THE SHOW DID GO ON…

H o w W e ’ v e P i v o t e d a n d P e r f o r m e d D u r i n g t h e G l o b a l

P a n d e m i c

MAGRINO PR

2020: AN UNPRECEDENTED YEAR

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Zoom Interviews. Virtual Events. E-Commerce Driven Pitches. Social Media Stunts.

While 2020 brought unprecedented challenges worldwide, we’ve persevered and progressed this year, continuing to be inspired by the outcomes we’ve generated.

Magrino understood the need to pivot, to innovate and to grow with our clients during these times, and we were able to successfully execute over 50 virtual events, wine and spirits tastings, Instagram and Facebook Live sessions and media interviews, as well as host over 200 media (via Zoom) at our annual First Look event in July, all while welcoming over 35 new clients into the Magrino family.

The following pages showcase moments of great pride for us in 2020, and this positive momentum has energized us as we look ahead to 2021. MAGRINO PR

THE WORLD OF COMMUNICATIONS IS CHANGING.

MAGRINO

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OUR SOLUTION?

IGTV Demos

E-Commerce Driven Pitches

Co-Branded Social Media Partnerships

Creative Mailers

Interactive Virtual

Interviews and Classes

Virtual ToursDigital

PR Stunts

Zoom & Skype Tastings

(1:1 and groups)

In the midst of COVID-19 the rules of engagement for brands in every category are shifting daily. Our team places a premium on digital and remote-first thinking and problem solving for our clients.

We keep our finger on the pulse of the news cycle to provide critically important counsel and direction in trying times for brands. Most importantly, we do it fast. Our team understands how to ideate and

execute quickly for brands to ensure timeliness and to not miss a crucial storytelling moment.

Magrino recently introduced new services intended to get the word out about your brand on your terms with regards to project scope and budget.

Magrino offers customized campaigns for a variety of budgets, timelines and specific goals to ensure your brand is hitting the right note at the right time.

HOW WE’RE WORKING NOW

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MAGRINO

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90-Day Communication

Programs

Social Platform & Media Audit

Influencer Engagement Campaigns

Virtual Event Strategy & Execution

Brand Brainstorm & Strategy Planning Packages

Corporate Media Positioning During a Crisis

FOCUSED SERVICES & PROGRAMS

ADAPTING OUR CAMPAIGN IN TIMES OF CRISIS

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MAGRINO

This year, it became critical to craft careful and strategic messaging for our clients to ensure we brought value to media and the conversation at large, and did not appear opportunistic in times of crisis. Magrino has helped many clients with messaging, proactive media

relations, and changes to programming to ensure a timely, relevant and useful exchange of ideas and information.

Magrino has pivoted to engage in new ways with media and on strategy for its clients to activate with consumers in this new world, leveraging digital platforms, new media and other forms of technology. Additionally, Magrino created best practices documents for

navigating both traditional PR and social media output during a crisis, namely the recent public health crisis.

Heitz Cellar CEO Carlton McCoy Featured in Inc. for

Human Resources Practices During COVID-19

James Beard Foundation CEO Clare Reichenbach

Talks About the Future of the Restaurant Industry on a

Politico Zoom

Keeping rosé season alive in a summer of quarantine with

Chateau D’Esclans’ #whisperwithus campaignCuisinart Social Media Content

Shifted to Make Life At Home More Enjoyable

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2020 Highlights: Public Relations & Social Media Programs

Martha Stewart CBD

The White House Solarium, designed by Michael S. Smith

CONSUMER, LIFESTYLE AND EVENTS

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Kips Bay Decorator Show House Dallas OpeningSeptember 2020| Dallas, TexasMagrino launched the inaugural Kips Bay Decorator Show House Dallas with both in-person and virtual Show House activations and press walkthroughs resulting in extensive coverage with outlets including Architectural Digest, Veranda, House Beautiful, Elle Décor, PaperCity Dallas and the Dallas Morning News.

Launch of Michael S. Smith’s Designing History: The Extraordinary Art & Style of the Obama White HouseSeptember 2020Magrino secured coverage of Michael S. Smith’s latest book, Designing History: The Extraordinary Art & Style of the Obama White House, with outlets including the Wall Street Journal, Vogue, Bloomberg, PEOPLE, Daily Mail and Tatler.

Martha Stewart CBDSeptember 2020Magrino worked with Marquee Brands Partner and Canopy Growth Corporation to launch Martha Stewart CBD. The launch garnered media coverage from top outlets such as Bloomberg, Forbes and Town & Country as well as a full feature in the New York Times.

