The reference international · Contact : +33 (0)1 56 26 90 04 - [email protected] Key steps...
Transcript of The reference international · Contact : +33 (0)1 56 26 90 04 - [email protected] Key steps...
Contact : +33 (0)1 56 26 90 04 - [email protected]
The reference international
competition for sustainable buildings & cities
Every year, Construction21 organises an international online contest of exemplary achievements.
Our goal? To inspire practitioners from all over the world for their future projects of buildings, eco-districts orinfrastructures and to participate to contain global warming under 2°c.
All these projects are promoted on all Construction21 platforms. The most remarkable ones are highlighted during the UN GlobalClimate Conference (COP) and via a communication campaign and a video, largely disseminated on the Internet.
This contest is supported by the Global Alliance for Buildings & Construction and renowned international organisations such as theArnold Schwarzenegger’s R20, ICLEI, Climate Kic or WBCSD.
An exceptional visibility for your business
Promote your commitment to climate issues towards thousands of professionals committed to sustainability:
o Professionals using the 12 Construction21 web platforms (International in English, Algeria, Belgium, China, France, Germany, Italy,Lithuania, Luxembourg, Morocco, Romania, Spain)
o Media partners, institutional and head-ends of the sector
o Contacts on social networks (Twitter, Facebook, LinkedIn, Pinterest or Scoop-it)
Contact : +33 (0)1 56 26 90 04 - [email protected]
Targeting all professionals of building & city
interested in sustainable development
Construction21 represents:
▪ 700,000 visits in 2017
▪ 22,000 professionals personally registered
▪ An audience multiplied by 4 since 2012
▪ 7 millions of views in 2017 (7.6 millions with social media)
✓ Owners
✓ Local authorities
✓ Architects
✓ Engineers
✓ Planners, developers
✓ Construction companies
✓ Manufacturers
✓ Researchers / Educators / Students
✓ Trade unions, professional associations
✓ Financial managers, lawyers, economists…
Contact : +33 (0)1 56 26 90 04 - [email protected]
An intense communication
campaign
➢ Dedicated webpages, articles and videos on the 12 Constuction21 platforms
➢ 1 e-mail campaign/week from March to December to our contacts inviting them to compete, vote online and
participate in Awards events
➢ Press kits at the 4 key stages of the contest
➢ Winners brochure with pages reserved for sponsors
➢ Very active promotion on the main social networks
➢ Relay of the communication by our media partners and head-ends of the sector
➢ 3 events: launch at MIPIM, national winners ceremony (in each country), winners’ gala at COP24 (Poland)
➢ Participation in partner fairs to promote competing projects
More info Consult all Awards 2017 videos Download the winners brochure 2017
Contact : +33 (0)1 56 26 90 04 - [email protected]
828 tweets (EN, FR, ES, IT) & 218 Facebook posts (FR, EN)
12 presentation webpagesx 12 platforms
200 articles (FR, EN, ES, IT, DE, CN, BE, LU, MA, DZ)
100 e-mail campaigns (FR, EN, ES, IT, BE, LU, MA)
11 short news in newsletters (FR)
An intense communication campaign from
February to December
Released in 2017:
Contact : +33 (0)1 56 26 90 04 - [email protected]
2017 edition: 1.3 million of views
at the end of January
557,000 views
Articles, case studies, videos & webpages (all C21 platforms)
150 case studies -
19 countries
473,730 impressions on
Twitter *
50,000 targeted
professionals (all countries)
5,000 winners brochures
2,000 press
contactsINT + FR
228,950 people reached on Facebook *
* All C21 social networks that have an account included (January 2018)
Contact : +33 (0)1 56 26 90 04 - [email protected]
Numerous quotes in the press &
on professional websites
Contact : +33 (0)1 56 26 90 04 - [email protected]
Key steps of the 2018 contest
Launch at MIPIM, international real estate fair (Cannes, France)
Awards ceremony at COP24, in Katowice, PolandCommunication campaign to promote international winners
Following of the communication campaign around finalists of all countries
Announcement of the national winners in each countryCommunication campaign around national winnersJury to designate international winners
Closing of applicationsCommunication campaign around the candidatesVote & jury to select national winners
Mid-March
December
October
November
September
June
July
Contact : +33 (0)1 56 26 90 04 - [email protected]
3 contests – 14 categories
Buildings
➢ Sustainable Construction Grand Prize
➢ Sustainable Renovation Grand Prize
➢ Energy & Temperate Climates
➢ Energy & Hot Climates
➢ Low Carbon
➢ Health & Comfort
➢ Smart Building
➢ User’s Choice
InfrastructuresDistricts
➢ Sustainable City Grand Prize
➢ User’s Choice
➢ Sustainable Infrastructure Grand Prize
➢ Green Energies
➢ Sustainable mobility
➢ User’s Choice
Contact : +33 (0)1 56 26 90 04 - [email protected]
Useful links
Press Review (English)
Videos of the 9 winners
Media Kit (version of the last step)
Articles published about the contest, winners, trends,etc.
La brochure des gagnants
Sponsor webpages