The procurement platform for your business€¦ · Your brand world at Mercateo Opportunities to...

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The procurement platform for your business Your brand world at Mercateo Opportunities to increase your corporate, brand and product presence

Transcript of The procurement platform for your business€¦ · Your brand world at Mercateo Opportunities to...

Page 1: The procurement platform for your business€¦ · Your brand world at Mercateo Opportunities to increase your corporate, brand and product presence . The procurement platform for

The procurement platform for your business

Your brand world at Mercateo Opportunities to increase your corporate, brand and product presence

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About Mercateo

Facts and figures of Mercateo Group

71,001,946available items

700 suppliers

1,391,049 registered business customers

26,000 visitors per day

2,600 new customers per month

4,300orders per day

11,000manufacturers

14European countries

As of October 2016

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Business Modell About Mercateo

shop customer & purchasing

manager

Manufacturer & supplier

one creditor

orders mixed baskets

single sign-on

place catalogues online or present brands

send goods with Mercateo delivery note

for Buyers

BestBasket

Mercateo Cluster

Mercateo Auction

for Purchasing mgr.

OCI

Exclusive Catalogue

Exclusive View

for Suppliers

Last Call Option

Exclusive Catalogue

Catalogue Management

for Manufacturers

Cashback Catalogue

Brand World

ExpertAd

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Core requirements (covered by own suppliers)

Peripheral requirements (longtail, covered by Mercateo)

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10% of product range covers 80% of the purchase volume

Free text orders at many suppliers lead to process costs of > €100 per order

number of items

About Mercateo

Core expertise: Indirect spend

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Mercateo for manufacturers About Mercateo

ASUS is convinced that Markenwelt has the far-sightedness, determination and innovative strength that enable a successful company to present a secure and transparent procurement platform for business customers. Martin Kostorz, Account Manager , ASUS

The Mercateo brand world gives our commercial customers an optimum overview of the product range relevant to them. In addition, detailed product and logistics information facilitates the selection and order process. Ilja Barskiy, Sales Representative Special Accounts 3M

We have now been successfully represented in Mercateo's German brand world for four years. This presence will also support us in France in strengthening our revenues and brand image in the business customer segment. Thomas Goal, Vertrieb Europa, HERMA GmbH

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Mercateo is growing rapidly About Mercateo

0.9 4.4 7.4 13.5 24.0

34.0 43.0

54.8

76.0

111.0

130.0 135.0

160.0

200,0

222,0

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Revenues in € million

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Mercateo international

Strong international footprint About Mercateo

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opportunity to present the complete product portfolio

clear brand positioning

targeted approach of SMEs without distribution losses

clear positioning and separation from the competition

place all products successfully on the market

Product descriptions according to your ideas

individually designable marketing messages

stronger market position and revenue growth

Benefits of your brand world on Mercateo Your brand world with Mercateo

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Search result without brand world Your brand world with Mercateo

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Your brand world with Mercateo

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Image section for brand messages Example: Schneeberger

Search result with brand world

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Catalogue format BMEcat 1.2 or CSV file

Provision of product descriptions, product images and image videos

Provision of banners to highlight the brand world and product detail pages

Keywords

Special requirements for partners with own logistics:

Shipping of goods directly to the customer on behalf of Mercateo with Mercateo delivery note

Electronic invoice to Mercateo (medium-term)

Reuirements for your brand world with Mercateo

Your brand world with Mercateo

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Reference examples Your Brand World with Mercateo

What about you?