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THE ROUTE DU MIMOSA

PRESS CONTACTS

The Route du Mimosa press contact : Tel : 04 94 19 52 54

Saint-Raphaël Tourist Office - Sandrine LEGENDRE

communication@saint-raphael.com – www.saint-raphael.com

ADT Var Tourisme - Tel : 04 94 18 59 80

French and International Press : Michel CARAISCO

m.caraisco@vartourisme.org - www.visitvar.fr

CRT Côte d’Azur - Tel : 04 93 37 78 78

French Press : Sophie Brugerolles – s.brugerolles@cotedazur.com

International Press : Florence Lecointre – f.lecointre@cotedazur.com

www.cotedazur-tourisme.com

Copyrights :

G.Roumestan, OT Bormes-les-Mimosas, M.Angot, L.Salemi, OTC Mandelieu

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THE MIMOSA ROUTE - PRESENTATION

The English, often passionate about botanic were present on the Côte d’Azur as of the 19th

century. Seduced

by their holidays on the Riviera, they brought mimosa with them to decorate the gardens of their sumptuous

villas. Mimosa was imported from Australia around the 1850’s.

As time went by, the mimosa which holds many symbols became one of the popular emblems on the Côte

d’Azur in winter.

Today, the Route du Mimosa spreads over 130 km from Bormes-les-Mimosa to Grasse. This touristic

itinerary, recommended from January to March is the most typical symbol of the Côte d’Azur in winter

because of its temperate climate. It is a travelling holiday between the blue colour azure and the yellow

colour of the sun. We suggest you stopover in each town the Route du Mimosa goes through to discover the

best this itinerary has to offer.

THE MIMOSA… A BIT OF HISTORY…

Around 1880, the mimosa, which originates from Australia, first appeared on the slopes of the Croix des

Gardes in Cannes. It had apparently been introduced by some of the most famous winter visitors, such as the

Duc de Vallambrosa, the Marquis de Mores or Lord Brougham. The Horticultural and Acclimation Society

(Société d’Horticulture et d’Acclimatation) largely contributed to its development. From then on, mimosa

growers multiplied in the region and particularly in Mandelieu, Pégomas, Tanneron or La Roquette. From

the Cannes and Mandelieu railway stations, the mimosa was loaded on trains going to the main cities in

France and in Europe.

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MIMOSA...BOTANIC...

The mimosa belongs to the acacia family in the Mimosoideae subfamily. Its diverse species are used for

various purposes: cut flowers, ornamental or rock plants, hedges or wind-breakers, sand and soil retention,

perfumery.

It is essentially cultivated in Southern Australia, South Africa and France.

800 species have been listed and 1200 species probably exist.

-Type of soil: rather poor but drained soil even dry and rocky because this plant does not do well in stagnant

water.

-Soil quality : acidic soil

- Soil humidity level: normal

- Uses: cut flowers, in pots and in the wild

- Height: 10 meters (up to 30 meters in Australia)

- Plant type: flowering tree

- Vegetation type: hardy

- Leaf type: persistent

- Can withstand temperatures of minus 10 degrees Celsius in protected areas

- Best to plant in spring (soil or pot)

- Plant reproduction: seedling in a warm environment, grafting, taking of cuttings in the summer is difficult.

-Trimming: is advised every year particularly in windy regions. After blooming, cut the branches that have

blossomed to prevent the useless formation of pods. Trim branches to make them lighter by eliminating

excessive branches.

The clustered yellow flower-heads are directly attached to the stem.

The persistent leaves are sometimes bluish and decorative all year long. As it is light, it resembles other fern

plants.

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Some varieties…

- The Gaulois (Acacia Dealbata)

Fast growing evergreen tree with bipinnate dark green leaves. Its abundant yellow flowers can easily be

distinguished from the leaves between January and March.

- The Tournaire (Acacia Dealbata)

Short dark green leaves. Blossoming is early from the end of December to January. Bright yellow flowers

that come in clusters.

- The Mirandole (Acacia Dealbata)

Fast growing tree with large green leaves. Blossoming from the end of December to February. This tree is

particularly good for big gardens.

- The Bon Accueil (Acacia Decurrens)

Medium size tree. Alternately arranged dark green leaves on both side. The leaf blade is bipinnate. The

small yellow or golden-yellow flowers are very cottony in appearance and are densely attached to the stems.

Fragrant flowers. Blossoming in January February. Ideal for big gardens.

- The Astier (Dealbata Gaulois Astier)

This tree is resistant and tolerates temperatures as low as -8 / -10 degrees Celsius if it has been cultivated

properly to develop normally.

- The 4 Season Acacia (Acacia Retinodes)

This is one of the most resistant trees as it can withstand temperatures of -9 / -10 degrees Celsius.

Blossoming in spring and summer. The last grower for this type of mimosa is located in Tanneron (M.

Blanc).

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Cutting the flowers and selling them…

It is thanks to the flowering forcing technique that the mimosa is sold during longer periods throughout the

year. The plant is grown in a closed room, heated at 25 degree Celsius and humidified at 85%.

It allows the blooming of the flower and its conservation is guaranteed by the use of a powder called

“Crystal”.

Two stories are at the origin of this technique.

