Online Video: YouTube

with

Jennifer Walsh

Online Video Statistics

TV viewing is still dominant but online video usage is up 53% since this time last year

People watching videos via cell phones is up 52%

Average American watches 3 hours of online video a month compared to 153 hours of TV

YouTube is the #2 Search engine in the world

YouTube is the number one video site on the internet and the 4th largest Internet destination in the world.

Why Should Businesses Use YouTube?

People are searching for tips and information on YouTube

Universal Search – Videos are showing up more and more in the SERP’s

Have a competitive advantage – show demos of your product and let viewers see your product before they decide to buy

Show your customers you are an industry leader

Find new potential customers

Benefits to YouTube Partner Program

Example:

http://www.youtube.com/broadwaychannel

The Broadway ChannelDesigned by Bayshore Solutions

YouTube Partner Program

To become a YouTube Partner a company must meet the following requirements:

You create original videos suitable for online streaming.

You own or have express permission to use and monetize all audio and video content that you upload

You regularly upload videos that are viewed by thousands of YouTube users.

*The approval process can take up to 3 days. If you already have an AdSense account it can take less than 24 hours

YouTube TipsSet goals and a strategy before jumping in

A series of rotating pictures is not a video – An actual demonstration is much more compelling

What value will your video add? Are you doing something different than everyone else?

Keep it simple (and short) – No one is going to watch a long complicated video online

Make sure the viewer know who you are – don’t just rely on titles and tags

Optimize all videos

YouTube Tips, Continued…

Use annotations for calls to action

Lead your description with a link so it will be seen when viewers read the description

Embed your videos on your website or blog to help drive more traffic to your video

Publish regularly

Make playlists to help keep relevant content together and easy to find

Complete your entire profile so viewers know who you are

You Tube ChannelsDesigned by Bayshore Solutions

You Tube ChannelsDesigned by Bayshore Solutions

To learn more about how to effectively use video to drive results in your online strategy,

Contact Us Today

866-352-4791www.BayshoreSolutions.com