The Power of Online Video
-
Upload
up-and-connected -
Category
Education
-
view
1.648 -
download
5
description
Transcript of The Power of Online Video
![Page 1: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/1.jpg)
Online Video for Business
![Page 2: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/2.jpg)
Agenda
1. Why go video?2. How do I go about it?
3. What is the next step?
![Page 3: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/3.jpg)
…that people remember:
20% of what they hear…
30% of what they see…
70% of what they both hear and see?
Source: http://www.eyespot.com/WhyVideo/
Did you know?
![Page 4: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/4.jpg)
Communicate easier: Click
After Google, the second search spot is
Offer a deeper taste to your audience!
Engage with users at a higher level
Why go video?
![Page 5: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/5.jpg)
Video trends
2009 to 2010:
47% growth
![Page 6: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/6.jpg)
What do I need?
1. Digital camera or camcorder
2. Story/message
3. Video editing software
4. You Tube account
![Page 7: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/7.jpg)
Agenda
1. Why go video?
2. How do I go about it?3. What is the next step?
![Page 8: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/8.jpg)
Before anything…
Indentify your goals
Think about your audience
Plan your promotional web video
![Page 9: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/9.jpg)
How to produce video
Set your digital
camera on video
mode & shoot!
![Page 10: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/10.jpg)
How to produce video
Download
the videos
to your
computer
![Page 11: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/11.jpg)
Online video steps
Use
Windows
Movie Maker
to edit
![Page 12: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/12.jpg)
Online video steps
Upload and insert title, description & tags
![Page 13: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/13.jpg)
Publish video post Leverage through & Publish video post on all Groups Publish video post on
Go viral
![Page 14: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/14.jpg)
www.lookandtaste.com
![Page 15: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/15.jpg)
www.lookandtaste.com
![Page 16: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/16.jpg)
www.hostelworld.com
![Page 17: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/17.jpg)
Agenda
1. Why go video?
2. How do I go about it?
3. What is the next step?
![Page 18: The Power of Online Video](https://reader035.fdocuments.net/reader035/viewer/2022062707/5584e0d5d8b42a84408b4f8a/html5/thumbnails/18.jpg)
Next steps
1. Have your camera with you!
2. Always think about your audience
3. You still have to write
4. Practice in front of the camera
5. Don’t worry if the video is not perfect