Hunter Douglas Social Media Ad CampaignJuly – September 2020Strategic advertising efforts led to over 83M Facebook impressions and 17M Instagram impressions. Pinterest gained 1.98M impressions, 1.02M audience views, and 63.51K engagements due to our work-from-home related strategy shift in response to COVID-19.

Cuisinart Social Media Ice Cream ContestJuly – August 2020Executed a 6-week ice cream giveaway across Instagram and Facebook, achieving a 4.03% average engagement rate on Instagram, 190.2k total impressions, and 15.4k total engagements across all giveaway posts. Secured 2 influencers to post content (2 posts each/4 posts total) tying into our National Ice Cream Month Giveaways in July and August, which garnered 4.8k engagements, 69.2k impressions, and a 4.07% average engagement rate.

1 Picasso for 100 Euros Raffle May 2020| Paris, FranceMagrino secured top-tier media placements for the charity raffle of a Picasso painting valued at $1 million with outlets including Fox Business News’ Mornings with Maria, Fox 5’s Good Day New York, CNN, Robb Report, New York Post and Artsy.

Hunter DouglasCuisinart@Headstandsandheels

FOOD, WINE & SPIRITS

The Balvenie Fifty Marriage: 0614

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Launch of The Balvenie Fifty Marriage: 0614September 2020 The third and final installment in the Balvenie Marriage series, comprised of rare whiskies from Americanand European oak casks aged 50 years or more, all selected by Malt Master David Stewart MBE. Magrino honed in on key targets for this uber luxury launch with the bottle priced at $40,500. Coverage included placements in Business Insider, Robb Report, BroBible, Elite Traveler, Pursuitist, and Cool Hunting.

Venturini Baldini Lambrusco: Italian Red Bubbly Gets a Virtual MakeoverAugust 2020Magrino introduced premium Lambrusco brand Venturini Baldini to the US media market in 2020. Pivoting from a New York City deskside trip to a series of virtual tastings and remote interviews, Magrino produced a live Zoom event for 15 journalists including writers from Business Insider, Robb Report, Fortune, Food & Wine, Cheers, Beverage Media and more. Key placements touting Lambrusco as the new “it” wine include WSJ: Market Watch, Forbes and more.

Hendrick’s Streaming Service August 2020Known for its unusual, humorous tone of voice, Hendrick’s Gin introduced a proprietary streaming platform with round the clock access to…literal streams. Positioned as a calming, relaxing alternate to the overwhelming, ubiquitous streaming services on the market, Hendrick’s Streaming was featured in Mental Floss, Forbes, Inside Hook and more.

Midtown Social: Opening a Restaurant Pop-Up Amid COVID-19 PandemicAugust 2020With Magrino’s recently launched 90-day PR program, Savory, a boutique hospitality company in NYC, pivoted their mainly corporate catering work to open an outdoor pop-up restaurant at their commissary kitchen. Midtown Social served up craveworthy summer bites ready for content posting, so Magrino invited in top influencers and press resulting in placements on Eater, The Infatuation, and the Thrillist Instagram.

Stag’s Leap Wine Cellars Celebrates 50 YearsJuly 2020 Magrino executed a media relations plan to bring visibility to Stag’s Leap Wine Cellars during a milestone anniversary year. Pivoting from live events to virtual programming and tastings, Magrino secured four feature stories on the brand in Departures, Luxury Magazine, Forbes and Cheers as well as placements in Sherman’s Travel, Chilled Magazine, Travel Weekly and more. Magrino supported a Wine.com virtual tasting event with writers joining from Wine Spectator, Bloomberg, Wine Enthusiast, Lonny, AFAR and more.

James Beard Foundation Launches Open for Good CampaignMay 2020Open for Good is the James Beard Foundation’s campaign to help independent restaurants survive the COVID-19 crisis, rebuild better, and thrive for the long term, providing critical resources and grants. Magrino helped the Foundation get the word out via targeted media relations with outlets like Food & Wine, Politico, and Yahoo Finance.

Heitz Cellar Supports Charities and Nourishes Community Amid COVID-19 PandemicMarch 2020Magrino proactively pitched Heitz Cellar’s pandemic relief efforts, including a commitment to ensuring not only the safety and security of their staff by paying their salaries in full indefinitely, but also providing relief to the community by donating an estimated $10,000 of beef to local charity partners. The outreach resulted in media placements in Inc., Napa Valley Register, Barron’s Penta, Wine Business, Bloomberg and Wine Spectator.

