2008 Annual Report

Toward Healthy Families

Today’s parents use many metaphors to describe

their experiences raising kids in the 21st century,

and most fall somewhere between a juggler in

a three-ring circus and an overworked air-traffic

controller. Tight schedules, endless pressure,

constant thrills, laughter, surprises, and, always,

love, combined with the underlying concern

that things may not go as planned. There’s no

shortage of parenting advice in today’s society,

but until recently there has been precious little

of real benefit to parents struggling to talk to or

help their kids with drug and alcohol issues. >>

>> Over the past few years, millions of parents have connected with the Partnership, asking for support, information, and tools to help them safeguard their kids from drugs and alcohol or get help before a teen’s abuse became a life-altering prob-lem. Many struggled with what to say, what to do, how to spot trouble, and how to take action. Most felt like they had nowhere to turn, no one to con-fide in, and no expert to help them.

Today, the support of our donors and partners is allowing us to meet parents’ needs through an extraor-dinary range of innovative resources at drugfree.org, translating the latest scientific research, news, and expert perspectives on substance abuse prevention, intervention, and treatment into useful, effective tools supported by an online parent community. Best of all, it’s working! Parents are better informed, and kids report learning more about the risks of drug and alcohol use at home. We are so grateful for the sup-port of all of our donors who have helped make this possible.

The Partnership stands with every

caring adult raising a child—from those who are just starting the con-versation about drugs and drinking to the parents of the more than 8 million teens and young adults in need of addiction treatment. And as parents’ needs evolve and new challenges arise, the Partnership is committed to continuing our com-prehensive research to be certain we’re supporting families every step of the way as their children grow up.

Today the Partnership is helping more families than ever before. We continue to reach the nation through the media, but we’re also going much deeper, with community edu-cation programs that touch parents, teens and local leaders every day in neighborhoods across America.

Working together, we are a partner-ship of parents, caregivers, renowned scientists, communications profes-sionals, and public health experts, all dedicated to helping families safeguard their children’s health and ensure a bright future. If you’ve helped make this success possible, you have our most sincere thanks. If not, please join us!

Roy J. Bostock Chairman

Stephen J. PasierbPresident and CEO

Robert CarusoChief Financial Officer

Sean ClarkinEVP, Director of Strategy &

Program Management

Mike TownsendEVP, Director, Methamphetamine

Demand Reduction

Joe KeenanEVP, Director,

Digital Product Development

Barbara Delaney EVP, Director of Research

Sharon Jaycox DaitzSVP, Director of Development

Jack IrvingSVP, Media Director

Teri ChristensenSVP, Director of Field Operations

Marcia Lee Taylor VP, Director of Government Affairs

Michele TomeoVP, Director of Human Resources

Hallie Deaktor Director of Public Affairs

Rebecca Shaw Director of Creative Development

Roy J. BostockChairman

Stephen J. PasierbPresident and CEO

Marijuana

Inhalants

Prescription Drugs

Cough Medicine

Crack / Cocaine

Ecstasy

LSD

Meth

Ketamine

Heroin

GHB

Teens Who’ve Ever Tried Drugs

33%

19%

19%

10%

9%

8%

7%

6%

5%

5%

4%

2 Progress Made and Challenges Ahead

The Partnership’s mission is to mo-tivate and equip parents to prevent their children from using drugs and alcohol, intervene if their children are experimenting, and find help for family and friends in need of addic-tion treatment.

For more than 20 years, we have combined the energy and creativity of the communications industry with the insight of top substance abuse researchers and scientists to produce award-winning programs that meet the changing needs of parents.

Tremendous progress has been made in reducing teen abuse of drugs and alcohol. In the past decade, use of marijuana, Ecstasy, and metham-phetamine has dropped dramatically. The Partnership, in cooperation with parents, teachers, coaches, and local prevention organizations nationwide, has made a positive impact.

But as some threats wane, others loom. Teen abuse of prescription and over-the-counter medications continues at alarming levels, yet

this dangerous behavior remains below the radar of many parents. Partnership research shows that most parents need additional sup-port not only when it comes to connecting with teens about drugs and alcohol, but in taking action when they suspect or know their kids are experimenting.

More than 23 million Americans are addicted to drugs or alcohol—the same number who live with Type 2 diabetes. Shame and stigma, com-bined with a lack of access to quality treatment, prevent more than 90 percent of those from receiving help. More than half are under the age of 29—young people with the promise and potential to lead full, rewarding lives.

The Partnership is grateful to our sup-porters, and to the families we exist to serve, for the progress made thus far. We are committed to a future where all parents have access to the resources and help they need to safe-guard their children’s health.

“How can we protect our

children? There are no

guarantees and no silver-

bullet answers. If only

there were. But by sharing

our experiences and hard-

earned knowledge, we and

other parents will improve

the odds. For ourselves and

our children.”