- According to the first version, a little girl had prepared a bunch of mimosa that had not blossomed yet. Her

mother placed it in a vase in the laundry room. It is said that the next day the flowers had blossomed

magnificently.

- According to the second version, it is said that a gardener had raked cut branches and had placed them on a

manure pile. Thanks to the humidity higher at the night, the cut branches looked even better the next day.

Part of the production is packaged and sold for wholesalers and florists not only in France but also abroad.

The rest of the production is used for decoration during the various festivals and parades taking place all

over the Côte d’Azur from Bormes-les-Mimosas to Pégomas or even the Nice Carnival.

THE MIMOSA AND ITS SYMBOLS…

Thanks to its bright yellow colour, the mimosa flower carries many symbols. Its delicate fragrance reminds

us of the South of France.

Its glowing flowers obviously represent the sun. In love, the mimosa evokes secret love stories: nobody

knows I love you. It implies sensitivity and also infers: you are my only love.

It also symbolizes reunion.

Symbol for gold and the sun, the mimosa also represents a successful life because of its solid wood. It also

symbolises the triumph of good on evil.

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THE MIMOSA IN THE PERFUM INDUSTRY…

The most popular French perfume brands have all used the mimosa in their most famous perfumes: Amarige

from Gyvenchy, Paris from Yves Saint Laurent, Champs Elysées from Guerlain, Moment Suprême from

Jean Patou.

The mimosa flowers are particularly prized to produce perfume because they are composed of many

different molecules but only a few of those contribute to its aroma.

It reminds us of the violet and it has a more subtle and lighter scent. It is said the mimosa has a floral,

powdery green fragrance.

The most used mimosa type is the mimosa cassier (acacia farnesiena), but nowadays wild mimosa is also

used.

Other perfumes include:

- Mimosa Pour Moi, from L'Artisan Parfumeur

- Casaque, from Jean d'Albret

- Kalispera, from Jean Desses

- Masumi, from François Coty

- Le Mimosa, from Molinard Jeune

- L’Eau d’Azur, form L’Occitane

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EDIBLE MIMOSA...

In addition to mimosa specialties such as sweets and syrups, the mimosa is also used a lot in pastry.

Mandelieu

La Tarte Mimosée was created by François Raimbault, pastry chef at the Oasis de Mandelieu restaurant ( 2

Michelin Stars). This pastry is part the International Relais Dessert Association.

Tel: 04 92 97 31 82. Restaurant opened Tuesday – Saturday and located at : 6 Rue Honoré-Carle – 06210

Mandelieu –La-Napoule

Pégomas

La mimosette: brioche, specialty from Pégomas, decorated with mimosa seeds and stuffed with a cream that

remains the secret of the baker. It is only prepared during the mimosa festival.

Saint Raphael

The chocolate maker, Didier Carrie, created a unique recipe called “Le Mimosa d’Agay”, a white truffle

chocolate, flavoured with plant liquors and lemons, covered with mimosa powder.

Le Palet d’or - Tel: 04 94 82 00 88

« Le Mimosa d’Agay » - 170 Rue de l’Agay - 83 530 Agay (Saint-Raphaël)

Sainte-Maxime The Chocofleurs: Flower flavour chocolates!

Created by Jean-Louis VAISSAUD, chocolatier. Lavender, rose, violet, orange blossom and mimosa flavour

chocolates! Tour and free tasting for groups at “La Muscadine” chocolate shop (groups only, pre-booking

required).

Tel: 04 94 96 46 12

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ART AND MIMOSA

The mimosa has also been a great source of inspiration for the many painters who fell in love with the Côte

d’Azur. One of the most famous paintings is The Workshop with Mimosa.

A few works of art representing mimosa on the Côte d’Azur…

Mimosas en fleurs à Cagnes The Workshop with Mimosa by Pierre Bonnard

by Felix Valloton 1921 – 1939-1946

Lectern situated up above town

in Cagnes-sur-Mer.

The Côte d’Azur by painters is a permanent exhibition that has come to life thanks to a hundred paintings

exposed on the open-air and displayed on lecterns scattered in the alleys and streets on the towns and

villages of the Côte d’Azur. Those lecterns have been placed exactly where the Great Painting Masters had

placed their easel when painting. You can admire paintings from Claude Monet, Raymond Peynet, Pierre-

Auguste Renoir, Chaïm Soutine, Raoul Dufy, Pierre Bonnard, Marc Chagall, Jean Cocteau…

Maritime landscapes, towns and villages, streets and gardens … Those are only a few of the themes that

have inspired the painters and make this destination a feast for the eyes. They have immortalized places such

as Antibes Juan-Les-Pins, Cagnes-sur-Mer, Grasse, le Cannet, Saint-Paul-de-Vence, Villefranche-sur-Mer,

Menton, Mougins, Cannes….For more information please visit : www.cotedazur-tourisme.com

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THE TOWNS OF THE ROUTE DU MIMOSA

BORMES-LES-MIMOSAS (VAR)

Press contact

Carole GOBBI – Tel: 04 94 01 38 30/Fax 04 94 01 38 39

carolegobbi@bormeslesmimosas.com – www.bormeslesmimosas.com

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Located along the Mediterranean, Bormes-les-Mimosas is a seaside resort situated at the entrance of the

Forêt du Dom and the Massif des Maures. Bormes goes through the Gaou, the Cap Bénat all the way to the

Cabasson beach, one of the protected sites where no construction has been allowed since 1960.

