THE POWER OF COMMUNITY - Amazon S3 · 2015-02-03 · Message from Leadership Power of Community...

THE POWER OF COMMUNITY

2012 A N N U A L R E P O RT

MESSAGE FROM THE bOARd CHAiRASUG 2012 ANNUAL REPORT 2

Message from LeadershipPower of CommunityMembershipEducation ASUGnews.com

ASUG Leadership 2.0CommunitiesInfluenceExecutive Exchange Benchmarking and Best Practices

Social MediaHonorsFinancialsVolunteersExecutive Management and Board

If you’ve ever been to a NASCAR race—you probablyknow the excitement when you see that lineup of brightlycolored, logo-emblazoned cars—each unique, and allpowerful, well-oiled machines. Then the flagman waves thegreen flag—and in a rev of finely tuned engines, they’re off.In the stands, there’s a sense of awe—because that blurof motion, color and sound represents the result of yearsof vision, commitment and painstaking work—realized inpeak performance.

While a NASCAR race may not be a perfect metaphorfor an organization that drives value for SAP professionalsacross North America, there are legitimate parallels to befound in the sheer joy of seeing the incredible results ofyears of planning, building and behind-the-scenes effort.

What ASUG has accomplished in a few short yearsis nothing short of phenomenal. Transforming anorganization is hard work that requires persistence,commitment and the steady hand of smart and confidentleadership.

In 2009, when Bridgette took over as CEO, she brought toher role a vision of all ASUG could be. Then systematicallyand methodically, with the input and feedback ofmembers, she moved ASUG’s vision along. In 2012, we saw the results. Last year, ASUG became a world-class service organization that was running smoothly, and efficiently. And even more importantly, it was delivering quality and innovation to its members.

You might say that in 2012, ASUG revved its engine andtook off with renewed power, direction and energy. Andlooking back, we have so much to celebrate: A Board that’s committed to the success of the organization. A CEO with the vision and courage to innovate and effect change. Aleadership team that’s focused on the future. Volunteersand staff that are dedicated to the organization’s missionof delivering value to members. And a community that’sstrong, diverse, connected and involved.

And now—new tools, innovations, programs andresources that support ASUG’s mission of becoming aworld-class service organization.

I am proud of all we have accomplished together. Fueledby innovation and steady on its course, ASUG has thePower of Community. And with this power, ASUG willcontinue to accelerate its performance and drive value forthe members it serves.

Mike Stoko ASUG CHAIRMAN




MESSAGE FROM THE CEOASUG 2012 ANNUAL REPORT 03

By design and intent, ASUG is many things to many people. Our members choose their level of participation and means of engagement. Our membership spans the vast universe of SAP professionals. Yet each ASUG member joins us for the same reasons: to become part of a community that shares common needs and goals; and benefits from a culture of peer-to-peer sharing of experience, information and ideas.

Four years ago, the Board entrusted me with the implementation of a new strategy that would strengthen our community and enhance the value we deliver to our members. The strategy had to deliver here-and-now member benefits, while maintaining a steady focus on achieving our vision of transforming ASUG into a world-class service organization.

I am pleased to report that in 2012, we have tangible proof that our strategy is working. Our financial position was strong. While keeping operating costs stable, we reinvested over $1.1 Million—representing 47% of our total net income—in the programs and initiatives that drive unparalleled value for our members. So we can look back at 2012 not only as a year of progress, but also a time of innovation.

The proof was in evidence throughout the organization: In higher program adoption and member engagement that’s more active and robust than ever before. In increased attendance at ASUG Chapter meetings, SIG events and webcasts. In the energy, enthusiasm and learning at our flagship events. And in new educational initiatives—like the Strategy Builder Series—that align with our strategic objectives of helping members make important decisions related to managing their enterprise.

Last year, ASUG members spent more quality time together—face-to-face. Still, their primary means of engagement with ASUG will continue to be online. And that said, the 2012 innovation I’m most proud of and excited about is the December 2012 re-launch of the new and improved ASUG.com.

As always, many thanks are due to our tireless ASUG Volunteer Advisory Councils, volunteers and staff, whose vigilance and attention ensured that every improvement would meet our members’ greatest needs. I’d also like to thank the thousands of members who have contributed the suggestions, feedback and constructive criticism that remain essential to the continued evolution of our site.

ASUG has long been the world’s largest independent community of SAP professionals. But last year, we took a giant step toward our transformation into a world-class organization. And through continued reinvestment in innovations and experiences that matter to our members, we are moving forward with purpose and direction. In 2012, we made it happen. As the result of steady progress and tangible innovations, the Power of Community was ours to share.

Bridgette Chambers ASUG CEO

power of communityASUG 2012 ANNUAL REPORT 04




A DIVERSE GROUP WITH SHARED NEEDSAs the largest independent organization of SAP and SAP BusinessObjects professionals, ASUG is a community of SAP customers, experts and partners, students and universities who come together for the exchange of information, experience and ideas.

From Halifax to Los Angeles, Orlando to Vancouver, we represent every industry and every level of experience within the SAP customer base in North America. We are a diverse group with shared needs. Together, we have a voice that resonates throughout the SAP ecosystem.

At the ASUG Annual Conference, in local Chapter meetings and during Special Interest Group webcasts, we learn from one another. We engage online on ASUG.com -- through channels and portals that enable dialogue and the easy exchange of ideas. Together, we help one another understand innovation, and make smart choices 24/7/365 about the technology that will drive our businesses into the future.

The Power of Community—it’s what ASUG is all about.





ASUG.COMTHE PlACE TO BEThroughout 2012, we were rebuilding and refining the infrastructure and design of our website. In December, we launched the new ASUG.com, which offers an improved user experience and more robust functionality for search and collaboration.

With simpler navigation, updated educational content, and more robust opportunities for sharing information and ideas, we have renewed the value of ASUG.com as the dynamic, one-stop Place to Be for member interaction and engagement, relevant information, and access to the Power of Community.

New social networking tools make it easier than ever for members to connect with one another. And with new features and rewards points for interaction, members are finding more reasons than ever to get involved.

An upgraded database and search functions give you quick and easy access to twenty years of ASUG experience. And a new universal interface and Global Access Panel (GAP) let you search across all five ASUG websites for content that is prioritized for quality and trustworthiness through a rating system driven by member feedback.

Many thanks to our Volunteer Advisory Council, who eagerly served as the testers and focus group for each of our improvements. And with their help, we’ll continue to expand the features and benefits of ASUG.com to meet your growing needs.

The next best thing to being there. A robust archive of keynote presentations, session proceedings, and videos from ASUG flagship events.

A dynamic knowledge-sharing community with insights and ideas for skill building, team building, team performance, and strategic thinking.

Exchange of information, insights and content for members in the ASUG Executive Exchange Program.

Independent, unbiased, customer-focused news, analysis and coverage of top-trending SAP topics.

ASUGonline.com

ASUGleadership2-0.com

ASUGCXO.com

ASUGnews.com

Click links to view Websites

http://www.ASUGonline.com

http://www.ASUGleadership2-0.com

http://www.ASUGCXO.com

http://www.ASUGnews.com





0 10000 20000 30000 40000 50000

Webcast Registrants

0 50 100 150 200 250 300 350

Webcasts Total

0 30 60 90 120 150

Chapter Events Meetings

0 2000 4000 6000 8000 10000

Chapter Events Registrants

20122011201020092008

EDUCATION

5 yEAR STATS, GROWTH AND ENGAGEMENT IN MUlTIPlE CHANNElS

TRENDING TOPICS

Collaboration SoftwareVirtualization

OutsourcingBig Data

HanaMobility

Cloud StrategyAnalytics

HCMCloud Integration





0 50 100 150 200 250 300 350

Influence Councils TotalVirtual and

Face-to-face Events

0 10 20 30 40 50 60

Influence Councils Total

0 2000 4000 6000 8000 10000

Benchmarking Submissions

0 30000 60000 90000 120000 150000

Members Total

0 1000 2000 3000 4000 5000

Followers

Followers

Followers

20122011201020092008

INFLUENCE

MEMBERSHIP

SOCIAL MEDIA

5 yEAR STATS, GROWTH AND ENGAGEMENT IN MUlTIPlE CHANNElS (CONTINUED)

membershipASUG 2012 ANNUAL REPORT 08




We’re involved.

We’re outgoing.

We’re growing.

We’re getting better

all the time.





WE’RE SENIOR ExECUTIVES, lINES-OF-BUSINESS/IT DECISION MAkERS, AND BUSINESS MANAGERS with SAP experience ranging from several years to several decades. Each of us brings a unique experience and perspective to the ASUG community.

We’re involved. Last year, over 400 member volunteers created content for our education sessions. And over a thousand members spoke at our meetings and events.

We’re outgoing. We see every SAP professional either as a current or future ASUG member. Throughout 2012, we worked proactively—at ASUG, SAP industry and affiliate events—to help future members learn about the many benefits of joining.

We’re growing. By the end of 2012, we had become a community of 3,700 companies and 140,000 individuals across 17 industries and six categories of membership.

We’re getting better all the time. In 2012, we improved the internal processes that let us respond promptly to membership inquiries.





“Getting to meet and work with others facing the

same challenges—invaluable.”

“My ASUG contacts helped me save time and energy in making important decisions about my SAP investment.”

“I can’t imagine working with SAP without ASUG.”

Member Types

Installation

SAP BusinessObjects

Associate Affiliate

Channel Partner

Independent Consultant

University Connection

educationASUG 2012 ANNUAL REPORT 11




Along with networking and influence, education has

always been at the core of ASUG’s mission.

In 2012, we aligned content with our

strategic priorities, putting special focus on:

IT as a key driver of competitive advantage

How to win buy-in to innovation from the

C-suite, and

Making smart choices and better use of SAP products and services





STRATEGy BUIlDER SERIESBuilding on ASUG’s Integrated Enterprise and Infinite ROI initiatives, 2012 saw the launch of the ASUG Strategy Builder Series—designed to help members master the latest advancements in SAP business technology and innovation.

The first focused on Cloud Deployment as a critical step in achieving the Integrated Enterprise. In summer 2012, we rolled it out as a five-part series that explored the flexibility, agility, connectivity, and cost savings enabled by the cloud.

In fall, 2012, we rolled out a four-part series on SAP HANA. Participants learned to navigate and evaluate this new frontier for maximizing ROI through the unprecedented competitive advantage of real-time, in-memory analytics.

EDUCATION EVENTSThroughout 2012, we delivered the value of education to thousands of members through lively, informative sessions at three major events: ASUG Annual Conference, ASUG SAP BusinessObjects User Conference, and SAP TechEd.

