The Power of Colors in Branding

A presentation by

COLORS ARE VITAL TO THE SUCCESS OF YOUR BRAND

http://stancebranding.com/

http://stancebranding.com/power-colors-in-branding/

Often times the importance of colors are overlooked when branding.


The color palette for your brand should be determined only after research of your

target audience…


…and once the personality of your brand is defined.


How easy would it be for a new business owner to simply pick their favorite colors

for the brand?


Super easy, but it shouldn’t work that way!


Step One


The colors chosen for your brand should tie along with the…


The colors chosen for your brand should tie along with the…

+ purpose


The colors chosen for your brand should tie along with the...

+ purpose + personality


The colors chosen for your brand should tie along with the...

+ purpose + personality

you want to convey to your customers


Let’s imagine a few scenarios really quick…


Imagine if the whole world was blue.



+ trees were blue



+ trees were blue + grass was blue




+ your skin was blue




+ your skin was blue

+ EVERYTHING

BLUE


How would you feel?


Which emotions would you feel most?


Again, imagine if the world was red.


How about black?


Our emotions change with the colors we see.


Every color has a purpose and a personality attached to it.


Allow me to help you get an idea of the type of colors best for your brand.


You probably have an idea, but it’s usually not as apparent as it may seem.


You have a baby clothing brand…


…Your colors should reflect pastels and should be gender neutral.


…Your colors should reflect pastels and should be gender neutral.

Yellow


Yellow or …Your colors should reflect pastels and

should be gender neutral.


Yellow Green or …Your colors should reflect pastels and

should be gender neutral.


You have a Hawaiian restaurant…


…Your colors should reflect the Hawaiian community.


Bright Pinks



Bright Pinks or …Your colors should reflect the Hawaiian

community.


Bright Pinks or Bright Greens



In regards to making your colors,

reflect your purpose.


Here at STANCE, our colors are red and tangaroa.


Red is a bold, strong color associated with motivation and a desire to take action.


Tangaroa is a deep blue color. Dark blues instill trust and authority while still

maintaining stability.


We are trustworthy, highly motivated and action-oriented, yet still stable and strong.


Our colors reflect how we have positioned ourselves and our promise to our

customers.


Choose the colors that will reflect your brand’s personality best.


It’s how you want the customer to perceive your brand.


We are visual people.


We get an idea of a person by whatthey’re wearing and the colors they

use when presenting themselves.


Your brand colors should do the same.


Step Two


These colors should relate to the brand’s target audience and still be visually appealing.


During research, it should be determined by the demographic of the your primary audience and the colors that most

influence them.


Step Three


A brand’s colors will also create consistency.


These colors will be everywhere in your business…



+ logo design



+ collateral+ logo design



+ websites




+ websites


+ social media



+ websites


+ social media

+ packaging



+ websites


+ social media

+ packaging

+ Et Cetera


If it turns out the colors are not depicting what you had in mind, you’ll have to start over

and that can be costly.


Once step three is accomplished…


…The colors chosen for the brand should relate all of the brand’s personality to its target

audience.


The colors should also be used in all forms of business material to create consistency

throughout the brand.


Let your colors prove to the world your purpose.


Build your brand to greatness and elevate it above and beyond your

competition!

:We elevate meaningful brands so that they

can elevate the lives of those they serve.


The Power of Colors in Branding

Business

Transcript of The Power of Colors in Branding