From Bormes, a short causeway leads to the Brégançon Fort, the holiday residence of the French Presidents

since 1968.

Shopping ….

“Les bibis du midi” a creative hat workshop managed by Nathalie Papet is one of the rare modiste in the Var

region. The workshop is nestled in the heart of the old village. Each creation is unique as it is adapted to

each individual’s personality. This is a dream hat workshop for any hat lover, each piece is a genuine jewel!

www.lesbibisdumidi.com

Walks… “The nicest and most flowery village in France”

Bormes-les-Mimosas is considered to be one of the nicest and most floral village in France thanks to a wide

variety of trees such as: the Cyperus Papyrus, the Jubaea Chilensis (Chilean Wine Palm), the Jacaranda

Brasiliana, the Erythrina crista-galli tree also called the Cockspur Coral Tree.

The 12th

century medieval village counts up to 700 rare vegetal species among which some are exotic and

tropical plants that have adapted to the Mediterranean environment well.

Because Bormes-les-Mimosas has been committed to its botanical heritage, it has obtained many labels and

awards related to the preservation and protection of its flora: The “4 fleurs” label was awarded in 1970 and

in again in 2006, it has also been awarded nationally and at a European level in 2003 and 2013.

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Thanks to its microclimate Bormes-les-Mimosas features many gardens including the most recent Gonzalez

Park, a 2400 m2 botanical garden totally dedicated to an exceptional and unique collection of Australian

plants in Europe: Banksia, Grevillea, and Melaleuca plants.

Bormes-les-Mimosas, the capital of the mimosa in the Var region

From January December to March, the medieval town adorns itself with a “yellow scarf”, a genuine bursting

of yellow colours and aromas. 90 mimosa species have been identified.

The city of Bormes is the first to celebrate this yearly botanical event: Mimosalia (last weekend of January).

It is a must go event for the most famous French gardeners. Since 1920, the Corso and its flowery floats also

takes place at that time.

The mimosa a men story

In Bormes, the mimosa is exclusively grown in pots and Julien Cavatore has been a passionate grower. He is

the only one in France to own a collection accredited by the National Council for Conservation of Plants and

Gardens (Conservatoire Français des Collections Végétales Spécialisées). His collection gathers 180 species

exported all over Europe. The most sold variety is the Mimosa Claire de Lune a graceful and fragrant type

which blossoms in March / April.

The most original type of mimosa is the Mimosa Karroo from Africa, a thorny type of acacia with abundant

yellow and orange flowers blossoming in July and August!!!

Julien Cavatore has cultivated his plants with natural and organic manure for several years now. All the

plants are sold and shipped in organic packaging. For more information please visit: www.mimosa-

cavatore.com

The Pignard family has commercialised products made from mimosa essential oil such as home fragrance,

essential oils, soaps and other cosmetic products. There are 2 stores in the heart of the old village: 11 rue

Carnot et 10 venelles des amoureux.

Tel 04 94 01 31 10 - www.savonnerie-bormes.com

EVENTS

> Mimosalia : Saturday 24th and Sunday 25th January

Collectable plants exhibition and sales- First botanical event of the year where the largest specialist

arboriculturists in France and garden decoration experts come together.

> « Corso fleuri » Flower parade (one of the oldest on the Riviera) : Sunday 22nd

February

Flowered float parade, folk music, flower battles.

Entrance: 6€, free for under 10’s

> Guided Botanical tour of Gonzalez Park, austral garden

(See calendar). Meet at the Tourist Office in the old village.

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RAYOL-CANADEL-SUR-MER (VAR)

Press contact: Maryse HALART

Tel: 04 94 05 65 69 – Fax : 04 94 05 51 80

lerayolcanadel@wanadoo.fr – www.lerayolcanadel.frr

Rayol Canadel is a typical Provencal village, along the Mediterranean coast boasting exuberant nature with

the Massif des Maures to the north and the south and a rocky shoreline featuring inlets and sandy beaches

(including the one used for the landing of the allied forces on August 14th

1944).

80% of the area is a woody paradise including cork oaks, heather, and mimosa and where splendid villas

have been erected.

Walks in Rayol Canadel…

A must see: the flowery staircase leading to the sea and the staircase from the centre of the village leading to

a circular pergola: The Patec, listed as a Historic Monument since 1989. The Col du Canadel offers a

panoramic view from where walking paths along the ridge start.

The Domaine du Rayol, the garden of the Mediterranean climates

Located in a protected area of the shoreline, the Domaine du Rayol spreads over 20 hectares including 7

hectares of gardens. The Domaine boasts sceneries similar to the ones you can see in countries that have a

similar Mediterranean climate such as: Chile, Australia, South Africa, the Canary Islands and California. In

addition, this unique site also features other sceneries such as the deserts in South America or the Chinese

bamboo plantations. Gilles Clément, a gardener, poet and a writer created those gardens. They will make

any visitor feel like gardening and the atmosphere stimulates spirituality.