Summer 2012 Cloud Deployment topics:

• SAP’s Cloud Strategy - How to Start, Portfolio, and Roadmap

• Cloud Services for Sales & Marketing • Cloud Services for Human Resources • Cloud Services for Procurement• Cloud Services for Finance

Fall 2012 HANA topics:

• Learn How to Get the Advantages of In-Memory Computing Now

• SAP HANA Cloud Deployment Overview • What Every SAP Customer Should Know About Real-

Time Data Platform • Tools and Resources in Developing a Successful SAP

HANA Implementation





ASUG ANNUAl CONFERENCEOrlando Florida, May 14-16, 2012

Another year—another great success. Our 2012 ASUG Annual Conference set new records in attendance, sponsor presence and educational opportunities.

As always, the ASUG Annual Conference was co-located with SAP SAPPHIRE NOW Orlando. In total, 16,000+ participants and 250+ sponsor/exhibitors came together to share information and ideas.

The InDepth Pre-Conference seminars brought in content experts from across the SAP ecosystem to analyze top-of-mind topics such as SAP Cloud Strategy and In-Device Mobile Computing powered by SAP HANA.

During the conference, our educational presence was bigger than ever. ASUG hosted 600+ packed, member-driven education sessions designed to help SAP professionals stay on top of trends and ahead of the game.

Member-driven education is a testament to the commitment, creativity and professionalism of ASUG volunteers. Every year, the number of members eager to share their knowledge and insight goes up.

In 2012, we received a record number of abstract submissions—2000 in all. With so many excellent submissions, it was no easy task for our dedicated volunteers – the lifeblood of our organization – to select the best of the best. We leveraged the value of many other excellent members submissions in our year-round community programs.

ASUG members at the event agreed: there’s nothing like networking and learning together under the same (very big) roof with others who share your experience.

“The real value is sharing experience with the ASUG community.”

“With our entire team here, we can divide and conquer to collect so much knowledge, then share the insights when we get back.”

ASUGonline.com

InDEPtH SESSIon toPICS wE CoVErED toGEtHEr InCLUDED:

Understanding Solution Manager 7.1 Components

Deep Dive into SAP BusinessObjects Planning and Consolidation - Including BPC powered by HANA

SAP BusinessObjects Business Intelligence (BI) 4 Feature Pack 3 Tools in A Single Day

Extend Your Center of Excellence and SAP-Based Solutions into Your Business

SAP Mobile: Platform and Applications Deep Dive

How to Build a Cloud Strategy for Your SAP Center of Excellence

Getting Started with HANA: A Primer

Governing Master Data in an SAP Landscape with SAP

Enterprise Information Management (EIM) Tools

Supply Network Collaboration

2,082Total abstract submissions for 2012

Total number of educational sessions

Total number of Pre-Conference sessions (7 full day/7 half day)

Total number of benchmarking sessions

Total number of influence sessions

141438518518HRS

38HRS

14HRS

ASUG Marketplace Offerings offer value-added service to our members through exclusive discounts and offers. Our partnership with American Airlines brings members discounts on airfare for both the ASUG Annual Conference and the ASUG SAP BusinessObjects User Conference.






Business Intelligence for a Passionate Community Today’s IT leaders have to make today’s technology work while preparing for the innovations of tomorrow.

The ASUG SAP BusinessObjects User Conference helped attendees do both, in an event that featured: • Ten educational tracks of hands-on educational sessions

presented by customers, partners and SAP• Keynote addresses from SAP leadership and SAP

executives• A bustling exhibitor floor showcasing the latest in

Business Intelligence and performance optimization• An ASUG News studio that hosted more than 35

broadcast interviews with industry experts, ASUG volunteers, SAP leadership, the ASUG Board and CEO, ASUG Affiliates.

During the event, ASUG announced the extension of complimentary membership for ASUG SAP BusinessObjects users through 2013—providing the opportunity for more users to realize the value of being part of ASUG’s vibrant and influential community.

Developer WarsA highlight of the conference was our first-ever ASUG Developer Wars—a (friendly) competition in which four teams were challenged to analyze data from the Second Harvest Food Bank of Central Florida in order to optimize distribution to 500 local agencies.

To start, each team got identical sets of data from the Food Bank. The challenge was to use SAP BusinessObjects software to develop the most creative and effective visualization of distribution.

After hours of intense collaboration—in some cases, through the night—each team handed in its results, which were judged on analytic functionality, design, ease of use, expandability, effectiveness and overall fun. The winning team snagged not only bragging rights, but also some very cool swag.

On the final night, the entire group rocked out to a private concert by the British-American band Foreigner.

ASUG SAP BUSINESS OBjECTS USER CONFERENCE (SBOUC) Orlando Florida, September 10-13, 2012

ASUGonline.com

200+ Customer-driven Hands-on Sessions

10 Education Tracks

18 Demo Theatre Sessions

9 1/2 Day Analytics Sessions

281 Educational Offerings






Just prior to the ASUG SAP BusinessObjects User Conference in Orlando, ASUG welcomed over 100 SAP BusinessObjects influencers to the fourth annual ASUG Influencer Summit. We first launched this event in 2009, to enable influencers to come together to organize their priorities and concerns. Since then, the Summit has attracted an increasingly diverse group of SAP professionals, who collaborate with the goal of holding SAP accountable for promises in five key areas:

• Integration• Education• Support and Maintenance• Roadmaps• Product Quality

The entire event was retooled in 2012 to allow SAP to participate alongside customers in setting and validating goals for the working groups over the coming year.

SBOUC Influence ActivitiesIn 2012, ASUG also hosted the first-ever SAP BusinessObjects Strategic SIG (SSIG) Virtual Town Hall. We also sponsored SSIG lounge sessions at the ASUG Annual Conference, and created a technical webcast series within the Support and Maintenance group.

The dynamic evolutionary arc of this vibrant Strategic SIG speaks to the vitality of its members and their commitment to bringing the voice of the community to SAP. It also offers another example of the real advantage and real results we are committed to delivering to all ASUG members.

ASUG INFlUENCER SUMMITOrlando Florida, September 9, 2012

Learn more about our Strategic SIG

http://www.asug.com/special-interest-groups/4289





SAP TECHEDPartners in EducationFor its eighth consecutive year, SAP TechEd 2012 brought together ASUG and SAP as partners in education—with ASUG sponsoring 100 member-driven, customer-focused session hours of presentations, conversations and influence activities.

Pre-conference, ASUG delivered six standing-room-only, in-depth seminars on:

• In-Memory• The Cloud• SAP HANA• SAP BusinessObjects Business Intelligence (BI) 4• SAP Solution Manager• Mobility

SAP TechEd offers SAP a great opportunity to recognize what ASUG brings to the table: the customer perspective, experience, and voice. Likewise, the conference gives us an opportunity to distinguish ASUG through our valuable contributions.

SAP TechEd

http://www.asugonline.com/sap-teched/





ASUG SPEAkER DEVElOPMENT PROGRAM

It’s not easy to get up and speak in front of a live audience. Yet each year, thousands of our members do it—voluntarily—at the ASUG Annual Conference, SAP TechEd, SBOUC events, chapter meetings as well as on SIG webcasts.

In response to a growing need, we have created a new program that helps SAP customers develop and refine their communications skills.

Along with a four-part Speaker Development webcast delivered before the Annual Conference and the ASUG SAP BusinessObjects User Conference, we also launched a year-round speaker development program that leveraged LinkedIn as a forum through which leaders could connect and share best practices.

Based on member requests, we transformed important lessons into an online Speaker Companion Guide, an easy-access reference tool speakers can use to check their presentations for structure, preparedness, audience engagement and more.

By enhancing our Speaker Development Program, we’re building on the soft skills focus of Leadership 2.0 and growing our interactive community.

Speaker Development Webcast Series:

Week 1: Foundation and Flow: Creating a relationship with the audience: how to structure and edit a presentation, distinguish between content for live delivery and print, and use stories and anecdotes for deeper audience engagement.

Week 2: Intention: Becoming an active speaker: how to deliver with impact, organize a presentation into smaller “beats,” sustain the audience relationship through engagement and interaction.

Week 3: Platform skills: Being You…at your best through delivery tips and toolkits: vocal demos, butterfly-calming exercise, setting oneself up for success, and how to rehearse.

Week 4: Open forum: Participant-driven demos of current presentations, feedback and support, and modeling of behaviors that encourage one another’s growth.

ASUGnewS.comASUG 2012 ANNUAL REPORT 18




In 2012, co-editorial directors Courtney Bjorlin and Thomas Wailgum kicked ASUGnews.com into high gear, as the go-to source for independent, unbiased and customer-focused news, analysis, and insight about SAP.

Growth in site traffic, social media citations, and the anecdotal feedback of ASUG members and SAP executives all confirm ASUGNews.com as a must-read for anyone in the SAP space.

ASUG News

wHAt yoU’LL FInD on ASUGnEwS.CoM

In-depth profiles of ASUG members who talk about

evaluating, implementing and managing their SAP portfolios

Hard-hitting investigative reporting on top-priority

topics such as licensing, upgrades, integration, maintenance

and support

Incisive blog posts and commentary from SAP customers,

partners and executives on SAP’s newest and hottest

technologies, roadmaps and user strategies such as BI4

migrations, HANA, mobile adoption strategies.

http://www.asugnews.com/about

ASUG leAderShip 2.0ASUG 2012 ANNUAL REPORT 19




THERE ARE MANy WAyS TO BE A lEADERBut the only way to become one is through skills, insights, and experience developed over time. To help our members become better leaders, we created ASUG Leadership 2.0.

Drawing on a mix of inspiration and education, this unique program provides leadership training and professional development tools in powerful face-to-face gatherings and an array of online resources like industry influencer blogs, webcasts, news articles and skill-building resources.

We engaged former 4-time Olympic gold medalist and WNBA star Lisa Leslie as our Team Captain of the Leadership 2.0 initiative. Along with technologists and business influencers, Lisa has been joining us at ASUG flagship events to share leadership tips and insights.

In 2012 we had industry thought leaders, SAP experts and ASUG Volunteers as panelists—all contributing their insights and experiences for the benefit of our L.20 participants.

LEADErSHIP 2.0 PAnEL SESSIonS

For the past two years, Leadership 2:0 panel sessions at flagship events have covered topics that include:

• The Power of Mentors• Winning: Build a Team that Will Not Just Survive, But

Thrive, for Your Next SAP BusinessObjects Project • Changing the Conversation: Strategies for Easing

Change When Change Isn’t Easy

These sessions were so well received by member volunteers, we decided to pack them up and take them on the road.

