The  New  Social  Media  Resume

By  Emma  Fuller

Facebook  Business  by  Sean  MacEntee  h=ps://www.flickr.com/photos/115903857@N03/galleries/72157640309779074/

 “Like  it  or  not  you  have  an  online  life  now,  and  it  needs  to  be  managed,”  Mr.  Stockwell  {1}

154  Blue  Chrome  Rain  Social  Media  Icons  by  webtreats    h=ps://www.flickr.com/photos/61686681@N07/galleries/72157626486391370/

Twi=er  is  becoming  the  new  job  board.  It  is  also  becoming  the  new  resume.

Emerging  Media  –  Twi=er  Bird  by:  Mkhmarketing  h=ps://www.flickr.com/photos/rociolopezperez/galleries/72157645493361295/

{11}

92%  of  U.S  companies  use  social media  to  find  talent.

{2}

Job  Search  by:  Kate  Hiscock  h=ps://www.flickr.com/photos/mandys73/galleries/72157644241590028/

Responses  to  the  2011  survey  indicate  that  job  searching  on  social  media  sites  is  on  an  upward  trajectory.  Nearly  one-­‐‑third  (31%)  of   respondents  cited  that  they  are  using  social   media  for  job  searching  —  a  significant  change from  2010  —  with  nearly  half  of  those   surveyed  also  using  it  for  professional networking.  In  2010,  only  21%  of  survey   respondents  said  they  were  using   social  media  for  job  searching  .  {7}

Briefcase  Application  by  flazingo_photos  h=ps://www.flickr.com/photos/mandys73/galleries/72157644241590028/  

Microsoft  80%  of  HR  professionals  use  online  reputation  as  part  of  the  hiring  process.  {10}  

Hire  Us  by:  Dita  Margarita  h=ps://www.flickr.com/photos/ditaditamargarita/sets/72157629547189972

Any  employer  with  a  modicum  of  common  sense  is  going  to  vet  you  on  the  Internet  before  even  bothering  to  talk  to  you.  In  a  world  where  too  many  job  seekers  fabricate  parts  of  their  resumes,  the  Internet  can  provide  valuable  third-­‐‑party  verification  that  you  are  who  you  say  you  are.  {4}    

Resume  Glasses  by  Flazingo  Photos  h=ps://www.flickr.com/photos/mandys73/galleries/72157644241211828/  

Find  a  Job  by  Flazingo  Photos  h=ps://www.flickr.com/photos/mandys73/galleries/72157644241211828/  

In  the  past  few  years  alone,  LinkedIn,  Facebook,  Twi=er  and  other  platforms  have  changed  the  way  companies  of  all  shapes  and  sizes  find  and  source  talent.  The  recruiter-­‐‑candidate  relationship,  once  shrouded  in  formality,  is  now  far  more  conversational  and  transparent.  {6}    

For  job  seekers,  social  media  is  the  great  equalizer.  Everyone  is  a  contender  now.  Social   Media  allows  each  of  us  to  establish  a  strong  personal  brand,  regardless  of  any  other   circumstances.  Where  we  went  to  school,  our  socioeconomic  status,  geography…  none  of   that  ma=ers  now.  All  we  need  to  do  is  prove  to  an  employer  we  can  do  the  job  and  that we  have  the  soft  skills  needed.  And,  of  course,  we  must  demonstrate  we’re  likeable  and   a  fit  for  their  culture…  easily  done  on  social  media.   –  Mark  Babbi=  {12}

The  art  of  Social  Media  by  mkhmarketing  h=ps://www.flickr.com/photos/mkhmarketing/sets/72157632752675173  

The  Importance  of  Having  a  Self-­‐‑Brand

Business  Cards  by  Kenn  Wilson  h=ps://www.flickr.com/groups/cardscardscards/  

Scrabble  Career  by  Flazingo  Photos    h=ps://www.flickr.com/photos/mandys73/galleries/72157644241211828/

To  be  in  business  today,  our  most   important  job  is  to  be  head  marketer for  the  brand  called  You.  {8}  

As  social-­‐‑networking  sites  expanded,  it  was  no  longer  quite  so  easy  to  have  segmented  identities:  now  that  so  many  people  use  a  single  platform  to  post  constant  status  updates  and  photos  about  their  private  and  public  activities,  the  idea  of  a  home  self,  a  work  self,  

a  family  self  and  a  high-­‐‑school-­‐‑friends  self  has  become  increasingly  untenable.  {9}

Social  Media  Aps  by  Jason  Howie  h=ps://www.flickr.com/photos/116559428@N08/galleries/72157640542743875/

"ʺ   This  is  a  new  era  where  everyone  needs  to  have  a  voice,  and  you  want  to  leave  a  digital  trail  of  yourself.  {11}

Connectivity  by  Tueksta  h=ps://www.flickr.com/photos/ibeeckmans/galleries/72157627565053331/  

To  Use  Social  Media  successfully  you  need  to  be  able  to  be  different.

Success  Key  by  GotCredit  h=ps://www.flickr.com/photos/jakerust/sets/72157651401297065  

Being  a  brand  means  showcasing  that  which  makes  you  special,  in  a  way  that  is  distinctive  (recognizable),  predictable  (consistent),  and  meaningful  (it  allows  others  to  understand  what  you  do  and  why)  {3}

Apples  –Stand  Out  Text  by  Flazingo  Photosh=ps://www.flickr.com/photos/124247024@N07/13903394687/

Self-­‐‑branding  is  about  being  a  signal  in  the  noise  of  human  capital.  The  stronger  

your  brand,  the  stronger  that  signal.  