The Domaine du Rayol (the garden of the Mediterranean climates)

Avenue des belges - 83820 Rayol Canadel Sur Mer

Tel : 04.98.04.44.00 - Fax : 04.98.04.44.01 - www.domainedurayol.org

Email :info@domainedurayol.org

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EVENTS

>Themed tours “The Mimosa Odyssey” in the Domaine du Rayol gardens

In January and February the Domaine du Rayol offers a real “Mediterranean Garden” mimosa world tour.

An opportunity to discover over thirty different species of mimosa and learn how to look after and

acclimatize these species. Friday 30th

January, 6th

, 13th

, 20th

& 27th

February at 2 pm.

>Spring Festival at the Domaine du Rayol – Sunday 22nd

March

>Guided walk “The Rayol through Mimosa” every Saturday at 3pm or Sunday at 10am.

Sign-up and departure at The Tourist Office – 5€/person – Free for under-12’s – Length 1 hours 30 mins

approx (minimum 5 participants).

Some wonderful surprises lie in store for you on this guided walk through the mimosa (walking paths,

monumental steps, the Patec and on to the flag to admire the spectacular views…)

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SAINTE-MAXIME (VAR)

Press contact: Florian Raoux – Tel: 04 94 55 75 57

Florian.raoux@sema83.fr

Sainte-Maxime is an elegant seaside and family resort with a marina. Committed to preserve its natural

environment on a hillside, the city has undertaken to protect and to promote it all year long.

To discover …..

The botanical garden (Jardin botanique des Myrtes) spreads over 3 hectares and features 60 plant types

among which some are 100 years old. It also features other Mediterranean plants from the area including the

mimosa but also the Mediterranean dwarf palm, the Chilean wine palm. There is a lot to enjoy for everyone!

The marked paths of the Catalugno and the Quilladou offer itineraries going through the hills

overlooking Sainte-Maxime. You can discover them alone or accompanied with a nature guide. The Tourist

Office also recommends theme walks in the Massif des Maures.

The Pointe des Sardinaux is a peninsula also called « the Little Corsica ». It is a protected area where you

can observe: plants, seaweeds, shellfish and crustaceans as well as a Roman breeding pond carved in the

rock. This is an ideal family walk to discover the flora with or without a nature guide.

The Domaine de la Pierre Plantée…

Sainte-Maxime is home to the biggest olive groove in the Var region. Thierry Olivier will welcome you in

his domain (more than 3500 olive trees) to share the unique know-how which allows him to produce a

prized and awarded olive oil.

The Domaine de Beaucas…

Nestled at the foot of the Massif des Maures, in a typical Provencal setting, this estate is the perfect place to

stop for some wine tasting (Côtes de Provence). It also is a great opportunity to discover the Roman

museum.

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EVENTS

>Miss Sainte-Maxime 2015 Elections: Saturday 17th

January.

Miss Sainte-Maxime 2015 will be crowned during this wonderful evening shox from 9pm in the Théâtre

de la Mer gazebo – Free entry (pre-booking required).

> Mimosa Festival :

You will be charmed by the magical scent of th yellow flower ! Come for the weekend and enjoy the

traditional « corso du mimosa »flower parade in Sainte-Maxime!

Saturday 31st & Sunday 1

st February

Saturday :

From 2pm – Tour of the Flower float workshops, From 5pm – Distribution of lanterns for the evening

parade in the tow centre and the promenade accompanied by live music and visual effects. Distribution of

free mimosa.

Sunday:

From 2.30pm – Mimosa flower floats grand parade on the sea-front promenade accompanied by live

music, shows and costumes. Distribution of free Mimosa. Tickets for the stands: 5€, free on the covered

walk.

Reservations: Tourist Office

> For children

Sainte – Maxime in Ice – 450 m² covered ice rink – 5€ or 4€ for under 12’s.

Open every day from 2pm to 6.30pm on Aymeric Simon-Lorière Promenade from Saturday 7th

February

to Sunday8th March.

Evening skating on Saturday 21st and 28

th February from 8pm to 11pm

> « Le Mimosa » nature walk: Thursday 26th February and Friday 6th March at 2.30pm.

Within a tree-filled park, amongst local and exotic scents you will find Australian mimosa trees. Some are

easy to recognize, others a lot more difficult for uninitiated. After this walk you will know every thing

there is to know about mimosa: the truth and the lies, the good and the bad…

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SAINT-RAPHAËL (VAR)

Press contact : Sandrine LEGENDRE – Tel : 04 94 19 52 54

communication@saint-raphael.com

Saint-Raphaël is a listed seaside resort situated at the foot of the Massif des Maures and it boasts an

exceptional shoreline in a protected natural habitat.

The 36 km long shoreline will lead you to the heart of this town by the water, featuring several ports,

secretive coves from Boulouris to l’Île d’Or and through Agay. The coastal road called Corniche d’Or, was

carved into the rock and the Calanques d’Anthéor le Trayas overlooks the pristine and clear water of the

Mediterranean.

Saint-Raphaël, the Estérel side and the Corniche d’Or…

In the Massif de l’Estérel and during the winter, the volcanic red rocks of the Estérel adorn themselves with

the bright yellow blossoming mimosa. Flowering mimosa can be spotted in specific areas. As a matter of

fact, the men in charge remain the National Forest Office agents who manage the Mediterranean plants that

coexist with this acacia imported at the end of the 18th

century.

A National Forest Office guide will tell you everything about the mimosa during nature walks organized by

the Tourist Office.