LEADErSHIP 2.0 roAD SHow

In special communications workshops for chapter meet-ings, panels of industry thought leaders, SAP experts and ASUG Volunteers contributed insights and experiences for the benefit of our L.20 participants:

• Talking and Listening: Communication Skills for Personal and Professional Development

• Presentation Skills Workshop: How to Bring Your Best Self to your Presentations

• Building Effective Teams: Learning to Incorporate the Talents of All Members

ASUG Leadership 2.0

“This workshop was awesome! It ended too soon—I was craving more.”

“I learned so much in such a short period of time.”

http://www.ASUGleadership2-0.com

communitiesASUG 2012 ANNUAL REPORT 20




As one community made up of many, diversity is our greatest strength. For valuable insights, perspective and experience from customers, knowledge experts and fellow SAP professionals – ASUG is where it all comes together.

The Power of Community is easy to see when we get together at chapter meetings and flagship events. But members also experience it online at ASUG.com and through our educational webcasts.

Across North America, thousands of ASUG members benefit from participation in local Chapter meetings as a ways of getting to know their neighbors, and in Special Interest Groups aligned for sharing and education specific to particular industries and areas of expertise.

communitiesASUG 2012 ANNUAL REPORT 21




Michigan Chapter/Automotive SIG (March 15)Michigan Chapter/CWG (October 18) Here’s a first: In 2012, the Michigan Chapter teamed with the Automotive SIG and the Configuration Workgroup SIG for face-to-face events in which they collaborated on content and offered distinctive educational tracks. As part of the Michigan chapter meetings, both SIGs provided full-day educational tracks. Based on the overwhelming success, plans are already under way for more SIG-to-Chapter partnerships to come.

Georgia ChapterAtlanta/Novella (June 15) Atlanta/Georgia Pacific (September 28)Last year, the Georgia Chapter launched an initiative on livestream.com to deliver real-time keynote addresses and select educational sessions for two meetings. With true southern hospitality, the chapter has also made content from these meetings available around the world via live streaming. Response has been so positive, the chapter is looking for even more ways to deliver value to the local and global ASUG community.

Best Practices for Oil & Gas San Antonio, TX (October 21-24)ASUG Volunteers led roundtable sessions as attendees learned from peers, and joined in hot topic debates and discussions about how SAP is helping customers reach corporate goals in upstream and downstream segments of the industry.

Business One SummitPlano, TX (November 14-16)In November, the Business One SIG and Texas-Dallas/Fort Worth, Texas-Houston, and Texas-Central Chapters came together for a mega-event at the Plano Centre in Plano, TX. Over 700 attendees benefited from three full days of Business One Summit sessions. For long distance runners, another nine SAP educational tracks were offered during this multi-chapter event.

Prairie Provinces Chapter MeetingRegina, Canada (October 3)In October, the Prairie Provinces (Alberta, Saskatchewan, Manitoba) Chapter expanded its reach with its first ever meeting in Regina – attended by 50 members from the greater Regina area. The meeting was clearly a tipping point. Now the chapter is looking to host additional meet-ings in Saskatchewan and Manitoba in 2013.

SAP for Utilities Hollywood, FL (September 9-12) The ASUG Utilities Community facilitated three lively roundtable discussions on Analytics, CRM, and Mobility. Attendees learned about call center efficiency ideas from peers, hot topic results, influencing change, as well as future activities for the Utilities community.

Southern Atlantic Chapters EventWilmington, NC (August 16) The North Carolina /South Carolina and North Caro-lina /VA Chapters teamed up for a multi-day event in Wilmington, NC. The destination event welcomed over 80 attendees for keynote presentation by ASUG CEO Bridgette Chambers, followed by a day and a half of con-tent, with two tracks that included mobility, BI, financials, SAP HANA, and CWG.

Southwest Utilities DayHouston, TX (July 25)A collaboration of SAP, ASUG, and The Eventful Group, SAP for Utilities offered a unique experience for utilities professionals to unite with nearly 1,000 attendees from hundreds of companies that use SAP solutions for utilities. Users, decision-makers, partners, SAP experts, and analysts came together for networking, 15 interactive educational sessions and four roundtable discussions about leveraging value from SAP systems to support the modern utility.

COMMUNITy COllABORATIONThroughout 2012, ASUG members across North Amer-ica experienced the Power of Community in a variety of regional, face-to-face events.

ASUG.com/communities

http://www.ASUG.com/communities

SphereS of influenceASUG 2012 ANNUAL REPORT 22




In 2012, we leveraged our collective voice and experience in a variety of settings to shape SAP innovation at every stage of the development cycle. In face-to-face and online initiatives, ASUG members shared ideas and points of view with SAP developers and product specialists who wanted to hear what we had to say:

Influence Councils: The hallmark of ASUG’s influence program, these member-led task forces made the business case for change, using roadmap validation and building use-case scenarios that shape next rounds of product enhancement.

SAP Customer Engagement Initiative (CEI): The SAP CEI offers focus-group opportunities for ASUG members to collaborate with SAP development teams and like-minded users to influence the development of prototypes, solutions and enhancements that better match their requirements. Member engagement in this program continues to increase. In 2012, ASUG members participated in over 300 ongoing programs. By the end of the year, over 175 projects had been completed.

SAP Ramp-UP and Customer Validation: In these early-adoption opportunities, SAP welcomes customer and member input even earlier in the process of developing new solutions. The SAP Ramp-Up program offers participants a head start through the implementation of new solutions before they’re made available for general release. The SAP Customer Validation (CuV) Program gives customers access to the latest SAP solutions prior to ramp-up or general availability.

SAP Customer Connection: In this program, SAP customer feedback helps to enhance and improve SAP products and solutions being used in mainstream maintenance. Since its launch, ASUG members have worked together to define and prioritize improvement requests, which are communicated to SAP. In 2012, ASUG members participated in focus groups that contributed to over two hundred improvements.

ASUG Executive Exchange: ASUG C-level members from a range of industries provided SAP executive management with the collaboration and business perspective it depends on to foster the creation of high-performing enterprises.

56Influence Councils Virtual Influence

Council and face-to-face meetings

Strategy Sessions related to gathering feedback on current solutions

Usability Sessions to test 31 new solutions

Members participated in SAP CEI opportunities

ASUG enrolled SAP Customer Connection users

124 140 27324270

“Influencing the development of the product through SAP to support future changes is the most cost efficient and resource efficient way to meet the business challenges that we face every day in both the short and long term.”

— Andy Duran SAP ERP Manager

Los Angeles Community College District

ASUG.com/influence

http://www.ASUG.com/influence

SphereS of influenceASUG 2012 ANNUAL REPORT 23




Tangible Values of Influence:

• Knowledge sharing and education across SAP business processes• Insight into how other customers are leveraging SAP • Realizing the value of cross integration between modules and business processes• Helping SAP develop future products that solve business needs and issues

roBUSt ASUG InFLUEnCE CoMMUnItIES:

Aerospace and Defense

Apparel and Footwear Solution

Automotive

Business Integration, Technology and Infrastructure

(BITI) Communities

Business Intelligence Communities

Business One

Configuration Work Group SIG

Consumer Products

Customer Management Communities

Enterprise Architecture Communities

Enterprise Asset Management Community

Financial Communities

Health Sciences

Human Capital Management

Portals Communities

Product Lifecycle Management Communities

Professional Services Providers

Public Sector Communities

Retail

Services & Support Communities

Solution Manager, Application Lifecycle

Management,

Run SAP like a Factory Community

Supply Chain Management Communities

Utilities

ASUG Influence Communities

http://www.asug.com/influence

executive exchangeASUG 2012 ANNUAL REPORT 24




A dynamic community of senior executives and influencers across the SAP ecosystem, ASUG Executive Exchange connects SAP executive management with high-level IT and business leaders within the ASUG community.

The ASUG Executive Exchange builds on more than 20 years of influence, empowering executives to challenge each other and SAP to innovate, collaborate, and communicate for the benefit and betterment of member organizations.

In 2012 with the support of SAP and ASUG affiliate partner Optimal Solutions, ASUG hosted the ASUG Executive Exchange Summit—a lively peer-to-peer forum that focused on thought leadership in three key areas: Mobility, Analytics, and Value Management.

The highlight of the event was the four-hour Innovation Strategy Workshop with SAP’s Sanjay Poonen—analyzing business practices that lead to continual improvements in high-performing enterprises.

To encourage year-round discussion and education, ASUG Executive Exchange created a monthly newsletter and hosted webcasts in the course of the year focusing on topics that support key themes. In addition, we hosted leadership-focused educational sessions exclusively provided to members of the executive exchange at our flagship events.

ASUGcxo.com

http://www.ASUGCXO.com

Benchmarking and Best Practices ASUG 2012 ANNUAL REPORT 25




In 2012, SAP and ASUG collaborated to launch and build awareness around a series of surveys that cover a wide variety of universal and industry-specific areas of interest.

All Benchmarking and Best Practice participants receive an ASUG and SAP Benchmarking and Best Practices report for each survey they submit. The report provides highlights of key findings and detailed results in surveys such as Business Intelligence and Analytics and Best-Run IT.

These Benchmarking initiatives enable members to benefit over time from critical information technology performance data and analysis.

New webcasts on the ASUG and SAP Benchmarking and Best Practices web pages are helping members use benchmarking more effectively.

10,000

1,980

3,500

52

4,000+

80+

Benchmarking Survey Submissions

Best-Practice Survey Submissions

Companies Represented

Benchmarking Surveys Produced

Best Practice and Benchmarking Surveys Produced

Educational Sessions on Benchmarking and Best Practices at ASUG flagship events

TO DATE

ADDING TO THE TOTAl IN 2012

Topics include:

• The value of benchmarking • Uses of benchmarking in facilitating organizational transformation• Assessing the relationship between IT investments and ROI

social mediaASUG 2012 ANNUAL REPORT 26




In 2012, we refined our social media approach in two ways. First, we made our social engagement tools easier to locate and simpler to use.

Over the course of the year, we saw an increase in ASUG’s social media reach and engagement, with a dramatic rise in the number of community-specific social accounts on LinkedIn and Twitter as well as ASUG Facebook fans.

While a rise in social engagement is also a sign of the times, it validates the success of our Volunteers’ efforts to spread the value of ASUG throughout the SAP ecosystem.

Click icons to visit sites

+76%

+66%

+98%

linkedIn Followers

Facebook likes

Twitter Followers

http://www.linkedin.com/company/asug---americas%27-sap-users%27-group

https://www.facebook.com/ASUG365

https://www.twitter.com/ASUG365

http://www.youtube.com/user/ASUGtv

honorsASUG 2012 ANNUAL REPORT 27




ASUG WINS SIlVER STEVIE® AWARD

Under the leadership of CEO Bridgette Chambers, in 2012 ASUG earned a Silver Stevie® Award in the Company of the Year – Business Services category.

