The prodigy digipak analysis (completed)

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Invaders Must Die is the 2010 album by Leeds punk band, The Prodigy, provoking thought and attacking society for their wrong-doings and injustice. There are no characters located anywhere across the digipak, with the main focus being on the actual symbols and graphics instead. The front of the packet is a simplistic and only contains the band’s name and the album title, in the signature font for both. This allows for the album to stick out and attract the eye of a potential purchaser, especially with the vivid lime green on the black background. The digipak interior is, again, quite simple, containing a black and white shot of the frontman, Liam Howlett, walking down a road. The house style has been continued with the green and black being inserted into the picture as a computer graphic adding to the emphasis on the stop sign and, again, attracting the eyes. Finally, three sleeves are included with bonus CDs, the second disc containing live and unreleased songs and the third music videos from the album. The packaging is designed with the house style in mind, as well as the discs, keeping the eye- catching green, baring the symbols of the band. As far as a hidden narrative, the album doesn’t have one, with the purpose being simply to contain, display and attract. This leaves the albums message unknown, with the fans having to interpret the album in their own way, as is done with a lot of electronic based music, allowing fans to theorise and discuss song and album meaning. There are a few areas of iconic colouring within the packaging, through colours and fonts mainly. Firstly is the font, which is all very jagged. Firstly is the band’s logo which looks close to the typical representation of lightning bolts and electricity. This is a portrayal of the bands huge electronic influence. However, the logo is almost in the area of looking like a punk bands logo, with the sharp edges and canted angle being popular in the punk genre. This is a hint towards the bands other huge influence, punk. The colours

Transcript of The prodigy digipak analysis (completed)

Page 1: The prodigy digipak analysis (completed)

Invaders Must Die is the 2010 album by Leeds punk band, The Prodigy, provoking thought and attacking society for their wrong-doings and injustice.

There are no characters located anywhere across the digipak, with the main focus being on the actual symbols and graphics instead. The front of the packet is a simplistic and only contains the band’s name and the album title, in the signature font for both. This allows for the album to stick out and attract the eye of a potential purchaser, especially with the vivid lime green on the black background. The digipak interior is, again, quite simple, containing a black and white shot of the frontman, Liam Howlett, walking down a road. The house style has been continued with the green and black being inserted into the picture as a computer graphic adding to the emphasis on the stop sign and, again, attracting the eyes. Finally, three sleeves are included with bonus CDs, the second disc containing live and unreleased songs and the third music videos from the album. The packaging is designed with the house style in mind, as well as the discs, keeping the eye-catching green, baring the symbols of the band.

As far as a hidden narrative, the album doesn’t have one, with the purpose being simply to contain, display and attract. This leaves the albums message unknown, with the fans having to interpret the album in their own way, as is done with a lot of electronic based music, allowing fans to theorise and discuss song and album meaning.

There are a few areas of iconic colouring within the packaging, through colours and fonts mainly. Firstly is the font, which is all very jagged. Firstly is the band’s logo which looks close to the typical representation of lightning bolts and electricity. This is a portrayal of the bands huge electronic influence. However, the logo is almost in the area of looking like a punk bands logo, with the sharp edges and canted angle being popular in the punk genre. This is a hint towards the bands other huge influence, punk. The colours included, while not representing anything about the band themselves, does give away some of the albums ideas and themes. Green is usually associated with health and wealth but lime green has different connotations. The first is that of jealousy, which is associated with the intended pun and attack at people who reject immigrants coming into the UK, indicating that they are, somewhat, jealous of the newcomers. The other is sickness, which is seen throughout the album with the attack on the ‘reins of society’, showing people that the world is sick, and making people aware that they need to fix it.