The Promotional Mix Advertising Public Relations Personal Selling and Direct Mail Sales Promotion Q...
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![Page 1: The Promotional Mix Advertising Public Relations Personal Selling and Direct Mail Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400.](https://reader035.fdocuments.net/reader035/viewer/2022062721/56649f1b5503460f94c3108b/html5/thumbnails/1.jpg)
Jeopardy
The Promotional Mix
Advertising Public RelationsPersonal
Selling and Direct Mail
Sales Promotion
Q $100
Q $200
Q $300
Q $400
Q $500
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Q $200 Q $200 Q $200 Q $200
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Q $400 Q $400 Q $400
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Q $400
Final Jeopardy
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$100 Question
Any form of communication a business or organization uses to inform, persuade or remind people about its products or
improve its public image
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$100 Answer
Promotion
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$200 Question
What are the five categories of the promotional mix?
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$200 Answer
AdvertisingPersonal SellingPublic RelationsDirect Marketing (Mail)Sales Promotion
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$300 Question
What are the two types of promotion?
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$300 Answer
Product and Institutional
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$400 Question
All parts of the promotional mix should ___________.
Why?
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$400 Answer
Coordinate – so that customers will recognize the promotions and tie them together
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$500 Question
Explain the difference between the push and
pull concepts
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$500 Answer
Push – promotional mix developed for the next partner in the distribution channel
Pull – promotional mix developed to reach the customer
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$100 Question
Define advertising
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$100 Answer
Any PAID form of promotion by an identified sponsor
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$200 Question
What are the two types of advertising?
Hint: They are similar to the two types of promotion
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$200 Answer
Promotional and Institutional
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$300 Question
What are the four types of advertising media?
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$300 Answer
PrintBroadcastOnlineSpecialty
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$400 Question
Name a pro and con of each:Newspaper AdvertisingMagazine AdvertisingOutdoor Advertising
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$400 Answer
Judged by teacher
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$500 Question
An out door sign that is purchased or rented from advertising companies that use lights and moving parts to attract attention
Hint: found in malls and airports
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$500 Answer
Spectacular
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$100 Question
What is the difference between advertising and
publicity
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$100 Answer
Publicity is free
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$200 Question
Publicity is an important tool used by marketers, but what
is the drawback?
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$200 Answer
No control over HOW the media will share the information
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$300 Question
___________ is the most powerful force in society.
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$300 Answer
Public Opinion
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$400 Question
How can positive employee relations benefit a
company’s overall profit?
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$400 Answer
Happy employees are good employees
If they are happy they will work harder
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$500 Question
What are three functions of public relations?
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$500 AnswerGeneral Communication
Image shaping and enhancement
Coping with a Crisis
Community Relations
Launch a new product or innovation
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$100 Question
What are the two forms of direct
mail?
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$100 Answer
Postal mail
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$200 Question
Why is personal selling the costliest form of promotion?
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$200 Answer
Must pay employees
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$300 Question
What are the two goal of direct mail?
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$300 Answer
Get customers into the storeGenerate leads for personal selling
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$400 Question
What are two ways a company can utilize personal selling?
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$400 Answer
TelemarketingE-mail ContactSales people in a
store
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$500 Question
How are personal selling and direct mail linked when used in
a promotional mix
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$500 Answer
Direct Mail is used to generate leads for personal selling
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$100 Question
Define Sales Promotion
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$100 Answer
All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales
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$200 Question
What are two objectives of sales promotion?
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$200 Answer
Increase Sales
Inform potential consumers about new products
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$300 Question
This kind of sales promotion is designed to get support for a product from manufacturers, wholesalers, and retailers
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$300 Answer
Trade Promotions
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$400 Question
What is the difference between a contest and
sweepstakes?
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$400 Answer
Contest – game of skill Sweepstakes – game
of chance
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$500 Question
Name four different kinds of sales promotions
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$500 AnswerCouponsPremiumsProduct samplesRewards ProgramsContestsSweepstakesRebateMerchandising Techniques
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Final Jeopardy
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Final Jeopardy Answer