BRIDGETTE CHAMBERS WINS THREE STEVIE® AWARDSThe world’s premier business award competitions, the American Business Awards (ABA) has recognized Bridgette Chambers with three Stevie® Awards for her outstanding leadership. Chambers received a Silver Stevie® Award in the Executive of the Year – Business Services category, a Bronze Stevie® Award in the Maverick of the Year category, and a Silver Stevie® Award in the Female Executive of the Year – Business Services category.

Nicknamed the Stevies® for the Greek word that means “crowned,” the Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, and the organizations they run. In 2012, more than 1,200 nominations were received from organizations of all sizes and types representing 17 nations and territories, and 200+ global executives participated in the judging process.

“These awards are a reflection of the collective achievements of ASUG volunteers, staff and leadership who work every day to help ASUG members drive and derive the most value possible from SAP software.”

financialsASUG 2012 ANNUAL REPORT 28




In 2012, we continued to tell the story of ASUG’s ongoing reinvesting in strategic initiatives to increase member value. In last year’s Annual Report, we highlighted the turnaround that we set into motion in 2009 to put ASUG in a solid financial position. 2010 saw the first positive EBIDTA figures—which enabled ASUG leadership to plan and implement more focused and aggressive investment initiatives going forward. In 2011, we launched ASUGnews, Leadership 2.0, and numerous Chapter and Affiliate program improvement innovations—while laying the groundwork for a major overhaul of our websites in 2012.For the past two years, we have kept operating costs stable while focusing on budgeting carefully for strategic investments. In 2012, our major initiatives were the relaunch of ASUG.com, enhancements to ASUGnews, Leadership 2.0, and continued improvements to our Chapter and Affiliate programs. ASUG now stands on a solid platform, and we have the flexibility and strength to integrate the future innovations that will continue to drive value for our members.

While our EBITDA from 2010 through 2012 confirms our strong financial position, it cannot tell the whole story. Because it doesn’t illustrate the substantive strategic investments we made in 2012. These are detailed in the Pro-Forma.

Pro Forma: ASUG 2011 Savings Reinvested In ASUG 2012

The Pro-Forma reveals that ASUG’s investment in new initiatives rose from $175k in 2010 to over $1.1M in 2012. When we look at transformation investments apart from operating expenses, we can begin to see a more accurate representation of the allocation of funds. In fact we re-invested 47% of our net income from Operations into programs and innovations that drive unparalleled value for our members.

By separating out the cost of special transformation and reinvestments, it becomes clear that ASUG is in excellent financial health. We will continue to operate efficiently, holding ourselves to the highest standards of financial discipline and restraint—while investing in innovations that keep our robust community in step with SAP.

CONTINUED REINVESTMENT

YEAR ENDED DECEMBER 31 2012 2011 2010

PRO-FORMA

Operating Revenue $ 15,755,246 $ 14,493,417 $ 13,187,687

Operating Expenses 13,370,818 11,800,430 10,362,032

Net Income from Operations $ 2,384,428 $ 2,692,987 $ 2,825,655

Reinvestment in ASUG $ 1,122,706 $ 1,039,868 $ 175,836

% of Net Income from Operations Reinvested 47.08% 38.61% 6.22%

2008 2009 2010 2011 2012

ASUG EBITDA (Earnings Before Interest, Taxes, Depreceation and Amortization) 2012

-3,461,451 -1,384,075

2,543,058 1,475,567 975,739





We have audited the accompanying financial statements of AMERICAS’ SAP USERS’ GROUP, which comprise the statements of financial position as of December 31, 2012 and 2011, and the related statements of activities and changes in net assets, and cash flows for the years then ended, and the related notes to the financial statements

Management’s Responsibility for the Financial Statements

Management is responsible for the preparation and fair presentation of these financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error.

Auditor’s Responsibility

Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. Accordingly, we express no such opinion. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the financial statements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.

Opinion

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Americas’ SAP Users’ Group as of December 31, 2012 and 2011, and changes in its net assets and its cash flows for the years then ended in accordance with accounting principles generally accepted in the United States of America.

Wolf & Company, LLPCertified Public Accountants, Oakbrook Terrace, ILApril 18, 2013

INDEPENDENT AUDITOR’S REPORT

Board of DirectorsThe Americas’ SAP Users’ Group, Inc.Chicago, IL





YEAR ENDED DECEMBER 31 2012 2011

ASSETS

Cash and cash equivalents $ 7,075,291 $ 6,456,519

Accounts receivable 211,442 103,923

Investments 2,978,585 2,692,608

Prepaid expenses 365,051 231,338

Prepaid income taxes 49,085 249,929

Property and equipment, net of accumulated depreciation of $220,537 in 2012 and $136,096 in 2011 403,542 356,825

Total assets 11,082,996 10,091,142

LIABILITIES AND NET ASSETS

Liabilities

Accounts payable and accrued expenses 767,592 1,052,091

Deferred events revenue 24,750 73,150

Deferred dues revenue 3,456,401 2,772,388

Deferred conference revenue 212,367 253,094

Total liabilities 4,461,110 4,150,723

Net assets

Total net assets 6,621,886 5,940,419

Total liabilities and net assets $ 11,082,996 $ 10,091,142

The accompanying notes are an integral part of these financial statements.

STATEMENTS OF FINANCIAl POSITION






REVENUE

Dues $ 4,479,562 $ 4,479,137

Annual conference 8,380,661 7,947,985

Realized/unrealized gain (loss) on investments 226,360 (38,631)

Investment income 89,797 80,552

Events 1,917,431 1,587,508

Program sponsorship 907,489 182,415

Advertising 34,958 252,573

Other 37,644 43,799

Total revenue 16,073,902 14,535,338

EXPENSE

General administration 2,224,806 2,455,691

Board and committee support 285,986 229,208

Membership services 291,577 175,648

Annual conference 3,815,232 3,310,273

Influence 552,199 334,245

Information technology 1,328,451 1,133,039

Corporate marketing 1,407,363 1,338,510

Benchmarking – 2,650

Education 250,337 212,410

Events 1,608,999 1,566,494

Communities 1,932,875 1,274,913

Business transformation initiatives 1,122,706 1,022,368

Other 84,442 28,449

Total expense 14,904,973 13,083,898

NET ASSETS

Increase in net assets before income taxes 1,168,929 1,451,440

Income tax expense (487,462) (182,020)

Increase in net assets 681,467 1,269,420

Net assets - beginning of year 5,940,419 4,670,999

Net assets - end of year $ 6,621,886 $ 5,940,419


STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS






CASH FLOWS FROM OPERATING ACTIVITIES

Increase in net assets $ 681,467 $ 1,269,420

Adjustments to reconcile increase in net assets to net cash provided by operating activities

Realized/unrealized (gain) loss on investments (226,360) 38,631

Depreciation expense 84,442 28,449

Changes in assets and liabilities

Accounts receivable (107,519) 365,262

Prepaid expenses (133,713) (21,347)

Prepaid income taxes 200,844 (238,386)

Accounts payable and accrued expenses (284,499) 262,966

Deferred events revenue (48,400) (69,350)

Deferred dues and conference revenue 643,286 69,401

Net cash provided by operating activities 809,548 1,705,046

CASH FLOWS FROM INVESTING ACTIVITIES

Purchase of property and equipment (131,158) (252,052)

Proceeds from sale of investments 2,430,657 98,121

Purchase of investments (2,490,275) (146,247)

Net cash used in investing activities (190,776) (300,178)

Net increase in cash and cash equivalents 618,772 1,404,868

CASH AND CASH EQUIVALENTS

Beginning of year 6,456,519 5,051,651

End of year $ 7,075,291 $ 6,456,519

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION

Income taxes paid during the year $ 268,618 $ 420,406


STATEMENTS OF CASH FlOWS





NOTES TO FINANCIAl STATEMENTS

1. Significant Accounting Policies

Nature of Activities - Americas’ SAP Users’ Group (the Group) was organized to advance the effective utilization of computer software developed and marketed by SAP by promoting the exchange of ideas and information of mutual interest and value, to provide a forum for mutual education and exchange of ideas and information among members, and promote sound and professional SAP systems usage and best practices. In addition, the Group was also organized to influence the direction of development activities, products, policies and services of SAP and related vendors in the interest of all members to meet user requirements.

Cash and Cash Equivalents - For purposes of the statement of cash flows, the Group considers all highly liquid investments with an initial maturity of three months or less to be cash equivalents, unless they are held in brokerage accounts.

Investments - Investments are stated at fair value.

Estimates - The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

The Group has determined that the future benefits likely to be realized from deferring recognition of the cost of personal services relating to future activities cannot be reasonably estimated. Consequently, all personal service costs are charged to expense as incurred.

Accounts Receivable - The Group considers all accounts receivable to be fully collectible; accordingly, no allowance for doubtful amounts is required. If amounts become uncollectible, they will be charged to the change in net assets when that determination is made.

Property and Equipment - Property and equipment are stated at cost. Depreciation is provided using the straight-line method over the estimated useful lives of the assets.

Revenue Recognition and Deferred Revenue - Membership dues are recognized as revenue over the applicable membership period. Conference and events revenue and expenses are recognized during the period in which the conference is held. Deferred revenue consists of amounts received in the current period which relate to future periods.

Fair Value Measurements - In May 2011, the Financial Accounting Standards Board issued guidance in Accounting Standards Update No. 2011-04, Fair Value Measurements (Topic 820): Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRSs (ASU No. 2011-04). ASU No. 2011-04 was issued to improve comparability of fair value application, measurements and disclosures between U.S. GAAP reporting and IFRS reporting. ASU No. 2011-04 clarifies fair value definitions and enhances fair value measurement guidance with respect to highest and best use measurements, equity instrument measurements, and measurement of financial instruments that are managed within a portfolio. Additionally, ASU No. 2011-04 expands disclosures for unobservable inputs used in Level 3 fair value measurements. ASU No. 2011-04 is effective for annual periods beginning after December 15, 2011. The Group has adopted this guidance in 2012.

Income Taxes - The Group accounts for income taxes using an asset and liability approach that requires the recognition of deferred tax assets and liabilities for the expected future tax consequences attributable to differences between financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred taxes are measured using enacted tax laws and rates expected to be recovered or settled. The Group recognizes the financial statement impact of a tax position when it is more likely than not that the position will be sustained upon examination. The Group is no longer subject to U.S. federal, state and local income tax examinations by tax authorities for the years before the 2009 tax year.