David Sheff, author of Beautiful Boy: A Father’s Journey Through His Son’s Addiction

Progress Made and Challenges Ahead

2004

10%

5%

4%

3%

2%

1%

6%

7%

8%

9%

0%20062005 2007

Teens Who’ve Tried Methamphetamine

2008

Ever Tried Tried in the Past Year Tried in the Past Month

2004

40%

20%

10%

30%

0%20062005 2007

Teens Who’ve Tried Marijuana

2008

Ever Tried

Tried in the Past Year

Tried in the Past Month

2004

10%

5%

4%

3%

2%

1%

6%

7%

8%

9%

0%20062005 2007

Teens Who’ve Tried Methamphetamine

2008

Ever Tried Tried in the Past Year Tried in the Past Month

Progress in Parent-Teen Communication 3

New Research Reveals Progress in Parent-Teen Communication

The Partnership conducts the longest-running national research study of parent and teen behav-iors and attitudes about drug and alcohol use.

The Partnership Attitude Tracking Study (PATS) highlights points of progress in reducing teen drug use. It reveals emerging trends and concerns while offering ongoing insight into the needs of parents. PATS also measures the impact of parent-child communication on a teen’s decision to try drugs and alcohol.

For the first time, PATS Teens 2008 showed a major increase in the

number of teens who report “learning a lot” about the risks of drugs from their parents—37 percent—up 16 percent from the previous year.

Teen marijuana use has declined 30 percent since 1998, and teen use of the highly addictive drug metham-phetamine has dropped 25 percent in the past three years. Ecstasy use, which spiked in 2001, has since fallen 50 percent. Abuse of prescription (Rx) drugs remains a pressing concern, with 1 in 5 teens admitting use.

There has been a strong increase in parental awareness of teen abuse of Rx drugs since 2007, yet too few

parents have discussed the dangers with their teens—just 24 percent of teens say their parents have talked to them about this behavior. Discussions about the dangers of over-the-counter cough medicine are up 18 percent since 2007, a positive sign.

The Partnership acknowledges MetLife Foundation for significant funding of the 2008 PATS.

A New Destination for Parents at drugfree.org

A conversation with Julie Komorn Musicus, Director of Content and Community

Q: So many new tools have been added to the Partnership’s website this year. What will parents find when they visit drugfree.org?

>> I’m really excited about all of our new resources for parents. Raising kids and keeping them healthy is no easy feat, and parents’ needs change as their kids grow. We’ve developed a suite of helpful web-sites and online tools for parents at every stage. If you’re a parent of a 15-year-old and you want to know why teens take risks, we have a site for you. But we’re also talking to parents of kids in trouble, and even parents of 4-year-olds—like me—who want to start their kids off early on a healthy path.

Q: How does the Partnership decide what tools to develop for drugfree.org?

>> First we talk to parents to find out what they really need. Then we reach out to a range of experts in the fields of substance abuse, parenting, psychology, and health to start gathering information. We

want to offer advice that’s both useful and realistic. We also consult with our Scientific Advisory Board to make sure that we’re offering the most accurate, current information to keep parents up to date.

>> Parents told us they wanted a place to connect with others about the challenges of raising teens, so we developed our blog, Decoder. Others told us how pan-icked they felt upon discovering their child was drinking or using drugs. To help them, we launched Time To Act, a step-by-step guide on how to handle the situation.

Q: Why is an online community so important when it comes to substance abuse?

>> Unfortunately, there is so much stigma when it comes to talking about drug and alcohol use or ad-diction. There are a lot of people who want to talk about it but are embarrassed and afraid of what others might think of them or their families. An online commu-nity is an ideal place for parents to open up and get feedback from others who have been there. Connecting with fellow parents and experts in our online com-munities helps parents feel less alone and more empowered.

Q: What kind of feedback have you got-ten about the sites?

>> Everyone has been so positive. The traffic on our websites increases every month, and we get many emails from parents, social workers,

school nurses and guidance coun-selors—people who work with kids and have found our resources incredibly helpful. It’s gratifying to hear people say things like, “You really get it! You understand what we’re going through and are doing all the right things.”

Q: What are you working on now? What’s next?

>> We’re developing tools for parents whose kids are struggling with addiction. These parents have seen and heard it all—they’re in crisis mode and just want the facts. We’re creating a series of guides to educate parents about how to find substance abuse treatment and what to expect. The process is challenging, and we want to support parents through those tough times.

>> One of the most exciting things is a new blog called Intervene. It’s a community of parents and experts, found at drugfree.org/intervene, who’ve come together to share ad-vice and insights into the challenges of helping a teen in trouble. This is something we’ve wanted to provide for parents for a long time!