- Along the 20 km long Corniche de l’Estérel, the beaches and coves of Anthéor and the Trayas offer a

splendid panorama

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Saint-Raphaël… Carnival and Mimosa… During the Carnival, February 15

th – 23

rd, an original program featuring various events and activities will

delight our visitors: day and night carnival parades, carnival for children, a flower festival in Agay, visits of

mimosa nurseries by bus and nature walks guided by a National Forest Office guide are a few ways to

discover the wonders of the mimosa.

EVENTS

CARNIVAL FESTIVAL – 14th to 22nd February 2015

>Saturday 14th

(afternoon): Children’s Carnivals

>Sunday 15th

at 3pm: Carnival Float Parade

>Sunday 22nd

from 2.30pm: Agay Flower Festival

>Trip to the Tanneron hothouses by bus (half-day trip from 1.30pm to 5.30pm. Adults- 27€)

- See Calendar

> Guided walks in the Estérel Massif- See Calendar

• National Forestry Office guide (Adults: 12€. Children : 8€)

• Dr Sandrine Cheyppe: Mimosa walks from 2.30pm to 4pm (Adults- 15€. Children ages 8 to 15 years –

7.50€. Free for under 8’s).

Information and reservations at the Tourist Office.

THE ESTEREL (VAR ET ALPES-MARITIMES)

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In Saint-Raphaël and Mandelieu-La-Napoule, the panorama offered by the Estérel is one of the most

striking. The Estérel was formed during the Paleozoic era and it is constituted of volcanic rocks spreading

over 32000 hectares, it culminates at 614 meters and drops into the blue waters of the Mediterranean.

This part of the Estérel is composed of 400 km of marked trails, national forests and private land.

The history of the Estérel is very ancient and goes back to 300 million years. It was initially attached to the

African continent, until the Mediterranean sea separated them. During the Tertiary era a piece of the Estérel

detached itself from the rest, Corsica was born….

The rugged land and the steep coves that drop into the water bear silent witness to one of the most dramatic

geological mass movements.

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MANDELIEU LA NAPOULE (ALPES-MARITIMES)

Press contact : Béatrice PIEDNOEL – Tel : 04 93 93 64 78

promo@ot-mandelieu.fr – www.ot-mandelieu.fr

After following the Corniche d’Or, this marvellous itinerary finishes in Mandelieu-La-Napoule. This village

features gold courses, ports, castles, a protected natural habitat and a mountain dedicated to the mimosa: the

Massif du Tanneron.

The beginning of the Golden Route…

The growing of the mimosa is mostly done in the West of the Alpes-Maritimes department and particularly

on the Massif du Tanneron. At this point, the Mimosa Route follows an old itinerary called the “Route d’Or”

(the Golden Route). It follows a triangular itinerary between the 3 villages surrounding the mimosa forest:

Madelieu-La-Napoule, Tanneron and Pégomas. This circuit allows you to discover wild and cultivated

mimosa. A few visits at the growers’ nurseries will allow you to ship or buy directly from the nurseries

sunny bunches of flowers for your family and friends.

The capital of the mimosa…

Soon after its introduction into the region, the mimosa adapted so well that it did not take long before the

locals realized they could sell the mimosa cut flowers. Various markets quickly developed and entire train

wagons soon left the railway station of Mandelieu-La Napoule to ship mimosa in the North of France and

abroad. Since 1931, the inhabitants of Mandelieu-La Napoule honour the flower by celebrating the Festival

of the Mimosa. The next one will take place between the 18th

– 25rd

February.

Today, the tourism industry also supports this economic activity by organizing visits in the various nurseries

and by purchasing large quantities of the flower to decorate the unique floats used in the exceptional parades

and festivals taking place in the region.

To discover… Walks and hikes ….

From January to March, several hikes departing from Mandelieu-La-Napoule are suggested (maps and

itineraries are sold at the Tourist Office): The Massif de l’Estérel, the Grand Duc Forest in the Massif de

Tanneron, the San Peyre State Park, the Lerins islands.

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During this period guided walks and bus tours are organized to allow the discovery of the many uses of the

mimosa, from the flower to perfumes!

EVENTS

Mimosa Festival – 18th to 25th February

> Inaugural evening at the Notre-Dame des Mimosas chapel- 7pm, free entry – Friday 20th

> Extraordinary “corso” parade on the water with fireworks show on the banks of Siagne (in front of the

Pullman) – 8pm Friday 20th

.

> Mimosa queen elections- Centre Expo Congrès (Congress Centre) from 2pm, free entry – Saturday 21st.

> Evening parade in the town centre – from 6.30pm – free- Saturday 21st

> ”Grand corso” parade plus flower battle – Sea-front promenade – 2.30pm – Sunday 22nd

Free entry to the covered walk or 13€ (adults) in the stands

> Traditional Children’s Carnival in the town centre – from 3.30pm to 5pm – Wednesday 25th

> Walks and excursions:

• « Au Pays du Mimosa » walks - 13 €, 2 hours approx in the Tanneron Massif – See calendar.

• « From Mimosa to Perfume » coach trips – 25 €, 4 ½ hours approx. Mandelieu-Tanneron-Grasse and

return journey – See calendar.

