The Simplicity Principle · 2017. 3. 2. · leading a teleseminar with people from Australia,...

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The Simplicity Principle

How to Leverage the Biggest Shift Happening

In the Entrepreneurship Today and

Grow Your Business With More Ease Than Ever!

By Milana Leshinsky


What’s the Buzz?

There is a strategy that makes growing a business so effortless, so simple, so obvious, that most

people are shocked when they first discover it. They find themselves wondering why they

haven’t been using it from the start.


Before you roll your eyes thinking that this is just another self-proclaimed expert with all the

answers, let me tell you what this is not:

• This is not about mastering a new skill or learning a new system.

• This is not about stepping up or playing a bigger game.

• This is not about creating more products or building a bigger team.

It’s about a shift that will make you see your business differently.

It’s a method that will reveal why you’ve been struggling or feeling overwhelmed.

It’s a method that shows you exactly what to focus on and in which direction to go next.

This is an approach to business that reveals a growth path for you so clear and obvious, you’ll

wonder why you haven’t seen it before.


My Story

When I imagined building a million-dollar business, I thought it

would feel like a "MILLION DOLLARS!”

We measure the success of our businesses, consciously or sub-

consciously, when we hit a milestone, like a six-figure mark, or

seven-figure mark, right? We feel like we achieved a certain level

of success, impact, and status in our industry.... A 7A 7A 7A 7----figure business figure business figure business figure business

iiiis s s s likelikelikelike the the the the Holy GrailHoly GrailHoly GrailHoly Grail in online marketing.in online marketing.in online marketing.in online marketing. It’s what we strive for.

I was surrounded by people who were making 7 and 8 figures, so

it sort of became my goal. I felt like the only way to succeed or to

be seen as successful was to reach that level of income.

But wBut wBut wBut when I finally surpassed seven figures, I didn't even notice ithen I finally surpassed seven figures, I didn't even notice ithen I finally surpassed seven figures, I didn't even notice ithen I finally surpassed seven figures, I didn't even notice it. I

was too busy working. It didn't feel like anything special. No more

special than making six figures. No more special than getting a

thirty-thousand-dollar job offer after college.

Most importantly, it didn't make me feel any happier or more successful. My dreams did not

match the reality of what I was living every day. I was always busy and stressed out, and even

began having panic attacks, which were absolutely scary and debilitating.


“No Celebration for Me”

So instead of celebrating the fact that I made over a million dollars, I walked away from it all. I

sold my business and went on sabbatical. In fact, what I did celebrate was that I was able to let

it go. Let go of the idea that a 7-figure business meant success. It just wasn’t enough.

After leaving, I began looking closely at what was missing. Was I crazy to walk away from a

million-dollar company? Was I unique in my experience? And most importantly, where did I go

wrong?

I started my business back in 2001, the time when you

could get an idea, create a web site, and become a

money-making “pioneer” in your niche. I remember

sitting at my kitchen table in Carlisle, Pennsylvania

leading a teleseminar with people from Australia,

Germany, Iceland, Canada. For many of them, this was

their first teleseminar ever!

Everything was new and revolutionary. There were just

a few ways to promote yourself online, and all you

needed was the desire and drive. Life was simple.


If you were to start a business today, you would probably find yourself completely lost and

overwhelmed with all the tools, skills, strategies that you’d need to learn. But that’s okay,

because there are so many people spilling their secrets, there’s no shortage of experts ready to

show you the ropes, right? There’s only one problem…


“On the Brink of Burnout”

I recently surveyed thousands of coaches, authors, speakers, and entrepreneurs. Of those who

responded, almost 92% said they were overwhelmed and stressed out from the daily grind of

growing their business.

Some people I spoke to got really emotional and shared with me the fear, frustration, and

pressure they feel to drive their business forward. Or, from having to maintain what they’ve

created. Here are just a few things I heard:

• “It’s gotten so complicated. I just want to STOP.”

• “Maybe I am just not ready for this level of growth.”

• “I hate to do this, but this is the way I have to do it to get the results I want.”

• “This feels like the same old rat race I ran away from when I left corporate America.”

• “I am always ON, thinking about my business, selling, marketing, delivering!”

And here’s a big one…

• “People I thought were my role models are actually quite unhappy, so now I am even

more confused.”


As someone who recently left a very successful seven-figure business myself, I began asking

questions and digging deeper into what this is really about. In the process I made a fascinating

discovery that I am going to share with you in this book.