2. Future Meetings

The Group has entered into contracts for services and accommodations for future meetings. These contracts include penalty clauses, which would require the Group to pay certain amounts if a meeting was to be canceled or they do not meet their room block guarantees.

3. Concentrations of Credit Risk Arising from Cash Deposits in Excess of Insured Limits

The Group maintains cash balances on deposit at banks that at times exceed Federal Deposit Insurance Corporation (FDIC) insured limits.

4. Property and Equipment

A summary of property and equipment and accumulated depreciation at December 31, 2012 and 2011 is as follows:

6. Income Taxes

The Group is taxed on its investment income and on any net income attributable to its operating activities. Any losses generated by its operating activities are carried forward to succeeding years.

Deferred income taxes result from the recognition of unrealized investment gains and losses for financial reporting purposes, whereas only realized gains and losses are recognized for tax purposes. A deferred income tax liability relating to unrealized investment gains would be net of the tax effect of capital loss carryforwards in the amounts of $683,000 and $870,000 as of December 31, 2012 and 2011, respectively. No deferred tax asset or liability pertaining to the remaining capital loss carryforwards has been recognized because of the uncertainty of future utilization of the carryforwards.

The current provision for income taxes is $487,462 and $182,020 for 2012 and 2011, respectively.

5. Investments

DECEMBER 31 2012 2011

Computer equipment $ 213,187 $ 155,679

Computer software 332,733 332,732

Furniture and equipment 78,160 4,510

Total property and equipment 624,080 492,921

Less: accumulated depreciation 220,538 136,096

Total $ 403,542 $ 356,825

DECEMBER 31, 2012 COST FAIR VALUE UNREALIZED GAIN (LOSS)

Money market funds $ 728,428 $ 728,428 $ –

Common stock 1,012,562 1,071,855 59,293

SAP Ag-sponsored ADR 56,373 172,817 116,444

Mutual funds 980,380 1,005,485 25,105

Total $ 2,777,743 $ 2,978,585 $ 200,842

DECEMBER 31, 2011 COST MARKET UNREALIZED GAIN (LOSS)

Money market funds $ 724,952 $ 724,952 $ –

Common stock 881,382 963,986 82,604

SAP Ag-sponsored ADR 56,373 113,842 57,469

Mutual funds 885,314 889,828 4,514

Total $ 2,548,021 $ 2,692,608 $ 144,587






7. Fair Value Measurements

Generally accepted accounting principles provide a uniform framework for the definition, measurement and disclosure of fair value measurements. Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Such accounting guidance also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. The standard describes three levels of inputs that may be used to measure fair value:

Level 1: Quoted prices (unadjusted) for identical assets or liabilities in active markets that the entity has the ability to access as of the measurement date.

Level 2: Significant other observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities, quoted prices in markets that are not active, and other inputs that are observable or can be corroborated by observable market data.

Level 3: Significant unobservable inputs that reflect an entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability.

The asset’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. Valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.

Following is a description of the valuation methodologies used for assets measured at fair value. There have been no changes in the methodologies used at December 31, 2012 and 2011.

Investments in mutual funds and securities are recorded at fair value based upon quoted market value for identical assets. Money market funds are recorded at cost which approximates fair value based upon Level 2 quoted prices.

Fair Value Measurements at Reporting Date Using

Quoted Prices in Active Markets

for Identical Assets

Significant Other

Observable Inputs

Significant Unobservable

Inputs

DECEMBER 31, 2012 FAIR VALUE LEVEL 1 LEVEL 2 LEVEL 3

Money market funds $ 728,428 $ – $ 728,428 $ –

Common stock 1,244,672 1,244,672 $ – $ –

Mutual funds

International 209,587 209,587 $ – $ –

Domestic 795,898 795,898 $ – $ –

Total $ 2,978,585 $ 2,250,157 $ 728,428 $ –

Fair Value Measurements at Reporting Date Using

Quoted Prices in Active Markets

for Identical Assets

Significant Other

Observable Inputs

Significant Unobservable

Inputs

DECEMBER 31, 2011 FAIR VALUE LEVEL 1 LEVEL 2 LEVEL 3

Money market funds $ 724,952 $ – $ 724,952 $ –

Common stock 1,073,423 1,073,423 $ – $ –

Mutual funds

Preferred securities 5,013 5,013 $ – $ –

International 236,763 236,763 $ – $ –

Domestic 648,052 648,052 $ – $ –

Other 4,405 4,405 $ – $ –

Total $ 2,692,608 $ 1,967,656 $ 724,952 $ –






8. Operating Lease

The Group leased its facilities under an operating lease in one location expiring on December 31, 2012. Rent expense under this lease totaled $103,130 and $101,289 for the years December 31, 2012 and 2011, respectively. The Group entered into a new facilities lease agreement at a new headquarters location in December, 2012 which expires November 30, 2022.

9. Subsequent Events

Management has evaluated subsequent events through April 18, 2013, the date which the financial statements were available for issuance.

FUTURE MINIMUM RENTAL PAYMENTS REQUIRED UNDER THE LEASE

2013 $ 188,771

2014 212,713

2015 217,777

2016 222,842

2017 249,085

Thereafter 1,215,040

Total $ 2,306,228

volunteersASUG 2012 ANNUAL REPORT 37




SIG + CHAPTER VOlUNTEERS

Throughout the year, ASUG members continued to benefit from the work of

our volunteers. Passionate and engaged, they’re the lifeblood of our organization.

Volunteers drive our education. They put countless hours into the creation of content and its delivery at events.

They gather, organize, greet and reach out. They welcome, teach, and coordinate. They form committees and ad-hoc focus groups.

They respond to the voice of our customers, and deliver our messages to SAP. Whatever we do, wherever we do it—we do it better

because of them. And if it weren’t for them, we wouldn’t be able to do it at all.

Over the course of the year, more than 400 volunteers created content for 335 webcasts,

126 chapter meetings, and hundreds of education session hours at our flagship events.





ASUG SIG Volunteers

Hari Adusumilli, US Army Program Executive Office EnterpriseDeniz Akman, Walt Disney Co.Bob Ansaldi, Eastman Kodak CompanyRobert Aylesworth, Walt Disney Co.Jean-Daniel Azuelos, Canadian National Railway CompanyManoj Bajaj, Sealed Air CorporationSonny Bajaj, Walt Disney Co.Steve Banko, HP Enterprise SolutionsJennifer Barbosa, IEWCCathy Barrett, Phillips HealthcareJennifer Bauman, Campbell Soup CompanyCharles Bempong, SyscoBob Berntsen, Southwire CompanyKent Bettisworth, Bettisworth & Associats, Inc.Marcy Brajkovic, Hospira, Inc.Sandy Brotje, Cleveland ClinicTony Brown, Solutia Inc. Charlene Brown, TracePoint ConsultingCraig Brown, CargillJoyce Butler, Cameron InternationalGarrett Cain, Procter & GambleWilli Candra, Newell Rubbermaid Inc.Alan Capes, Canadian National Railway CompanyGreg Capps, Coca-Cola CompanyJoe Carroll, CITGO Petroleum Corp.Mark Carter, Dow Chemical CompanyMike Cassell, Eastman Chemical Company Karen Chirico, Honeywell InternationalJohn Choate, T-Systems North America, Inc.Amber Christian, Phoenix EndeavorsJohn Clemons, Array TechnologiesJennifer Cofer, Mantis Technology GroupChantal Collaris, MedtronicGina Coon, CITGO Petroleum Corp.Joseph Cornejo, Orica Mining ServicesTimothy Coyle, Ateeco, Inc. (Mrs. T’s Pierogies)Tammy Datri, Grane HealthcareSue Daulton, City of TacomaNicholas DeCenzo, Forest Laboratories, Inc.Julien Delvat, Alta Via ConsultingKristen Dennis, Weyerhaeuser CompanySarang Deshpande, NYU Langone Medical CenterLinda Dietzel, The Hershey Company Dale Drum, Nike, Inc.Carl Dunlap, Cohesion, Inc.Andy Duran, Los Angeles Community College District Brian Durning, DellJoan Ferch, LG&E and KU EnergyJoEllen Fiorvante, McKesson CorporationRichard Fowler, Huntington Ingalls IndustriesJeff Fox, Moen Incorporated

Leo Gampa, Comcast CableRenee Gannon, Newell Rubbermaid Inc.Maribel Garcia, Energy Applications SupportLeesa Garrison, Intel CorporationReese Geigerman, Georgia-Pacific CorporationLynn Gibault, Department of Public Works and Government Services CanadaJames Gibson, Weyerhaeuser CompanyJohn Gitau, Deloitte & Touche, LLPFay Glunt, CIBER, IncFred Gomez, Florida Crystals CorporationMichael Gordon, Valero Energy Corp.Pamela Gore, Kraft Foods Inc.Sammie Govindasamy, Swagelok CompanyRichard Gower, RailAmerica, Inc.Rahul Goyal, SunGard Higher EducationJanet Grabinski, City of DallasDan Grew, AstraZeneca Pharmaceuticals Paul Grill, InfoSol Inc.Daniel Hall, MerckLisa Hansen, Gainseville Regional UtilitiesDawn Haymond, Roche Diagnostics CorporationMeg Heckett, American AirlinesGirish Hegde, Greene, Tweed & Co.Noel Hollis, The Coca-Cola CompanyMark Hopkins, GenOnDavid Hudgins, KingfisherJeff Hughes, LabCare PLUSQuentin Hurst, NuVasive, Inc.Bill Immer, Butler SupplyBrenda Jackson, Orange County Public SchoolsTredrick Jackson, Newell Rubbermaid Inc.Shachella James, CenterPoint EnergyMary James, CenterPoint EnergyAlishia Jolivette, Houston Independent School DistrictSteven Jones, Weyerhaeuser CompanyPaul Joseph, Southern California EdisonPriya Kailasam, Newell Rubbermaid Inc.Sharon Kaiser, Abiomed, Inc.Yatkwai Kee, The Coca-Cola CompanyCathy Kenlin, Zausner FoodsSue Keohan, Massachusetts Institute of TechnologyRichard Kiefer, Lam Research CorporationMei Kim, The Capital Group Companies, Inc.Carol Kirkpatrick, TextronJennifer Klinke, Olin CorporationJoseph Knoblauch, The Charmer Sunbelt GroupRoger Koopman, Lennox International IncorporatedSteve Krandel, IntuitPandari Kubendran, PetSmartJohn Paul Lamberti, Department of Public Works and Government Services CanadaJoseph Larusso, Systech Integrators, Inc.