4 A New Destination for Parents at drugfree.org

A New Destination for Parents at drugfree.org 5

A Parent’s Guide to the Teen Brain:drugfree.org/teenbrain A Parent’s Guide to the Teen Brain is designed to help parents navigate the confusing, often frustrating teen years. The site translates the latest scientific research on teen brain development into easily understandable tips and tools for parents. No matter how ma-ture today’s kids may seem, the human brain doesn’t develop fully until age 25. Through video, humorous interac-tive segments, role-playing and advice from experts, parents learn how brain development explains typical teen behavior and how to use this new in-formation to connect with their teens.

The Parent Toolkit: drugfree.org/Parent/HomeThe Parent Toolkit gives parents prac-tical advice on how to prevent their children from using drugs or alcohol throughout their life, from helping preschoolers develop healthy habits to encouraging a college student to

stay on track. The site covers all the bases—monitoring, setting limits, having tough conversations and spot-ting the signs of drug and alcohol use. Parenting and health experts, as well as many real-life parents, offer guid-ance in videos throughout the site.

Decoder: drugfree.org/decoderThe Partnership’s multi-author blog helps “decode” the real, everyday challenges parents wrestle with in raising healthy kids, with an emphasis on drug and alcohol issues. Bloggers include parents, parenting experts, authors, journalists, psychologists and teen culture interpreters who offer reflections and insights on all things teen, from texting to prom, and from the legal drinking age to overprotec-tive parenting.

Time To Act!: drugfree.org/timetoactThe discovery that a teen is using drugs or alcohol is often a scary experience for parents, and many feel alone, ashamed, and confused about what to do next. But it’s important that parents take action right away. Time To Act! is a compassionate, science-based, streamlined guide to having productive conversations, set-ting limits, and helping a child—and the whole family—move forward.

Talking to kids about drugs and alcohol isn’t as hard as many parents think. TimeToTalk.org helps parents keep the conversation going.

Time To Talk: The Conversation Starts Here

6 Time to Talk: The Conversation Starts Here

2004

50%

40%

20%

10%

30%

0%20062005 2007

Children Learning A Lot From Parents

2008

Ever Tried

Tried in the Past Year

Tried in the Past Month

37% learned a lot about the risks of drugs from parents in 2008

32% 32%

30% 31%

Through Time To Talk®, the Partnership’s family-focused cause campaign, we are empowering and equipping parents with the tools and resources they want to have open, frequent conversations with their teens to keep them healthy.

In 2008, more than 25,000 new par-ents joined TimeToTalk.org, opting in to receive email updates and news-letters. And research underscores that Time To Talk is resonating with parents and caregivers.

For the first time, PATS Teens 2008

showed a major increase in the num-ber of teens who report “learning a lot” about the risks of drugs from their parents. Kids who learn a lot about the risks of drugs at home are up to 50 percent less likely to use them.

The Partnership has forged strategic alliances with youth and parent-serv-ing organizations who promote this important campaign among their members, connecting millions of parents with Time To Talk.

The Partnership serves on the Boys & Girls Clubs of America‘s National

Family Advisory Committee. By providing health information and helpful resources to families and professional staff, the Partnership reaches members of Boys & Girls Clubs in over 4,000 communities.

The YMCA helped the Partnership pilot-test a toll-free phone line for parents who need help addressing drugs and alcohol in their families by hosting launch events in select cities. The Partnership provides content for the YMCA newsletter, offering the organization’s 29 million members access to the tools on TimeToTalk.org and drugfree.org.

The Partnership reaches 14,000 school nurses through the National Association of School Nurses website, newsletter, and monthly magazine. NASN has also advised the Partnership on the development of a youth-targeted methamphetamine prevention program.

Additional strategic alliances include the National PTA, Dictionary for Dads, National Military Families Association, American Pharmacists Association, and the AMA Alliance, a network of physicians and their spouses with a mission to support good health in America.

The Partnership has joined with A&E Television Networks in support of the Recovery Rally—an annual walk across the Brooklyn Bridge celebrat-ing people in recovery and the support of their family and friends. The Partnership also provides valuable web content for A&E’s high-est-rated show, “Intervention.” A&E also donates media time and space for pro-bono public service television messages and online banner ads.

Comcast pledged tens of millions of dollars in pro-bono media support to the Partnership over three years, promoting the resources on TimeToTalk.org to its subscribers online as well as through its cable systems and On Demand service.

Many teenagers mistakenly believe intentionally abusing medications to get high is somehow “safer” than using illegal drugs. The Partnership’s first-of-its-kind Time To Talk Podcast series, “Educate, Communicate and Safeguard,” sponsored by King Pharmaceuticals, helps parents pre-vent this dangerous behavior.

Major League Baseball Charities provides the Partnership with financial and in-kind media support, reaching parents watching Major League Baseball games on their television broadcasts.

Wyeth Consumer Healthcare is committed to working with the Partnership to educate parents about the potential abuse of over-the-coun-ter cough and cold medicines.