So if you find yourself overwhelmed andoverwhelmed andoverwhelmed andoverwhelmed and frustratedfrustratedfrustratedfrustrated with all the choices out there – with all the

strategies, tools, programs, and systems – and feel confused about the right path for you, keep

watching. This is also for you if you are experiencing “business growth fatigue”“business growth fatigue”“business growth fatigue”“business growth fatigue” and not sure how

to untangle all the complexity in your business. What I am about to share will reveal a much

easier and more effortless approach to growing a business.


“Complexity Mindset”

Right now there’s a shift happening in our industry. There have never been as many ways to

spread your message and grow your business as there are today. Between social media, mobile

apps, email, content marketing, video, outsourcing, collaboration, and lifestyle business models,

you can scale and grow your business any way you want.

The problem is The problem is The problem is The problem is notnotnotnot that that that that wewewewe don't know don't know don't know don't know HOWHOWHOWHOW to grow to grow to grow to grow ourourourour businessbusinessbusinessbusinesseseseses. . . . We are overwhelmed and

confused with all the choices and decisions. So we end up buying lots of systems, investing into

learning a lot of different skills, paying attention to a lot of trends and advice…we’re trying

hundreds of tools and strategies and looking at each other to see what we should be doing,

only to find ourselves completely overwhelmed and confused again.


Early Success

My early business success was very simple. My goals were simple. I was just

focused on staying home with my two small children and replacing my salary.

Coming from a classical music background, I started completely from scratch.

There weren’t a lot of business coaches or experts to turn to back then, so I just

did what felt natural to me at the time. I created and delivered products. Then I

would hibernate for a couple of months, enjoy lots of time off, and did it all over

again. In less than 3 years I was making six figures.

In a few more years I was generating about half-a-million dollars a year working 5

hours a day, and my family thought I was “selling oxygen.”


“The Fun is Over”

Then something changed. I started putting a lot of effort into my business, but not getting the

results I expected. The stakes were a lot higher and I had a lot more responsibilities, so it just

stopped being fun. I worked long days and did what I had to do, but it made no difference to my

income, and I was just getting more tired and frustrated.

My friends were also noticing that I changed. “Where’s the Milana we know, the one who used

to wake up excited about her business, and couldn’t wait to share her new ideas?”

Soon I got a sign that it was time to change something. I began having panic attacks, really bad

ones. When they first started, I had no idea what was happening – I’d never even heard of panic

attacks before. I was scared and embarrassed because they could happen at any time for no

apparent reason.

As I started sharing this with other people, everyone offered a different opinion and a reason

why I was getting them. But one thing was clear - panic attacks were a messenger that it was

time to change something in my life.

I didn’t know what it was yet, but looking back now, I can see that I got caught up in the

“complexity” of my business. I dreaded about 70% of the work I did. I was doing things only

because I saw others doing them. I pushed myself hard and when I didn’t hit my income goals, I

felt disappointed and confused.


When I finally reached a million-dollar mark, I didn’t even realize it. I was too busy delivering

and marketing my programs, dealing with the details of running a company, and tackling the

never-ending list of projects. The complexity reached a point where I could no longer think

clearly or enjoy my business.

What surprised me most though was that I didn’t

realize any of this until later.

SoSoSoSo you may actually be operating from a place of you may actually be operating from a place of you may actually be operating from a place of you may actually be operating from a place of

“complexity” “complexity” “complexity” “complexity” right now right now right now right now and not know it.and not know it.and not know it.and not know it. And you may

never get a panic attack like I did, but if you’ve been

feeling stuck, overwhelmed, stressed out, or simply

uninspired about your business, it’s time to take a

look at what may be causing it and how to get into a

space where you can grow your business with

confidence, ease, and excitement.


“The Red Flags”

So let’s do a quick reality check. How many of these apply to you right now?

• Feeling constantly busy or anxious about your business

• Judging yourself for “playing too small”

• Trying to model successful people, but not getting the results you want.

• Feeling like you lost the enthusiasm or confidence around your business

These are just a few signs that you’re operating from a

place of complexity, where you’re pushing for results pushing for results pushing for results pushing for results

instead of aligning yourself with the right strategy.instead of aligning yourself with the right strategy.instead of aligning yourself with the right strategy.instead of aligning yourself with the right strategy.

So what I am about to share will completely shift your

ability and capacity to grow your business. You will start

seeing clearly why you’ve been stuck or frustrated, and

exactly what to do next to unleash your business growth.