Ina Lerner, Dow Corning CompanyAllison Levine, AccentureArthur Levitt, DISYSCarl Lewis, Vision 33Lee Lewis, Summit Electric SupplyGretchen Lindquist, Chevron Phillips Chemical Company LP James Link, Bank of AmericaDenise Lisse, Forest City EnterprisesDave Loomans, Greenheck Fan CorporationDerek Loranca, AetnaJodi Maciejewski, ConAgra FoodsMatt Mai, Limitedbrands, Inc.Gregg Manley, Vesta PartnersDoug Maulbetsch, CSCNick Mauldin, TXU Energy Retail LLCRon McBride, Treasury Board SecretariatPatty McGrogan, PactivKevin McManus, LaunchWorksDoug McRory, Telus CorporationPatricia Meo, American AirlinesSarah Mertz, Life TechnologiesSherryanne Meyer, Air Products and Chemicals, Inc.Dawn Meyer, Sweet OvationsThomas Michael, Michael Management CorporationJill Mikros, Johns HopkinsSusan Mondrach, Limitedbrands, Inc.Victor Montana, Decision FirstMaria Montecillo, BPBob Moore, Canadian National Railway CompanyCindy Murphy, Brookshire Grocery CompanyGokul Muthuswamy, VarianGreg Myers, EV TechnologiesMartin Mysyk, TransAlta CorporationVenukumar Nalabothula, Miller Brewing CompanyDianne Newton, MerckLori Norman, Johns HopkinsMichele Ohlson, Olin CorporationRobert Oldrati, Powell Electronics Inc.Jay Oliphant, Wal-Mart Stores IncorporatedRicardo Oliveira, Coca-Cola CompanyGabe Orthous, McKesson CorporationPernith Padmanabhuni, Blue Cross Blue Shield of NCAtul Patankar, Discovery Communications, Inc.Steve Parker, Kennametal Inc.Suzanne Passsante, Day & ZimmermanGeorge Peck, The Ablaze GroupBob Pennington, CITGO Petroleum Corp.Scott Perdue, Baldor Information SystemsPatrice Pergolski, Greenheck Fan CorporationMichelle Perius, Border States Industries Inc.Beth Perry, ConAgra FoodsDonna Peske, General MolyPaul Peters, Tesoro Corporation

Ernie Phelps, Decision FirstJulie Phillips, Graphic PackingDot Piazzola, Cole HaanTomas Pineda, Ingram MicroAngie Pinz, Brown Shoe CompanyAnthony Plute, United Launch AllianceChris Pohl, Bank Of New York Mellon CorporationTammy Powlas, Fairfax WaterPrathibha Prabakaran, Legg Mason Wood WalkerRonny Saghera, Capgemini James Quinn, Carestream HealthAngie Radjen, Moen IncorporatedMichael Raftery, PepsiCoDuane Raid, Forest City EnterprisesJohn Rathje, Central Michigan UniversityRichard Rauch, HCL-AxonCharles Reeves, Graphic Packaging InternationalBrad Reinholz, Canadian Pacific RailwaysBenoit Rioux, Valero Energy Corp.Jacqueline Robinson, DTE EnergyGabe Rodriguez, HalliburtonMarc Rosson, Snohomish County PUDSteve Ruggiero, ItelligenceAlvin Ruiz, PfizerJim Ryan, Lincoln Electric SystemCarl Satterfield, MeadWestvacoTina Scarbrough, Oracle AmericaRon Schell, Metropolitan Utilities DistrictLeslee Schneider, Manitowoc, Inc.Cindy Seaburn, Duval County Public SchoolsEden Sequira, MicrosoftBhavin Shah, Lincoln Financial GroupPaul Shepherd, Apollo GroupMohammed Siddiqui, Newell Rubbermaid Inc.Heather Sinkwitz, Rural/Metro CorporationThomas Slook, American Water WorksRajiv Sondhi, General MotorsPaul Sparks, PetSmartJim Spath, Black & DeckerJason Sprunk, Rockwell AutomationNancy Stanton, Cemex USAHolly Stein, The Hershey CompanyJulie Stokes, Fluor CorporationJeff Stout, C Spire WirelessDan Stuart, The Charmer Sunbelt GroupJulianna Stutzman, Sabre, Inc.Rao Subbarao, Bridge MemberDavid Swierenga, MedtronicEric Synstelien, The Schwan Food CompanySrini Tanikella, Smart Modular Technologies Inc.Anthony Thiongo, Newell Rubbermaid Inc.Karin Tillotson, Valero Energy Corp.Sekar Tiruchanur, Danam Consulting Inc.

To each and every one, we say thank you—on behalf of all of the entire community—for the time, effort, passion you put into countless jobs well done.





Simon To, FossilKristy Tokarz, PepsiCoRay Tucker, Briggs & Stratton CorporationFred Vanderbeek, Hydro OneSharon Vaughn, The Hershey CompanyManjunatha Venkataseshan, AccentureKen Vincent, Oregon Health & Science UniversityScott Vinkemulder, Steelcase Inc.Bob Walker, Bridge MemberAndrea Wallace, Tyson Foods Inc.Rick Wallace, Baker HughesRoxanne Warniers, Courier CorporationDow Weeks, Johns HopkinsJack Weiss, Colgate Palmolive CompanyJeffrey Wible, State System of Higher Education of PennsylvaniaSean Williams, IBMRichard Wingerd, Commonwealth of PennsylvaniaGlen Winter, Whirlpool CorporationAnjanette Wold, Yaskawa Electric America Inc.David Woo, Bridge Member

ASUG Chapter Volunteers

Melody Abadam, ALTRIA Client ServicesSteve Abramowicz, PJM Interconnection, LLCTim Adams, SpinifexIT North AmericaSuresh Adhikari, CoinstarHari Adusumilli, Commander, Naval Sea Systems CommandAmeer Ali, CapgeminiKathy Anderson, AmeriPride ResourcesAdam Anderson, ExperisSunder Arunachalam, Adobe, Inc.Pat Atkinson, Florida Crystals CorporationSanjeev Barkataki, Honeywell InternationalCathy Barrett, Phillips HealthcareJanet Batchelor, Solvera SolutionsBev Beck, Northern Kentucky UniversityKaren Bell, Freudenberg IT LPCindy Belohlavy, Veyance TechnologiesGary Bernstein, Datasense SolutionBhavesh Bhagat, EnCrisp LLCScott Bitter, Kingfisher, Inc.Emil Boasson, Central Michigan UniversityNat Bosco, Consultancy By KingFisher, Inc.Debbie Bouhenguel, Broward County Public SchoolsRaymond Boykin, Virginia State UniversityBarbara Brooker, Pentair WaterSandy Brotje, Cleveland ClinicCraig Brown, Cargill Inc.Puru Buddha, KennemetalKelly Buff, Mass MutualJennifer Buko, Houghton Mifflin Harcourt Publishing CompanyLester Burch, Purdue UniversityKejun Cai, Eastman Chemical CompanyMartin Cameron, Dow Chemical CompanyScott Carpentier, Winshuttle, Inc.Damean Chen, Brown-Forman CorporationSujatha Chetty, JabilMichael Chohrach, Bluebonnet Electric Cooperative, Inc.Jennifer Cofer, Mantis Technology GroupAnne Marie Colombo, Bridge MemberChristine Conrado, PSR Associates, Inc.Carrie Cooper, Arizona ChemicalFrank Cowan, SystematixKathy Crowley, Harley-DavidsonAngela Daron, Learn2Perform, Inc

Diane Davis, Invista S.a.r.l.Heather Davis, Optimal Solutions Integration, Inc.Marlar Demlong, Intel CorporationMichelle DeWolfe, Nova Scotia GovernmentTom Diersch, City of BurnabyMichael DiRocco, Timken CompanySylvie Dumas, ProjexiaRichard Dunning, SITA Corp.Denise DuPont, CSCAndrew Duran, Los Angeles Community College DistrictBrian Durning, DellMaxim Efimov, SITA Corp.Nick Faber, INVESTools IncJim Fatou, ProjexiaJustin Ferrell, Oak Ridge National LaboratoryJeannette Lynn Ford, Monsanto CompanyRajesh Francis, Stanley Black & DeckerElizabeth Futrell, Norfolk SouthernJeff Galletta, Optimal Solutions Integration, Inc.Shiva Ganti, FMC Technologies, Inc.Martin Garza, ProcessWeaverSylvie Gauthier, CBC/Radio-CanadaRichard Gillespie, Pepco Holdings, Inc.Edward Goeters, EPI-USE America Inc. Trevor Gravitt, Winshuttle, Inc.Glenn Griffin, Newell Rubbermaid Inc.Erik Gross, Novartis Vaccines and DiagnosticsBhanu Gupta, Molex IncorporatedHarish Gupta, IBM CorporationPaul Haak, Recreational EquipmentDaVona Hansborough, Coca-Cola Bottling Company UnitedKen Hartman, T. Rowe PriceMichael Hawn, Gambro Renal ProductsRudy Hendricks, Huntington Ingalls IndustriesSandy Hewitt, Toronto District School BoardBob Hill, IBM CorporationJulie Ho, Deloitte & Touche, LLPGerald Hoffman, Hallmark Cards, Inc.Mark Hopkins, Reliant Energy, Inc.Maria Hourani, HRSDCIke Hudson, Oracle Financial Services Software LtdBrennon Huffman, ExperisLisa Hyatt, Maxim Integrated Products, Inc.Jeff Jackson, City of VancouverChavone Jacobs, IllumitiPankaj Jalan, Deloitte & Touche, LLPJeff Joyce, Freudenberg IT LPKathy Joyce, BJ’s WarehouseGail Jusiewicz, Pepco Holdings, Inc.Thomas Justin, IBM CorporationRajeev Kapur, Newell Rubbermaid Inc.David Kapustka, Winshuttle, Inc.Sharon Keane-Murphy, The Home DepotArshad Khalid, Metropolitan Water Reclamation District of Greater ChicagoAhmar Khan, Cameron International Corp Mei Kim, The Capital Group Companies, Inc.Eileen King, Cynergies Solutions GroupAlex Kon, FujitsuChristine Kralovansky, NIBCO INC.Jason Kuchera, TEKsystems, Inc.Ken Kumar, SYSCOLon Kurriger, Mikan AssociatesChris Lanoue, Royal Canadian Mounted PoliceBarbara Latulippe, EMCAllison Leonard, OVS, LLC