With support from Yahoo! the Partnership launched its first Time To Talk Yahoo! Group, an online forum where thousands of parents ask questions and share facts, opinions, insights, and experiences about raising healthy teens.

“We’ve learned that it’s so important to be prepared for your children’s questions about drugs and alcohol so you can give them a strong answer. We want to be the first people our kids come to when they’re curious, and we’ve made a point of being open and honest so they know they can talk to us about anything.”

Katie Hamilton, mother of three and wife of Major League Baseball player Josh Hamilton

Corporations Committed to Keeping Kids Healthy 7

Corporations Committed to Keeping Kids Healthy

A Partnership with Communities

Meth360: Uniting Communities to Fight Meth In 2006, the Partnership launched Meth360®, a public education pro-gram uniting law enforcement officers with treatment and prevention profes-sionals to educate communities about the dangers of methamphetamine. Powerful and motivational, Meth360 challenges concerned citizens to stop the spread of this dangerous drug by learning the risks and sharing the information with their loved ones. A four-state Meth360 pilot program grew to include 14 states in 2007 and, thanks to high praise from presenters and audience members and contin-ued funding support from the United States Department of Justice, the Partnership has established Meth360 in communities in 24 states.

More than 1,000 presenters are de-livering Meth360 at local businesses, civic organizations, schools, and par-ent groups, and have reached nearly 20,000 audience members with meth prevention tools and resources.

While nationwide meth use is de-clining, the drug is still a threat in many regions, and is showing signs of resurgence. In response to the changing needs of local communi-ties and presenters, the Partnership is developing three new companion trainings that will bring the Meth360 message to new audiences: parents, youth, and the Hispanic community.

Alliances Local solutions often prove to be the most effective. Since its found-ing, the Partnership has emphasized positive contributions at the local level by working hand-in-hand with our Alliance partners, a network of organizations comprising the heart of our local prevention efforts.

Now in its 18th year, the Partnership’s Alliance network includes members representing more than half the nation’s states and major cities. These partners work closely with local drug prevention and treatment experts to bring the Partnership’s campaigns to life in a way no national organization could accomplish working alone.

The Alliances work collaboratively with Partnership field staff to secure pro-bono media time and space with local television, radio, and print part-ners. In addition, Alliances regularly

seek new ways to raise awareness of drug and alcohol issues, and publicize the Partnership’s role as a resource for parents.

Recovery RallyIn September 2008, Partnership staff joined A&E Television Networks and thousands of people representing all 50 states to participate in the first annual Recovery Rally, a walk across the Brooklyn Bridge, in celebration of those living in recovery from drug and alcohol addiction.

The Partnership took the oppor- tunity to introduce its new online community, Life After, where people in recovery and their family and friends can share stories and offer support. Now home to hundreds of inspiring, deeply personal stories, drugfree.org/lifeafter shows the many faces of addiction and offers hope to those still struggling.

8 A Partnership with Communities

The Partnership at the Recovery Rally, 2008

A Partnership with Communities 9

Advocacy in Washington

The Partnership maintains a strong presence in Washington, DC. In 2008, our focus was raising awareness among policymakers about the prob-lem of prescription drug (Rx) abuse. Partnership President Steve Pasierb testified before the Senate Judiciary Committee, alongside Partnership parent partner Misty Fetko, about the motivations and attitudes underly-ing teen medicine abuse. Pasierb also moderated a televised panel discussion on Rx abuse at the Drug Enforcement Administration, and the Partnership briefed nu-merous federal agencies and Congressional staff on the innovative research into this growing teen behavior.

Additionally, we educated Capitol Hill staff about a new campaign to prevent methamphetamine abuse among American Indians and Alaskan Natives, and we highlighted our work with Major League Baseball to prevent teen steroid abuse. We con-tinued to work closely with the Office of National Drug Control Policy on the National Youth Anti-Drug Media Campaign, and advocated for the Campaign on Capitol Hill.

The Partnership also conducted its first survey of Presidential can-

didates about their views on drug prevention and educa-

tion. Once the election was decided, the Partnership

worked closely with the Obama-Biden transi-

tion team on a range of drug policy

issues.

Twenty-one years and 3,000 pro-bono public service messages create a real impactThanks to the generosity of the media, production, and advertising industries, the Partnership continues its 21-year legacy of outstanding public education campaigns, reach-ing millions of families coast to coast. The Partnership is especially grate-ful to the advertising agencies who graciously donate their time and talent to create our messages. We thank Eastman Kodak for donating film to Partnership shoots and the Screen Actors Guild and American Federation of Television and Radio Artists for allowing their members to forego compensation to appear in Partnership messages.

New CampaignsThe pro-bono efforts of our part-ner advertising agencies continue

to drive home compelling creative messages. They highlight the Partnership as a go-to resource for

parents who want to prevent teens from using drugs and alcohol, and intervene when they suspect a child is using.