> Repotting and grafting workshop at the Pépinière Rubino – Free – see calendar

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TANNERON (VAR)

Press contact: Stéphanie LABORDE – Tel/Fax: 04 93 60 71 73

officetourismetanneron@wanadoo.fr – www.communedetanneron.fr

This is the most eastern village in the Var at the border with the Alpes -Maritime department. It is also the

most beautiful floral city with genuine “yellow forests”. This area has the highest concentration of wild and

cultivated mimosa in France!

Tanneron is composed of 22 hamlets scattered on the hillsides planted with mimosa, strawberry plants,

flowerbeds, olive and pine trees, cork oak and chestnut trees.

Today, the growing of the mimosa all over Tanneron, has become the jewel of the village. The scented fuzzy

bright yellow flowers are great to see in their natural environment. Tanneron is situated at the kilometer 122

on the Mimosa Route.

A story of men ….. Some mimosa growers welcome visitors, to discover how mimosa is grown.

Mr & Mrs AUGIER (mimosa growers / selling and shipping only) 04 93 60 68 01

Mrs BOSI (mimosa grower) : 04 93 60 65 90 Visit by appointment

Mr & Mrs LEZE (mimosa growers) : 04 93 60 68 17 Visit by appointment

Mr & Mme VIAL (mimosa growers, beekeeper, their store sells products manufactured with mimosa): 04 93

60 66 32 – www.vial-tanneron.com

Free admission visit - Open every night during the mimosa .

Every year, on the first Sunday of February, the Mimosa Festival takes place in the village. It features a

Provencal market, floats decorated with mimosa flowers and parades celebrating the flower.

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EVENTS

> Decoration of the village square by volunteers and Tanneron clubs and charities – Saturday 31st January

> 19th

Mimosa Festival – Sunday 1st February

> “Corso Fleuri” flower parade, decorated floats, distribution of mimosa, folk groups, entertainment,

Provençal and Craft market all day.

>Walking trail in the Tanneron Crest: (15km walk through mimosa and eucalyptus trees); a 1 hours

walk around the village (open to all) - all year round.

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PEGOMAS (ALPES-MARITIMES)

Press contact: Frédérique VAILLANT - Tel/Fax : 04 92 60 20 70

point-info-tourisme@villedepegomas.fr – www.villedepegomas.fr

The rivers Siagne and Mourachonne go through the plain in which Pégomas was built by Italian families in

the 16th

century. They planted olive trees, grapevines, fruit trees and brought with them all their know-how

to grow aromatic plants such as the mimosa. Today, growing mimosa still makes the inhabitants of Pégomas

very proud, and this village is considered to be one of the main stops on the Mimosa Route that winds

through the Massif of the Tanneron.

Be sure to …

- Take a stroll in the garden of the mimosa where several mimosa varieties have been planted.

- Walk along the Siagne river where nature has taken over.

Meet …. The Leader of the Mimosa Association will be delighted to tell you anything he knows about this flower,

from its history to all the professional activities that revolve around it. The mimosa is honoured through a

festival featuring floats that celebrate its beauty and its many properties.

Mimosa growers and nurseries in Pégomas…. Jean-Paul REYNAUD – Tel : 04 93 42 21 52 - www.directmimosa.fr. Visit the nursery/estate, direct sales

and shipping….

Stéphane REYNAUD – Tel : 04 93 42 24 23 - www.rivieramimosa.com Visit the nursery/estate, direct sales

and shipping….

25

EVENTS

>Mimosa weekend: festive entertainment all around the village a magical weekend full of surprise. Not to

be missed! – Saturday 24 th and Sunday 25th

January 2015

> Folklore : The Mimosa Brotherhood, the grand master and his disciples bring you mimosa in all its

glory

> Mimosa walks – Les Sausserons : Let the scent of the Mimosa blossom be your guide ! An easy walk

which will lead you to the edge of the Mimosa nurseries / La Verrerie: a heavily wooded path with edible

plats, wild mimosa and cultivated mimosa./ The Mimosa Garden : a pleasant place to recharge your

batteries.

> The Golden Road: by scooter, motorbike, car or coach, intoxicatingly-perfumed roads and surprising

landscapes.

26

GRASSE (ALPES-MARITIMES)

Press Contact : Franck Raineri - Tel : 04 93 40 55 93 - Cell. 06 24 63 02 19

presse@grasse.fr - www.grasse.fr

Although the medieval city of Grasse is famous worldwide for its perfume industry, it also benefits from

other indisputable assets such as the complementarity it offers between its Mediterranean shoreline and its

genuine, lush countryside scattered with villages and picturesque landmarks, a true paradise for nature

lovers.

Its typical architecture, combining Provence and Italy, features colourful buildings, fountains, squares,

luxurious mansions, and bears witness to its economic success. Its rich cultural heritage makes it a “Ville

d’Art & d’histoire”.

Between alleys and streets ….. Grasse is an architectural jewel including an amazing cathedral that is worth a visit as it gathers a collection

of fantastic paintings from Fragonard, Rubens or even Louis Bréa. It also boasts several museums dedicated

to Provencal art as well as the must-visit International Perfume Museum (MIP). Perfume is not only a very

symbolic product from the Côte d’Azur it also shows the historical know-how that has made Grasse well-

known around the world. This museum also brings to light the mimosa’s social, economic, cultural and

symbolic dimension from the Antiquity era to the present time on the 5 continents.