{3}  

Trading  Stocks  on  a  computer  by  OTA  Photos  h=ps://www.flickr.com/photos/101332430@N03/9681097378/  

The  best  part  of  social  media  is  that  it  is  free  and  open  to  all.  The  worst  part  of  social   media  is  that  it  is  free  and  open  to  all.  This  means  that  anyone  can  post  anything.  Your Facebook  page  can  be  full  of  pictures  of  drinking  fests  with  your  roommates.  Your  tweets   can  openly  disparage  your  current  employer.  You  can  say  anything.  But  what  you  say  can and  often  does  get  back  to  potential  employers,  who  are  increasingly  using  social  media   tools  to  see  what  employees  are  really  like  outside  of  the  rehearsed,  carefully  crafted image  they  present  in  person.  {13}

Social  Media  by  Sean  MacEntee  h=ps://www.flickr.com/photos/97804178@N05/galleries/72157634247633788/

“If  you  don’t  have  a  presence  it  reflects  you’re  not  up  with  the  times,  not  agile,” Said  Ms.  Polischuk,  adding  that  job  seekers  should  call  HR  departments  to  find out  which  social  media  sites  are  crucial.{1}  

Time  by  Sean  MacEntee  h=ps://www.flickr.com/photos/lawandesalil/galleries/72157647392579882/

Today  brands  are  everything,  and  all  kinds  of  products  and  services  —  from  accounting  firms  to  sneaker  makers  to  restaurants  —  are  figuring  out  how  to  transcend  the  narrow  boundaries  of  their  categories  and  become  a  brand  surrounded  by  a  Tommy  Hilfiger-­‐‑like  buzz.  {8}

Jeans  by  Liz  West  h=ps://www.flickr.com/photos/calliope/sets/72157630861270374  

As  Albert  Einstein  once  said, “Strive  not  be  a  success,  but  rather  to  be   of  value.”  As  the  social  media  echo chamber  descends  on  our  professional lives,  never  before  has  this  message   been  more  relevant.  Instead  of   measuring  your  progress  using  the   yardstick  of  external  recognition,   optimize  around  achieving  your  unique   vision.  At  the  end  of  the  day,  people   who  tap  into  their  deep  intrinsic   motivations  are  much  more  likely  to   succeed  on  long-­‐‑term  projects  and hit  loftier  goals  than  those  who  are   powered  by  the  praise  of  others.  Focus   on  Achieving  your  vision  first,  and   you’ll  be  more  visible  than  you  can   imagine.”  {5}

Works  Cited   {1}  Bowness,  Suzanne.  "ʺFive  Ways  to  Be  a  Smart  Social  Media  User  in  Your  Job  Hunt."ʺ  The  Globe  and  Mail.  N.p.,  n.d.  Web.  09  June  2015.   {2}  Cavazos,  Nicole.  "ʺThese  Job  Search  Trends  Are  Changing  Everything."ʺ  ZipRecruiter.  N.p.,  17  June  2014.  Web.  08  June  2015.   {3)  Chamorro-­‐‑Premuzic,  Tomas.  "ʺThe  Future  of  You."ʺ  Harvard  Business  Review.  N.p.,  01  Jan.  2013.  Web.  11  June  2015.   {4}  Clark,  Dorie.  "ʺIt'ʹs  Not  a  Job  Search,  It'ʹs  a  Permanent  Campaign."ʺ  Harvard  Business  Review.  N.p.,  28  Mar.  2012.  Web.  08  June  2015.   {5}  Gulati,  Daniel.  "ʺOur  Dangerous  Obsession  with  External  Recognition."ʺ  Harvard  Business  Review.  N.p.,  10  Dec.  2013.  Web.  10  June  2015. {6}  Moye,  Jay.  "ʺThe  Coca-­‐‑Cola  Company:  How  Social  Media  Is  Fueling  the  Job  Search  Process  for  Candidates  and  Companies  Alike."ʺ  The  Coca-­‐‑Cola  Company.  N.p.,  n.d.  Web.  11  June  2015.   {7}  "ʺNetworking  and  Job  Searching  on  Social  Media."ʺ  Networking  and  Job  Searching  on  Social  Media.  N.p.,  n.d.  Web.  09  June  2015.   {8}  Peters,  Tom.  "ʺThe  Brand  Called  You."ʺ  Fast  Company.  N.p.,  31  Aug.  1997.  Web.  09  June  2015.   {9}  Rosen,  Jeffrey.  "ʺThe  Web  Means  the  End  of  Forge=ing."ʺ  The  New  York  Times.  The  New  York  Times,  24  July  2010.  Web.  10  June  2015.   {10}  Schawbel,  Dan.  "ʺThe  Reputation  Economy  Is  Coming  -­‐‑  Are  You  Prepared?"ʺForbes.  Forbes  Magazine,  n.d.  Web.  09  June  2015.   {11}  Silverman,  Emma,  and  Lauren  Weber.  "ʺThe  New  Resume:  It'ʹs  140  Characters;  Some  Recruiters,  Job  Seekers  Turn  to  Twi=er,  but  Format  Is  a   Challenge;  Six-­‐‑Second  Video  Goes  Viral."ʺ  Wall  Street  Journal.  N.p.,  09  Apr.  2013.  Web.  11  June  2015. {12}  "ʺSocial  Media:  The  Great  Job  Search  Equalizer  {Twi=erview  with  Mark  Babbi=}  -­‐‑  Versique."ʺ  Versique.  N.p.,  29  Aug.  2014.  Web.  10  June  2015.   {13}  "ʺThe  Day  in  Recruiting  –  One  Page  Guide  to  All  the  Buzz."ʺ  The  Day  in  Recruiting  One  Page  Guide  to  All  the  Buzz.  N.p.,  n.d.  Web.  10  June  2015.