The Secret Value of the Social Inbox
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Transcript of The Secret Value of the Social Inbox
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The Secret Value of The Social Inbox
#Social
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Today’s Speakers
Aileen Cole@aileenmcole
Moderator
Adam Wexler@thewordpainter
Chief Strategy OfficerInsightpool
#Social
Carolyn Reed@carolyneats
Community ManagerIntercontinental Hotels Group
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Tweet about this webinar using #Social
Follow us:@insightpoolHQ
#Social
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#Social
$37,000,000,000
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#Social
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#Social
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#Social
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#Social
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#Social
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#Social
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#Social
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#Social
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#Social
X /
XXX
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#Social
PublishSocialMedia
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#Social
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#Social
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#Social
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#Social
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Mass Marketing Doesn’t Add Up
Audience
Noticed
Click
40,000
4,000
400
40Redeem
#Social
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#Social
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#Social
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#Social
@HolidayInn
@Macys @SFGiants
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#Social
250/day
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#Social
Hey [name], thought about staying at our San Francisco hotels? Breakfast + @Macys discount! Book here: ihg.co/6019aCAc
Extend The Life of Your Content
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#Social
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#Social
Best Types of Engagements:
Questions of prospect expertise
ORSharing Content of Interest
THENRequests (AKA ‘The Ask’)
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#Social
SPAM Reception? You Be The Judge
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#Social
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#Social
Two Considerations for Good Questions:
1) Everyone likes a compliment2) Ask ‘yes’ or ‘no’ questions
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#Social
Useful Data Points for Determining Content:
-Hobbies-Interests
-School Attended-Job Industry
-Job Role
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#Social
Content Worth Sharing
-Educational (e.g. How To, Top 5 Best...)Resources: Mashable, Hubspot, etc
-Real-time news (e.g. Twitter IPO, Miley Cyrus)-CNN, Buzzfeed, etc
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#Social
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#Social
The Ask
What’s In It For Them > What’s In It For You
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#Social
Social ROI
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Wrapup
#Social
Digital Advertising = Brand Awareness; Social Direct Marketing = KPIs + ROI
Email = Saturated; Social = Untapped
Limits make proper targeting crucial
It’s not always about ‘the ask’
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Time for questions!
#Social
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The Leader in Social Engagement Automation
Thanks for joining!
Contact Adam or Carolyn:[email protected]