In this lively museum, you will learn about the history of perfume from various perspectives: raw material,

production, the industry, innovations, sales, design, marketing, uses. It will also present the different forms

perfume can take through specific objects such as: artistic objects, decorative arts, textiles, archaeological

objects, unique art pieces.

As far as the gardens are concerned, there are marvellous witnesses of the greatest moments the Côte d’Azur

and Grasse have been part of.

The only 3 perfume stores that are left in town are the only ones producing and selling their products:

Fragonard, Galimard & Molinard. They offer guided visits in their respective factories as well as workshops

in which you can learn about the art of perfume making, discover the secrets of some of their creations by

associating different essences, you can even create your own perfume! Last but not least you can also visit a

mimosa nursery and a nursery for plants used in perfume production.

27

Grasse and the mimosa ….

If you are looking for a “scented and colourful escapade of the senses”, follow the Mimosa Route until

Grasse – kilometer 130 – from then on, you will discover the many secrets and surprises this destination

offers: a complete change of scenery, featuring walks that will take you to some breathtaking and unique

panoramas.

EVENTS

> Expo-Rose – May

In summer :

> Perfumed siestas

> « Le temps des contes » story festival

> Jasmine festival

> Sculputure Symposium

> Bio Grasse – September

> European Heritage Days – September

> Christmas events – December

28

PLACES TO STAY

BORMES-LES-MIMOSAS

Budget breaks - The Mimosa Trail 2015

Holiday rentals (per week):

• Madame Joffin: 200€ - studio* (instead of 295€) and 340€ - 2 bedroom apartment*** (instead of 400 €)

Tel. 0494 010 355

• Les Deux Mas: 300€ - maisonnette** (instead of 410€)

Tel. 0652 038 834

• SARL Hameau de la Nicolinière: 380€ - 4 nights in villa*** (instead of

424€) or 285€ - weekend in villa** (instead of 315€).

Tel. 0621 44 59 93

Guest houses (for 2 people):

• La Villa Barbarine: 108€/night (instead of 120€)

Tel. 0609 582 441

• Maison du Village Médiéval: 225€ for 3 nights (instead of 255€)

Tel. 0686 964 170

Hotels (for 2 people):

• Le Bellevue**: 67.50 €/night (instead of 75€)

Tel. 0494 711 515

• Le Grand Hôtel***: 65€/night (instead of 95€). Breakfast included.

Tel. 0494 712 372

• La Villa Naïs***: 4 nights for the price of 3.

Tel. 0684 533 415

RAYOL-CANADEL-SUR-MER

•Hôtel Les Terrasses du Bailli***

Balcony room with a sea-view - 125€ - Breakfast included.

Reservations 0810 005 699* (calls from France cost of a local call) or 0033 (0)475 752 191 (from abroad).

info@lebaillidesuffren.com – www.lebaillidesuffren.com

• Villa Louisette Guest Houses: 75€

Room and breakfast/2 people. - Tel. 0603 205 000

• Weekly rental with a special “Mimosa Trail” discount

List available at the Tourist Office - Tel. 0494 056 569

29

SAINTE-MAXIME

MIMOSA TRAIL” SPECIAL OFFER

93.50€ per person in a 2 star hotel (based on 2 people sharing) From 30/01 to 02/02/2015.

This offer includes 2 nights in a double room plus 1 free night (breakfast included). Plus places in the stands

for the parades.

Float workshops,where Sainte-Maxime clubs decorate their floats, are open to the public from 2pm onwards.

From 5pm: Distribution of lanterns for the evening parade, followed by the musical «grande parade» on

Aymeric Simon-Lorière promenade. Live music, visual effects and Miss Sainte-Maxime float. Free mimosa.

Sunday 1st February: 2.30pm onwards - procession and flower floats grand parade on Aymeric Simon

Lorière promenade. Live music, shows and costumes. Free mimosa.

Reservations: Golfe de Saint-Tropez - Pays des Maures Tourist Office.

Tel. 0494 552 200

SAINT-RAPHAEL The Mimosa Trail Special Break:

8 days/7 nights - from 215€ - Available from 13th to 22nd February 2015

(Price per person - based on 2 people sharing)

This offer includes:

• 8 days /7 nights in a studio or apartment

• 1 half-day trip by coach to the Tanneron Massif with a tour of a hothouse

• 1 half-day guided walking tour in the Estérel Massif

• 1 guided tour (2 hours) of Saint-Raphaël

• 1 dinner at the Café Barrière restaurant in the Casino* (glass of champagne, starter, main course, dessert, 1

glass of wine)

• 5€ free chips for the Casino Barrière*.

*Offer exclusively for persons over the age of 18 not banned from gambling. Proof of identity required.

Excessive alcohol consumption is harmful to health, consume in moderation.

• 1 visit of the Fragonard Fabrique des Fleurs factory or the historic perfume factory in Grasse plus a present

worth 10€

• Events organised as part of the Carnival Festival

Romantic Carnival Weekend - 2 days/1 night - 61€ - Available from 13th

to 15th February 2015 (Price per person - based on 2 people sharing)

This offer includes:

• 2 days/1 night in a hotel 2* (double room, breakfasts included)

• 1 dinner at the Café Barrière restaurant in the Casino* (glass of champagne, starter, main course, dessert, 1

glass of wine)

• 5€ free chips for the Casino Barrière*.