Hill Holliday’s “Patsy” features a high-energy Everymom determined to keep her kids away from drugs. Patsy’s intentions are good, but her offbeat, absurd tactics give parents a humorous lesson in what not to do, encouraging them to “learn a better way” at drugfree.org.

The Fresh Produce Group/ Agency 212 created two campaigns for the Partnership. “Word Salad” reminds parents that finding the right words when their teen is trying drugs or alcohol is easier than they think. The “Enable” campaign speaks to parents who may be ignoring the telltale signs of experimentation for fear of

10 Reaching Parents One Message at a Time

Reaching Parents One Message at a Time

“Patsy” by Hill Holliday

”Enable” by Fresh Produce Group/Agency 212

alienating their child or sounding like a hypocrite. The spot empow-ers parents, and encourages them to realize that they are “able” to address drug and alcohol use with their own teens.

“Big Production,” a campaign by Gardner Nelson + Partners support-

ing Time To Talk, reminds parents that talking to their kids about drugs doesn’t have to be a big song and dance.

Lápiz USA and The Vidal Partnership helped reach the Hispanic com-munity with messages aimed at extended family members, encour-

aging them to help protect younger siblings and cousins from drug use.

Produced by VH1, television spot “Dr. Drew” features addiction specialist Dr. Drew Pinsky emphasiz-ing the vital influence of family and friends in helping a loved one get treatment.

Reaching Parents One Message at a Time 11

My Story: Scott Sheinberg

At age 40, Scott Sheinberg was a devoted husband, a father of two, and the successful Creative Director of Tampa advertising agency 22 Squared. Sheinberg never imagined that filling a prescription for pain medication following a routine den-tal surgery would lead him so far from the life he knew and the family he loved.

Sheinberg became addicted, and lived with his secret—hiding his use from colleagues and family—for six years. “I walked around like a zombie, until the day I was caught,” Scott said.

His colleagues at 22 Squared inter-vened, confronting Scott about his drug use. Thanks to their care and support, along with friends and fam-ily, Scott faced his addiction and is living in recovery.

Sheinberg maximizes every opportunity to give back and proudly donated his time and talent to creating the Partnership message. “Any time you have the chance to help, you feel obligated, as a recovering addict,” Sheinberg explained. “It helps me stay on track to remain sober.”

Scott Sheinberg, EVP/Chief Creative Director at 22 Squared, creators of Partnership PSA “Online Support”

“Dr. Drew” by VH1 “Mundo Vacío” by Lápiz USA

The Partnership has a proud history of producing outstanding public education campaigns, but without the generosity of television, print, and digital media companies, even the most important messages would go unheard. We are fortunate to have a host of national and local media partners committed to keeping par-ents connected to this health issue. Even in these challenging economic times, Partnership messages reached 90 percent of all households with children in 2008.

Comcast has made the single larg-est upfront media commitment in Partnership history. Since 2004, Comcast has donated more than $100 million in advertising support across its cable systems. In 2008, Comcast also adapted “A Parent’s Guide to the Teen Brain” for its video-on-demand platform, reaching an additional 60,000 parents.

CBS Television Network has been a Partnership supporter for more than 20 years. Today, our messages are aired throughout the day in top programming from the CBS “Early Show” to “Late Show with David Letterman.”

Meredith magazines reach mil-lions of moms every month, and for many years, the company has run mom-focused Partnership ads in magazines from Family Circle to Ladies’ Home Journal.

Univision brings our messages to Hispanic parents, the fastest-growing segment of the Partnership’s audi-ence, by airing Spanish language public education messages across its networks every day.

Our effort to expand into the digital space was championed by one of the world’s largest interactive mar-keting and technology companies, Razorfish. A dedicated Razorfish team has donated its time to guide digital strategy, provide ad serving and tracking, develop creative and open doors to new partners.

Banner campaigns promoting drugfree.org and TimeToTalk.org have reached millions of parents through 100+ new digital partners, from portal sites like MSN, AOL, and Valueclick, and targeted sites includ-ing Oprah.com, Parents.com, and WorkingMother.com.

Media Partners: Reaching Families Every Day

“We are proud to collaborate with an organization that shares our goal of helping our community raise healthy children. We salute the Partnership’s commitment to the Hispanic community, which enables us to work together to educate and inform families on drug prevention and treatment and make a difference across the country.”

Ivelisse Estrada, Senior Vice President of Corporate and Community Affairs, Univision Communications Inc.

12 Media Partners: Reaching Families Every Day

Celebrating Healthy Families and Healthy Futures 13

Recognizing LeadershipThrough special intimate events in cities across the country, the Partnership has recognized the significant contributions and sup-port of individuals, corporations, and foundations that make our work on behalf of families possible.

On November 6, 2008, Partnership Board member Campbell T. Gerrish and his wife, Jannie, welcomed guests at their home in New York to learn about the Partnership’s mis-sion and recognize the leadership and dedication of Chairman Roy J. Bostock. The Partnership presented Bostock with the Visionary Award for his extraordinary contributions, par-ticularly toward the development of parenting resources at drugfree.org.