“The Simple Solution”

If you’ve been looking to grow your business but haven’t done what you think it takes, it may be

for one of these 5 reasons or thoughts you’re having. Let me see if I can read your mind:

1. ““““IIII am afraid to grow my businessam afraid to grow my businessam afraid to grow my businessam afraid to grow my business – it might take too much out of me, and I don’t know

what it might do to my family and my life.”

2. ““““I am not sure where I should be headed.I am not sure where I should be headed.I am not sure where I should be headed.I am not sure where I should be headed. I wish I had more confidence and clarity on my

direction, and how all the pieces fit together.”

3. ““““I’d love to play “bigI’d love to play “bigI’d love to play “bigI’d love to play “biggergergerger”””” but I don’t really want to do the things I don’t enjoy, like

marketing!”

4. ““““I don’t know who to listen toI don’t know who to listen toI don’t know who to listen toI don’t know who to listen to: who has the right system, the right advice? It’s all so

confusing!”

5. “I am already maxed “I am already maxed “I am already maxed “I am already maxed out;out;out;out; I can’t imagine adding anything else to my business right now!”

Did any of these feel true for you? Do you believe that growth HAS to come with a tradeoff,

stress, or sacrifice? Or do you believe deep down in your heart that you can have a profitable

business that you love?

What I am here to tell you is there IS a way to grow your business with peace of mind, clarity of

direction, and confidence.


I am not trying to say that growing a business is easy. There are a lot of moving parts and skills

you need for creating any kind of successful business. The good news is that it CAN be simple –

if you understand the simplicity principle.


“The Simplicity Principle”

The ““““simplicity principle”””” comes from Albert Einstein:

"Everything should be made as simple as possible, but no simpler.""Everything should be made as simple as possible, but no simpler.""Everything should be made as simple as possible, but no simpler.""Everything should be made as simple as possible, but no simpler."

This implies that “less is more”, and that we must "simplify”

everything as much as possible, leaving only what’s absolutely

essential.

Operating with the “simplicity principle” in mind means that you

remove all the “clutter” and ignore all the “noise” in your

business environment, revealing a beautiful, clear, and almost obvious path to growth.

So as business owners, we must answer this question:

Where does simplicity come from?Where does simplicity come from?Where does simplicity come from?Where does simplicity come from?

In other words, WHAT IS SIMPLE? WHAT IS ESSENTIAL?

How do we know what to KEEP and what to LET GO or IGNORE?

Here’s the reality: things are only complicated when we see them as complicated, so simplicity

is subjective, right? What’s simple to one person may be complex to another.


So instead of following what everyone else is doing or telling you to do, you first must understand

your unique personality and your own natural abilities. Then use them as a guide to create a custom-

fit business that is a full expression of you. Does that make sense?

So, tSo, tSo, tSo, thehehehe “Simplicity Principle” means that your business is so fully aligned with your personality that you “Simplicity Principle” means that your business is so fully aligned with your personality that you “Simplicity Principle” means that your business is so fully aligned with your personality that you “Simplicity Principle” means that your business is so fully aligned with your personality that you

are able to achieve optimal results with ease.are able to achieve optimal results with ease.are able to achieve optimal results with ease.are able to achieve optimal results with ease.

I am about to show you how to apply simplicity to your business, but first let’s get a few

misperceptions out of the way.


“What Simplicity Is Not”

• Simplicity does NOT mean “simplistic” or “simple-minded.”

• Simplicity does NOT mean you are scaling back, slowing down, or playing small.

• Simplicity does NOT mean you make less money.

In fact, when you use the simplicity approach in your business, you can play as BIG as you want.you can play as BIG as you want.you can play as BIG as you want.you can play as BIG as you want.

You can start a movement, achieve whatever goals you set for yourself, and do it without the

struggle, frustration, or constantly measuring yourself against someone else. You can still push

yourself and drive your business forward, but in the direction that is right for YOU.

When I first left my 7-figure business, I told myself, “That’s okay. I don't need to play big. I am

okay having smaller goals." And I’ll be honest, at the time it felt like the right place for me to be.

But when I discovered simplicity, I realized that you CAN play biBut when I discovered simplicity, I realized that you CAN play biBut when I discovered simplicity, I realized that you CAN play biBut when I discovered simplicity, I realized that you CAN play bigggg – as long as you make the

simplicity principle your growth strategy. In fact, I got so excited about this whole idea and this

new way of approaching business growth, that I formed a new company and called it Simplicity

Circle! A little later, I’ll tell you more about how I can personally guide you in creating your own

simplicity business and the very cool process I developed to help you go from complexity to

simplicity.

