The Social Media Blueprint
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Transcript of The Social Media Blueprint
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Social Media Blueprint
Michael DeAloia
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Marketing 2.0 – Social Media Rewrites the Rules
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So what are the rules now?
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Don’t get left behind
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Integrate social media to achieve specific business purposes
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Design a Social Media Action Plan… Now
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What is social media?
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Monologue > Dialogue
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Content. Content. Content.
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Today: The Big 4
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How to use Social Media
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Build relationships
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Extend reach
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Case Study: CrossFit
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How to implement social media
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Design your persona
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Default Twitter Look
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Twitter Page Design
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Corporate Logo
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Face Shot
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What Appears OK…
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Isn’t at 40x40 pixels
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Personal Avatars
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Photo + Corporate Logo
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Corporate/Personal Hybrid
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Pick your platforms
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Produce consistently
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Resources
Twitter:TwitterCounterBubbleTweetTwtpollTweetBeepTweeplerTweetLaterTweetBurnerTwitPicTwtQponTwitterGalleryTwitBacks
Blogs:WordPressTypepadBloggerSquareSpace
Video:YouTubeViddler
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Intrigued?
Michael DeAloia@techczar
John Heaney@johnheaney
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