The Riesling Trail ®

- a great tourism attraction

Winner Regional AttractionWinner Regional Attraction

Clare Valley Tourism Awards 2004Clare Valley Tourism Awards 2004

RIDE WALK ENJOY

The Riesling Trail is important

in visitors decision to visit the

Clare Valley Region

Riesling Trail - Target marketsRiesling Trail - Target markets

Link to the State Tourism Plan 2003-2008 Enrich the wine and food experience Add value to the State’s rich material assets Tell the story of the State’s history & heritage Integrate ‘soft adventure’ track and trail experiences Create a ‘sense of place’ Target markets – cyclists, bush lovers, families,

walkers/hikers, historians

Community/government/business Community/government/business partnershipspartnerships

Riesling Trail Management CommitteePartnership with CouncilPartnership with Office for Recreation &

SportFriends of the Riesling TrailClare Valley Wine Makers Association –

local businessesCommunity support groups

Riesling Trail- BenefitsRiesling Trail- Benefits Trails research project –Market Equity, June 2004 commissioned by ORS Trails research project –Market Equity, June 2004 commissioned by ORS

Estimated more than 10,000 trail users over 12 months – 46% of users are visitors to the region

Estimated economic impacts is $1M pa to the Clare Region

Motivators of use Spend time with family and friends Close to nature Wine tourism Safe place for physical activity

PromotionPromotion

Brochure Maps Clare Valley Tourism & Marketing Association Street banners Media – Adelaide Review, Postcards, BBC Launches Families Word of mouth Tourism Awards – Regional, State

Community supportCommunity support

In kind contributions– Shelter– Seating– Interpretative signs– Trail maintenance– Car parking

SignageSignage

Trail markersDirectionalLoop TrailsTrailheadInterpretativeRegulatory

Trail ManagementTrail Management

Management PlanSafety AuditInfrastructure AuditRisk Management PlanMaintenance ScheduleWorks Plan

Trail Projects Trail Projects enhancing the experienceenhancing the experience

Connection to the Mawson Trail & Auburn township

Riverton TrailsLoop Trails Target Marketing, Tourism PackagesTrail Events

The FutureThe Future

Interpretive Corridor for the Clare Valley– Links to Valleys nature and heritage

Village links – Hutt River projectFeasibility Study of Northern ExtensionSecuring the future - $$, access,

maintenance

The Riesling Trail is The Riesling Trail is important in visitor important in visitor

decisions to visit the decisions to visit the Clare valley RegionClare valley Region

RIDERIDE

WALKWALK

ENJOYENJOY