But for now let’s talk about how to apply the simplicity principle to your own business so you

can grow with confidence and excitement.


“Simplicity is a Choice – So is Complexity”

Most people who talk about simplifying refer to things like leveraging, streamlining, or

automating things in their business. And all of these can be helpful, but simplifying is more than

just taking care of the “symptoms.”

I am talking about building simplicity right into the DNA of your business.I am talking about building simplicity right into the DNA of your business.I am talking about building simplicity right into the DNA of your business.I am talking about building simplicity right into the DNA of your business.

When you choose a growth strategy that's a natural fit for you, your

business becomes a full expression of your ideas, dreams, skills, life

experiences, AND your unique personality. That’s why it becomes SO

natural, that it’s almost effortless. Your business becomes an extension of

who you are.

You choose simplicity or complexityYou choose simplicity or complexityYou choose simplicity or complexityYou choose simplicity or complexity with every decision you make, every

project you take, every client you accept, every strategy you try… and these

decisions shape your business and your life.


Creating a Simplicity Business

At first, I didn't know how to talk about

simplicity. I could feel it in my heart, I could

guide you to it in a conversation, but I couldn't

grasp it enough to teach it. I could see an

obvious next step or an obvious solution or

decision, but I couldn’t tell WHY it was obvious.

It’s so intangible; I’ve never taught anything like

this before.

Then I discovered the Then I discovered the Then I discovered the Then I discovered the 3333 keyskeyskeyskeys to creating ato creating ato creating ato creating a

simplicity business.simplicity business.simplicity business.simplicity business. They are the foundation of

my new program, Simplicity Blueprint, where I

take you through a transformational process of

going from complexity to simplicity in your

business. So let me share these 3 keys with you

here to get you to start thinking about where

you are right now.


1. The first key is a The first key is a The first key is a The first key is a Simplicity Simplicity Simplicity Simplicity MMMMindset.indset.indset.indset. Operating from a place of simplicity changes

everything. It becomes a filter for all your decisions and choices you make. Once you

understand these mind shifts you will start seeing things differently immediately!

2. The second key to building a simplicity business is focusing your The second key to building a simplicity business is focusing your The second key to building a simplicity business is focusing your The second key to building a simplicity business is focusing your businessbusinessbusinessbusiness on your on your on your on your

““““superskillssuperskillssuperskillssuperskills....”””” Superskills are your innate abilities that make it easy for you to get results.

They come from your natural abilities & tendencies, as well as from your learned skills and

experiences. Knowing your superskills should guide all decisions in your business, and which

strategies are right for you and which ones to avoid or drop. So uncovering and leveraging

your superskills allows you to grow your business with ease instead of struggle. What gets

most of us in trouble is when we’re not aware of our super skills AND we start drifting away

from who we are.

3.3.3.3. The third The third The third The third key to creating a simplicity business is Focuskey to creating a simplicity business is Focuskey to creating a simplicity business is Focuskey to creating a simplicity business is Focus.... Simplicity only happens with

laser focus. Everything you do in your business needs to be tightly related to 2 things - a BIG

IDEA and a UNIFYING STRATEGY of your business. When you have an exciting big idea and a

clear unifying strategy, you are able to keep the different parts of your business working

together so that your business takes the least amount of effort to grow. I’ll be talking more

about both of these in my FREE LiveFREE LiveFREE LiveFREE Live TTTTrainingrainingrainingraining, so be sure to sign up for it here:

wwwwwwwww.SimplicityCw.SimplicityCw.SimplicityCw.SimplicityCircle.com/registerircle.com/registerircle.com/registerircle.com/register


So these are the 3 keys to creating a simplicity business:So these are the 3 keys to creating a simplicity business:So these are the 3 keys to creating a simplicity business:So these are the 3 keys to creating a simplicity business:

1)1)1)1) Simplicity MindsetSimplicity MindsetSimplicity MindsetSimplicity Mindset that allows you to make all decisions through the lens of

simplicity,

2)2)2)2) SuperSuperSuperSupersssskillskillskillskills which help you choose the right business model and marketing

methods, and stop struggling through the wrong ones, and finally…

3)3)3)3) Laser focusLaser focusLaser focusLaser focus that keeps all parts of your business centered around your big idea

and unifying strategy.

Once you get clarity on all 3 of these, you’ll see the exact path and the clear next steps for

growing your business, and they will come with a sense of obviousness like you’ve never had

before.