Honoring leaders whose commitment keeps the Partnership growingOn December 11, 2008, the Partnership celebrated its 6th Annual Gala, Promise of Partnership: Healthy Families, Healthy Futures at The Waldorf=Astoria in New York City. The Gala generated over $1.9 million to support Partnership resources for families.

The honoree was Sir Howard Stringer, Chairman & CEO, Sony Corporation. The Robert Wood Johnson Foundation received the Pioneer Award.

Gala Chairs at the celebration were Roy Bostock, Partnership Board Chairman, Vice Chairman, Delta Air Lines, and Chairman, Yahoo! Inc., Mel Karmazin, CEO, SIRIUS XM Radio, John J. Mack, Chairman & CEO, Morgan Stanley,

Leslie Moonves, President & CEO, CBS Corporation, Richard D. Parsons, Chairman of the Board, Time Warner Inc., and Brian L. Roberts, Chairman & CEO, Comcast Corporation.

Charles Osgood, Anchor, “CBS News Sunday Morning,” and “The Osgood File,” CBS Radio Network, served as Master of Ceremonies, and Gary Neal shared his personal experience as a parent who lost his son to prescription drug abuse. Guests were also treated to a unique performance by dance theater com-pany Pilobolus.

Celebrating Healthy Families and Healthy Futures

Left to right: Leslie Moonves, NYC Schools Chancellor Joel I. Klein, Roy J. Bostock, John J. Mack and Steve Pasierb

Left to right: Roy J. Bostock, John J. Mack and Sir Howard Stringer

Risa Lavizzo-Mourey, MD, MBA, President and CEO, Robert Wood Johnson Foundation

The generosity of our donors demon-strates that we have the will and the power to improve the lives of families, and support parents as they address drug and alcohol issues. Thanks to our donors, the Partnership is:

• creating tools and personal sup-port services to help parents and other caregivers prevent, inter-vene, and find help for a child’s drug or alcohol problem

• leading the effort, through both our research and media messages to parents and teens, to curb the abuse of prescription and over-the-counter medicines

• bringing together multidis-ciplinary experts to create on-the-ground programs to fight the scourge of methamphetamine

• working with Major League Baseball Charities to educate high school athletes, coaches, and parents about the health risks of steroid abuse

• partnering with community-based organizations that share

our mission, and supplying materials and support for grass-roots prevention programs

• providing critical information and help to more than 1 million visi-tors every month to drugfree.org

To all of our donors, and to the many partners who join us in our efforts, we offer heartfelt thanks on

behalf of the parents and children we serve. We look forward to report-ing further in the coming months as we launch innovative new re-sources for parents and continue all of our programs to help families live healthy, drug-free lives. Please contact Sharon Jaycox Daitz, at (212) 973-3506, or sharon_jaycoxdaitz@drugfree.org for more information.

Members of the Partnership’s Parent Advisory Board. Standing, left to right: Pat Giuliani, Marissa Manlove, Kim Manlove, Lea Minalga Seated, left to right: Sharon Smith, Susie Todd

Donor Dollars at Work for Families

14 Donor Dollars at Work for Families

Thomas S. Murphy, Extraordinary Leader and Philanthropist

In 2007, the Partnership launched a resource center for parents at drugfree.org. Chairman Emeritus James Burke and Board Chairman Roy Bostock each committed $500,000 leadership gifts. Roy contacted his longtime friend, Tom Murphy, to request his support. True to his convictions and heart, Tom answered, “I’ll match your gifts.” That response personifies Tom Murphy, whose generosity has enabled the Partnership to continually evolve to serve America’s families.

Tom is known for his business acumen as well as his dedication to public service. During his 30-year tenure as Chairman and CEO of Capital Cities/ABC, the company established its own Substance Abuse Assistance Program. Tom served as Chairman of the Board at Save the Children for seven years, and the organization doubled in size. The Partnership is extremely grateful for Tom’s longtime support, and we are fortunate to have him as a friend and donor. His leadership stands as a beacon for all to follow.

The Partnership’s goals are realized every day because our corporate and foundation supporters are helping parents and families get life-chang-ing, lifesaving information and support. In 2008, more than 20 cor-porations and foundations provided program-related grants that reached millions of parents, mentors, teens, and young adults.

Continuing support from Abbott, Purdue Pharma L.P., Cephalon, Endo Pharmaceuticals, Johnson & Johnson, and Bristol-Myers Squibb has helped the Partnership tackle the problem of misuse and abuse of prescription and over-the-counter medicine.

The Bodman Foundation helped parents protect their kids and teens from the dangers of metham-phetamine use, and Major League Baseball Charities continued to work with us to increase awareness about

the risks and dangers of perfor-mance-enhancing substances.

