs.2 crore

Medium enterprise: Investment in equipment is more than Rs.2 crore

The Indian micro- and small-enterprises (MSEs) sector plays a pivotal role in the country's

industrial economy. It is estimated that in value, the sector accounts for about 39 percent of

manufacturing output and about 33 percent of total exports. In recent years, the MSE sector has

consistently registered a higher growth rate than the overall industrial sector. The major

advantage of the MSE sector is its employment potential at a low capital cost. According to

available statistics, the sector employs an estimated 31 million people in 12.8 million

enterprises; labor intensity in the MSE sector is estimated to be nearly four times that of large

enterprises
http://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Labor_intensityhttp://en.wikipedia.org/wiki/Labor_intensityhttp://en.wikipedia.org/wiki/Crore


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INTRODUCTION TO THE TOPIC

>TITLE OF THE PROJECT

>NATURE OF THE GOODS/SERVICES TO BE MANUFACTURED OR

PROVIDED

>WHY I HAVE SELECTED THIS PROJECT

>FINANCIAL INVOLVEMENT

>MARKETING STRATEGY

>POTENTIAL SCOPE FOR FURTHER GROWTH & DEVELOPMENT


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TITLE OF THE PROJRCT:-

A project report on feasibility study on setting up a mixed fruit jam unit inTripura.

NATURE OF THE GOODS/SERVICES TO BE MANUFACTURED OR PROVIDED:-

The initial produce planned is Apple, Orange, and Guava, Mango fruit jam. Later on more jam ofmore fruits and/or fruit blends can be added. The rated plant capacity is 30 kgs of jam per day.The main raw materials required are fruit pulp, treated water, sugar, citric acid, fruit flavors andpreservatives all of which are readily available. The project will employ at least 33 personneldirectly besides creating numerous job opportunities both on farm and off farm in the local

areas. The estimated project completion time is 12 months both for the civil works andinstallation of the manufacturing plant itself.

To setup a plant for the manufacture of fruit jam from fruit pulp, the factory will purchase fruitpulp which will be processed into jam and packaged in 500gm containers for sale in local,regional and national markets.

Fruit jams are produced and consumed for their tasty character and nutritional qualities. Withincreasing trend toward healthy and natural food and beverage products and the especialappreciation of fruits both locally and nationally as well as this project has a ready market forquality fruit jams.

WHY YOU HAVE SELECTED THIS PROJECT:-

The reason why I have selected this project is as in our state there is less number of fruitprocessing unit, as a result of which Tripura has to earn a lot of fruit jams from our neighboringcountry Bangladesh. My question is when we ourselves can build up such fruit processing unitthen why we should depend on others. If this goes on then our state will be too much dependenton others. So as to reduce that amount of import or too much dependency I have selected thistopic.

Moreover there is a huge scope of earning profit by setting up such processing units. VariousGovt. schemes & benefits are also available. It will also create a lot of employment opportunity.

Last but no the least, I wanted to start my career as an entrepreneur.


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FINANCIAL INVOLVEMENT:-

List of Machineries and Equipments:-

Sl. Description No. Rate Value

1. jam making machinefrom fruit

02 15,000 30,000

2.. Oven 02 6,000 12,000

3. Aluminum plate 08 1,250 10,000

4. Refractometer 01 8,000 8,000

5. Mixture Machine 01 10,000 10,000

6. Small tools andimplements

LS 6,000

TOTAL : Rs 76,000

SALARY & WAGES :-

Sl no. Post No Rate Amount1. Supervisor 1 Self

2. Skilled Worker 2 4,000 8,000

3. Helper 2 3,000 6,000

TOTAL : Rs 14,000

OTHER EXPENSES

1 Electricity / Fuel Cost 2,000

2 Repair & Maintenance 500

3 Conveyance / Transport Cost 500

4 Tax & Insurance 400

5 Packaging Materials ( Labels, Bottle etc. ) 3,500

6 Telephone Charges 600

7 Office Expenses & Misc. Cost 500TOTAL : Rs 8,000


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Description Amount Sl Item Quantity(Unit) Rate(Rs) Amount

TO COSTOF

RecurringExpenditure 208000

1. BY SALEOF

Differenttypes ofquality offoodprocessingitems

400 kg 57 per kg 2,28,000

Dep. OnM/c & Tools@10% p.a

633

Dep. OnFurniture

@5%p.a

41

Interest onLoan

Amount@12% p.a

3840

Gross Profit 15486

TOATL Rs2,28,000

Rs2,28,000

Return on Investment = Profit X 12 x 100 / Total Capital Investment

= 15,486.00 x 12 x 100 / 5,12,000.00= 1,85,832 / 5,120

= 36.2% (approx.)

B.E.P = 44.49%


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MARKETING STRATEGY:-

A typical distribution setup in fruit jam business involves the following hierarchy startingfrom the manufacturer to the consumer.

The distribution and retail margin is around 15% to 20% for the fruit jam industry which is

relatively higher than the other consumer goods due to the strong competition.

