Personal branding power point for jobseekers
79
How To Become a Celebrity in Your Field For Jobseekers Victoria Garcia, CEO Marketing
-
Upload
marketing-impressions -
Category
Business
-
view
1.195 -
download
0
Transcript of Personal branding power point for jobseekers
How To Become a Celebrity in Your Field
For Jobseekers
Victoria Garcia, CEOMarketing Impressions
This is a Different Approach to Job Hunting
Victoria Garcia, CEOMarketing Impressions
Step Back From The Perspective Of A Potential Employee “Begging”
For A Job
Victoria Garcia, CEOMarketing Impressions
Think of Yourself as a “Small Business” With Something
Valuable to Offer
Victoria Garcia, CEOMarketing Impressions
Looking for a Job is an Exercise in Selling Yourself
Victoria Garcia, CEOMarketing Impressions
Looking for a Job is an Exercise in Selling Yourself
Victoria Garcia, CEOMarketing Impressions
So, follow the rules of Personal Branding...
“Branding” Is More Important Than Sales
Nobody wants to be “sold” anything, anymore
Nobody wants to be “sold” anything, anymore
Branding attempts to reverse the sales process.
Nobody wants to be “sold” anything, anymore
Branding attempts to reverse the sales process.
We loathe “sales people.”
Nobody wants to be “sold” anything, anymore
Branding attempts to reverse the sales process.
We loathe “sales people.”
Why are brands big today?
Nobody wants to be “sold” anything, anymore
Branding attempts to reverse the sales process.
We loathe “sales people.”
Why are brands big today?
We love to buy.
Nobody wants to be “sold” anything, anymore
Branding attempts to reverse the sales process.
We loathe “sales people.”
Why are brands big today?
We love to buy.
The more educated your target – the more “sales” resistant.
Visibility Is More Important Than Ability
Think YouWhat You See is What You Get
Formerly known as Perception Is Reality
And, justify them with logic.
Hint: Your Mother Gave You a Great Brand Name – Use It!
People Do Business With* People They Like
(And Are Impressed With)
“You like me. You really, really like me.”
People Do Business With* People They Like
(And Are Impressed With)
“You like me. You really, really like me.”
*Meaning – Hire or Contract
Control the conversation with questions. The person asking the questions is in change.
“You trust me. You really, really trust me.”
Hint: If they don’t trust you, they won’t hire you. Period.
Hint: Listen well and ask questions.
.
.
Confidence is powerful. Lack of it deepens fears.
You’re confident ergo I trust you.
Everything You Do Contributes to Your Brand
Everything You Do Contributes to Your Brand
How you look, dress and talk
Everything You Do Contributes to Your Brand
How you look, dress and talk
The energy you project
No “mousy” people need apply!
Do you do something to stand out? – wear a hat, rose on your lapel, but only one thing at a time.
You, Inc. - Harry Beckwith says
“People think in stereotypes. People think and buy with their eyes. They hear what they see. Watch your visual clues to trigger the right stereotypes.”
No “mousy” people need apply!
Buying that book & memorize it!
Write a book. Self publish. Sell it on line.*.
* Amazon.com will sell it. Then you can say your book is selling on Amazon!
Write a book. Self publish. Sell it on line
Create your own web page highlighting your specialty..
Write a book. Self publish. Sell it on line.
Create your own web page highlighting your specialty.
Take up public speaking.Even an ebook will do.
Join
Call yourself an “author.”
Call yourself an “author.”
Get a great “publicity” photo of yourself (not a headshot in a box)
Here’s an example
Call yourself an “author.”
Get a great “publicity” photo of yourself (not a headshot in a box)
Join professional organizations & be a leader
Call yourself an “author.”
Get a great “publicity” photo of yourself (not a headshot in a box)
Join professional organizations & be a leader
Work yourself into the “power” circles
Work yourself into the “power” circles
Work on committees to display your skills
Work yourself into the “power” circles
Work on committees to display your skills
Have a friend nominate you for an award
Think like a leader.Go to www.meetup.com and start your own Meetup on your area of specialization.
And, we haven’t even started on Social Media.
And, we haven’t even started on Social Media.
Include your book on Linkedin
And, we haven’t even started on Social Media.
Include your book on Linkedin
Tweet the heck out of your book
Think like a publisher.Go to www.scoop.it and publish an
online magazine
Build an email database and start sending out e-newsletters.
Think like a publisher.Go to www.scoop.it and publish an
online magazine
Build an email database and start sending out e-newsletters.
Think like a publisher.Go to www.scoop.it and publish an
online magazine
Build an email database and start sending out e-newsletters.
Publish articles on ezinearticles.com
Think like a business owner. Forget getting someone to hire you.
Start selling yourself as a “consultant.”
Enjoy the freedom of never having to ask someone for a job ever again!
Press Release Media PRWeb (link to your site)
Website Article Directory Submission to an Editor
Blog (link to your site) Book
Email Newsletter (link to your site)