The Cebrin Goodman Center and an anonymous family foundation each made three-year commitments to help build new resources de-signed with parents, for parents, to help protect their teens and young adults from the risks of alcohol and drug use.

The MetLife Foundation continued its longstanding support by becom-ing the first-ever national sponsor of the Partnership’s Parents Attitude Tracking Study (PATS). The study provides important insights about the ways parents think and feel about the risks of drugs and alcohol, enabling the Partnership to tailor its

messages and resources for maxi-mum effectiveness.

It is with deep gratitude that the Partnership recognizes these cor-porations and foundations, along with The Xerox Foundation, Bloomberg, Boucher Charitable Foundation, Chevron, Colgate-Palmolive, Corning Incorporated Foundation, The Hershey Company, Social Vibe, and the Syde Hurdus Foundation, for their ongoing support of parents, teens, and families.

Corporate & Foundation Support 15

Corporate & Foundation Support

16 Donors

Parents Resource Center

Foundations$100,000+

Cebrin Goodman CenterAnonymous

$50,000 - $99,999The Bodman Foundation

Individuals$500,000+

Merilee and Roy J. BostockDidi and James E. BurkeSuzanne and Thomas S.

Murphy

$100,000 - $499,999Allen Rosenshine

$50,000 - $99,999Frank A. Bennack, Jr.Robert S. MatteucciRobert K. Steel

$35,000 - $49,999David N. Watson

$20,000 - $34,999Harriet and Daniel B. Burke

$10,000 - $19,999Robert E. CampbellDavid R. ClareSydney K. HunsdaleJessica Magoch

$1,000 to $9,999Lauritz AustensenIrene and Karl BietschMarvin H. DavidsonValerie and Charles DikerMarc S. GoldsteinJames C. KennedyEdward E. MatthewsDonald H. McCreeA. Thomas McLellan, PhDWendy and Stephen J.

PasierbDiane M. WhittyM. Cabell Woodward

Corporations$500,000+

Abbott

$100,000 - $499,999Purdue Pharma L.P.

$75,000 - $99,999CephalonEndo Pharmaceuticals

Time To Talk

Up to $150,000A&E Television NetworksKing Pharmaceuticals, Inc.Wyeth Consumer Healthcare

General Support

Foundations and Corporations$900,000+

Major League Baseball

$350,000 - $899,999MetLife Foundation

$50,000 to $99,999Bristol-Myers Squibb

Foundation, Inc.Johnson & Johnson

$10,000 to $24,999Halliburton CompanyThe Xerox Foundation

$1,000 to $9,999Acron USA LPBloombergThe Boucher Charitable

FoundationChevronColgate-Palmolive CompanyCorning Incorporated

Foundation The Hershey CompanyNovo NordiskOMNOVA Solutions FoundationSocialVibeSyde Hurdus Foundation, Inc.

GovernmentU.S. Department of Justice U.S. Department of Health

and Human Services

Promise ofPartnership Gala

$100,000Sony Corporation

$50,000 - $99,999Hearst CorporationBetty Wold JohnsonRobert Wood Johnson

FoundationMajor League BaseballMorgan StanleyNews CorporationSir Howard StringerTime Warner Inc.Jerry Yang

$25,000 to $49,999Best Buy Co., Inc.BloombergMerilee and Roy BostockCadwalader, Wickersham &

Taft LLPCBS CorporationCiti Comcast CorporationConsumer Healthcare

Products AssociationDirecTV, Inc.Empire Blue Cross Blue ShieldFedEx CorporationGroupMHBOJohnson & JohnsonTerry and Mel KarmazinMGM Studios, Inc.NBA and WNBAJudy and Jonathan NelsonNorthwest AirlinesOmnicom Group Inc.Veronique and Robert

PittmanPricewaterhouseCoopers LLPEva and Bob ShayeThe Walt Disney Company

$10,000 to $24,999A&E Television NetworksAbbottadidas BasketballAmerican Express CompanyAmerican Medical

AssociationArmstrong World Industries,

Inc.Barclays Bank PLCBBDO Worldwide, Inc.Debra and Leon BlackThe Blackstone Charitable

FoundationBoies, Schiller & Flexner LLP Vicki and Craig BrownCNNDavis & Gilbert LLPDraftfcbFox News/Fox Cable

NetworksGeneral Electric CompanyGeneral Motors CorporationGrey GroupJPMorgan ChaseJust Ask a WomanKing Pharmaceuticals, IncDorothy and Ralph LarsenCarla and Rob MatteucciMunger, Tolles & Olson LLPNational Association of Chain

Drug Stores Foundation

NBC UniversalNike, Inc.Ogilvy & Mather WorldwidePurdue Pharma L.P.Reckitt Benckiser