FRUIT JAM

MANUFACTURER

DesignatedWholeseller

DistributionAgents

ManufacturersOwn Field Force

RETAILERS

1. Departmental stores 3. Supermarkets 5. Hotels

2. Town shops. 4. Staple food stores.


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PRODUCT MANUFACTURING PROCESS:-

Fruit jam production procedures involved in fruit jam manufacturing depend on what type of the

jam the unit is going to make. For the purpose of this study, we propose the 4% tokenjam from Citrus fruit (Orange), Apple, Mango and Guava.

Fruit Jam - Production Process Flow:-Preparation process of jams involves the following steps:-

Boiling of fruit pulp

Pulp Storage in Tank

Sugar Hopper

Pulp and ingredients mixing

Syrup Storage in Tank

Jam Preparation

Jam Storage Tank

Filling and Packaging

Cooling and Storage

POTENTIAL SCOPE FOR FURTHER GROWTH & DEVELOPMENT:-

In Tripura there is a great scope for further development of this fruit processing unit, as in Tripura there

is less number of fruit processing units. Moreover as per the survey the demand for fruit jams in Tripura

is very high. So the chances of earning profit are also high here. Moreover fruit processing industry

comes under thirst sector, so it will receive all the Govt. schemes & benefits. So it shows that the future

of such fruit processing unit is very bright.


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RESEARCH

METHODOLOGY

>Research methodology

>Problem & research objective

>Research plan

>Data source

>Research approaches

>Research instrument>Contact method


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RESEARCH METHODOLOGY

Research methodology is one of the most important part in the survey to collect information &

knowledge. Marketing research is defined as the as the systematic design, collection, reporting

& analysis of data & findings relevant to a specific market situation facing the company.

PROBLEM & RESEARCH OBJECTIVE

My main objective was to find out how much the people are habituated to fruit jams, their likes &

dislikes about fruit jams. The main problem was how to find out the cancellation of batches,exam attendance, exam pass out ratio etc.

To get all these information a through planning had to be done, so I first started with designing

the questionnaire for the clients whom I was going to target & know about their needs. The

main things to be known from the clients are:-

Why batches getting cancel?

Exam attendance

Exam pass out ratio

Involvement of insurance advisors

Lack of communication skills.

RESEARCH PLAN

The research process depends upon designing the most efficient plan for gathering the needed

information. Developing a research plan calls for decisions on the data sources, research

approaches, research instruments, sampling plan & contact methods.

My objective was to find out how much the people of Tripura are habituated to all these fruit

jams, what do they like about it & the dislikes, any new variant they want or not.

The objective had made my project so narrow because from now onward my task will be find

out the what people demands, & from that I can proceed freely.


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DATA SOURCEFor this project both primary & secondary sources of data were most valuable for collecting

information.

PRIMARY DATA

Primary data are the data freshly gathered for a specific purpose. The various sources of

primary data collection for my survey are people of all ages in this state.

SECONDARY DATA

Secondary data provide a starting point for research & offer the valuable sources of information.

The secondary data was the most important source of my project because my first aim was to

find out the top 5 people from every segment of industries so for the reason I started collecting

the directory which which can help in finding out the desired information.

RESEARCH APPROACHES

From above mentioned two sources of data collection primary data collection is easy to

continue, as the data collection through this method is very less costly & easily available from

the organizations. And I started collecting information from the various sources, because at thestarting point of the survey this information play a important part for me & this help me to short

out the people which I can meet with them to collect information about them or who are my

target people.

After collecting primary data or information from the primary sources then I started collecting the

information from the secondary sources to narrow down my research. There are basically five

ways to collect data.

SURVEY RESEARCH

This method is the most appropriate way to collect data. And Ive used this method in my surveyto find out how much the people of this state are habituated to fruit jams.

OBSERVATIONAL RESEARCH

This method includes the observation of people towards their approach to fruit jams. FOCUS

GROUP RESEARCH


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In this method I have segmented age wise to collect their feed back, this will help me a lot while

producing as I know which group of customer demands what.

RESEARCH INSTRUMENTS

There are various ways of research instrument of collecting primary data, the various methods

are

Questionnaires

Psychological tools

Mechanical devices

Qualitative measures

SAMPLING PLAN

After collecting the entire data & deciding on the research approach & instruments, now I had to

decide on the sampling plan which was one of the important task , because from now on the

bunch of people I had to select only those people , whom I can target from now onward. The

ways of sorting data are

Sampling unit: Who is to be surveyed? & now my task was to define the target population,

which will be sampled from the number of people.

Sampling size: Large sample give more reliable results than small samples, but as the timeconstraints Ive selected 50 samples to whom I should focus.

CONTACT METHOD

Once the client had been decided now my task is how to contact them, and for me there is 3

ways. Among them I have chosen Questionnaire method. This is a very useful method of

collecting information. It has the benefits of both telephone & personal interview methods.


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DATA ANALYSIS &

INTERPRETATION

1) How often do you buy fruit jams?

Here I discovered that most of the people by fruit jams at an interval of 2-3 days orweekly.

DAILY4%

2-3 DAYS

74%

WEEKLY

20%

15 DAYS

2% CONSUMPTION LEVEL


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2) Have you heard about any other fruit processing unit in Tripura?

Here I discovered a mixed response. It is shown with the help of following diagram.