Hendrick’s Streaming Service Venturini Baldini Lambrusco Tasting

Midtown Social Pop-Up

TRAVEL & REAL ESTATE

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LOTTE HOTEL SEATTLE OpeningSeptember 2020 | SeattleTo launch LOTTE HOTEL SEATTLE, Magrino executed a strategic media relati0ns plan including coordinating virtual desksides with key media from Departures, Travel + Leisure, Travel Weekly, Architectural Digest, CNN Travel and more. Additionally, Magrino secured press coverage following the distribution of a reservations open, grand opening and chef appointment releases. With a focus on regional coverage, key placements include Forbes, Puget Sound Business Journal, Seattle Met, Seattle Business Magazine Online, Seattle Bride, DAYSPA and more.

The Ranch Malibu Grows Social Reach with WFH ContentAugust - September 2020Organically increased impressions by 25.5% and total followers by 4.7% from that of Q2 through pivoting our strategy to highlight at-home recipes from the new Food, Food, Food Cookbook launch as well as motivation quotes and heath and wellness tips to deal with working from home, stress and anxiety.

Conrad Washington, DC Reopening August 2020| Washington DCMagrino worked with Conrad Washington, DC, to craft messaging that spoke to its customers needs as it related to safety and cleaning measures, as well as positioning the hotel as a luxury product. Magrino secured media placements in outlets including Washington Business Journal Online, Business Insider and key trade outlets, as well as coordinated a press visit by Esquire magazine.

Christie's International Real Estate NYC Brokerage Grows Instagram 30%January – June 2020By focusing content on virtual property tours and current home wish list items such as home office and outdoor space, Magrino increased the Instagram following by 36% and Facebook Page likes by 45%, while also garnering 2.2M Instagram impressions and 21.3k total Facebook engagements.

SHA Wellness Reveals New Protocols May 2020 | SpainIn advance of reopening, Magrino highlighted the aggressive protocols the resort put in place to ensure the safety of their guests and positioning the resort as a leader in the hospitality industry. As a result, SHA’s protocol was featured in top tier outlets including Forbes, CNBC, Travel Weekly, Allure and CNN.

Conrad Washington, DC Reopening

LOTTE HOTEL SEATTLE Opening

The Ranch Malibu

Every July, Magrino hosts its annual First Look client showcase. In 2020 thisevent was adapted to be entirely virtual, proving to be our most successfulever with nearly 200 media and influencers attending.

Taking place via Zoom over four days, Magrino engaged with tastemakermedia across the country to learn about our clients’ fourth quarter offerings,with client activations like appliance demos, wine and spirits tastings, and360-degree on-site tours of incredible travel destinations around the world.

The agency generated countless leads from more than 120 top media andeditors at outlets including Good Morning America, Bridal Guide, CoolHunting, Departures, Architectural Digest, Conde Nast Traveler, BuzzFeed,Town & Country, InStyle, Martha Stewart Living, New York Times, New YorkPost, Robb Report, and USA Today. Magrino also hosted over 80 influencersfrom all lifestyle verticals, delivering instant social media love and laying thefoundation for future client collaborations.

Magrino also produced a hardcopy First Look book with full length features ofall our clients including in-depth descriptions and photos. Participating mediaand influencers received a coveted gift bag filled with client product, offeringa direct interaction with the brands.

MAGRINO FIRST LOOK 2020OUR COVETED CLIENT SHOWCASE

GETS A VIRTUAL MAKEOVER

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Magrino First Look Book

Champagne Nicolas Feuillatte

Media & Influencer Gift BagChâteau D’Esclans

Cuisinart

Flower Home by Drew Barrymore

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MAGRINO

SCOUT

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MAGRINO

MAGRINO IN THE NEWS

Susan and Allyn Magrino were interviewed on Yahoo! Finance on July 21 in a segment about how the agency has helped its clients navigate new methods and strategies in the

midst of COVID19.

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MAGRINO

MAGRINO IN THE NEWS

On April 16, Allyn Magrino was interviewed in the Independent Lodging Congress’s

daily Instagram Live, “Paying It Forward”.

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On May 21, Susan Magrino participated in a PR Net “Check In on the PR Industry”.

On April 24, Magrino was featured in the PR Net Newsletter.

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Name:Title:Phone: Email: Web:

Leigh Ann AmbrosiEVP, Chief Administrative Officer212.672-0353lambrosi@magrinopr.commagrinopr.com

MAGRINO

Magrino Named One of 50 Most Powerful PR Firms in America by NY Observer