PharmaceuticalsSchering-Plough CorporationSkadden, Arps, Slate,

Meagher & Flom LLPKatharine and Dennis

SwansonTime Warner CableTurner Sports EntertainmentTwins Enterprise Inc.Univision Communications Inc.Verizon FoundationWinged Keel Group

$1,000 to $9,999The Abernathy MacGregor

GroupAlliance Healthcare

Information, LLCAmerican Association of

Advertising AgenciesAmerican Legacy FoundationJane and Robert BaldwinThe Bank of New York Mellon Daryl and Frank BarkerBayer HealthCare, Consumer

Care DivisionBernstein Global Wealth

ManagementCatherine and Richard

BonnetteBronskill & Co. Inc.Bunny and Dan BurkeByrnam WoodJosie and Robert CarusoDavid R. Clare & Margaret C.

Clare FoundationCombe IncorporatedCovington & Burling LLPArie and Ida Crown

MemorialDelta Air LinesKen deRegtDigital Brand ExpressionsDomino’s PizzaDonovan Data Systems Inc.DRL Holdings, LLCElement 79Erwin-PenlandThe Five O’Clock ClubFranklin Sports, Inc.Goldman SachsPenny and James GormanThe Gottesman FundHandel ArchitectsBarbara and Eric HippeauTori Dauphinot and Ken

Hubbard

iN DEMANDInterContinental Hotels

Group PLCJohn Buttine InsuranceJohn Hancock Financial

ServicesThe Kaplan Thaler GroupSusan Cullman and John

KirbyHerbert D. Kleber, MDKPMG LLPDede and Peter Lawson-

JohnstonLifetime NetworksRobert D. LiodiceLippincottMaverick Capital CharitiesDenise Carise, PhD and A.

Thomas McLellan, PhDWenda Harris MillardModell’s Sporting GoodsMTV NetworksNASCARNational Football LeagueNCAAThe Hon. Edward N. NeyLisa and Charles NoskiOMDRoger S. PenskePepper Family Fund of

The Greater Cincinnati Foundation

Joan Ganz Cooney and Peter G. Peterson

The Planalp-Trevor Charitable Trust

Police Executive Research Forum

James PostlQuantcast CorporationPaul RaetherRanawat OrthopaedicsRazorfishRed Sox FoundationRobinson Lerer &

MontgomerySamantha and Andy

SapersteinNancy Peretsman and Robert

ScullyThe Sexton Family

FoundationSomething DigitalStryker, Tams & Dill LLPSun Life FinancialSykes Family FoundationDr. Mary and Mr. David

VersfeltDiane M. WhittyWyeth Consumer Healthcare

Donors

About the PartnershipThe Partnership for a Drug-Free America is a nonprofit organization that unites parents, renowned scientists and communications professionals to help families raise healthy children.

Contact InformationPartnership for a Drug-Free America405 Lexington Avenue, Suite 1601New York, NY 10174Phone: 212.922.1560Fax: 212.922.1570Press Inquiries: 212.973.3517Donations: 888.575.3115

The Partnership for a Drug-Free America spends donor funds honest-ly, prudently, and in accordance with statements made in donor fundrais-ing appeals. More than 80 percent of the Partnership’s funds are used in the development and implemen-tation of prevention, intervention, and treatment programs helping kids and their family members live healthy lives. The balance is used for management, administrative ser-vices, and fundraising.

Measuring EffectivenessThe Partnership for a Drug-Free America regularly assesses its ef-fectiveness in achieving its mission and makes a formal report to our board of directors annually. Millions of parents and teens utilize our research-based programs or see and hear our educational mes-sages every day. We are active in communities across the nation and require participant evaluations of all Partnership training programs. Independent studies consistently show a clear and direct correlation between exposure to Partnership programs and positive changes in teen attitudes and reduced drug and alcohol use.

Governance And OversightThe Partnership for a Drug-Free America holds itself to the high-est non-profit standards and fiscal transparency. The Partnership also adheres to charity management and fundraising standards issued by the Better Business Bureau’s Wise Giving Alliance. Our volunteer board of direc-tors is active and independent, and provides adequate oversight of the Partnership’s operations and its staff.

Independent AuditThe firm of KPMG LLP conducts an annual review of our financial state-ments in accordance with auditing standards generally accepted in the United States of America. A copy of those audited statements can be viewed online at drugfree.org, or you can request a copy by calling (212) 922-1560.

The BBB Wise Giving Alliance helps donors make informed giving deci-sions and advances high standards of conduct among organizations that solicit contributions from the pub-lic. The Partnership for a Drug-Free America meets and adheres to the BBB Wise Giving Alliance standards of conduct for charities.

You can find the Partnership’s Wise Giving report online at give.org by clicking on “Charity Reports.”

The Partnership for a Drug-Free America is very proud to be the recipient of a 4-star rating from Charity Navigator, America’s larg-est and most-utilized independent evaluator of charities.

Financial Integrity and Effectiveness