Allison Levine, AccentureSusan Lin, JabilDenise Lisse, Forest City EnterprisesDerek Loranca, AetnaJohn Maloney, Navy ERP ProjectGregg Manley, Vesta PartnersRobert Max, NovelisMichael McAdam, Cargill Inc.Kevin McManus, LaunchWorksDebbie McNeil, Dept of Finance, CIS Division, SAP HR/Payroll SupportTaryn Medlin, Analytics8Greg Miller, PfizerGopal Mishra, V3iT Consulting Inc.Jeanne Morile, Houghton Mifflin Harcourt Publishing CompanyBill Murdoch, Bayer Corporate and Business ServicesGreg Myers, SEIMike Narducci, NextepDave Naymick, Tech DataEric-Stephan Neill, LexmarkDavid Newell, Ingram Micro, Inc.William Newman, Newport Consulting Group, LLCJenny O’Neal, Birmingham Water Works BoardJerry Osborn, Independent ConsultantVickie Otway, Terasen Gas Inc.Aaron Ozminski, ComsysRobert Palmer, Brown ShoeEric Patow, Freudenberg IT LPJeremy Pernicek, Nebraska Public Power DistrictBeth Perry, Conagra FoodsMilen Petkov, Bridge MemberAndy Phillips, CCH, a Wolters Kluwer BusinessAngie Phillips, M&I Support Services CoJohn Pingleton, PetSmartTony Pittarese, East Tennessee State UniversityNathalie Plamondon, L-3 CommunicationsLaura Plunkett, Carestream Health, Inc. Sri Pomalapally, Amgen, Inc.Connie Prostko-Bell, 3E CompanyAtis Purins, University of Wisconsin - MilwaukeeKannan Ramanathan, Bellsoft, Inc.RJ Ramirez, The Intel CorporationMark Richardson, Rose-Richardson Entreprises Inc.Rob Roberts, Sirius Solutions, LLCLauren Rossma, Pitney Bowes Inc.Hector Rubi, Amgen, Inc.Steve Ruggiero, ItelligenceJim Sauceman, University of TennesseeCarol Schinke, CoinstarAndy Scott, Wishard Health ServicesKeith Seckman, US Army Program Executive Office Enterprise Information Systems Rohit Sevak, Houghton Mifflin Harcourt Publishing CompanyBhavin Shah, Lincoln Financial GroupThomas Sikora, NOVA ChemicalsRakesh Singh, GyansisDarnell Smith, American Meter CoLauren Smith, 3E CompanyGilles Smith, Maple Leaf Foods Inc.Tim Snell, AltaLink L.P.Dawn Solomon, HaworthSainabou Sosseh, Florida Crystals CorporationJoe Spampinato, Via ConsultantsJames Stranz, Seneca FoodsMichael Striefel, VIP ConsultingBob Stuart, Recreational Equipment

Allen Sulgrove, iT Services 2Bonnie Tainsh, HasbroDavid Teper, AptelisAmit Thanawala, Trident Systems LLCRupal Thanawala, AccentureSimon To, FossilCynthia Trainer, City of TacomaJoanne Tubman, Natural Resources CanadaMeredith Tyler, McCormick & Co., Inc.Mark Unangst, Bridge MemberTeresa Urbaniak, Huntington Ingalls IndustriesDaniel Valentine, MDCIV, Inc.Frederic Van Bellinghen, Avenue HRSanjeev Varshney, Polo Ralph LaurenMike Vaughan, Apple Berry Enterprises, LLCMaureen Virtue, IT/netAjay Vonkarey, Alpha SiriusMike Vordenberg, Grom Associates, Inc.AJ Whalen, SpinifexIT North AmericaBlake Whitaker, TEXTRONAmanda Wierling, Decision First Technologies, Inc.Heather Woytash, Gleason CorporationJune Wright, Air Products and Chemicals, Inc.Jean-Pierre Xanthopoulos, Via ConsultantsMelissa Yates, Iberdrola, USA

ASUG Volunteer Advisory Councils

Communities Council

Rudy Hendricks, Huntington Ingalls Industries Arthur Levitt, DISYSRao Subbarao, Bridge MemberCarl Lewis, Vision33Nat Bosco, Bridge Member

BusinessObjects Advisory Council

Dan Grew, AstraZenecaKen Hartman, T. Rowe PriceJamie Oswald, Mercy Health SystemsDavid Rathbun, PepsiCoSimon To, FossilThomas Nather, Cleveland ClinicRyan Goodman, Centigon SolutionsJim Brogden, IntercontinentalExchangeGabe Orthous, McKesson CorporationTammy Datri, Grane HealthcareMico Yuk, Benchmarkers Business IntelligenceBhavin Shah, Lincoln Financial Group

Volunteer Leadership Council

Sherryanne Meyer, Air Products & Chemicals, Inc.Rao Subbarao, Bridge MemberBob Oldrati, Powell ElectronicsBlake Whitaker, TextronGabe Orthous, McKesson CorporationSylie Gauthier, Canadian Broadcasting Corp.Jennifer Buko, Houghton Mifflin Harcourt Publishing CompanySteve Ruggiero, Itelligence

ASUG execUtive mAnAGement And boArdASUG 2012 ANNUAL REPORT 40




Mike Stoko Chairman

Michael J. Stoko III, is Chief Technology Officer – DuPont IT. Mike began his career in 1974 directly from college as a Mechanical Engineer in DuPont’s Engineering department.

He had various assignments as a Design Engineer with responsibilities for the design and construction of major chemical plants in Tennessee, Texas, New Jersey, and Pennsylvania.

From there he moved through various assignments in manufacturing and supply chain, where he was responsible for running a Global Supply Chain for one of DuPont’s many business units.

Stoko then took a position in IT, and served as Chief Information Officer for the Electronic Materials business. In that position, one of his major responsibilities was a global SAP implementation across six business units.

In 2003, Stoko was assigned the role of Global Operations Manager of DuPont’s SAP ERP environment and then moved to Director of Global End-to-End Solution and Service Delivery providing strategic direction and integration of continuous improvement efforts across the applications, data, and infrastructure landscapes.

In 2011, Stoko assumed the role as Chief Technology Officer for DuPont Information Technology with responsibility to lead strategic change for the innovative use of technology for the businesses along with enterprise, business, and domain architecture.

Stoko has been an active member in the Americas’ SAP Users’ Group community since 2003, serving on the Board of Directors; is a registered Professional Engineer in the State of Pennsylvania; and serves on several global technology advisory boards.

Paul Fipps Vice Chairman

Paul Fipps is Chief Information Officer and Corporate Vice President of Business Services of The Charmer Sunbelt Group (CSG), one of the nation’s leading distributors of spirits, fine wines, beers, and bottled water. He leads the strategy development and execution of CSG’s multi-functional shared services organization which includes information technology, customer service, and financial/associate services.

Fipps holds a bachelor’s degree in computer information systems from the University of Baltimore and received his Master of Business Administration from UB’s Merrick School of Business. He is a certified project management professional (PMP) and a Six Sigma Greenbelt.

Under his leadership, The Charmer Sunbelt Group was awarded the 2010 “Best New Captive Services Delivery” from the Shared Services and Outsourcing Network as a result of outstanding achievement in the area of shared services.

Fipps previously served on the University of Baltimore’s Alumni Board of Governors and actively serves on UB’s MIS Advisor Board.





Christina Crone Finance Chairperson

As the global SAP executive within Pentair Water, a global leader in providing innovative products and systems used worldwide in the movement, treatment, storage, and enjoyment of water, Chris Crone has more than 15 years experience in ERP implementations, project management, and leadership focus on the application, support, and growth of SAP in a ever expanding global environment. Additionally, since 2009, Chris has overall IT responsibility for the Residential Flow Global Business Unit.

Prior to joining Pentair Water, Crone was with The Boeing Company where she served as Sr. Program Application (SAP) Engineer; Sr. Manager with Pacific Coast Companies; and more than 20 years with Wacker Chemie, serving in several operations, leadership roles and finally, as Manager, Information Systems.

Her background in business operations has provided the conduit to successfully engage and create relationships with business leadership and customer communities.

Currently, Crone is responsible for the continuing deployment of the global SAP environment across several companies and lines of business within Pentair.

Additionally, her organization is focused on supporting the requirements of the business functions in deploying Lean concepts, business process optimization using technology, and the deployment of global standards.

Crone has been a participant in the ASUG CIO Customer Council since 2005, and was involved in the former PISUG group. She was appointed to the board in 2007.

Bridgette Chambers ASUG CEO

Since joining the Americas’ SAP Users’ Group as CEO in June of 2009, Bridgette Chambers has led the transformation of ASUG from a volunteer-run organization into a professionally managed technology association that has become the largest independent SAP users’ group in the world. In her role as CEO, and as a member of the ASUG Board of Directors, she works with the Board to direct the long-term strategy and growth of the organization.

In addition to overseeing all of ASUG’s daily operations, Chambers has responsibility for creating value-added initiatives and services to help drive return on investment for ASUG’s more than 140,000 individual members representing 3,700 companies across 17 industries.

In 2012, Chambers received a Silver Stevie® award in the Executive of the Year - Business Services category and a Bronze award in the Maverick of the Year category from the American Business Awards (ABA). In addition, under her leadership, ASUG earned a Silver award in the Company of the Year - Business Services category from the ABA in the same year.

In 2011, Chambers was named an ABA Turnaround Executive of the Year finalist for ASUG’s remarkable financial turnaround, which was completed ahead of schedule and generated results exceeding expectations. She also was a finalist for the 2011 Stevie Women in Business Best Executive award.

Prior to joining ASUG, Chambers was CEO at Voile Enterprises, a leading management consultancy, where she increased both revenues and profitability and successfully guided the organization through acquisition.

Before Voile, Chambers served as vice president of Enterprise Business Solutions at Comsys, where she had global responsibility for the company’s Enterprise Resource Planning, Business Intelligence, and Analytics solutions divisions.

Chambers received her Bachelor of Science degree from the University of Houston, her MBA from Texas A&M University, and developed her leadership skills while serving proudly in the United States Army Reserves and the Texas Army National Guard.





Michael O’Dell Director and Chairman, ASUG Executive Exchange

Mike O’Dell is the CIO for Raley’s Family of Fine Stores, with its headquarters in West Sacramento, CA. O’Dell originally joined Raley’s in February, 2012 as interim CIO in a unique shared services model and then in February, 2013 assumed the full CIO position.

Mike has led the technology team through the successful launch of a lauded customer-loyalty program that involved a wide variety of

new systems, technology updates to all 141 stores and a strongly collaborative relationship with the business units at Raley’s. He is responsible for driving the company’s IT strategy, ensuring reliable systems, and leading the technology team in its mission to provide the solutions and information that Raley’s business leaders need to run their operations efficiently and profitably.

Before joining Raley’s, Mike was the CIO of Pacific Coast Building Products (PCBP). He joined PCBP in 2000 to lead the overhaul of its unreliable legacy systems in a full implementation of SAP. In 2002, after the successful roll-out of SAP throughout PCBP’s seven companies and 80+ locations, O’Dell assumed the role of CIO.