Now, even if you know and understand these 3 keys, you could still easily get stuck and

frustrated in your business. That’s because we get pulled back into complexity thinking all the

time.


What’s Next?

Next, I am going to share with you the 6 Complexity Traps. These traps are so powerful, they

convince us that there’s no other way. So I’m going to help you understand the complexity

traps and what to do to permanently free yourself from them.

Then, I will share with you a very cool quiz called Unique Marketing PersonalityUnique Marketing PersonalityUnique Marketing PersonalityUnique Marketing Personality. It will tell

you exactly what your ideal marketing style is, what you should stop doing in your marketing,

and the best ways for YOU to attract clients. I know it’s going to make a huge difference in how

effective and effortless your marketing is, so be sure to take this quiz – it’s free.

Imagine how it will feel when yourImagine how it will feel when yourImagine how it will feel when yourImagine how it will feel when your business fits you like a glovebusiness fits you like a glovebusiness fits you like a glovebusiness fits you like a glove; and you’re excited about your

business, because everything is so clear and you know exactly what to do to get results! You

shouldn’t have to change to fit your business, your business needs to change to fit you. It needs

to make the most of your unique skills, talents, and view of the world.

You’ll not only serve the exact perfect clients for you, you’ll show up at your best because your

business is in full alignment with YOU. Your business is an extension of you. Just think of what

impact you’ll make and the lifestyle you can create for yourself.

Now, here’s my question for you:Now, here’s my question for you:Now, here’s my question for you:Now, here’s my question for you: What’s one area in your business where you feel like you’re

pushing? Just one area where you know that you’re pushing hard, but not getting the results

you should.


I’ve had a business that I loved and a business that I dreaded, which one would you choose? I

can tell you that the business that I loved was based on simplicity and total alignment with my

natural abilities and personality, and when I did the math I realized that I actually made more

money.

That’s why next I’m going to tell you about how to escape the 6 complexity traps that prevent

even the smartest coaches, authors, speakers and other entrepreneurs from creating perfectly-

fit businesses for them. When you understand these traps and how to avoid them, life and

business both get a lot easier.


“Trapped in Complexity”

You’re about to discover the 6 biggest complexity traps that are undermining your business

growth and making your life much harder than it needs to be. When you escape these 6 traps,

you accelerate your business growth, because everything that remains moves you forward

simply and easily.

For the last few yearsFor the last few yearsFor the last few yearsFor the last few years I’ve been trapped in complexity.I’ve been trapped in complexity.I’ve been trapped in complexity.I’ve been trapped in complexity. I went from being a music teacher from

Ukraine and knowing absolutely nothing about business to creating a million-dollar coaching

company that I ran from my home. And even though I had the opportunity to serve thousands

of business owners around the world, I became miserable.

On the outside I was perceived as very successful, at the top of my game, running a successful

community; but nobody knew how I was struggling on the inside.

After I left my last business, I went on sabbatical. I wanted to figure out the true nature of

business success: why are some people really successful and others are struggling? And why do

even successful people find themselves unhappy?

What I found was very exciting and completely different than what I had been taught. I was

taught that you just had to want it bad enough and push hard enough to get the results that

you wanted. The problem was, this is the exact advice that burned me out. It trapped me in a

game that was impossible to win.


What I discovered was the exact opposite of that. How to create a business that allows me to

do my best work, focus on what I love, and create massive results – without the stress and

anxiety that so many business owners experience. And you can do the same. You can build a

business that SERVES you instead of one that traps you.


“The Cult of the Grind”

If you’re feeling overwhelmed or frustrated by what it takes to be successful, you’re going to

find a lot of value and relief in this book.

WWWWe’re facing an epidemic of burne’re facing an epidemic of burne’re facing an epidemic of burne’re facing an epidemic of burntttt out coaches, authors, speakers and entrepreneurs.out coaches, authors, speakers and entrepreneurs.out coaches, authors, speakers and entrepreneurs.out coaches, authors, speakers and entrepreneurs. So many

of our big dreams are now feeling impossible. We’ve officially entered the ‘Cult of the Grind’.

We’ve bought into the belief that our businesses have to be hard. And that belief is causing the

massive overwhelm and exhaustion in the entrepreneurial world.

If you’ve been experiencing this or finding that you’re having to push yourself harder than ever

before, I have some really good news. There is light at the end of the tunnel.