* Offer exclusively for persons over the age of 18 not banned from gambling. Proof of identity required.

Excessive alcohol consumption is harmful to health, consume in moderation.

• Events organised as part of the Carnival Festival

Reservations: Tel. 0494 191 060

www.esterel-cotedazur.com • www.cotedazur-reservation.com

30

MANDELIEU-LA-NAPOULE

Mid-January to mid-March, during the mimosa flowering season:

Your “à la carte” break with suggested hiking trails:

www.ot-mandelieu.fr (“Le mimosa” tab) Dispatch of mimosa bouquets.

18th to 25th February 2015:

Buy your tickets for the “corso” parade and trips. www.ot-mandelieu.fr (“Le mimosa” tab)

TANNERON

• Le Champfagou Hotel/Restaurant

(During the mimosa flowering season) 3 days half-board with the 4th night free.

Tel. 0493 606 830 - www.lechampfagou.fr

• Le Moulin du Collet guesthouses

Tel. 0493 367 926 – aubergeducollet.com

• Guest Houses

Tel. 0494 509 393 - www.gites-de-france-var.fr

All other accommodation options in the area: www.communedetanneron.fr

PEGOMAS

Exclusive break in the heart of mimosa country

• Hotel le Bosquet

2 nights/2 people. 2 breakfasts included (room from 70€)

Tel. 0492 602 120 - www.hoteldubosquet.com

• Hotel restaurant l’Aiglon

3 nights for the price of 2 (offer available from Friday to Sunday)

Tel. 0493 422 819 - www.hotel-laiglon.com

• Hotel restaurant les Jasmins

Welcome Kir and surprise gift

Tel. 0493 422 294 - www.hotel-lesjasmins.com

• Les Chambres de Mon Moulin guesthouses

Welcome glass of champagne

Tel. 0664 985 344 - www.les-chambres-de-mon-moulin.com

Find our other accommodation options at: Tel. 0492 602 070 - www.villedepegomas.com

GRASSE

Special Mimosa/winter stays

Special offers and weekend ideas in the perfume capital throughout winter in 2, 3, 4 and 5 star hotels and

guest houses. Go to www.grasse.fr

31

2015 Calendar

JANUARY

Dates Programmes Villes 6, 13, 20,27

17

24,25

30

31

Gonzalez Park visit

Miss Sainte-Maxime elections

Mimosalia Mimosa Week-end

« The Mimosa Odyssey »

Themed tours

Mimosa Festival

Bormes-les-Mimosas

Sainte-Maxime

Bormes-les-Mimosas Pégomas

Rayol-Canadel-sur-Mer

Sainte-Maxime

FEBRUARY

Dates Programmes Villes All month

1

3, 10, 17,24

6, 13, 20,27

7

th Feb. to 8

th March

11, 18,24

13, 20,27

14

15

18, 19, 20, 21, 23, 24,25

19, 20, 21, 23, 24,25

20

Mimosa and the Tanneron

« Mimosistes »

Mimosa Festival Mimosa Festival

Gonzalez Park visit

« The Mimosa Odyssey »

themed tours

Covered ice ring

Walks in the Esterel

Visit to the Tanneronn

hothouses

Children’s Carnival Mimosa walk

Carnival floats

Walks and hikes in the

Tanneron Massif Repotting and grafting

workshop at 3pm at the

« Pepinière »

« From Mimosa to Perfume »

coach trips Excursions en autocar

Inaugural evening – Chapelle

des Mimosas

Tanneron

Sainte-Maxime

Tanneron

Bormes-les-Mimosas

Rayol-Canadel-sur-Mer

Sainte-Maxime

Saint-Raphaël

Saint-Raphaël

Saint-Raphaël Saint-Raphaël

Saint-Raphaël

Mandelieu-la-Napoule

Mandelieu-la-Napoule

Mandelieu-la-Napoule

Mandelieu-la-Napoule

32

20

21

21

22

25

26

28

Extraordinary “corso” parade

on the water with fireworks

Mimosa Queen elections

Evening parade and

entertainment

Mimosa walks

“Corso fleuri” Flower parade “Grand Corso Fleuri” Flower

parade Agay Flower Festival

Traditional Children’s Carnival

Mimosa Nature Walk

Mimosa Nature Walk

Mandelieu-la-Napoule

Mandelieu-la-Napoule Mandelieu-la-Napoule

Saint-Raphaël

Bormes-les-Mimosas Mandelieu-la-Napoule

Saint-Raphaël

Mandelieu-la-Napoule

Sainte-Maxime

Saint-Raphaël

MARCH

Dates Programmes Villes 3

3, 10, 17, 24,31

6

7

7

22

Walks in the Esterel Massif

Gonzalez Park Visit

Mimosa Nature Walk

« The Mimosa Odyssey »

themed tours

Mimosa walk

Spring Festival

Saint-Raphaël

Bormes-les-Mimosas

Sainte-Maxime

Rayol-Canadel-sur-Mer

Saint-Raphaël

Rayol-Canadel-sur-Mer

Every weekend in January, February and March: Mimosa walks - Rayol-Canadel-sur-Mer