Prior to his work at Pacific Coast, O’Dell was the Director of Information Systems at Wacker Silicones Corporation where he had authority over the North American Silicones division SAP R/3 implementation project for this worldwide chemical company. He also coordinated information system standards between America and Europe.

O’Dell has been a member of the ASUG CIO Customer Council from its inception, leading the ROI/TCO sub-team until fall 2005. O’Dell joined the ASUG Board in 2006 as a director-at-large focused on the Influence and Benchmarking programs and was the chairperson in 2009-2010.

Anthony J. Bosco, Jr. Director

Anthony Bosco is Sr. Vice President and Chief Information Officer for Day & Zimmermann, a leading provider of diversified services and products with 28,000 employees headquartered in Philadelphia, PA.

The company, which was founded in 1901, provides architectural-engineering-construction services, power plant maintenance and modification services, security services, talent and outsourcing services, and validation services to businesses and government

agencies, as well as munitions products, logistics, and a wide variety of equipment maintenance and facilities management services to the Department of Defense.

In his current role, Bosco oversees and is responsible for Day & Zimmermann’s information technology organization and is responsible for leading the optimization of the company’s ERP (enterprise resource planning) system. In this capacity, he is charged with establishing greater efficiency, productivity, and competitive advantage by having technology enable business process improvements and innovation. Bosco is also a member of Day & Zimmermann’s Leadership Council, which makes decisions regarding overall company strategy, policy, and investment.

Bosco has been with Day & Zimmermann for 32 years. During that time, he has held a series of progressively responsible staff and line roles in all areas of the company. These include vice president and treasurer, project controls manager for a number of construction and construction-related projects, project manager, corporate planning, finance, accounting and information technology. Most notably, he has been responsible for successfully leading Day & Zimmermann’s enterprise-wide implementation of the mySAP Business Suite, the single largest resource and technology investment ever made by Day & Zimmermann.

Outside of Day & Zimmermann, Bosco serves as Director on the Board of Directors for ASUG (Americas’ SAP Users’ Group).

Bosco holds a Bachelor of Science degree in Accounting and Computer science from LaSalle University.





Timothy Graven Director

Timothy Graven (T.J.) is the Vice President and Chief Information Officer at Brown-Forman Corporation in Louisville, Kentucky. In this position, he is responsible for providing technology vision and advocacy, leadership of the company’s global IT efforts, and defining priorities for fundamental organizational transformation.

Brown-Forman, founded in 1870, is among the top 10 largest spirits companies in the world, and sells its brands in more than 135 countries across the globe.

Prior to this position, Graven served as Vice President, Director of Investor Relations for Brown-Forman. Graven joined Brown-Forman in 1998 as a Finance Team Lead. In 1999 he was appointed to Manager, Planning & Analysis, and was subsequently named Controller for the Wine Group. He has also served as the Director of Enterprise Systems with the Information Technology Team.

Prior to joining Brown-Forman, Graven was a consultant for SAP America, Inc. where he worked with Fortune 500 clients to apply technology to improve business processes.

Graven earned a Bachelor’s degree in Finance from Indiana University and an MBA with high distinction from the University of Notre Dame.

He resides in Louisville, Kentucky with his wife, Kimberly and their three children. In his free time he enjoys golf and auto racing.

Sherryanne H. Meyer Director

Sherryanne Meyer is the Manager of IT HR Solutions and Delivery at Air Products and Chemicals, Inc. The company supplies a portfolio of atmospheric gases, process and specialty gases, performance materials, equipment, and services to customers across a wide range of industries – from food, beverage, and health and personal care, to energy, transportation, and semiconductors. With 18,300 employees, Air Products operates in more than 40 countries.

Meyer has more than 12 years of experience with SAP global implementations, beginning with the company’s initial SAP deployment project in 1999 where she provided the leadership necessary to implement benefits administration with SAP.

Following the successful go-live of SAP HR in 2001, Meyer was appointed to lead the newly-formed SAP Support and Competency Center’s North American office for SAP HR. Sherry has provided project management to further SAP HR deployments to Brazil, Israel, Central Europe, and other countries, as well as to the global deployment of various SAP components, including employee self-service.

In her current role, Meyer provides strategic direction and leadership for the building of new solutions, and overall management of delivery services for the IT systems that support human resources and payroll applications globally, as well as travel management and time entry.

Meyer holds a Bachelor of Science degree in business with a minor in communications from Cedar Crest College. An active leader in the ASUG Human Capital Management Community as a program chair since 2007, Meyer has leveraged connections throughout the SAP ecosystem to bring educational and influence opportunities to ASUG’s annual conference, and virtual and FALL FOCUS events. She has also served on the ASUG Impact Award committee and as a member of the ASUG Volunteer Leadership Council. She works actively with the Philadelphia ASUG Chapter to assist in the development of content as needed. Meyer also contributes to the SAP Community Network and asugnews.com, and has worked with SAPinsider to deliver presentations on their behalf.





Jermaine B. Patterson Director

Jermaine Patterson is an SAP certified public sector solution specialist who works as a senior business process specialist for Orange County Public Schools (OCPS). Patterson reports to the chief financial officer and is responsible for configuration and optimization of the financial management, travel management, and asset management business processes for the district.

Patterson graduated cum laude from Florida A&M University with a degree in computer information systems. He began his

career in information technology (IT) as a programmer analyst with Amoco Corporation in Chicago. In 1996, he began working with SAP as a Basis administrator. In 1997, Patterson moved into an SAP interface architect role for BP Amoco and subsequently PricewaterhouseCoopers’ (PwC) outsourcing line of service.

After completing his master’s in business administration from DePaul University, Patterson moved into a budgeting and reporting role for PwC where he co-managed the finance SAP implementation.

In 2001, Patterson accepted an SAP management position with Disney Worldwide shared services. He project managed the transition of finance business processes into the shared services center while also managing the SAP finance site implementation. After go-live, Patterson became the site sustainment manager responsible for all post go-live site support.

He also sharpened his finance acumen in Disney’s finance organization prior to joining OCPS and gained valuable finance experience as a senior financial analyst.

Patterson was very instrumental in revitalizing the ASUG Florida Chapter. He has served in every Chapter volunteer position.

Paul Roche Director

Paul Roche is the Chief Information Officer for Network Services, responsible for setting and driving the overall technical vision and strategy for this national organization of distributors of janitorial, sanitary, packaging, and foodservice disposable products.

In addition, he is responsible for the business process and technical integration of Network’s 75 member companies located across North America, representing a 12 billion dollar distribution organization with more than 400 warehouse locations in the

United States, Canada, and Mexico.

Roche started with Network Services in 2004 as the Director of Business Applications, and was promoted to Chief Information Officer in 2006. Prior to joining Network Services, Roche held various consulting and management roles with Daly Commerce, Infinium Software, and Peregrine. Paul has a Master of Business Administration from DePaul University’s Kellstadt Graduate School of Business, and a Bachelor of Arts degree from Providence College.

Network Services implemented SAP ERP across its three companies in under 13 months, completing their final go-live in December 2010. Network Services was awarded an ASUG Impact Award in 2011 for its rapid implementation leveraging the wholesale distribution All-In-One approach, and as the first company in North America to implement SAP’s agency business solution. Roche is also a member of ASUG’s Executive Exchange Steering Committee.





Keith Sturgill Director

Keith R. Sturgill is currently Vice President and CIO of Information Technology for Eastman Chemical Company.

Sturgill is a native of Wise, Virginia. He earned a Bachelor of Science degree in computer science from Virginia Tech and is a graduate of the Tuck Executive program at Dartmouth College. He has served in various roles in multiple IT associations, including the Americas’ SAP Users’ Group.

Sturgill joined Eastman in 1986 as a systems analyst. He had various and growing responsibilities around implementation of enterprise-wide technologies. In 1999, he became supervisor of the IT data services organization, and in 2001, manager of application technical services, until 2004, when he was promoted to director of global IT business systems. His management responsibilities have included development, support, and implementation of global information systems, as well as ensuring that IT is strategically aligned with Eastman businesses.

Sturgill lives in Kingsport with his wife, Linda. They are active members of First Free Will Baptist Church in Church Hill, TN, where Sturgill serves as a teacher and deacon.

David Wascom Director

David Wascom is Vice President of Information Technologies and Chief Information Officer for Summit Electric Supply (summit.com), one of the nation’s top 25 electrical distributors.

Summit, founded in 1977, is headquartered in Albuquerque, New Mexico, and employs 500 associates in 19 markets across four states, as well as in international operations.

It was the company’s growth from 2002-2007 that led Summit to consider SAP as its ERP system. Summit doubled in size with the acquisition of another distributor in 2002 that Wascom was working for. His sales and operations experience included progressively more responsible positions, including automation products manager and service center leader in New Orleans.

In 2006, Wascom was appointed to his current position to lead Summit’s SAP implementation project. He and Summit’s team of 20 in-house IT professionals not only accomplished the enterprise-wide implementation, but customized many SAP functions to specifically meet Summit’s unique business needs as a wholesale distributor. He was named Chief Information Officer in 2007, and his experience led him to become an active member of the Americas’ SAP Users’ Group.

In 2010, ASUG recognized Wascom with its Volunteer Service Award for his service as chair of the Wholesale Distribution Special Interest Group (SIG). ASUG also recognized Summit’s overall SAP efforts, led by Mr. Wascom, with its Impact Award.

In his current role, Wascom continues to oversee Summit’s information technology operations and is responsible for continuous business process improvements using SAP.

Wascom holds a bachelor’s degree in economics and a MBA from Louisiana Tech University, as well as a Master of Science degree in economics from Louisiana State University.





Don Whittington Director

Don Whittington, Vice President and CIO, Florida Crystals Corporation, a manufacturer and distributor of sugar and sugar-containing products, is responsible for information technology for Florida Crystals and affiliated companies, including Domino Foods, Inc., C&H Sugar, Redpath Sugar, and American Sugar Refining, Inc.

He holds a Bachelor of Science degree from Saginaw Valley State University, where he graduated summa cum laude. His career experience includes roles as CIO of Savannah Foods & Industries,

senior director - professional services for System Software Associates, VP of Product Development for iWork Software, and adjunct computer science university lecturer.

Whittington participates in leadership roles with ASUG, as a member of the Board of Directors, chairperson for ASUG CIO Council, and executive sponsor for the SUGEN Enterprise Support Charter. He is also a frequent public speaker at industry and professional venues.

The Americas’ SAP Users’ Group230 E. OhioSuite 500Chicago, IL 60611

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