ItItItIt is is is is possible to be paid extremely well for the work you enjoy.possible to be paid extremely well for the work you enjoy.possible to be paid extremely well for the work you enjoy.possible to be paid extremely well for the work you enjoy. Your business can be the thing

that gives you freedom instead of trapping you. It’s still possible to create a business on your

terms and in a way that leverages your strengths so you can make maximum impact.

But to do that, we need to know what to avoid. Over the last few years complexity took over my

business and my life, because I didn’t know what I’m about to share with you.


“The 6 Complexity Traps”

Let’s take a look at what causes complexity in a growing business.

Every Every Every Every business starts with an ideabusiness starts with an ideabusiness starts with an ideabusiness starts with an idea – you see some sort of need in the market and feel that you

can support it. And make a living along the way, right? You’re excited and you’re ready to jump

in. You love the dream of creating a business, but before you know it, you move away from your

core idea. And the creative inspired entrepreneur who started the business suddenly has to

become a leader and manager.

Some people find that it’s exactly what they were born to do – lead, manage, and build an

“empire.” But many don’t want that at allBut many don’t want that at allBut many don’t want that at allBut many don’t want that at all. Before they know it, they’re managing a team,

delivering multiple programs and services, and planning their growth strategy for the next five

years.

Little by little, complexity begins creeping up on you. The business starts taking over your life,

and the lifestyle you were dreaming about goes out the window. Stress and anxiety becomes

the normal state of being. Because every product launch, every joint venture, every event, and every product launch, every joint venture, every event, and every product launch, every joint venture, every event, and every product launch, every joint venture, every event, and

every client brings a new layer oevery client brings a new layer oevery client brings a new layer oevery client brings a new layer of responsibility into your lifef responsibility into your lifef responsibility into your lifef responsibility into your life, right?

I’ve talked to dozens of my peers in the last few months and they shared that they find

themselves in the midst of such complexity that they simply cannot go on.

Except they must go on.


They have clients and a team to support. They have commitments and obligations.

When I had conversations with business owners “on the brink of burnout”, it was clear what led

up to all this complexity. And I identified the 6 biggest complexity traps that may be derailing

and even crippling your business growth right now.


#1: Working With Multiple Brands or Niche Markets

Trying to market yourself to different groups

of people requires building multiple mailing

lists, web sites, and lead magnets, and

developing multiple marketing channels.

Usually this happens because we don’t want to

limit ourselves in how many people we serve,

but many times it actually dilutes the

effectiveness of our marketing. You may end You may end You may end You may end

up spending a lot more time up spending a lot more time up spending a lot more time up spending a lot more time and effort and effort and effort and effort oooonnnn

growgrowgrowgrowinginginging your business, but not necessarily your business, but not necessarily your business, but not necessarily your business, but not necessarily

generate generate generate generate more more more more incomeincomeincomeincome. . . .

This is why it’s so important to have a specific

message or philosophy in your business. When you have an exciting and clear BIG IDEA, when

you take a stand on a specific topic, then suddenly everything falls into place. You know exactly

who to market to, what products and services to create, and where to spend your time to reach

your ideal audience.

I may have had over 50 different products and programs in my career, but I’ve always taken a

stand for helping coaches, authors, and speakers turn their expertise into a lifestyle business. So

I’ve always known where and how to reach my ideal clients, and that gave my business a

phenomenal laser focus.


#2: Juggling Multiple Partners or Promotions

I’ve used Joint Ventures throughout my business and I totally love the idea of having JV partners

to support each other, promote each other, build a bigger mailing list….

But as I look back at HOW I was working with my partners, I realize that this was a big part of

what created complexity for me. My calendar was filled with partner promotions almost

weekly. Some weeks I had to support multiple partners. And other weeks I would have several

overlapping promotions of my own programs.

And I am not alone in this. I see many of my peers and clients trying to figure out how to

promote lots of different products, programs, and partners at the same time, which is how we

get ourselves into situations that lead to complexity and confusion.

The way to avoid falling into this trap is being very strategic and having a very clear Unifying having a very clear Unifying having a very clear Unifying having a very clear Unifying

Strategy for your businessStrategy for your businessStrategy for your businessStrategy for your business, then using it as a filter to make all your decisions. Just because we

can promote someone or something doesn’t mean it’s the right thing for our business at this

time.


#3: Investing In Multiple Training Programs or Multiple Mentors at the Same Time

I recently had an experience where I worked with two different coaches at the same time and

each one literally told me to do what the other said to never do. I felt confused because I

respected both of them. They were both smart and successful business owners, so I found

myself paralyzed and unable to move forward in either direction.

