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The Awards Commission For Twitter

Proprietary and Confidential, Copyright © Plus 1 / Bubble Fusion Labs 2009

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What’s +1?

One technology platform + team, being pulled in 3 directions:

+A positivity app• Get Twitter merit stamps for doing good things

(Foursquare achievement badges for Twitter)

+A generic Twitter voting platform for app developers• Use our API to add Twitter voting to your web app or iPhone app.

Users click our button, tweet @whatever +1 and we catch & tally it.

++A for-pay white-label offering: create awards for your brand / band / etc• Create a contest around a @name or #hashtag, promote it, we

aggregate all voting around your topic.

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Why +1

• +1 can be a “thumbs up” or “high-five”: digitally, provably, positively• We love Twitter and its explosion of new conversations and applications. We

saw a blank spot in the ecosystem, a space for the addition of a simple symbol, added to any message, to convey a positive vote for anything.

• Twitter is perfectly suited for a thumbs up feedback system• Short syntax wins on Twitter: “thx”, “#FF”, etc• Easy wins over complicated.• Lots of geeks on Twitter means that gaming terms like “power-up” and “level

up” make sense• Existing (but niche) behavior around using +1 to mean “yes,” “me too”, “nice

one,”

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Conversions & Twitter Logins (via OAuth)

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14,000+ "+1" tweeting users in our DB

2mil positive tweets recorded

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The Positivity App

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Award bling for your twitter background that you earn by sending & receiving positive tweets

Once you opt-in, we award you stamps, triggered by tweets, and optionally display your stamps as images overlaid on your Twitter background page. As you earn new stamps, we can silently update your background with new images.

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Positivity Positioning (early stage)

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Stamps … the Game of +1

+Categories of stamps• Viral … most of our current stamps focus in this area• Twitter behavior• Story• User generated: create and “adjudicate” your own stamps - you decide how people earn them

+Next category of stamps will be based on behavior already exhibited on Twitter e.g. sharing links and music, giving advice, making jokes, and endorsing one another:• Next Earnable Stamps:

• Pro-Tip• Funny• BFF• Link• Pic• Snarky• Thoughtful

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6 components of our +1 application platform:

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Some internal products we’ve created to launch Plus 1;some could have broader outside application as well, if we pursued them:

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+Twitter direct marketing engine• With some pretty sophisticated counter

measure heuristics

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Direct Marketing Engine Flexible Parsing Grammars

+Flexible natural language parsing of tweets

+We currently detect 40+ variations of +1 in Tweets

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+Twitter A/B testing framework built into both code & copy; enables “3 second” instant testing.

• Easily globalized to multiple languages & markets

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A/B Framework Realtime Responses to Customers

• One of the big advantages is getting both quantitative and qualitative feedback instantly from our customers

+Twitter widget platform (bling your page feature) (singer taylor dayne)

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Dynamic Twitter Backgrounds Realtime Visualizers

+Live twitter + website activity tracking; data porn / eye candy.

sayplus1.com/visualizer/

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Product Plan

October November December

•Stamp creation tool (internal and external)

•Stamp redemption engine (one should work for both internal and external)

•Direct message inviters

•Email inviters

•Contest Manager (Triggers include: #hashtags, @mentions, retweets, follows, pictures)

•API for extension

•iPhone application for display of stamps and game mechanics

•Customer interaction (auto feedback)

•Sharing stamps via FB connect

•Email application to play +1

•FB application to play +1

•Widgets for partners

•Internalization (+1 is designed to be universal)

•Selling stamps

•Personal stats dashboard

•Corporate stats dashboard

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Far Future Extensions (at least nine months out)

+offer Premium +1ʼs for $ with custom colors/icons/signatures when viewed on sayplus1.com

+monthly group accounts for $ w/custom leaderboards for brands, companies, sports teams & schools (many companies maintain an internal reward system, for forward thinking orgs, this is better because employees/teammates are already on twitter)

+Promotion / Word of Mouth: work with our “ambassadors” to help spread and legitimize +1 through physical goods: tshirts, personal books (other?)

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People Love Uson Twitter

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http://twitter.com/Faryna

http://twitter.com/Ecoguise

http://twitter.com/AlyssaMilan

http://twitter.com/ElleOkay

http://twitter.com/jockeyhollow

http://twitter.com/AngelaKeen

http://twitter.com/UKmember

http://twitter.com/ajlovestolose

http://twitter.com/francouver

We anoint positive users as our “Ambassadors”

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More positive reactions…

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(some guy on Twitter)

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