3) What type of fruit jams you prefer specially?

The result that Ive got is shown with the help of following diagram.

2723

AWARENWSS LEVEL

YES

NO

0 5 10 15 20 25

MANGO

ORANGE

GUAVA

OTHER

FRUIT JAM TYPES

Series1


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4) What is your monthly expense on fruit jams?

The data that I have got is shown below.

5) Any further suggestion. (If any).

Fruit jams should be healthy & it should not contain any harmful chemicals, sugar freefruit jams should also be made available for the diabetic patients, price should bereasonable, value for money etc.

100-150

4%

200-300

19%

350-500

50%

500+

27%

MONTHLY EXPENSE ON FRUIT JAM


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LIMITATIONS:

Present day is not free from limitation. It suffers from all the limitations which a short term study

supposed to have such as;

Money constraint is another problem faced by me while working on the project report as I am

still a student & do not have any job with me, so I have to depend on others for fundings.

Weather constraint is another problem that I faced while continuing my study. As weather is

uncertain & no one has control over nature, so I have to work avoiding scorching sun heat, cold

& rain.

It also has been seen that some of the respondents were no willing to fill up the questionnaire

form. They always tried to avoid this thing by making some excuses every time.

Out of he number of peoples or prospective I have selected only 50 of them. As the time allotted

for the survey was very less, so it was not possible to collect feedback from them all. So my

survey is limited to those 50 peoples, what they feel, say think etc. So chance of biased result

may be there. As the sample I have chosen is giving the same response, where as I would have

gone for the total coverage or more time was available with me then I could get more fruitful

results.


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SWOT ANALYSISSWOT ANALYSIS: - It stands for Strength, Weakness, Opportunities &

Threats.Strength:- The biggest strength of the project is the Govt help & support. Govt has spread its

assistance for setting up such units. So it will receive all the benefits it deserves for its growth &

expansion.

Weakness:- As I am starting this venture for the first time so I might face some problems of like

lack of experience. Although I have theoretical knowledge of entrepreneurship, but practicalknowledge helps a great deal.

Opportunities:- As I am setting up this unit for the first time, so if people comes to me to

consume my fruit jam products so with that I can win mind of many customers by providing them

good quality fruit jams & their value for money. If the peoples are satisfied they will pass this

message to other & it will act as a god word of mouth.

Threats:- The biggest threat is the existing fruit processing units in Tripura.


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FINDINGS:-

The findings that I have discovered while carrying out my project work are as follows.

Most of the people buy fruit jams at an interval of 2-3 days.

Maximum numbers of people are aware of other fruit processing unit in Tripura.

Most of the people prefer orange & mango fruit jams.

Their monthly expense on fruit jams is Rs 350-500.

Fruit jams should be healthy & it should not contain any harmful chemicals.

Prices should be reasonable & it must provide customers value for money.

Sugar free fruit jams should also be made available.

The demand for fruit jams is high during the season of summer.


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RECOMMENDATIONS:-Now as per my topics perspective thed jam mix fruit processing unit that I have decidedto open up will help a great deal to reduce the amount of import of fruit jams from ourneighboring country Bangladesh. As we know Tripura imports a lot of fruit jams fromBangladesh, so I hope my initiative will reduce that amount of import & increase in thelevel of our national income.

There is a bright prospect if one starts his or her career as entrepreneur. They will getmaximum benefit from Govt. As this initiative will create chance for employment &ultimately help in reducing unemployment problem from the country. So the Govt. is

helping the existing entrepreneurs & the prospective entrepreneurs with both hands.Some of the organizations which help the entrepreneurs are; NABARD, SIDBI, SIDO,KVIC, NISIET & many more. Govt. is also helping the entrepreneurs to sharpen theirskills by various training & development programmes exclusively meant forentrepreneurs. This training & development programme helped a great deal for theentrepreneurs. So people are also very much interested to start their career asentrepreneur & serve the nation.

\


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BIBLIOGRAPHY

INTERNET WEBSITES

GOOGLE

DIRECTORIES

Telephone directory

OTHER MATERIALS

Entrepreneurial Development. By,

Dr. S.S. Khanka

Research Methodology. By, C.R.

Kothari

News papers


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ANNEXURE:-

QUESTIONNAIRE FOR THE PEOPLES/PROSPECTIVE CUSTOMERS:Dear Sir/Madam,

I am a student of M.B.A. under Department Of Management, Tripura University

conducting a project report on FRUIT PROCESSING UNIT IN TRIPURA. The data collected

hereby strictly used only for educational purpose. I shall fill honoured if you answer the following

questions.

Name:

Address:

Occupation:

Gender:

1) How often do you buy fruit jams? A) Daily. B) At interval of 2-3 days. C) Weekly. D) Every 15 days.

2) Have you heard about any other fruit processing unit in Tripura? A) Yes. B) No.

3) What type of fruit jams you prefer specially? A) Mango. B) Orange. C) Guava. D) Any other.

4) What is your monthly expense on fruit jams? A) 100-150. B) 200-300. C) 350-500. D) 500+

5) Any further suggestion. (If any).


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Thank you

Rockstar Project

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