I’ve also seen people enroll into multiple training programs and then try to keep up with all of

them, which can lead to a burnout.

The best way avoid this complexity trap is to focus on one

training, mentor, or system at a time.

Sometimes it’s hard to do because we see a new product

launch every week, and we want to try all the trainings, all

the programs, all the new secret methods, right? WhWhWhWhen you en you en you en you

get clear on your ideal business model and your Unique get clear on your ideal business model and your Unique get clear on your ideal business model and your Unique get clear on your ideal business model and your Unique

Marketing Personality, it’s easy to ignore the Marketing Personality, it’s easy to ignore the Marketing Personality, it’s easy to ignore the Marketing Personality, it’s easy to ignore the strategies and strategies and strategies and strategies and

programs that are not aprograms that are not aprograms that are not aprograms that are not a goodgoodgoodgood fit for you.fit for you.fit for you.fit for you.

Later I will share with you how to get a free quiz that will

tell you what your Unique Marketing Personality is and

what that means in terms of how you should be marketing. It’s based on identifying your

natural tendencies so it helps you discover how to make your marketing more effective and as

effortless as possible for you.


#4: Jumping From One System to Another #4: Jumping From One System to Another #4: Jumping From One System to Another #4: Jumping From One System to Another wwwwithout ithout ithout ithout Understanding Why the First One Didn’t WorkUnderstanding Why the First One Didn’t WorkUnderstanding Why the First One Didn’t WorkUnderstanding Why the First One Didn’t Work

How many training or coaching programs have you invested in over the last few years? If you’ve

been trying to grow your business, probably quite a few, right?

Some of them worked for you a little, and others didn’t do anything at all. So when a new

program lands in your inbox and it looks attractive, you’re probably thinking, “Now THIS one

may be the answer to my problem.”

The challenge is that many times we keep going through training after training, system after

system, without any significant results…and we never stop and ask ourselves, “Why DIDN’T we

get results?” Sometimes we blame the creator of the program, and sometimes we blame

ourselves – we are not smart enough, or we are not ready enough, or we just didn’t implement

everything.

WWWWhenhenhenhen you operate from the simplicity approach, you operate from the simplicity approach, you operate from the simplicity approach, you operate from the simplicity approach, youyouyouyou ask yourself this question before investing ask yourself this question before investing ask yourself this question before investing ask yourself this question before investing

into any into any into any into any system or programsystem or programsystem or programsystem or program: is it going to allow : is it going to allow : is it going to allow : is it going to allow memememe to leverage and build upon to leverage and build upon to leverage and build upon to leverage and build upon mymymymy SUPERSUPERSUPERSUPERSSSSKKKKILLSILLSILLSILLS????

Because it’s much easier to get results from a strategy or method that is based on your

superskills, which are your highest innate abilities that will produce the best results.

I’ve been investing into speaker training for years, but I’ve never been able to get the kind of

results that I see other people get. Today I know that speaking is actually not one of my

superskills, which is fine because I have a few others that allow me to get amazing results.


So if you don’t know what your superskills are, then you may struggle for years trying to achieve

results from a system or strategy that is not a good fit for you.

When I left my last business, I knew I was going to start a new one and develop new programs

and products. But I wanted to make sure that this time I honor the unique personalities and

natural abilities of my clients, that one size does NOT fit all, that just because I was successful

with a strategy in my business doesn't mean my clients will be…

…That when I say that my system is the fastest and easiest way to succeed in business, it's

because it allows people to leverage their own superskills. And that’s exactly how I created my

new program, Simplicity BlueprintSimplicity BlueprintSimplicity BlueprintSimplicity Blueprint, where I will be personally guiding and coaching you in

creating your own simplicity business.

I will share more on this later.


#5: Rapidly Growing a Team to Support Multiple Projects and Goals

Whether you have one Virtual Assistant right now or a team of 10, you can still fall

into this trap. I used to say, “If you don’t want to do something, or don’t have the

skills, delegate! Outsource!”

But what happens when you hire other people? You end up creating a team that

you must manage! You now have more decisions to make and more challenges are taking up

space in your brain. All of this adds a new layer of complexity in your business.

In my last company I had a lot of things I wanted to do. So I went from having three people on

my team to suddenly running a team of twelve in a matter of months.

At first it was a great source of pride and accomplishment – I now had a real company with a big

team! But within a few months, I watched my agile quick-moving business

turn into a slow-creeping “train.” Discussions and decisions had to go

through multiple layers of the team, making every project or idea take

forever to come to life. It became a frustrating experience with “complexity”

written all over it.

