November 2013 #SMBDC

Social Media Breakfast Door County!November 20, 2014

It was quite early on, that I discovered the value of imagery to provoke a greater interest in learning. I never wanted to put down the dictionary after we had our weekly word-drills in 3rd grade. It was the tiny illustrations that I still fondly remember.

5 WAYS to createSHAREABLE

Visual Content

Any post in Facebook or Twitter that includes an image will get more response than the same post as text-alone.

PHOTOS…generate 53% more “Likes”

than text-only posts

Shareaholic recently reported that

Pinterest is now the 4th largest traffic driver worldwide.

Most fans already know the story of their favorite “local and natural” brands like Ben & Jerry’s, Kashi, Tom’s of Maine and Burt’s Bees.

But, not many fans are likely to know that these successful businesses have been bought by major corporations like Unilever, Kellogg’s, Colgate-Palmolive and Clorox.

In the case of Wisconsin’s own Alterra Coffee the founders simply sold their “story” to the beverage division of Mars, Inc., a corporate giant with $33 billion in annual sales and 72,000 employees.

Rick Romell of the Journal Sentinel reports:

“But in buying the Alterra name, Mars can say, as it does on its Website, that its coffee was born in Milwaukee in 1993 when three friends, ‘working nights while keeping their daytime businesses afloat,’ needed a strong brew. ‘In order to get it,’ the Website declares, next to a thumbnail photo of the popular and historic lakefront cafe Fowler and his partners opened in 2002, ‘they decided that they had to roast their own — and ALTERRA™ was born!’

That’s the sort of yarn you can’t simply invent and feed to consumers.”

“Fundamentally, we sold the seven letters that make up the name Alterra” …says co-owner Lincoln Fowler.

Have you ever considered the value of your own business story?

Trader Joe’s started out as a small chain of convenience stores back in the 1950 s. ′Nowadays, if you visit any of their stores or their Website, that story is displayed prominently in wall murals and as a timeline tale that celebrates their heritage.

“Writing is like mining for gold hidden in the

hillsides of your mind.” – David Baboulene

Collect ALL of your company’s visual

assets in one place.

Not every

IMAGE has to be a photo.

What about all those pictures with text over them?

Welcome to the

JUNKWEB!

“Why ‘junk?’ Because the original intent of the Internet was that links were gold, that searchability was key, that this ability to find anything and use resources from wherever was magic. And this new web? The web of pictures with text over them? They’re junk. They’re a dead end. The picture is the payload. They don’t lead you elsewhere. They are the stopping point, the cul de sac.” – Chris Brogan

Local is the watchword here in Door County. With the exception of gas stations and hardware stores, we present a very low national corporate affiliation, one that vanishes for the most part, north of Sturgeon Bay.

This means that almost every business in Door County has a rich tale to tell. These stories are what make us unique and distinctive. They are the reason people from urban areas flock to visit here and partake in that local color.

VIDEO… from 6-second VINES to 3-minute YOUTUBE films

Help your audience absorb a lot of data points

at once with an

INFOGRAPHIC

These long scrolling pages are a way to visually present a great deal of information in a manner that can be more readily absorbed

…like a box of chocolates, one bite at a time.

Here’s a 3-slide example… only a portion of the full MBooth.com infographic: http://www.mbooth.com/framed/images/Framed-VisualStorytelling.jpg

5 Infographics about Infographics - Master

Basics in Five Minutes at: www.bethkanter.org/visualmarketing

SLIDESHOWS…PowerPoint presentations like this

one posted on SlideShare

Shareable Visual Content includes:1.Photos2.Images3.Videos4.Infographics5.Slideshows