I am not saying not to hire a team – you need support to achieve your goals. But you want to

hire people to support the right projects at the right time; projects that fit into your Unifying

Strategy and help you achieve your most important goals. You want toYou want toYou want toYou want to make sure you only hire make sure you only hire make sure you only hire make sure you only hire

people when you see it as the next natural step for you to grow your business.people when you see it as the next natural step for you to grow your business.people when you see it as the next natural step for you to grow your business.people when you see it as the next natural step for you to grow your business.


#6: Constant Comparison to Successful People In The Industry

This one is actually the underlying “hidden” reason for the

complexity that many people are experiencing.

Everyone at every level of income is watching what others are

doing and wondering, “Why can’t I do that? What’s wrong with

me? Others are making ten times what I am making!” I remember

completing a quarter-of-a-million-dollar launch… and feeling like I

failed because my friend just had a two-million-dollar launch.

This kind of thinking can lead to a lot of stress and unhappiness. No matter how welNo matter how welNo matter how welNo matter how well you do in l you do in l you do in l you do in

your business, it your business, it your business, it your business, it never never never never FEELSFEELSFEELSFEELS good enough, because someone else is doing better.good enough, because someone else is doing better.good enough, because someone else is doing better.good enough, because someone else is doing better. We fall into this

trap when we look at someone who is successful and try to imitate them.

But everyone is different; they have different SUPERSKILLS than you. Simplicity happens when

you’re confident in your own superskills and you know that nobody else does it like you do. You

can get results with much more ease when you’re aware of your superskills and build your

business around them.

If you’re not aware of how complexity can cripple your growth, you might find yourself in the

midst of one or more of these 6 traps. And before you know it, your business will consume and

take over your life, throwing you off balance in other areas, such as health and relationships.


So What’s Next?

Is it REALLY possible to grow a profitable business without adding so much complexity?

YES and here are the two FREE resources to get you started.

Step 1: TStep 1: TStep 1: TStep 1: Take my ake my ake my ake my FREEFREEFREEFREE Unique Marketing Personality Unique Marketing Personality Unique Marketing Personality Unique Marketing Personality quizquizquizquiz.... It will tell you very clearly why

some marketing methods have not worked for you, and

what you should be focusing on instead. If you’ve been

working outside of your marketing personality, you’ve

probably had to struggle and push through many things in

your business. This quiz is based on identifying your natural

tendencies so that you can uncover the best ways to

market, and get leads and clients. You should see the link to the free quiz right below the video,

go ahead and take it right now. >>>>>>>> www.www.www.www.UniqueMarketingPUniqueMarketingPUniqueMarketingPUniqueMarketingPersonality.comersonality.comersonality.comersonality.com

Step 2: Register Step 2: Register Step 2: Register Step 2: Register for my FREE training called for my FREE training called for my FREE training called for my FREE training called ““““Simplicity RevolutionSimplicity RevolutionSimplicity RevolutionSimplicity Revolution””””, , , , where I will go into

more detail about what your quiz results mean, how to leverage simplicity approach to grow

your business, and the 5 simple steps for transforming a business that makes you feel

overwhelmed, stressed out, and uninspired into a business that brings you joy, confidence, and

profits! I will also be revealing the details of my brand new program, SimpliciSimpliciSimpliciSimplicity Blueprintty Blueprintty Blueprintty Blueprint, where

I will personally guide and coach you in moving away from complexity in your business and into

the space of complete simplicity. >>>>>>>> wwwwwwwww.SimplicityCw.SimplicityCw.SimplicityCw.SimplicityCircle.com/registerircle.com/registerircle.com/registerircle.com/register


About Milana LeshinskyAbout Milana LeshinskyAbout Milana LeshinskyAbout Milana Leshinsky

Milana Leshinsky has created a million-dollar coaching and

information business empire. She is the creator of Recurring Revenue

Revolution, author of “Coaching Millions,” inventor of telesummit, co-

founder of the JV Insider Circle, and the founder of Simplicity Circle, a

training company that focuses on simplicity as a growth strategy.

Milana came from Soviet Ukraine 25 years ago as a classical musician

with zero knowledge of the business world, and has built her million-

dollar business from home part time, while raising her 2 children.

To learn more about Milana visit her web site at www.SimplicityCircle.com

The Simplicity Principle · 2017. 3. 2. · leading a teleseminar with people from Australia,...

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